Article Per Year (5 Year)
p-Index From 2020 - 2025
3.218
P-Index
This Author published in this journals
All Journal Jurnal Perawat Indonesia Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Musamus Journal of Physical Education and Sport (MJPES) JO (Jurnal Olahraga) Physical Activity Journal (PAJU) Journal of Physical and Outdoor Education KESANS : International Journal of Health and Science Journal RESPECS (Research Physical Education and Sports) Nexus Synergy: A Business Perspective Journal of Engineering Science and Technology Management Jurnal Aksara Raga
Kurnia, Dedi
Unknown Affiliation
Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Engineering Science and Technology Management

 1 
The Role of Brand Awareness in Mediating the Influence of Digital Marketing and Digital Content Quality on Increasing Sales of Culinary MSMEs (Case Study in Panam, Pekanbaru) Kurnia, Dedi; Akbar, Rahmad; Yetti, Dzulhijjah; Sispurwanto, Yedi; Nofiar. Am, Andri
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.286

Abstract

This study aims to analyze and understand the role of brand awareness as a mediator in the relationship between digital marketing strategies and digital content quality on the sales growth of culinary MSMEs in Panam, Pekanbaru. The research employs a quantitative approach using Path Analysis. Data were collected randomly from culinary MSMEs in Panam, Pekanbaru, over the period from 2020 to 2024. Data analysis techniques include descriptive analysis, normality test, multicollinearity test, autocorrelation test, and heteroskedasticity test. The findings of the study are as follows: 1) Digital marketing strategies have a positive and significant impact on brand awareness of culinary MSMEs. 2) Digital content quality has a positive and significant impact on brand awareness of culinary MSMEs. 3) Digital marketing strategies have a positive and significant impact on the sales growth of culinary MSMEs. 4) Digital content quality has a positive and significant impact on the sales growth of culinary MSMEs. 5) Brand awareness has a positive and significant impact on the sales growth of culinary MSMEs. 6) Digital marketing strategies significantly enhance sales growth through the mediation of brand awareness in culinary MSMEs. 7) Digital content quality significantly enhances sales growth through the mediation of brand awareness in culinary MSMEs.
The Effect of Influencer Marketing and Price on Generation Z’s Purchase Intention toward Trendy Food in Bangkinang City Sispurwanto, Yedi; Yetti, Dzulhijjah; Kurnia, Dedi; Rukhshah, Muhammad; Pribadi, Antoni
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.287

Abstract

This study aims to analyze the effect of influencer marketing and price on the purchase intention of trendy food among Generation Z in Bangkinang City. The rapid growth of social media has significantly influenced consumer behavior, particularly among Generation Z, who are known for their high level of digital engagement and openness to new trends. This research employs a quantitative approach using a survey method with a structured questionnaire distributed to respondents aged 17–26 years. A total of 385 valid responses were obtained through purposive sampling, assuming an infinite population. The data were analyzed using multiple linear regression to determine the significance and magnitude of the relationships between variables. The results indicate that influencer marketing has a positive and significant effect on purchase intention, suggesting that endorsements and promotions by social media personalities can effectively stimulate consumer interest. Price also shows a significant influence, indicating that affordability and perceived value remain important considerations for Generation Z consumers. These findings provide practical implications for culinary business owners and marketers in designing promotional strategies that combine influencer engagement with competitive pricing to maximize purchase intention.
Co-Authors Agus Santosa Agus Santosa Ali Budiman Am, Andri Nofiar Beny Nur Arifin Fitriana, Epi Gita Febria Friskawati3 Handaka Wiguna Harun, Hasniatisari Hasan Munadi Heru Sulistiadinata Hidayat, Yudi Hidayatulloh, Selmy Husni Fuaddi Kalay, Mayriska Mia Listia Mukson Mukson Pribadi, Antoni Rahmad akbar, Rahmad Rama Adha Septiana Rukhshah, Muhammad Savitri, Vira Nur Septian Tri Cahya Septiana, Rama Adha Setiawan, Sartono sony Hasmarita Tuti Pahria Yedi Sispurwanto Yetti, Dzulhijjah Yusshy Kurnia Herliani, Yusshy Kurnia