Article Per Year (5 Year)
p-Index From 2021 - 2026
2.94
P-Index
This Author published in this journals
All Journal JBIO: jurnal biosains (the journal of biosciences) An-Nida' SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam EIGEN MATHEMATICS JOURNAL DIDAKTIKA : Jurnal Kependidikan Al-Mubin: Islamic Scientific Journal Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Economics and Digital Business Review Al-Iqtishad : Jurnal Ekonomi Prosiding University Research Colloquium AL HUKMU: Journal of Islamic Law and Economics Innovative: Journal Of Social Science Research Islamic Banking and Finance Journal of Society Counseling Business and Accounting Education Journal Asian Journal of Muslim Philanthropy and Citizen Engagement
Utami, Sari
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Reimagining Islamic Philanthropy in the Digital Economy: A Comparative Analysis of Branding as Ethical Capital in Private and State-Owned Institutions Putra, Muhammad Deni; Muslim, Aziz; Afandi, Mukhamad Yazid; Sahroni, Abdullah; Husain, Muhammad Kamil; Utami, Sari
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 15 No. 1 (2026): April (on progress)
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v15i1.3443

Abstract

This qualitative library research examines the contrast in social media branding effectiveness between private and state-owned Islamic philanthropic institutions, an important issue in the digital era where public trust and engagement are essential. Using a systematic thematic analysis of scholarly literature published between 2014 and 2024, the study finds that private institutions consistently outperform their state-owned counterparts by leveraging organizational agility, innovative storytelling, and transparent communication. These practices are further interpreted as contemporary manifestations of core Islamic values, namely amanah (trust) and ihsan (excellence). The primary objective of this study is to identify the underlying factors contributing to this disparity and to generate actionable insights for optimizing digital outreach in Islamic philanthropy. The findings suggest that effective branding is not merely a technical advantage but also reflects a deeper institutional alignment with ethical principles, enabling private institutions to build stronger community engagement and donor loyalty. Accordingly, this study offers important implications by proposing a transformative approach through which state-owned institutions can adopt value-based digital strategies to enhance transparency, public appeal, and overall social impact, thereby strengthening the Islamic economic ecosystem in the twenty-first century.
Co-Authors Abdul Rosid Abdullah Sahroni Abdur Razzaq Addiarrahman Afandi, Mukhamad Yazid Ahmad Mardalis Ahmad Suryadi, Ahmad Asmadia, Tezi Asrida Asrida, Asrida Bagus Ardi Saputro Baharuddin Baharuddin Baharuddin, B Cusyana, Silvi Reni Darwis, Rahma Hidayati Desi Ulpa Anggraini, Desi Ulpa DWI RAHMAWATI Fenny Roshayanti Fine Reffiane Hasni Hasni Hayati MT, Ma’rufah Irawati, Fitri Kardoyo Lia Nurina LITAMAHUPUTTY, JACOMINA VONNY M. Abzar Duraesa M. Yahya Marianti, Lena Muhammad Aziz Muslim Muhammad Kamil Nanda Pratiwi Nasution, Nabila Halim Ondri, Dino Permatasari, Reni Pratama, Alief Mas Putra, Muhammad Deni Putrie, Rena Augia Qomaria, Evi Rina Novianty, Rina Rofiki, Akhmad Rustiawan, Indra Siswanto, Nafisa Alvy Sohyb, Muh. Nizar Sumarno . Suriani Nur Turang, Frangky Yongky Widiyanto Zaid Raya Argantara