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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Journal of Music Science, Technology, and Industry (JOMSTI) Journal of Management - Small and Medium Enterprises (SME's) Journal of Government and Politics (JGOP) Journal of Applied Data Sciences Jurnal Administrasi Pemerintahan Desa Journal of Education Research Jurnal of Applied Business and Banking (JABB) Apollo: Journal of Tourism and Business Research Horizon PROCURATIO: Jurnal Manajemen dan Bisnis BARAKATI: Journal of Community Service Scientia: Journal of Multi-Disciplinary Science Journal of Economic Growth and Development Review Journal of Studies on Art, Culture, and Society AURORA: Journal of Emerging Business Paradigms Advance Sustainable Science, Engineering and Technology (ASSET) KAMBOTI : Jurnal Sosial dan Humaniora TECHNOBIZ : International Journal of Business
Iswanto, Dedy
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The Impact of Digital Marketing, Product Quality, and Customer Relationship Management on Online Shop Consumer Loyalty Qusairi, Andri Al; Candra, Candra; Sudarta, Sudarta; Iswanto, Dedy; Maniza, Lalu Hendra
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1880

Abstract

This study seeks to explore the effects of digital marketing, product quality, and customer relationship management (CRM) on consumer loyalty within the context of online retail. Employing a quantitative approach, the study conducted a survey among 91 respondents, comprising 34 males and 56 females. Data collection instruments utilized a Likert scale with 29 items designed to measure respondents' perceptions of the study variables. Regression analysis results indicate that collectively, digital marketing, product quality, and CRM explain 49.3% of the variation in consumer loyalty. Specifically, CRM emerges as significantly influential with the highest beta coefficient (0.438) and low statistical significance (p = 0.000), while digital marketing and product quality show less significant impacts With p-values of 0.296 and 0.127, respectively, these results highlight the critical role of effective customer relationship management strategies in fostering consumer loyalty in online commerce. They also indicate the necessity for strategic enhancements in digital marketing and product quality to optimize their influence. This research contributes to the comprehension of the dynamics affecting consumer behavior in the digital age.
Pengaruh Citra Dan Kepercayaan Merek Terhadap Loyalitas Merek (Studi Kasus Kepada Konsumen Telkomsel Di Kantor Pt. Grapari Mataram) Candra, Candra; Suhastini, Novia; Amil, Amil; Iswanto, Dedy
Journal of Government and Politics (JGOP) Vol 1, No 1 (2019): Juli
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jgop.v1i1.943

Abstract

Munculnya berbagai macam produk dalam suatu kategori dengan kualitas produk yang sudah menjadi standar dan dapat dengan mudah ditiru dan dimiliki oleh siapapun mengakibatkan sulitnya suatu perusahaan untuk mempertahankan dirinya sebagai pemimpin pasar. Untuk mengatasi penetrasi yang dilakukan oleh kompetitor, maka Telkomsel harus tetap menjaga pangsa pasarnya, salah satunya dengan bentuk citra merek (brand image) dan kepercayaan merek (brand trust yang kuat). Jika suatu perusahaan mampu menciptakan citra merek (brand image) dan kepercayaan merek (brand trust) yang kuat, positif dan mempunyai nila (value) dan  brand yang kuat akan menciptakan rasa percaya bagi  konsumen untuk menentukan suatu pilihan pada suatu merek. Sehingga untuk melihat pengaruh citra dan kepercayaan merek terhadap loyalitas konsmune, metode penelitian yang di gunakan adalah pendekatan kuantitatif dengan metode penelitian survei yaitu suatu penelitian yang mengambil sampel dari suatu populasi dengan menggunakan kuesioner sebagai instrumen pengumpulan data. Desain deskriptif adalah untuk mendeskripsikan variabel penelitian. Desain penelitian yang digunakan merupakan penelitian conclusive yang bersifat kausal (causal research), yang bertujuan untuk mempelajari hubungan sebab-akibat antara variabel independen (bebas) terhadap variabel dependen (terikat). Tehnik pengumpulan data yang digunakan adalah Penelitian lapangan, Observasi,Teknik Wawancara dan Kuisioner (angket). Hasil penelitian menunjukkan bahwa variabel independen brand image (citra merek) dan brand trust (kepercayaan merek) berpengaruh posistif dan signifikan baik secara persial maupun simultan  terhadap loyalitas merek (brand trust) dengan tingkat nilai koefisien determinasi (Adjusted R Square) atau kemampuan variasi nilai variabel independen dalam mempengaruhi variabel dependen.
Structural Equation Modeling of Social Media Influences: How Visual Appeal and Product Information Shape Positive Word of Mouth Iswanto, Dedy; Premananto, Gancar Candra; Sudarnice, Sudarnice; Sangadji, Suwandi S.
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.584

Abstract

Social media has become an essential tool in contemporary marketing strategies, allowing brands to enhance consumer engagement and foster trust. This study examines the direct effects of visual appeal and product information on brand satisfaction and positive Word of Mouth (WOM) in the context of Samsung’s social media campaigns. The research aims to provide empirical insights into how specific content elements drive consumer satisfaction and WOM, which are critical factors in expanding a brand’s digital influence. Data were collected from 132 active social media users frequently exposed to Samsung’s advertisements. Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) approach was employed to analyze the relationships between variables. The results indicate that visual appeal significantly impacts brand satisfaction (path coefficient = 0.419, T-statistic = 3.765, P-value = 0.000) and WOM (path coefficient = 0.221, T-statistic = 2.437, P-value = 0.015). Product information also shows a significant influence on brand satisfaction (path coefficient = 0.337, T-statistic = 3.126, P-value = 0.002) and WOM (path coefficient = 0.320, T-statistic = 3.795, P-value = 0.000). Additionally, brand satisfaction strongly contributes to positive WOM (path coefficient = 0.458, T-statistic = 7.191, P-value = 0.000). The findings emphasize the critical role of high-quality visual and informational content in fostering brand satisfaction and promoting WOM. The novelty of this research lies in its detailed examination of how visual appeal and product information independently influence consumer outcomes, offering actionable insights for marketers. This study contributes to the growing literature on digital marketing by providing evidence-based recommendations for optimizing social media strategies in highly competitive and digitally connected marketplaces.
Analysis of the Experience of Using Augmented Reality Applications for Educational Tourism Bahari, Astrid Octavia; Amol, Febriyanti; Pradana, Dominicus Wahyu; Iswanto, Dedy
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.542

Abstract

This study aims to systematically examine how Augmented Reality (AR) technology influences user experience in the context of educational tourism. The study was conducted using the Systematic Literature Review (SLR) method based on the PRISMA 2020 protocol, reviewing 13 selected scientific articles obtained from the Scopus database over the past ten years. The analysis was conducted using a thematic analysis approach, focusing on the dimensions of interactivity, perceived authenticity, user engagement, and learning effectiveness. The study findings indicate that the use of AR generally enhances the quality of educational experiences for tourists through immersive visual interfaces, integration of contextual narratives, and personalized content. Several theories, including TAM, SOR, UTAUT, and Perceived Authenticity, were consistently applied to explain the relationship between technology and user behavior. However, this study also identified significant challenges, including infrastructure limitations, low digital literacy, and the lack of integration of local cultural values in AR content development. Therefore, it is recommended to develop cross-sectoral strategies and more adaptive methodological approaches to the local context so that AR technology can be applied more widely and inclusively in supporting learning and cultural preservation in the educational tourism industry.
The Role of Human Resources in Building a Marketing Team Responsive to Global Market Changes: A Systematic Literature Review Supriadi, Yudi Nur; Rialmi, Zackharia; Iswanto, Dedy; Saleh, Amin; Ramadhan, Miftahus Surur
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.543

Abstract

This research uses the PRISMA 2020-based Systematic Literature Review (SLR) approach to analyze the role of Human Resources (HR) in building a marketing team that is responsive to global market changes. This research aims to explore how HR management can improve the ability of marketing teams to adapt quickly to market changes, as well as to identify the skills and competencies required by marketing team members. A literature search was conducted through databases such as Scopus, Web of Science, and ScienceDirect. The results show that HR strategies that integrate technologies such as Data-Driven Decision-Making and blockchain, as well as the development of adaptation skills and responsive leadership, are highly effective in enhancing the marketing team's ability to respond to global market dynamics. In addition, continuous training and the development of a flexible organizational culture play an important role in creating innovative and responsive marketing teams. Challenges such as inequality in technology adoption, international regulatory differences, and limitations of the research methodology still pose barriers to the practical application of these findings. This study suggests that future research should delve deeper into the influence of innovative technologies in HRM and strategies that can overcome real-world implementation challenges.
Utilization of Local Culture as A Tourism Marketing Instrument Iswanto, Dedy; Irsyad, Ziqrurrahman; Istiqlal, Istiqlal
Aurora: Journal of Emerging Business Paradigms Vol. 2 No. 1 (2025): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v2i1.151

Abstract

This study aims to explore the utilization of local culture as a tourism marketing instrument through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Scopus, DOAJ, and Google Scholar, using keywords such as “local culture,” “tourism marketing,” “destination branding,” and “cultural tourism” within the time span of 2014-2024. The results show that the integration of local culture in destination promotion significantly enhances tourist attraction and experience. However, challenges such as cultural commodification and overtourism need to be addressed to maintain cultural authenticity. The use of social media and digital technology plays an important role in increasing cultural visibility, but the potential for distortion in the delivery of cultural values remains an important issue. The involvement of local communities as custodians of cultural heritage proved essential in ensuring the sustainability of promotion balanced with the preservation of traditions. Therefore, future research is recommended to explore the social and cultural influences in maintaining the authenticity of local culture in tourism marketing..
Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement Syaharuddin; Hidayanti, Nur Fitri; Iswanto, Dedy; Ningsih, Nurul Hidayati Indra
Advance Sustainable Science Engineering and Technology Vol. 7 No. 2 (2025): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/df5dwp69

Abstract

This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing in AI-driven analytics, automation, and dynamic content strategies to improve customer experience and interaction. 
Perceptions And Preferences of Indonesian Muslim Tourists for Halal Tourism Facilities and Conditions in Sembalun Iswanto, Dedy; S. Sangadji, Suwandi; Nazwin, Asfarony Hendra
KAMBOTI: Jurnal Sosial dan Humaniora Vol. 3 No. 2 (2023): KAMBOTI: Jurnal Sosial dan Humaniora
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah XII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/kambotivol3issue2page10-17

Abstract

The purpose of this study was to determine the perceptions and preferences of Indonesian muslim tourists for halal tourism facilities and conditions in Sembalun. To meet the proving result, this research used descriptive research methods. The samples of this research were domestic Muslim tourists who have visited Sembalun. The analytical tool used in this study is Descriptive Statistical Analysis. The results of this study indicate that the government's efforts in promoting halal tourism have not been fully successful, because only a small proportion of respondents consider Sembalun as a halal tourist destination. the tourists emphasized that toilets and places of worship are important facilities that must exist in Sembalun.
Analisis Faktor Kedisiplinan Kerja Pegawai Pada Badan Perencanaan Pembangunan Daerah (Bappeda) Kabupaten Lombok Barat Sudarta, Sudarta; tri Yunarni, Baiq Reinelda; Iswanto, Dedy; Junaidi, Junaidi
Jurnal Ilmiah Mandala Education (JIME) Vol 8, No 1 (2022): Jurnal Ilmiah Mandala Education (Januari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v8i1.2712

Abstract

This study aims to determine the factors that influence employee discipline in the Regional Development Planning Agency Office of West Lombok Regency. This research is descriptive with a qualitative approach. Data collection was carried out by means of interviews, observation, and documentation. Meanwhile, the analysis technique uses an interactive model consisting of data reduction, data presentation, and drawing conclusions. From the results of the author's observations and interviews at the West Lombok Regency BAPPEDA office, it can be said that all employees and leaders have been deemed to have properly applied discipline in accordance with the applicable regulations according to the State Civil Apparatus Law and the internal regulations of the West Lombok Regency BAPPEDA. There are several factors that affect the work discipline of employees at the West Lombok Regency BAPPEDA Office including the influence factor of compensation, the exemplary factor of the head of the Office, the factor of assertiveness of the leader / head in making decisions, the factor of concern for employees and penalties. Therefore the authors provide several suggestions including the management of BAPPEDA West Lombok Regency to improve employee work discipline by paying more attention to legal sanctions, and paying attention to leadership factors, so that with good leadership and supervision carried out by the leadership regularly, the discipline of employee work at BAPPEDA. West Lombok Regency will be able to be achieved according to the predetermined target so that every employee can make the most of their work time.
Utilization of Virtual Reality Technology in Tourism Destination Promotion Strategy to Increase Tourist Attraction Istiqlal, Istiqlal; Irsyad, Ziqrurrahman; Iswanto, Dedy
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.148

Abstract

This study aims to explore the utilization of Virtual Reality (VR) technology in tourism destination promotion strategies to increase tourist attraction through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Google Scholar, Scopus, and DOAJ, using keywords such as “virtual reality,” “destination promotion,” and “tourism” within the time span of 2014-2024. The results showed that VR significantly influenced travelers' perceptions by creating deep emotional engagement and increasing visit intentions. VR is also able to strengthen destination image through immersive experiences that enrich tourists' interactions with virtual environments. However, challenges were found in the adoption of VR by certain demographic groups, such as elderly travelers who tend to be more resistant to this technology. This research highlights the gaps in understanding regarding the wider application of VR, as well as the need for further research to develop effective and holistic promotional strategies to integrate VR with conventional methods. Future research should focus on ways to maintain the authenticity of the tourist experience through VR as well as reaching more diverse market segments.
Co-Authors Abdurahman Abdurrahman Affan, Mohammad Romdhon Amil, Amil Amin Saleh, Amin Amol, Febriyanti Bahari, Astrid Octavia Baiq Reinelda Tri Yunarni Candra Dominicus Wahyu Pradana Febria Lina, Lia Fitria, Ramadhani Laila Fuzail, Muhammad Gamri, Mohammad Gamri, Muhammad Gancar Candra Premananto Halawa, Forman Hidayanti, Nur Fitri Irsyad, Ziqrurrahman Istiqlal Istiqlal, Istiqlal Junaidi Junaidi K. Tobing, Diana Sulianti Lina, Lia Maniza, Lalu Hendra Muchammad Saifuddin Nazwin, Asfarony Hendra Ningsih, Nurul Hidayati Indra Novia Suhastini Qusairi, Andri Al Rachman, M. Taufik Ramadhan, Miftahus Surur Ramayanto, Ramayanto Rialmi, Zackharia Sarita, Rahma Sudarnice, Sudarnice Sudarta Sudarta, Sudarta Suwandi S. Sangadji Syaharuddin Syaharuddin Syamsidar , Syamsidar Vinuzia, Mala Wasik, Zainul YUDI NUR SUPRIADI Zainul Wasik