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Nurzam, Nurzam
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The Effect Of Employer Branding, Salary, And Work-Life Balance On Gen Z's Interest In Applying At Alfamart Modern Retail Store Cahay, Andika; Afriani, Sulisti; Nurzam, Nurzam
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i1.439

Abstract

The purpose of this study was to determine the influence of employer branding, salary, and work-life balance on Gen Z's interest in applying at Alfamart modern retail stores. This research method uses quantitative descriptive research. This research was conducted in Bengkulu City. The sample in this study was 100 Gen Z individuals who were looking for work and applying for positions at Alfamart. The sampling technique used was purposive sampling. Data collection was conducted using a questionnaire with a Likert scale. The data analysis technique used was descriptive quantitative. The results of the study showed that there was a significant influence between employer branding on Gen Z's interest in applying for work at Alfamart with a t-value of 2.100 greater than the t-table of 1.66088 with a significance of 0.038 <0.05. Salary also influenced Gen Z's interest in applying for work at Alfamart with a t-value of 3.083> t-table of 1.66088 and a significance of 0.003 <0.05. In addition, there was a significant influence of work-life balance on Gen Z's interest in applying for work at Alfamart with a t-value of 2.717> t-table of 1.66088 with a significance of 0.008 <0.05. Simultaneously, there was an influence of employer branding, salary, and work-life balance simultaneously on Gen Z's interest in applying for work at Alfamart with an F-value of 19.064> F-table of 2.70 with a significance of 0.000 <0.05. The R-square value of 0.373 indicates that 37.3% of the variation in job application interest is explained by employer branding, salary, and work-life balance, while the remaining 62.7% is influenced by other factors.
The Influence Of Work Environment And Emotional Intelligence On Employee Performance At PT. Agricinal Bengkulu Utara Prananda, M Akbar; Irwanto, Tito; Nurzam, Nurzam
Jurnal Multidisiplin Vol. 2 No. 3 (2026): March
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i3.658

Abstract

This study aims to determine the influence of work environment and emotional intelligence on employee performance at PT. Agricinal Bengkulu Utara, both partially and simultaneously. The background of this research stems from issues related to an unconducive work environment, high work pressure, and the low ability of some employees to manage emotions and maintain harmonious work relationships. The research uses a quantitative method with an associative approach. The population consists of 215 employees, with a sample of 140 respondents selected using the probability sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with partial (t-test) and simultaneous (F-test) testing. The results showed that: (1) the work environment has a positive and significant effect on employee performance, as evidenced by the value of tcount 5.764 > ttable 1.656 and a significance level of 0.000 < 0.05; (2) emotional intelligence also has a positive and significant effect on employee performance with a tcount of 2.240 > ttable 1.656 and a significance level of 0.031 < 0.05; (3) simultaneously, the work environment and emotional intelligence significantly affect employee performance with an F significance value of 0.000 < 0.05. The questionnaire is valid for variable (X) because the calculated r value is greater than the table r value = 0.1648. The indicator that the question items in the questionnaire are valid is if the calculated r > table r. The table r, which is the fixed value, is 0.1648.
The Influence of Work Environment and Work Motivation on Employee Performance at Pt. Pamor Ganda Bengkulu Utara Siboro, Nadia Sauli Yanti Br.; Made, Ida Ayu; Nurzam, Nurzam
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v2i2.552

Abstract

Human resources play an important role in achieving company goals. The success of a company is not only determined by technology and capital, but also by the abilities and motivation of its employees. A comfortable working environment and high work motivation can improve employee performance. However, at PT Pamor Ganda Bengkulu Utara, there is still a suboptimal working environment and varying levels of work motivation, which can affect employee performance. This study aims to determine the effect of the work environment and work motivation on employee performance at PT Pamor Ganda Bengkulu Utara. This study uses a quantitative approach with a survey method of 111 respondents using a Likert scale questionnaire. Data analysis uses multiple linear regression with the equation Y = 9.704 + 0.209X₁ + 0.528X₂. The results show that the work environment has a positive and significant effect on employee performance (tcount 2.732 > ttable 1.982; sig. 0.007 < 0.05) and work motivation also has a positive and significant effect on employee performance (tcount 7.186 > ttable 1.982; sig. 0.000 < 0.05). The simultaneous test shows Fcount 59.385 > Ftable 2.76 with significance 0.000 < 0.05, so it can be concluded that the work environment and work motivation together have a significant effect on employee performance at PT Pamor Ganda Bengkulu Utara.
The Effect of Service Quality and Location on Customer Satisfaction at Kedai 99 in Kaur Regency Putra, Adisi; Nurzam, Nurzam; Febliansa , Muhammad Rahman
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.696

Abstract

The Customer satisfaction is one of the key indicators of success that every organization seeks to achieve. Several factors influence customer satisfaction, including service quality and location. The main issue examined in this study is the extent to which service quality and location affect customer satisfaction at Kedai 99, Kaur Regency. This study aims to determine the effect of service quality and location on customer satisfaction, both simultaneously and partially. The independent variables in this research are service quality (X1), which refers to reliability, responsiveness, assurance, empathy, and tangible evidence, and location (X2), which includes accessibility, visibility, traffic conditions, parking facilities, and expansion potential. The dependent variable is customer satisfaction (Y), which is measured through overall service satisfaction, willingness to recommend to others, and intention to reuse the service. This research is a quantitative study in which data collection is represented in numerical form. The population of this study consists of customers of Kedai 99 in Kaur Regency. The sampling technique used was non-probability sampling, with 100 consumers as the population. Based on the Slovin formula, 80 respondents were selected as samples to test the relationships among variables. The results of the study indicate that service quality has a significant effect on customer satisfaction at Kedai 99, Kaur Regency. Based on the t-test results, the significance value obtained was 0.000, which is smaller than 0.05, indicating that the hypothesis stating service quality significantly affects customer satisfaction is accepted. Furthermore, the coefficient of determination test shows a value of 0.928 or 92.8%, meaning that service quality explains 92.8% of the variation in customer satisfaction, while the remaining 7.2% is influenced by other variables outside the regression model.
The Effect of Performance Allowances on Organizational Culture: The Moderating Role of Leadership Style Zoniarti, Zoniarti; Nurzam, Nurzam; Irwanto, Tito; Mu'min, Halek
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9422

Abstract

This study delves into the interactive relationship between performance allowances and organizational culture, with specific reference to the moderating effect of leadership style amongst a sample of 180 PNS and PPPK officers working in city-level offices of the Ministry of Religious Affairs. Using a cross-sectional survey design and Partial Least Squares Structural Equation Modeling (PLS-SEM), this research assesses hypotheses informed by social exchange theory and contingency theory. Performance allowances are found to impact organisational culture substantially (β = 0.169, p < 0.05); however, such an impact is mainly moderated by leadership style, which shows no direct effects. Performance allowances significantly impact leadership style (β = 0.785, p < 0.001), and the latter has a strong impact in turn on organisational culture (β = 0.752, p < 0.001). Leadership style's moderating effect on the relationshipbetween performance allowances and organisational culture is statistically significant (β = 0.050, p < 0.05), and implies synergistic effects when these two constructs are interactive. The model predicts 67.1% and 61.6% of variance for organisational culture and leadership style, respectively. These findings enrich the literature on compensation by presenting leadership behaviour as the overriding mechanism by which performance-based compensation impacts organisational culture and so implying that integrated interventions combining compensation systems and leadership development initiatives may result in superior cultural transformation outcomes.
Co-Authors Afriani , Sulisti Ahmad Soleh Aji Sudarsono Alnando, Fitro Apriana, Yesi Apta, Muhammad Ferdi ARIF LESMANA Arsita, Bella Astiana, Cemas Astuty, Kamelia Cahay, Andika Corita, Leni Damarsiwi, Eska Prima Monique Desmanto, Desmanto Efendi, Bahman Gagasadewa, Putra Gayatri , Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Handayani, Tita Herliamida, Evi Hidayah, Nenden Restu Ida Anggriani Ikhsaliana, Tiara Islaini, Yulia Karona Cahya Susena, Karona Cahya Komsatun, Komsatun Kurniawan, Kimas Laura, Fadila Putri Lestari, Ita Made, Ida Ayu Mahardika, M. Gali Mahfud, Imam Ade Mawarni, Hasana Mu'min, Halek Muhammad Rahman Febliansa Mutiarani, Nyimas Asti Nasution , Suswati Nasution, Suswati Novitasari, Meise Pradesa, Ades Prananda, M Akbar Prantio, Alan Pratama, Meylan Pratama, Verly Resky Putra, Adisi Putra, Iswidana Utama Putri, Jenni Erokda Jumi Putri, Lydia Gustina Rafsanjani, Rikei Ramahdani, Dita Sachanovrissa, Silke Sari, Melpa Yupita Sentosa, Anugerah Anggun Siboro, Nadia Sauli Yanti Br. Sitorus, Petra Herlan Sriwijaya, Adio Subhi, Ramadan Sulisti Afriani, Sulisti Sumadi, Delvi Sundari, Zuzeta Susanti, Oni Suwarni Suwarni Tambunan, Dennis Rydarto Tawakal, Anzori Terry, Leoni Tiansari, Urba Tito Irwanto, Tito Wagini Wagini, Wagini Wijaya, Ermi Wijaya, Ermy Yulianti, Oni Zoniarti, Zoniarti