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THE INFLUENCE OF SERVICE AND TASTE OF CAFE UNI IN PADANG PARIAMAN Nurofik, Agus; Nini, Nini; Permana, Hendrik; Indrayani, Tri Irfa
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.411

Abstract

This study aims to analyze the quality of service and the taste of food at Cafe Uni, a café that serves traditional regional dishes with authentic interior design and cultural atmosphere. The focus of the research is on how Cafe Uni maintains taste consistency despite the challenge of limited availability of spices, as well as how its service strategies create customer satisfaction and loyalty. This approach is relevant given that culture-based culinary businesses have great potential to attract market interest while preserving tradition. The research employed a qualitative approach, with data collected through in-depth interviews with the owner and staff of Cafe Uni, as well as direct on-site observations. Data analysis was conducted using a descriptive qualitative method, linking field findings to relevant theories such as the SERVQUAL model for service quality, the expectancy-disconfirmation model for customer satisfaction, and the concept of experiential marketing for dining experiences. The findings reveal that Cafe Uni successfully preserves authentic flavors by sourcing spices directly from their regions of origin, either through staff traveling home or via cargo shipments. The quality of ingredients is maintained through proper temperature-controlled storage to preserve their color and texture. Friendly, smiling, and interactive service creates a welcoming atmosphere for customers, even for those dining alone. The integration of authentic taste, quality service, and cultural ambiance significantly enhances customer satisfaction and fosters repeat visits. This study provides practical insights for regional culinary business owners in managing unique dining experiences to remain competitive in the market.
Islamic Education in Egypt: An Overview, System Structure, and Government Policies Suhaili, Hidayati; Zalnur, Muhammad; Rosyada, Dede; Kirin, Arwansyah Bin; Nini, Nini; Sartini, Titi
Thawalib: Jurnal Kependidikan Islam Vol. 6 No. 2 (2025): Thawalib: Jurnal Kependidikan Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thawalib.v6i2.726

Abstract

Al-Azhar University, Egypt, presents a model of Islamic education that is moderate and holistic, relevant in addressing the challenges of modernity, radicalism, and the integration of Islamic tradition with scientific progress. This study identifies a gap in the previous literature, which generally partially discusses Islamic education in Egypt, focusing on the history of Al-Azhar or primary education, without comprehensively analysing the integration of traditional and modern values, system structure, and state policies. This study employs a qualitative approach, utilising data collection techniques through literature review and document analysis of scholarly journals, academic books, and official reports from the Ministry of Education and Al-Azhar University. Data analysis is conducted using qualitative content analysis methods, which include stages of collection, filtering, coding, categorisation, synthesis, and triangulation. The results show that the Islamic education system in Egypt has successfully integrated religious and general knowledge through a moderate and inclusive curriculum, supported by government policies such as the Al-Azhar Law of 1961 and the 2014 curriculum reform. However, educational access inequality, limited technological infrastructure, and conservative resistance continue to hinder comprehensive reform efforts. In conclusion, these findings offer important lessons for developing Islamic education in Indonesia and other Muslim countries.
Sosial Media Influencers dalam Meningkatkan Brand Image dan Keputusan Pembelian Nasi Ampera Lubuk Alung Nurofik, Agus; Nini, Nini
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 4 No 1 (2024): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v4i1.730

Abstract

Nasi Ampera Lubuk Alung merupakan kuliner khas Sumatera Barat yang memiliki potensi besar untuk dipasarkan secara lebih luas. Salah satu strategi pemasaran yang dapat digunakan untuk meningkatkan citra merek dan keputusan pembelian adalah dengan menggunakan pemengaruh media sosial. Penelitian ini bertujuan untuk mengetahui persepsi masyarakat terhadap adanya pemengaruh media sosial guna meningkatkan citra merek dan keputusan pembelian Rumah Makan Nasi Ampera Lubuk Alung. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui survei online. Data dianalisis melalu uji statistik deskriptif menggunakan aplikasi SPSS (Statistical Package of Sosial Sciences). Hasil penelitian menunjukkan bahwa adanya peran dari sosial media influencer dalam meningkatkan citra merek dan keputusan konsumen untuk membeli Nasi Ampera Lubuk Alung. Dengan demikian, dapat disimpulkan bahwa sosial media influencers memiliki peran penting dalam meningkatkan brand image dan berpengaruh terhadap keputusan pembelian konsumen. Oleh karena itu, perusahaan perlu memperhatikan strategi pemasaran melalui sosial media influencers untuk memperkuat citra merek agar meningkatkan penjualan produk.
Pengaruh Lokasi, Kualitas Layanan Dan Promosi Terhadap Loyalitas Pelangan Di Vena Veni Mart Sungai Geringging Reflianto, Reflianto; Rahayu, Sari; Amra, Ikbal; Nini, Nini
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 3 No 2 (2023): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v3i2.772

Abstract

The background of this research is to measure the influence of location, service quality and promotion on customer loyalty at Vena Veni Mart Sungai Gertingging. This research is a survey research obtained based on distributing questionnaires. The population in this research is customers of Vena Veni Mart Sungai Geringging. The sample used in This research consisted of 70 respondents, using accidental sampling techniques, the data was processed with SPSS 23.0. The results of the research can be concluded; 1) Location influences customer loyalty at Vena Veni Mart Sungai Geringging; 2) Service quality influences customer loyalty at Vena Veni Mart Sungai Geringging; 3) Promotion influences customer loyalty at the Vena Veni Mart Sungai Geringging and 4) Location, service quality and promotion together influence customer loyalty at the Vena Veni Mart Sungai Geringging with a regression coefficient Y= 0.952+0.204X1+0.314X2+0.204 X3 with R = 0.577 or R2 = 0.333. Location, service quality and promotions influence customer loyalty by 33.3%, while the remaining 66.7% are influenced by other variables outside of the variables of this research; The suggestions in this research are: 1) For the Vena Veni Mart location in Geringging River, it is necessary to expand the parking area; 2) For product prices at Veni Mart, it is best to give discounts to loyal customers so that these customers do not move to other places; 3) For promotions, you must provide a variety of products so that customers' buying interest increases.
Pengaruh Pemasaran Online Terhadap Minat Beli Konsumen Pada Toko Jingga Nini, Nini
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 3 No 2 (2023): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v3i2.773

Abstract

This research aims to determine whether or not there is an influence of online marketing strategies on consumer buying interest at Toko Jingga. This research uses quantitative methods and uses questionnaires as a tool to collect data. The number of respondents in this research was 100 respondents using purposive sampling technique. The data analysis technique used in this research is simple linear regression analysis using SPSS 25. The results show that online marketing strategies have a positive and significant influence on consumer buying interest at Toko Jingga. This research provides a theoretical impression as a reference for further research related to online marketing and consumer buying interest, especially in online stores. Managerial implications in the form of suggestions for the management of Toko Jingga and other marketplaces to improve product quality and the promotional system used in marketing products so as to increase consumer buying interest.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Motor Bekas Win Motor di Padang Pariaman Nurofik, Agus; Trismiyanti, Dessy; Nini, Nini
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 4 No 2 (2024): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v4i2.850

Abstract

This study aims to analyze the marketing strategies implemented by Win Motor in an effort to increase sales of used motorbikes in Padang Pariaman. The research method used is descriptive qualitative with data collection through interviews, observations, and documentation. The results of the study indicate that 1 Win Motor has implemented various marketing strategies, such as competitive pricing, promotions through social media and personal networks, and offering attractive after-sales services. However, there are still several aspects that need to be improved, such as diversification of distribution channels and development of customer loyalty programs. This study provides recommendations for Win Motor to optimize its marketing strategy so that it can achieve higher sales targets.
Analisis Kualitas Produk Terhadap Kepuasan Pelanggan Es Teh Hijau Elsa di Sicincin Nini, Nini; Nurofik, Agus; Merita, Elfi
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 4 No 2 (2024): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v4i2.851

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk es teh hijau terhadap kepuasan pelanggan di gerai Elsa, Sicincin. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui wawancara kepada pelanggan. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara kualitas produk dengan kepuasan pelanggan. Kualitas produk yang baik, seperti rasa yang segar, harga yang terjangkau, dan kebersihan produk, sangat berpengaruh terhadap tingkat kepuasan pelanggan. Implikasi dari penelitian ini adalah pentingnya bagi gerai Elsa untuk terus menjaga dan meningkatkan kualitas produknya agar dapat mempertahankan dan meningkatkan jumlah pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh kualitas produk terhadap kepuasan pelanggan di Es the hijau elsa di sicincin. Hasil yang diinginkan menunjukkan bahwa terdapat hubungan yang cukup kuat dan positif antara kualitas produk dengan kepuasan pelanggan. Variabel dalam penelitian ini adalah kualitas produk (X) dan kepuasan pelanggan (Y). Salah satu cara untuk mencapai keunggulan adalah dengan menerapkan kualitas produk yang tepat untuk meningkatkan kepuasan pelanggan. Berdasarkan kesimpulan yang diperoleh, pelanggan disarankan untuk memilih produk yang ditawarkan sesuai dengan keinginan, kebutuhan dan harapannya, agar tidak kecewa saat membeli.
Pengaruh Perputaran Modal Kerja Dan Likuiditas Terhadap Profabilitas Pada Perusahaan Manufaktur Sub.Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Tahun 2018-2023 Arita, Enny; Yentisna, Yentisna; Nini, Nini
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 18, No 2 (2024): Vol 18 No. 02 JANUARI 2024
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v18i2.4952

Abstract

Profitabilitas merupakan kemampuan perusahaan dalam memperoleh laba atau keuntungan. Beberapa faktor yang bisa mempengaruhi profitabilitas pada perusahaaan salah satunya adalah rasio  keuangan.  Tujuan  dalam  penelitian  ini  untuk  mengetahui  pengaruh  perputaran  modal kerja dan  likuiditas terhadap  profitabilitas pada  perusahaan Telekomunikasi yang terdaftar di Bursa Efek Indonesia periode 2018 -2023. Populasi dalam penelitian ini menggunakan Perusahaan Telekomunikasi, jumlah populasi yang ada pada penelitian ini sebanyak x perusahaan . Teknik yang digunakan dalam pengambilan sampel adalah purposive sampling, dengan jumlah sampel x  Perusahaan  Manufaktur  Sub.Sektor Makanan  dan Minuman  yang  Terdaftar di  Bursa  Efek Indonesia  . Data yang digunakan dalam penelitian ini adalah data sekunder. Model analisis yang digunakan digunakan untuk memecahkan masalah dalam penelitian ini adalah regresi linear berganda dengan tingkat signifikan 5%.Kata kunci: Perputaran Modal Kerja,Likuiditas dan  Profitabilitas
The Sensitivity of The Human Sense of Touch (Skin) In The Qur'an Ihsan, Sartika Fortuna; Elijonnahdi, Elijonnahdi; Nini, Nini
Studi Multidisipliner: Jurnal Kajian Keislaman Vol 11, No 2 (2024)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padngsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/multidisipliner.v11i2.13752

Abstract

This study aims to find out the wisdom behind the Qur'anic verses about skin sensitivity, both the pain felt by the skin contained in QS. An-Nisa' verse 56, and touch that can cause sexual arousal in QS. An-Nisa' 43 and the scientific clues of the phenomenon. This research uses a descriptive method in the form of library research. The results of this study are, Allah shows the truth of the Qur'an for people of reason that the Qur'an has discussed modern Anatomy issues since 1400 years ago, while modern scientists have only researched it with sophisticated equipment, this shows the high knowledge of Allah and at the same time as a warning to every human being, that every sin will get a painful reward like scorched skin and then exchanged back with new skin so that humans always feel very painful.
PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DI WARUNG MAKAN BERKAH PADANG PARIAMAN Agus Nurofik; Nini, Nini; Sutiyem, Sutiyem; Dessy Trismiyanti; Yoserizal, Yoserizal
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8052

Abstract

This research aims to determine the influence of price, promotion and product quality on consumer purchasing decisions at Warung Makan Berkah. The research method used is quantitative descriptive. The research results show that price, promotion and product quality have a significant and positive influence on consumer purchasing decisions. Simultaneously, these three factors are also significantly interconnected and have a positive influence on consumer purchasing decisions. Increasing purchasing decisions is necessary to increase sales of service products in the long term. Price, promotion and product quality are factors that may have an influence on consumer purchasing choices for food. Researchers conducted this research to find out whether price, promotion and product quality have an influence on consumer decision making regarding food purchases at Warung Makan Berkah. The type of research carried out in this research is descriptive quantitative by distributing questionnaires to 100 consumers at the Makan Berkah stall. The multiple regression method was used for data analysis with the Statistical Package of Social Sciences (SPSS) application to carry out the calculations. SPSS is a statistical data processing software application. Based on research conducted by researchers, the results of this research show that the price of a food product will have a significant effect and be positively related to customer perceptions of consumer decisions. Apart from that, the quality of service products also has a significant effect and is positively related to customer perceptions of consumer decisions, and sales promotions also have a significant effect and is positively related to customer perceptions of consumer decisions. And simultaneously the factors of price, promotion and product quality are significantly interconnected and have a positive influence on customer perceptions of consumer purchasing decisions