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Strategi Sanggar Tari Aulia dalam Personal Branding di Media Sosial Jannati, Zhila; Apriko, M. Syendi; Puspita, Mila
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 2 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i2.6600

Abstract

Social media has become a strategic space for artists to build their image and expand their audience reach in the digital era. This study analyzes the personal branding strategies implemented by the Aulia Dance Studio in Palembang through Instagram and TikTok. The focus of the research is directed at how the studio owner constructs elements of identity, consistency, and relevance in representing cultural values ​​in the digital space. This study uses a descriptive qualitative method with data collection techniques such as in-depth interviews and content analysis of purposively selected social media posts. The results show that the Aulia Dance Studio's personal branding is built through a consistent cultural visual identity and adaptation to digital trends without eliminating traditional values. These findings strengthen the perspective that culture-based personal branding can be an effective cultural da'wah strategy on social media.
Community Empowerment in Preventing Drug Abuse Rasmanah, Manah; Jannati, Zhila; Komaruddin
Wardah Vol 25 No 1 (2024): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/prvq3p86

Abstract

This research-based service research departs from the problem of drug abuse in Mulyorejo village, taking into account the strategic geographical location for drug trafficking, the surrounding villages' high drug case rates, and the public's lack of understanding of the dangers of drugs. This drug problem has existed for a long time, but neither the government nor the community has made any effort to address it. The community assistance approach used was Asset-based Community Driven Development (ABCD), a method of community empowerment that draws on the community's strengths, potential, and assets to overcome problems and promote community development. The ABCD approach comprises five stages: inculturation, discovery, design, definition, and reflection. The Women and Children Forum's empowerment process has resulted in several outcomes, including the realization by the assisted community that they have numerous assets/potentials that can be used to develop and solve problems, particularly drug abuse. The assisted community understood the dangers of drugs and was aware of the importance of prevention. The assisted community could identify needs and develop activity plans to address drug abuse issues. The assisted community could also engage in activities such as drug danger socialization, drug alert family strengthening, and drug abuse prevention advocacy with village governments and religious institutions.
The Implementation of Individual Islamic Counseling in Developing the Spiritual Intelligence of Client 'X' Bin Solihin, Shahzwanny; Jannati, Zhila; Janare Putra, Bela
Ghaidan: Jurnal Bimbingan Konseling Islam dan Kemasyarakatan Vol. 9 No. 2 (2025): Ghaidan Jurnal Bimbingan Konseling Islam & Kemasyarakatan
Publisher : Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/66139573

Abstract

This research is titled The Implementation of Individual Counseling Based on Islamic Principles in Developing the Spiritual Intelligence of Client' X'. The background of this study lies in the importance of developing spiritual intelligence for converts to Islam (muallaf) who are undergoing a transitional phase in their faith, especially in facing emotional, social, and spiritual challenges. Client 'X' is a 40-year-old man who recently embraced Islam and is experiencing various crises, such as family conflict, psychological pressure, and doubts about living his new life as a Muslim. This study explores how implementing individual counseling based on Islamic principles can develop the spiritual intelligence of client 'X'. This research uses a qualitative approach with a phenomenological method. Data were collected through participant observation, in-depth interviews, and documentation. The findings indicate that individual counseling based on Islamic values, integrating teachings from the Qur'an and Hadith, is highly effective in enhancing the client's spiritual intelligence. The client developed greater self-awareness, emotional regulation, a sense of life purpose, and attitudes of patience, empathy, and acceptance of Allah's decree. Spiritual activities such as prayer and dhikr became more structured and meaningful in the client's daily life. This study concludes that implementing Islamic-based individual counseling positively assists converts in facing life's challenges and developing their spiritual intelligence. The results can serve as a reference for counselors, educators, and Islamic guidance practitioners in providing more holistic and meaningful support to converts.