Article Per Year (5 Year)
p-Index From 2020 - 2025
1.704
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Akuntansi dan Finansial Indonesia Jurnal Manajemen Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat Bhinneka Jurnal Karya Abdi Masyarakat Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Pengabdian Masyarakat Bangsa Journal of Information Systems Management and Digital Business Jurnal Abdimas Multidisiplin Jurnal Riset dan Pengabdian Interdisipliner
Gultom, Angga Wibowo
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pelatihan Pembuatan Portofolio Bisnis dalam Meningkatkan Brand Awareness UKM Bidang Kuliner Hermawati, Lisa; Yulitiawati, Yulitiawati; Dona, Eka Meiliya; Gultom, Angga Wibowo; Rahayu, Sri
Jurnal Abdimas Multidisiplin Vol. 3 No. 2 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i2.4704

Abstract

Purpose: The training aimed to enhance brand awareness among culinary SMEs in South Sumatra by equipping them with effective marketing strategies to attract consumer attention in a competitive market. Methodology/approach: Using a literature-based and systematic approach, the two-day training focused on business portfolio creation, effective communication, and social media promotion. It involved 34 SMEs from 17 districts/cities and emphasized branding, customer relationships, and innovation. Results/findings: The training led to significant improvements in product recognition and customer interest. It also helped participants build a positive brand image and gain practical skills and strategic insights to strengthen competitiveness and sustainability. Conclusions: The training successfully equipped culinary SMEs with the ability to create professional business portfolios and strengthen brand identity. Participants are expected to integrate these tools into their marketing strategies to support growth and competitiveness. Limitations: The findings may not represent all culinary SMEs in South Sumatra and rely on the honesty and engagement of participants, which may affect data validity. Contribution: The training contributed by providing SMEs with essential skills for developing business portfolios and improving marketing strategies, thus enhancing brand awareness and long-term sustainability in a competitive environment.
Co-Authors Alima Shofia Amiszalina, Dea Desti, Yolanda Dona, Eka Meiliya Fikrina, Aulia Hadigufri Triha, Hadigufri Handayani, Siti Wuria Handayani, Tri Ana Lisa Hermawati Natalia, Titi Syahnaz Nengsi, Ayu Putri, Ranti Mustika Putriani, Dyah Ayu Rabiulkhri, Mailani RANI ANWAR, RANI Reki, Reki Rosalina, Desi Sarianti, Kiki Shofia, Alima SRI RAHAYU Syafriani, Oza Tati Herlina Tusri, Yudi Wulanda, Nourma Yulia Sari Yulitiawati, Yulitiawati Zahwa, Zahwa Zazqia, Zilva Putri