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All Journal Excellent Al-Lisan Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal Ilmiah Ekonomi Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Mitra Pendidikan CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Maker: Jurnal Manajemen Science Education and Application Journal Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Madaniya Indonesia Berdaya BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Indonesia Journal of Social Responsibility Projects by Higher Education Forum Asian Management and Business Review Jurnal Abdi Panca Marga Al-Lisan: Jurnal Bahasa Bussman Journal : Indonesian Journal of Business and Management Wisanggeni : Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Pengabdian Pendidikan Indonesia (PPI) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Pengabdian Masyarakat "Wiryakarya" International Journal of Business and Quality Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ekonomi, Manajemen, Akuntansi CITAKARYA Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Fauzi, Rizal Ula Ananta
Universitas PGRI Madiun, Indonesia
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The Influence Of Taste And Product Varıance On Purchase Decısıon Of Mıe Gacoan Madıun Rizal Ula Ananta Fauzi; Zakia Intan Dyah Permata; Hendra Setiawan
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This research aims to identify and analyze the influence of several factors on the purchasing decision of Mie Gacoan Madiun. The factors under investigation are product taste, product variety, The research employed a survey method, distributing questionnaires to respondents who are consumers of Mie Gacoan Madiun in a specific region. Data collection was carried out through interviews and online questionnaires. Subsequently, the gathered data were analyzed using multiple linear regression to examine the relationship between the independent variables (product taste, product variety,) and the dependent variable (purchasing decision).The results of the study indicate that product taste, product variety, significantly influence the purchasing decision of Mie Gacoan Madiun. Unique product taste and diverse product variety attract consumers' interest in buying Mie Gacoan.. This research provides insights for Mie Gacoan Madiun businesses to devise more effective marketing strategies. By considering the mentioned factors, it is hoped that they can enhance product appeal and increase customer loyalty. Furthermore, this study can serve as a reference for further research in the field of food and beverage marketing to delve deeper into consumer preferences and the factors influencing purchasing decisions.
The Influence Of Subject Norms And Word Of Mouth (Wom), On Vısıtıng Decısıons (Case Study in Madiun City Waterfront Park) Rizal Ula Ananta Fauzi; Sindi Robianti
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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Abstract

This research aims to determine the influence of subjective norms and word of mouth (WOM) on visiting decisions among visitors to the Bantaran Park tourist attraction, Madiun City. The type of research used in this research is a quantitative approach. The research uses multiple linear regression techniques. Sampling used the Probability Sampling technique. The sample used was 261 respondents. Based on statistical test results, it shows that partially subjective norms do not have a positive and significant effect on the decision to visit, word of mouth (WOM) has a positive and significant effect on the decision to visit, decision to visit the Taman Bantaran Madiun City tourist attraction.
Pengaruh Persepsi Konsumen, Gaya Hidup, Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Pada Mobil Listrik Di Madiun Fauzi, Rizal Ula Ananta; Ari Kadi, Dian Citaningtyas; Fuadya, Assaduddin Mazda
Excellent Vol 11, No 1 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v11i1.1721

Abstract

Tujuan penelitian ini  untuk memberikan bukti empiris mengenai pengaruh persepsi konsumen, gaya hidup, dan electronic word of mouth (E-WOM) terhadap minat beli pada mobil listrik Di Madiun penelitian ini berjumlah 385 responden. Metode pengambilan sampel yaitu menggunakan metode purposive sampling. Pengumpulan data dalam penelitian ini menggunakan kuesioner dengan penyebaran melalui google form. Teknik analisis data pada penelitian ini menggunakan alat uji berupa software IBM SPSS Statistics 25. Hasil penelitian membuktikan bahwa gaya hidup dan Elektronik Word Of Mounth (E-WOM) berpengaruh positf dan signifikan terhadap minat beli, sdangkan persepsi konsumen tidak berpengaruh positif signifikan terhadap minat beli. Persepsi konsumen tidak berpengaruh positif terhadap minat beli mobil listrik di Madiun. Gaya hidup berpengaruh positif terhadap minat beli konsumen mobil listrik di Madiun. Elektronik Word Of Mounth (E-WOM) berpengaruh positif terhadap minat beli konsumen terhadap mobil listrik di Madiun.
PENGARUH PERSEPSI KEMUDAHAN, BRAND IMAGE, DAN RISIKO KEUANGAN TERHADAP KEPERCAYAAN DAN MINAT Fauzi, Rizal Ula Ananta; Darsono, Agas Kurniawan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8 No 2 (2022): Volume 8 Nomor 2 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i2.493

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh persepsi kemudahan, brand image, risiko keuangan terhadap minat menggunakan melalui kepercayaan sebagai variabel intervening masayarakat di Jawa Timur. Sampel yang digunakan sebanyak 400 responden. Teknik analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa variabel persepsi kemudahan, brand image dan risiko keuangan berpengaruh kepada minat menggunakan serta variabel persepsi kemudahan dan risiko keuangan berpengaruh kepada kepercayaan sedangkan risiko keuangan tidak berpengaruh terhadap kepercayaan adanya pengaruh tidak langsung secara signifikan brand image terhadap minat menggunakan melalui variabel kepercayaan sebagai variabel intervening, dan ada pengaruh tidak langsung yang bersifat tidak signifikan persepsi kemudahan terhadap minat menggunakan melalui variabel kepercayaan sebagai variabel intervening, serta resiko keuangan terhadap minat menggunakan melalui variabel kepercayaan sebagai variabel intervening.
The Effect of Cognitive Behavioral Therapy on Anxiety and Depression Among Students in Science Education: A Meta-Analysis Nur Hasan; Khoirunnisa, Riza Noviana; Nurtamam, Mohammad Edy; Fauzi, Rizal Ula Ananta; Santosa, Tomi Apra; Nugraha, Aat Ruchiat; Sjoraida, Diah Fatma; Sarnoto, Ahmad Zain
Science Education and Application Journal Vol 7 No 1 (2025): Science Education and Application Journal
Publisher : Program Studi Pendidikan IPA, Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/seaj.v7i1.1188

Abstract

The Effect of Cognitive Behavioral Therapy on Anxiety and Depression Among Students in Science Education: A Meta-Analysis. This meta-analysis aims to evaluate the impact of Cognitive Behavioral Therapy (CBT) on anxiety and depression specifically within the context of science learning. This study was conducted by integrating and evaluating the results of previous relevant studies to provide a comprehensive understanding of the effectiveness of CBT in dealing with mental health problems in the adolescent population. The study sample consisted of 16 studies published between 2010 and 2023, which met inclusion criteria, such as experimental or quasi-experimental design, use of standardized scales to measure anxiety and depression, and a focus on CBT interventions. The meta-analysis revealed a significant positive effect of CBT on reducing anxiety and depression in science learning contexts (d = 0.945; z = 7.052; p < 0.001)."These findings support the use of CBT as a key approach in mental health interventions for adolescents, particularly in the context of education and primary health services.
UMKM yang Berkelanjutan: Literasi Keuangan dan Wirausaha Sebagai Karir Bersama UMKM Rajawali Desa Sambirobyong Magetan Dessyarti, Robby Sandhi; Sulistyowati, Liliek Nur; Hasanah, Karuniawati; Fauzi, Rizal Ula Ananta; Karuniawati, Amanda Vicky Dyah; Febrianti, Dwi; Febrianto, Muhammad Adha Loren
Pengabdian Pendidikan Indonesia Vol. 2 No. 02 (2024): Artikel Riset Periode Agustus 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ppi.v2i02.5567

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) memiliki peran penting dalam perekonomian Indonesia, termasuk di Desa Sambirobyong, Magetan. Namun, banyak UMKM yang menghadapi tantangan, terutama dalam hal literasi keuangan dan pengelolaan usaha yang efektif. Penelitian ini bertujuan untuk mengeksplorasi hubungan antara literasi keuangan dan pemahaman wirausaha sebagai karir dalam mendukung keberlanjutan UMKM, dengan fokus pada UMKM Rajawali di Desa Sambirobyong. Masalah utama yang dihadapi adalah kurangnya pengetahuan tentang manajemen keuangan yang baik, ketidakmampuan dalam merencanakan perkembangan usaha, serta terbatasnya kapasitas dalam mengelola sumber daya manusia. Penelitian ini menemukan bahwa peningkatan literasi keuangan dan keterampilan wirausaha dapat membantu pelaku UMKM untuk lebih mengelola usaha dengan lebih efisien dan berkelanjutan. Oleh karena itu, pelatihan mengenai literasi keuangan dan pengembangan wirausaha yang berkelanjutan sangat diperlukan untuk meningkatkan daya saing UMKM di Desa Sambirobyong. Penelitian ini memberikan rekomendasi untuk mengembangkan program pelatihan bagi pelaku UMKM agar mereka dapat mengelola keuangan dengan lebih baik dan menjadikan wirausaha sebagai pilihan karir yang berkelanjutan.
Pengaruh Harga, Store Atmosphere, Kualitas Produk dan Word of Mouth Terhadap Keputusan Konsumen Rizal Ula Ananta Fauzi; Dian Citaningtyas Ari Kadi; Lilis Setiyawati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2920

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, store atmosphere, kualitas produk dan wom (word of mouth) terhadap keputusan konsumen pada penggunaan jasa self foto di studio foto Potrait Room Madiun. Jumlah responden sebanyak 386 orang. Untuk uji statistik dan pengolahan data dilakukan dengan menggunakan Partial Least Square (SmartPLS 4.0.9.6). Temuan penelitian menunjukkan bahwa: (1) Harga berpengaruh signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun; (2) Store atmosphere berpengaruh tidak signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun; (3) Kualitas produk berpengaruh signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun; (4) WOM (word of mount) berpengaruh signifikan terhadap keputusan konsumen dalam menggunakan jasa self foto di Potrait Room Madiun.
HR Management Strategies In Improving Organizational Performance In The Era Of Digital Disruption: An Analysis Of The Role Of Transformational Leadership And Employee Engagement Nurhasanah Pasaribu; Paul Sopacua; Suhardy; Nurul Hudaini; Dorthy Ellayany Sinaga; Rasyid Tarmizi; Rizal Ula Ananta Fauzi; Diah Fatma Sjoraida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7644

Abstract

The era of digital disruption has brought significant changes in the business landscape and demanded organizations to adapt more dynamic and innovative human resource (HR) management strategies. This study aims to analyze HR management strategies in improving organizational performance by emphasizing transformational leadership roles and employee engagement. The research method used is a quantitative approach by collecting data through surveys of employees from various industrial sectors that are undergoing digital transformation. The results of the analysis show that transformational leadership has a significant influence on increasing employee engagement, which ultimately positively impacts the overall performance of the organization. This study confirms the importance of integration between adaptive HR management strategies, visionary leadership, and high employee engagement in the face of digital challenges. These findings provide practical implications for organizational leaders to develop a responsive, collaborative, and innovation-based work culture to achieve sustainable competitive advantage.
PENGARUH INOVASI, POSITIONING PRODUK, DAN ELECTRONIC WORD OF MOUTH TEHADAP MINAT BELI SEPEDA LISTRIK (STUDI KASUS KONSUMEN SEPEDA LISTRIK DI MAGETAN) Fauzi, Rizal Ula Ananta; Kadi, Dian Citaningtyas Ari; Firdaos, Shofwan
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.370

Abstract

This study aims to analyze the effect of innovation, product positioning, and electronic word of mouth (eWOM) on buying interest in electric bicycles in Magetan Regency. The study used a quantitative approach with a survey method involving 384 respondents. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that product positioning and eWOM had a positive and significant influence on the purchase intention of electric bicycles, while innovation did not show a positive and insignificant influence. Good product positioning creates a strong perception in the minds of consumers, and eWOM, through online reviews and recommendations, increases consumer confidence in electric bicycles. Although product innovation was found to have no direct influence, this study highlights the importance of developing other marketing aspects to drive purchase intention.  
Inovasi Strategi Pemasaran Sentra Industri Brem Madiun Dalam Menghadapi Persaingan di Masa Pandemi Covid 19 Ari Kadi, Dian Citaningtyas; Fauzi, Rizal Ula Ananta; Riziq, Kamal Ali; Pamungkas, Aji; Rossanto, Selly Andan Ria
Indonesia Berdaya Vol 2, No 2: July 2021
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.202161

Abstract

In the economy, the industrial sector has the most important role in our country. The existence of an industry can increase regional income and can create jobs. One of the industrial centres in Madiun is the industrial centre for making Brem, who does not know this particular dish. Brem is processed by fermentation of cooked glutinous rice and mixed with yeast which helps to produce a tape which then takes the water to make a brem. In the village of Bwisata Kec. Wonoasri Madiun is one of the centres in making the brem, one of which is Brem Candi Mas. And we make observations there. This program aims to add insight into MSMEs in Madiun Regency, especially in the Brem Candi Mas UMKM Center, increase sales and income so that they can survive the economic crisis caused by the Covid 19 pandemic, and create new marketing strategies. This service activity is assisted by students as entrepreneurial knowledge. The innovation made is helping the digital marketing process, namely through social media such as Instagram, Facebook, and we have created a website so that the current marketing process does not only depend on manual marketing from store to store but is more effective with online marketing.  Abstrak. Dalam perekonomian sektor industri mempunyai peranan yang paling penting di negara kita ini. Keberadaan sebuah industri dapat meningkatkan suatu pendapatan daerah dan dapat membuka lapangan pekerjaan. Salah satu sentra industri yang berada di madiun adalah sentra industri pembuatan brem, siapa yang tidak mengenal panganan khas yang satu ini. Brem merupakan olahan dengan cara fermentasi beras ketan yang dimasak dan dalam pembuatannya di campur dengan ragi yang membantu agar menghasilakan sebuah tape yang selanjutnya diambil air nya untuk dijadikan sebuah brem. Di Desa Bancong Kec. Wonoasri Madiun adalah salah satu sentra dalam pembuatan brem tersebut, salah satunya adalah brem candi mas. Dan kita melakukan observasi disana. Progam ini bertujuan untuk menambah wawasan tentang UMKM di kabuoaten madiun khusunya di Centra UMKM Brem Candi Mas ini,meningkatkan penjualan dan pendapatan agar tetap bisa bertahan dalam krisis ekonomi akibat dari pandemi Covid 19,serta membuat strategi pemasaran yang baru. Kegiatan pengabdian ini dibantu oleh para mahasiswa sebagai pengetahuan berwirausaha. Inovasi yang dilakukan adalah membantu proses pemasaran digital yaitu melalui media sosial seperti instagram,facebook,dan kami buatkan website sehingga proses pemasaran dimasa saat ini tidak hanya bergantung pada pemasaran manual dari toko ke toko namun lebih efektif dengan pemasaran online.
Co-Authors Aat Ruchiat Nugraha Afriansyah Saputra Agas Kurniawan Darsono Ahmad Zain Sarnoto ahmad, Arman Aji Pamungkas Aji Pamungkas Amanda Vicky Dyah Karuniawati Andi Harmoko Arifin Andrea Ageany Anggraida, Riska Winiayu Anita Dita Cahyani Apriyanti Apriyanti Apriyanti Aprizeila Rizky Geraldine Arman ahmad Arman Hj. Ahmad Arman Hj. Ahmad Asep Supriyadi Batjo, Siti Nurjana Bima Budi Cahyana Budi Setyanta, Budi Darsono, Agas Kurniawan Dessyarti, Robby Sandhi Dewanto Dewanto Diah Fatma Sjoraida DIAN CITANINGTYAS ARI KADI Dian Citaningtyas Ari Kadi Dian Citaningtyas Ari Kadi Dian Citaningtyas Ari Kadi Dian Citaningtyas Ari Kadi Dian Citaningtyas Ari Kadi, Dian Citaningtyas Dorthy Ellayany Sinaga Dwi Febrianti Dwi Febrianti, Dwi Dzaqi Khoiruddin Lutfiy Eka Resty Novieta Sari Eka Resty Novieta Sari Endang Lestari Febrianto, Muhammad Adha Loren Firdaos, Shofwan Fuadya, Assaduddin Mazda Galuh Kristyangga Setyo Ernanda Gan Hao Rong Hari Purwanto Hasanah, Karuniawati Hendra Setiawan Heny Sidanti Idris, Izian Isabela indah Puspita Ningrum Isabelaindah Puspita Ningrum Izian Idris Izian Idris Kadi, Dian Citaningtyas Ari Kamal Ali Roziq Karuniawati, Amanda Vicky Dyah khusnul khotimah Liliek Nur Sulistyowati Lilis Setiyawati Lisnawati Dewi Maliana Puspa Arum Marisa, Pascawati Ida Metik Asmike Mohammad Edy Nurtamam, Mohammad Edy Muhammad Adha Loren Febrianto Muhammad Adib Zakaria Nadyla Octavia Ningrum, Isabela indah Puspita Novi Tri Laksono Nungraha, Aat Ruchiat Nur Hasan Nurhasanah Pasaribu Nursyuhadah Abdul Rahman Nurul Hudaini Paul Sopacua Permai Triwidya Pratama, Ryan Surya Rahmat Cahyo Utomo Rasyid Tarmizi Ridzuan Masri Riza Noviana Khoirunnisa Riziq, Kamal Ali Rossanto, Selly Andan Ria Ryandika Ihza Mulia Samsur Rizal Muhtar Santosa, Tomi Apra Selly Andan Ria Rossanto Silvy Adhelia Sinaga, Hommy Dorthy Ellyany Sindi Robianti Suhardy Sulistyowati, Liliek Nur Tarmizi, Rasyid Tri Suparyanto, Tri Wibaselppa, Anggawidia Winda Putri Wardani Wisnu Waluyo Wisnu Waluyo Wulandari, Andi Sri Rezky Yosita Dwiani Suryaningtiyas Zaki Bahrun Ni'am Zakia Intan Dyah Permata