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All Journal Excellent Al-Lisan Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal Ilmiah Ekonomi Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Mitra Pendidikan CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Maker: Jurnal Manajemen Science Education and Application Journal Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Madaniya Indonesia Berdaya BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Indonesia Journal of Social Responsibility Projects by Higher Education Forum Asian Management and Business Review Jurnal Abdi Panca Marga Al-Lisan: Jurnal Bahasa Bussman Journal : Indonesian Journal of Business and Management Wisanggeni : Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Pengabdian Pendidikan Indonesia (PPI) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Pengabdian Masyarakat "Wiryakarya" International Journal of Business and Quality Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ekonomi, Manajemen, Akuntansi CITAKARYA Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Fauzi, Rizal Ula Ananta
Universitas PGRI Madiun, Indonesia
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Influence of Mobile Marketing on Customer Purchase Intentions in Emerging Market Arifin, Andi Harmoko; Khotimah, Khusnul; Supriyadi, Asep; Fauzi, Rizal Ula Ananta; Sinaga, Hommy Dorthy Ellyany
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.12303

Abstract

This study aims to analyze the influence of mobile marketing on consumer purchase intent in emerging markets through a meta-analysis approach. As mobile technology penetrates and the use of the internet on mobile devices, mobile-based marketing strategies are becoming increasingly important, especially in developing countries. The study synthesizes 10 empirical research results published between 2022 and 2025 that meet inclusion criteria, such as topic relevance, completeness of statistical data, and focus on emerging market contexts. The analysis was conducted using a random effects model, which showed that mobile marketing had a significant positive influence on consumer purchase intent (Hedges' g = 1.029; p 0.001), with a moderate effect size. The moderator's analysis showed that factors such as ad personalization, interactivity, and digital literacy levels were variables that strengthened the relationship. The results of this study provide evidence that contextually designed mobile marketing strategies can increase marketing effectiveness in emerging markets, as well as be an important contribution to the digital marketing literature in the digital economy era.
The Role of Employee Engagement in Increasing Millennial and Gen Z Employee Retention Wibaselppa, Anggawidia; Santosa, Tomi Apra; Batjo, Siti Nurjana; Fauzi, Rizal Ula Ananta; Nugraha, Aat Ruchiat; Sinaga, Hommy Dorthy Ellyany; Wulandari, Andi Sri Rezky
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.450

Abstract

This study aims to examine the role of employee engagement in increasing employee retention of Millennials and Gen Z in modern organizations. The research background is based on the high challenges in retaining a young workforce that is dynamic and easily switchable. The research method uses a quantitative approach with a survey of 30 respondents of Millennial and Gen Z employees from various industry sectors. Data were analyzed using multiple linear regression to test the influence of the employee engagement dimension—including emotional engagement, cognitive commitment, and social attachment—on employee retention intention. The results showed that all dimensions of employee engagement had a positive and significant influence on employee retention, with emotional engagement as the most dominant factor (β = 0.68; p < 0.01). The practical implications of this study emphasize the importance of developing holistic engagement programs, such as personalization training and interactive internal communication platforms, to increase employee loyalty of Millennials and Gen Z. The theoretical contributions of the research include an in-depth understanding of engagement mechanisms in the demographic context of the younger generation and Human Resources policy recommendations to strengthen retention strategies in the digital age.
The Influence of City Branding, E-Wom, Attractiveness, and Accessibility on The Decision to Visit Madiun City Kadi, Dian Citaningtyas Ari; Apriyanti; Pratama, Ryan Surya; Fauzi, Rizal Ula Ananta
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 2 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i2.2367

Abstract

This study aimed to determine the influence of City Branding, e-WOM, Attraction, and accessibility on the decision to visit tourist attractions in Madiun City. The research method used in this study is quantitative, using a sample of 385 respondents with the help of SPSS25 software. The study results indicate that the city branding variable (X1) partially positively and significantly influences the decision to visit Madiun City, so the first hypothesis is accepted. Partially, the e-wom variable (X2) positively and significantly influences the decision to visit Madiun City, so the second hypothesis is accepted. Partially, the attractiveness variable (X3) positively and significantly influences the decision to visit Madiun City, so the third hypothesis is accepted. Partially, the variable of accessibility (X4) positively and significantly influences the decision to visit Madiun City, so the fourth hypothesis is accepted.
Diversity and Inclusion in the Workplace: Assessing Their Effects on Employee Performance and Innovation Suparyanto, Tri; santosa, Tomi Apra; Fauzi, Rizal Ula Ananta; Nungraha, Aat Ruchiat; Dewanto, Dewanto; Tarmizi, Rasyid
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.370

Abstract

This research aims to explore the impact of diversity and inclusion in the workplace on employee performance and innovation in organisations. In the context of increasing globalisation, companies are faced with the challenge of creating an inclusive work environment, where different cultural backgrounds, genders, and experiences can contribute to the maximum. This research methodology uses a quantitative approach with a survey involving 20 respondents from various industrial sectors. The data was analysed using multiple regression techniques to identify the relationship between diversity, inclusion, employee performance, and level of innovation. The results showed that there is a significant positive relationship between team diversity and improved individual performance as well as collaboration between team members. In addition, an inclusive work environment was shown to encourage creativity and new product innovation. The research also found that companies that actively implement diversity policies experience increased job satisfaction among their employees.
The Role of Perceived Value in Advertising Message on Purchase Intention: A Case of Malaysian Millennial Consumers Arman Hj. Ahmad; Izian Idris; Gan Hao Rong; Rizal Ula Ananta Fauzi; Nursyuhadah Abdul Rahman; Ridzuan Masri
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.828

Abstract

This research investigates the perceived value of advertising messages towards Millennials with regards to the extent of perceived informativeness, perceived credibility and perceived entertainment of advertising messages in indicating their behavioural intention. 300 Millennials in Malaysia were conveniently recruited to be involved in the data collection of this research. They were recruited because they are the largest age group that is largely exposed to advertising in Malaysia and they are also potential customers in the future. All collected data were scientifically analysed using SPSS, particularly using the Multiple Linear Regression Analysis to test the relationship between variables and to find out the strengths of each connection of variables. On top of that, the objective of this research is to identify the most significant factor that influences consumers’ purchase intention. Interestingly, the results show evidence of the positive relationship between the perceived value of advertising messages and consumers’ purchase intention which is predicted and supported by various studies. In summary, all of the findings in this research can be summarised as, all of the three variables including perceived informativeness, perceived credibility and perceived entertainment of advertisement messages are positively associated with millennials’ purchase intention in Malaysia. Among the three factors, the perceived entertainment of advertising messages is the most significant driver that influenced Millennials behavioural intention. On top of that, all research objectives and research questions were achieved and answered throughout this study.
Pembuatan Logo, Peningkatan Marketing Online Inovation, Dan Pembukuan Sederhana Pada Usaha Mikro Kecil Menengah Di Toko Kelontong Vian Cell Kelurahan Kejuron Kecamatan Taman Kota Madiun Fauzi, Rizal Ula Ananta; Kadi, Dian Citaningtyas Ari; Ningrum, Isabela Indah Puspita; Marisa, Pascawati Ida; Anggraida, Riska Winiayu
Abdi Panca Marga Vol 3 No 1 (2022): Jurnal Abdi Panca Marga Edisi Mei 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.704 KB) | DOI: 10.51747/abdipancamarga.v3i1.970

Abstract

Micro, Small and Medium Enterprises (MSMEs) are independent businesses, with certain assets and excluding land and buildings. People's economic activities are small-scale and need to be protected to prevent unfair competition between other businesses. This community service, we discussed about a grocery store that has the potential to be developed in the future. This business has been running since 2013 namely Vian Cell Grocery Store. The problems that exist in this business include labeling goods, online marketing, and not having books to find out profit or loss every month. Following up on existing problems, we have a work program to create a logo which will later be in the form of stamps and stickers. We are also expanding the market share of this store by becoming a Gojek application partner. Our last work program is to provide socialization in the form of the importance of using simple bookkeeping and teach about simple bookkeeping that can be used to improve the quality of this store.
The Effect of Religiosity, Profit Los And Sharing on Consumer Trust and Intention to Financing in Islamic Bank Fauzi, Rizal Ula Ananta; ahmad, Arman; Niam, Zaki bahrun; Idris, Izian; Ningrum, Isabela indah Puspita
Li Falah: Journal of Islamic Economics and Business Vol. 6 No. 2 (2021): December 2021
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v6i2.3211

Abstract

With a majority Muslim population, Indonesia has a good market share for Islamic banks. The existence of conventional banks becomes a competition to determine the strategy of Islamic bank managers. This study aimed to examine the effect of honesty and profit-sharing on trust mediation on consumer intentions. This study uses SPSS analysis and the Sobel test to see the role of mediation. Samples were taken as many as 384 respondents from the Muslim community. The analysis results obtained that religiosity significantly affects consumer trust and intentions. Profit and loss sharing significantly impacts confidence and does not affect consumer intentions. Trust can provide a significant mediating role. In terms of increasing the factors that influence consumer intentions, company managers must build consumer trust, the opportunity for a religious community to become a potential target market.
PENGARUH STRATEGI PEMASARAN TERHADAP MINAT BERKUNJUNG PADA DUNGUS FOREST PARK DI MADIUN Aprizeila Rizky Geraldine; Rizal Ula Ananta Fauzi; Apriyanti Apriyanti
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 1 (2022): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v2i1.168

Abstract

This purpose of this reserch was to determine: (1) The effect of the product on interest in visiting Dungus Forest Park in Madiun. (2) The influence of place on interest in visiting Dungus Forest Park in Madiun. (3) The effect of price on interest in visiting Dungus Forest Park in Madiun. (4) The effect of promotion on interest in visiting Dungus Forest Park in Madiun. (5) The effect of product, place, price, and promotion on interest in visiting Dungus Forest Park in Madiun. The method in this study uses quantitative methods. The data collection method uses questionnaires, interviews, observations, and documentation. Meanwhile, the data analysis used descriptive statistical analysis, data instrument test, classical assumption test, multiple regression line analysis, and multiple determinant coefficient (R2). The results showed that: (1) There was a significant effect of the product on interest in visiting the Dungus Forest Park in Madiun. (2) There is a significant influence of place on interest in visiting Dungus Forest Park in Madiun. (3) There is a significant effect of price on interest in visiting Dungus Forest Park in Madiun. (4) There is a significant effect of promotion on interest in visiting Dungus Forest Park in Madiun. (5) There is a significant effect of product, place, price, and promotion on interest in visiting Dungus Forest Park in Madiun.
The power of credibility: How influencer credibility impacts impulsive buying in live-streaming commerce Setyanta, Budi; Suryaningtiyas, Yosita Dwiani; Arum, Maliana Puspa; Fauzi, Rizal Ula Ananta; Kadi, Dian Citaningtyas Ari
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art7

Abstract

Live-streaming commerce has grown increasingly popular in the last few years. It allows influencers to show and explain products in real-time while viewers can make purchases instantly. This study decisively examines the impact of people’s trust in influencers on their propensity to make impulse purchases. The researchers collected the information through an online questionnaire from 297 participants, who were selected using convenience sampling based on their availability and ease of access. The responses were then analyzed using the PLS-SEM method. The findings indicate that trust in influencers significantly influences consumers’ emotional reactions and impulsive purchasing decisions. Those who have doubts are reluctant to make purchases; those who think the influencer is trustworthy make rapid purchase decisions. A barrier, uncertainty leaves consumers to consider their options. This outcome underlines the need of companies and influencers to lower uncertainty during live-streaming events. They can fulfill this by providing honest, open information, proving the quality of the good, and quickly answering questions. By doing this, one promotes confidence and faster purchase decisions. According to this study, influencing impulse buying mostly depends on trust and clarity. Hence, organizations could boost their live-stream marketing campaigns and increase sales by utilizing these elements.
Pelatihan Dan Pendampingan UMKM Mengenai Digital Marketing Dan Pembuatan Qris Pada Usaha “Warung Sayur Bu Mar” Di Desa Sidomulyo, Kecamatan Sawahan, Kabupaten Madiun Dian Citaningtyas Ari Kadi; Rizal Ula Ananta Fauzi; Ryandika Ihza Mulia; Anita Dita Cahyani
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 02 (2026): Mei - Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i02.2874

Abstract

UMKM atau yang dapat disebut sebagai Usaha Mikro Kecil dan Menengah di desa sidomulyo masih mengalami perkembangan dan membutuhkan pelatihan untuk meningkatkan daya saingnya di Tengah maraknya persaingan pasar terutama pasar digital. Salah satu UMKM yang ada di desa sidomulyo dan sudah dikenal masyarakat di desa adalah “Warung Sayur Bu Mar” di Desa Sidomulyo, Kecamatan Sawahan, Kabupaten Madiun, menghadapi masalah berupa rendahnya kemampuan dalam pemasaran digital berupa sosial media, konten digital, sistem keuangan digital masa kini, serta pencatatan keuangan yang masih menggunakan cara manual. Kegiatan pengabdian ini dilakukan untuk melatih kemampuan digitalisasi pelaku usaha, dan mengenalkan konsep keuangan modern, yang meliputi survei awal, pendampingan digital marketing, pembuatan desain visual yang lebih menarik, pembuatan Qris, serta pelatihan pencatatan keuangan digital. Hasil program menunjukkan peningkatan pemahaman dan kemampuan mitra dalam branding, pemasaran digital, dan penggunaan teknologi, sehingga produk tampil lebih menarik dan kompetitif serta berpotensi memperluas jangkauan pasar. Strategi pelatihan digitalisasi dan pengenalan keuangan modern terbukti efektif dalam memperkuat posisi UMKM di pasar lokal.
Co-Authors Aat Ruchiat Nugraha Afriansyah Saputra Agas Kurniawan Darsono Ahmad Zain Sarnoto ahmad, Arman Aji Pamungkas Aji Pamungkas Amanda Vicky Dyah Karuniawati Andi Harmoko Arifin Andrea Ageany Anggraida, Riska Winiayu Anita Dita Cahyani Apriyanti Apriyanti Apriyanti Aprizeila Rizky Geraldine Arman ahmad Arman Hj. Ahmad Arman Hj. Ahmad Asep Supriyadi Batjo, Siti Nurjana Bima Budi Cahyana Budi Setyanta, Budi Darsono, Agas Kurniawan Dessyarti, Robby Sandhi Dewanto Dewanto Diah Fatma Sjoraida DIAN CITANINGTYAS ARI KADI Dian Citaningtyas Ari Kadi Dian Citaningtyas Ari Kadi Dian Citaningtyas Ari Kadi Dian Citaningtyas Ari Kadi Dian Citaningtyas Ari Kadi, Dian Citaningtyas Dorthy Ellayany Sinaga Dwi Febrianti Dwi Febrianti, Dwi Dzaqi Khoiruddin Lutfiy Eka Resty Novieta Sari Eka Resty Novieta Sari Endang Lestari Febrianto, Muhammad Adha Loren Firdaos, Shofwan Fuadya, Assaduddin Mazda Galuh Kristyangga Setyo Ernanda Gan Hao Rong Hari Purwanto Hasanah, Karuniawati Hendra Setiawan Heny Sidanti Idris, Izian Isabela indah Puspita Ningrum Isabelaindah Puspita Ningrum Izian Idris Izian Idris Kadi, Dian Citaningtyas Ari Kamal Ali Roziq Karuniawati, Amanda Vicky Dyah khusnul khotimah Liliek Nur Sulistyowati Lilis Setiyawati Lisnawati Dewi Maliana Puspa Arum Marisa, Pascawati Ida Metik Asmike Mohammad Edy Nurtamam, Mohammad Edy Muhammad Adha Loren Febrianto Muhammad Adib Zakaria Nadyla Octavia Ningrum, Isabela indah Puspita Novi Tri Laksono Nungraha, Aat Ruchiat Nur Hasan Nurhasanah Pasaribu Nursyuhadah Abdul Rahman Nurul Hudaini Paul Sopacua Permai Triwidya Pratama, Ryan Surya Rahmat Cahyo Utomo Rasyid Tarmizi Ridzuan Masri Riza Noviana Khoirunnisa Riziq, Kamal Ali Rossanto, Selly Andan Ria Ryandika Ihza Mulia Samsur Rizal Muhtar Santosa, Tomi Apra Selly Andan Ria Rossanto Silvy Adhelia Sinaga, Hommy Dorthy Ellyany Sindi Robianti Suhardy Sulistyowati, Liliek Nur Tarmizi, Rasyid Tri Suparyanto, Tri Wibaselppa, Anggawidia Winda Putri Wardani Wisnu Waluyo Wisnu Waluyo Wulandari, Andi Sri Rezky Yosita Dwiani Suryaningtiyas Zaki Bahrun Ni'am Zakia Intan Dyah Permata