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Brand Image dan Personal Branding Owner dalam Industri Hijab: Studi Kasus Keputusan Pembelian Hijab Lafiye Balqis Bintang Paramita; Sri Indriani; Emmalia Adriantantri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7417

Abstract

This study analyzes the influence of brand image and Sashfir's personal branding on the purchase decisions of Lafiye hijab products. It addresses the growing phenomenon of social media influencers shaping consumer behavior, particularly in the modest fashion industry. Using a quantitative approach, data were collected through purposive sampling from 110 respondents who follow Sashfir on social media and have provided reviews about their purchasing experiences with Lafiye products. Multiple linear regression analysis was employed to examine the partial and simultaneous effects of the independent variables on purchase intention. The results indicate that both brand image and personal branding have a positive and significant impact on purchase decisions, with brand image exerting a stronger influence. These findings highlight the importance of developing personal branding strategies and strengthening brand image for business owners in the fashion industry. The study provides practical insights for digital marketing strategies and recommends future research with more inclusive questionnaire distribution to enhance respondent representation. 
The Influence of Brand Awareness and Brand Trust on Purchasing Decisions for Oronamin C Products Bachtiar, Muhammad Daffa; Indriani, Sri; Rupianti, Reni
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.580

Abstract

In the context of product marketing, brand awareness and brand trust are key factors that influence consumer purchasing decisions. For this reason, a company needs the right strategy to increase brand awareness and brand trust of the products it offers. This research aims to analyze the influence of brand awareness and brand trust on purchasing decisions, with a focus on Oronamin C products. This type of research is quantitative, with a sample size of 110 individuals who consume Oronamin C products. Data collection in this research uses a questionnaire distributed to respondents using a purposive sampling technique. This data was analyzed using multiple linear regression using SPSS version 24. The results of this research show that the level of brand awareness and brand trust has a positive and significant influence on the decision to purchase Oronamin C products. This research provides insights for academics and companies in the packaged drinks and vitamin drinks industries on how to enhance purchasing decisions for ion-packed beverage products in Indonesia.
An Health Education to Prevent Hypertension in Kampung Pulo, East Jakarta: Edukasi Kesehatan Pencegahan Hipertensi Di Kampung Pulo Jakarta Timur Hidhayanti, Hayyu Naafi; Mubarak, Fahrul; Syahrani, Destiana; Sima, Razita; Indriani, Sri
Jurnal Pengabdian Masyarakat Kesehatan Terkini Vol 3 No 1 (2024): Jurnal Pengabdian Masyarakat Kesehatan Terkini
Publisher : Ruang Ide Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58516/r8yz2s18

Abstract

Hypertension is a health problem in all regions of the world and a major risk factor for cardiovascular disease. Hypertension is also known as a non-communicable disease because high blood pressure is not contagious from person to person. The purpose of education is to educate residents of Kampung Pulo about hypertension. This education was held on April 17, 2023. The number of targets for this education was 25 residents, with specific data for 22 women and 3 men. This education uses the knowledge method by explaining the meaning, signs, and symptoms of factors, prevention, foods that are safe for consumption, as well as examples of drugs regarding hypertension, then the attitude method by distributing posters containing hypertension, and finally the skill method by measuring blood pressure to residents of Kampung Pulo. Before being given education, it showed that 45% did not know, while after being given education, 55% of the people already understand.
PENGGUNAAN APLIKASI WEBTOON UNTUK MENINGKATKAN KETERAMPILAN MENULIS CERITA FIKSI : USING THE WEBTOON APPLICATION TO IMPROVE FICTION STORY WRITING SKILLS Brilianthi, Komang Selina; Sudiana, I Nyoman; Indriani, Sri
Jurnal Pendidikan Bahasa dan Sastra Indonesia Undiksha Vol. 15 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpbsi.v15i2.97436

Abstract

Penelitian ini merupakan penelitian tindakan kelas yang bertujuan meningkatkan keterampilan menulis cerita fiksi melalui penggunaan aplikasi Webtoon. Subjek penelitian adalah 23 siswa kelas X TJKT 1 SMKN Bali Mandara dan guru Bahasa Indonesia. Objek penelitian meliputi langkah-langkah penggunaan aplikasi Webtoon, hasil menulis cerita fiksi, dan respons siswa. Data dikumpulkan melalui observasi, tes, dan angket, lalu dianalisis secara deskriptif kualitatif dan kuantitatif. Hasil menunjukkan peningkatan signifikan dalam keterampilan menulis siswa. Pada siklus I, rata-rata nilai menulis siswa adalah 74 dengan 43,48% mencapai Kriteria Ketuntasan Minimal (KKTP). Pada siklus II, rata-rata meningkat menjadi 86 dengan 95,65% siswa mencapai KKTP. Siswa menunjukkan respons positif terhadap penggunaan Webtoon, yang dinilai lebih menarik dibandingkan metode konvensional. Webtoon terbukti efektif dalam membantu siswa memahami struktur cerita fiksi dan mengembangkan kreativitas menulis mereka.
CAPITAL STRUCTURE AND FINANCIAL PERFORMANCE: EXAMINING THE MEDIATION OF MARKET PERFORMANCE AND THE MODERATING OF WOMEN ON BOARD Hariyani, Eka; Zirman, Zirman; Basri, Yesi Mutia; Indriani, Sri
CURRENT: Jurnal Kajian Akuntansi dan Bisnis Terkini Vol. 6 No. 2 (2025): Current : Jurnal Kajian Akuntansi dan Bisnis Terkini
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/current.6.2.467-482

Abstract

This study examines the relationship between capital structure, market performance, and financial outcomes, while evaluating the moderating role of female board participation and the mediating role of market valuation. Using a quantitative approach with PLS-SEM on cross-sectional data from Kompas100-listed companies, the findings show that capital structure has no significant effect on financial performance or market valuation—contradicting traditional trade-off and signaling theories in an emerging market context. In contrast, market performance significantly influences financial outcomes, highlighting the importance of investor perception. Female board presence strengthens the impact of capital structure on market performance, supporting the upper echelon theory regarding leadership diversity. However, market performance does not mediate the link between capital structure and financial outcomes. These results suggest that financial decisions are shaped by external perceptions and firm context rather than following a linear pattern. Practically, firms are advised to adopt context-aware financing strategies, enhance transparency, and support inclusive governance for sustainable value creation.
The Effectiveness of Science Learning Based on Coding Curriculum for Elementary School Students at SDN INPRESS Kampung Tiba-Tiba" Indriani, Sri; Ayomi, Golden Ringgo SC.; Mutaqin, Alim
Edumaspul: Jurnal Pendidikan Vol 9 No 2 (2025): Edumaspul: Jurnal Pendidikan (In Press)
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas kurikulum pembelajaran IPA berbasis coding pada siswa sekolah dasar di SDN INPRESS Kampung Tiba-Tiba. Pembelajaran berbasis coding dianggap dapat meningkatkan pemahaman siswa terhadap konsep-konsep IPA serta mengembangkan keterampilan abad ke-21, seperti pemecahan masalah, berpikir kritis, dan kolaborasi. Metode penelitian yang digunakan adalah desain campuran (mixed-methods) dengan menggunakan pre-test dan post-test untuk mengukur perubahan hasil belajar siswa. Data kualitatif diperoleh melalui observasi kelas dan wawancara dengan guru serta siswa untuk menggali pengalaman mereka selama mengikuti pembelajaran. Hasil penelitian menunjukkan bahwa ada peningkatan yang signifikan pada hasil belajar siswa, dengan rata-rata peningkatan skor post-test sebesar 18,7%. Selain itu, observasi kelas menunjukkan keterlibatan siswa yang tinggi serta kemampuan mereka untuk menerapkan konsep-konsep IPA melalui proyek coding. Temuan ini mendukung gagasan bahwa integrasi coding dalam pembelajaran IPA dapat meningkatkan hasil belajar siswa dan mengembangkan keterampilan yang dibutuhkan di masa depan.
Analisis Kelayakan Pengembangan Usaha Snack Bocil dengan Metode Cost Benefit Analysis di Singosari Malang Rahmat, Habib Abdullah; Indriani, Sri; Kertaningtyas, Mariza
Industrika : Jurnal Ilmiah Teknik Industri Vol. 9 No. 4 (2025): Industrika: Jurnal Ilmiah Teknik Industri
Publisher : Fakultas Teknik Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/7y3wy203

Abstract

Dua Putra is a snack industry that produces Snack Bocil in the form of stick noodles with three flavors, namely seaweed, barbecue, and spicy. As the main product, Snack Bocil has received a positive response in the market with a distribution coverage that extends to Papua. However, in 2024, the company faces challenges in the form of drastically increasing consumer demand that exceeds the available production capacity. This condition requires the company to immediately increase production capacity through investment in equipment and expansion of production areas in order to meet consumer demand, maintain company growth, and maintain its reputation in the market. This study uses the Cost-Benefit Analysis (CBA) method with the help of demand forecasting using the Simple Moving Average method to determine the annual production target of 3,031 bals per month. The analysis is carried out using financial indicators such as NPV, PP, IRR, ROI, and PI to assess the feasibility of the investment. The results of the study indicate that business development is feasible with an NPV value of Rp 2,605,315, PP for 3 years and 7 months, IRR of 12.42%, ROI of 27.74%, and PI of 0.96, where in addition to the Payback Period, all indicate that the business development decision is not feasible. Thus, this business development step is expected to help the company meet market needs, increase production capacity, and make a significant contribution to sustainable business growth. Keywords: Business Feasibility Analysis, Cost Benefit Analysis (CBA), Forecasting.