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The Influence of Brand Awareness and Brand Trust on Purchasing Decisions for Oronamin C Products Bachtiar, Muhammad Daffa; Indriani, Sri; Rupianti, Reni
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.580

Abstract

In the context of product marketing, brand awareness and brand trust are key factors that influence consumer purchasing decisions. For this reason, a company needs the right strategy to increase brand awareness and brand trust of the products it offers. This research aims to analyze the influence of brand awareness and brand trust on purchasing decisions, with a focus on Oronamin C products. This type of research is quantitative, with a sample size of 110 individuals who consume Oronamin C products. Data collection in this research uses a questionnaire distributed to respondents using a purposive sampling technique. This data was analyzed using multiple linear regression using SPSS version 24. The results of this research show that the level of brand awareness and brand trust has a positive and significant influence on the decision to purchase Oronamin C products. This research provides insights for academics and companies in the packaged drinks and vitamin drinks industries on how to enhance purchasing decisions for ion-packed beverage products in Indonesia.
An Health Education to Prevent Hypertension in Kampung Pulo, East Jakarta: Edukasi Kesehatan Pencegahan Hipertensi Di Kampung Pulo Jakarta Timur Hidhayanti, Hayyu Naafi; Mubarak, Fahrul; Syahrani, Destiana; Sima, Razita; Indriani, Sri
Jurnal Pengabdian Masyarakat Kesehatan Terkini Vol 3 No 1 (2024): Jurnal Pengabdian Masyarakat Kesehatan Terkini
Publisher : Ruang Ide Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58516/r8yz2s18

Abstract

Hypertension is a health problem in all regions of the world and a major risk factor for cardiovascular disease. Hypertension is also known as a non-communicable disease because high blood pressure is not contagious from person to person. The purpose of education is to educate residents of Kampung Pulo about hypertension. This education was held on April 17, 2023. The number of targets for this education was 25 residents, with specific data for 22 women and 3 men. This education uses the knowledge method by explaining the meaning, signs, and symptoms of factors, prevention, foods that are safe for consumption, as well as examples of drugs regarding hypertension, then the attitude method by distributing posters containing hypertension, and finally the skill method by measuring blood pressure to residents of Kampung Pulo. Before being given education, it showed that 45% did not know, while after being given education, 55% of the people already understand.
PENGGUNAAN APLIKASI WEBTOON UNTUK MENINGKATKAN KETERAMPILAN MENULIS CERITA FIKSI : USING THE WEBTOON APPLICATION TO IMPROVE FICTION STORY WRITING SKILLS Brilianthi, Komang Selina; Sudiana, I Nyoman; Indriani, Sri
Jurnal Pendidikan Bahasa dan Sastra Indonesia Undiksha Vol. 15 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpbsi.v15i2.97436

Abstract

Penelitian ini merupakan penelitian tindakan kelas yang bertujuan meningkatkan keterampilan menulis cerita fiksi melalui penggunaan aplikasi Webtoon. Subjek penelitian adalah 23 siswa kelas X TJKT 1 SMKN Bali Mandara dan guru Bahasa Indonesia. Objek penelitian meliputi langkah-langkah penggunaan aplikasi Webtoon, hasil menulis cerita fiksi, dan respons siswa. Data dikumpulkan melalui observasi, tes, dan angket, lalu dianalisis secara deskriptif kualitatif dan kuantitatif. Hasil menunjukkan peningkatan signifikan dalam keterampilan menulis siswa. Pada siklus I, rata-rata nilai menulis siswa adalah 74 dengan 43,48% mencapai Kriteria Ketuntasan Minimal (KKTP). Pada siklus II, rata-rata meningkat menjadi 86 dengan 95,65% siswa mencapai KKTP. Siswa menunjukkan respons positif terhadap penggunaan Webtoon, yang dinilai lebih menarik dibandingkan metode konvensional. Webtoon terbukti efektif dalam membantu siswa memahami struktur cerita fiksi dan mengembangkan kreativitas menulis mereka.
CAPITAL STRUCTURE AND FINANCIAL PERFORMANCE: EXAMINING THE MEDIATION OF MARKET PERFORMANCE AND THE MODERATING OF WOMEN ON BOARD Hariyani, Eka; Zirman, Zirman; Basri, Yesi Mutia; Indriani, Sri
CURRENT: Jurnal Kajian Akuntansi dan Bisnis Terkini Vol. 6 No. 2 (2025): Current : Jurnal Kajian Akuntansi dan Bisnis Terkini
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/current.6.2.467-482

Abstract

This study examines the relationship between capital structure, market performance, and financial outcomes, while evaluating the moderating role of female board participation and the mediating role of market valuation. Using a quantitative approach with PLS-SEM on cross-sectional data from Kompas100-listed companies, the findings show that capital structure has no significant effect on financial performance or market valuation—contradicting traditional trade-off and signaling theories in an emerging market context. In contrast, market performance significantly influences financial outcomes, highlighting the importance of investor perception. Female board presence strengthens the impact of capital structure on market performance, supporting the upper echelon theory regarding leadership diversity. However, market performance does not mediate the link between capital structure and financial outcomes. These results suggest that financial decisions are shaped by external perceptions and firm context rather than following a linear pattern. Practically, firms are advised to adopt context-aware financing strategies, enhance transparency, and support inclusive governance for sustainable value creation.
Analisis Kelayakan Pengembangan Usaha Snack Bocil dengan Metode Cost Benefit Analysis di Singosari Malang Rahmat, Habib Abdullah; Indriani, Sri; Kertaningtyas, Mariza
Industrika : Jurnal Ilmiah Teknik Industri Vol. 9 No. 4 (2025): Industrika: Jurnal Ilmiah Teknik Industri
Publisher : Fakultas Teknik Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/7y3wy203

Abstract

Dua Putra is a snack industry that produces Snack Bocil in the form of stick noodles with three flavors, namely seaweed, barbecue, and spicy. As the main product, Snack Bocil has received a positive response in the market with a distribution coverage that extends to Papua. However, in 2024, the company faces challenges in the form of drastically increasing consumer demand that exceeds the available production capacity. This condition requires the company to immediately increase production capacity through investment in equipment and expansion of production areas in order to meet consumer demand, maintain company growth, and maintain its reputation in the market. This study uses the Cost-Benefit Analysis (CBA) method with the help of demand forecasting using the Simple Moving Average method to determine the annual production target of 3,031 bals per month. The analysis is carried out using financial indicators such as NPV, PP, IRR, ROI, and PI to assess the feasibility of the investment. The results of the study indicate that business development is feasible with an NPV value of Rp 2,605,315, PP for 3 years and 7 months, IRR of 12.42%, ROI of 27.74%, and PI of 0.96, where in addition to the Payback Period, all indicate that the business development decision is not feasible. Thus, this business development step is expected to help the company meet market needs, increase production capacity, and make a significant contribution to sustainable business growth. Keywords: Business Feasibility Analysis, Cost Benefit Analysis (CBA), Forecasting.  
Successful Autologous Blood Patch Pleurodesis: A Safe and Useful Treatment for Persistent Pneumothorax in Former Pulmonary Tuberculosis and Aspergillosis in Pregnant Women Purnama, Nori; Simatupang, Elvando Tunggul Mauliate; Fauzi, Zarfiardy Aksa; Indriani, Sri; Yovi, Indra; Hatta, Hariadi; Zulmaeta
Malang Respiratory Journal Vol. 6 No. 1 (2024): March 2024 Edition
Publisher : Universitaas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.mrj.2024.006.01.04

Abstract

Background: Autologous Blood Patch Pleurodesis (ABPP) is one of the treatment options for persistent pleural air leaks especially in patients who are not suitable for surgical intervention. Persistence pneumothorax is defined as pneumothorax of more than five days duration. It is associated with increased morbidity and cost of care. The most widely accepted treatment for it is pleurodesis. Several types of pleurodesis have been proposed, including surgical approaches and the instillation of different chemicals in the intrapleural space. ABPP has proven to be a simple, inexpensive, efficacious and safe method. We present the case of the first patient with Persistent Pneumothorax we have treated Successfully with ABPP. ABPP is currently rarely and uncommonly used, but it provides benefits especially in special conditions with easier, cheaper, and quite effective procedures. Case: A female 35-year-old pregnant women patients with Former Tuberculosis (FTB) come to our hospital with complaints breathlessness and chest pain worsening since 3 days before admitted to our hospital. Chest radiography showed spontaneous pneumothorax with GeneXpert (GE) sputum Mtb Not Detected but there is Aspergillosis from Fungal Culture. Water Sealed Drainage (WSD) was inserted in right pleural for almost 1 month and this patient discharge with pneumostat. One month after that she come again with Persistence Pneumothotax, so that we do the pleurodesis with Blood Patch and get the improvement from clinical status. Antifungals are continued for an initial 4-6 weeks while an outpatient evaluation is conducted. Conclusion: ABPP is a safe, inexpensive and efficacious treatment for persistent pleural air leak. Autologous Blood Patch administration may be considered for patients with Persistent Pneumothorax.
The Role of TikTok User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) in Shaping Cafe Visit Intentions among Gen Z Latifa, Baiq Isnina; Indriani, Sri; Meisaroh, Firda
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1122

Abstract

The rapid growth of short video-based social media, particularly TikTok, has reshaped information-seeking behavior and decision-making among Generation Z, including their intentions to visit cafes. As digital natives, Generation Z tends to rely on visual, authentic, and experience-based content shared by other users. The purpose of this research is to analyze how User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) influence the intention of Generation Z students in Malang City to visit cafes. A quantitative explanatory method was utilized for this study. The target group consisted of active Generation Z students in Malang City who are users of TikTok. A sample of 150 participants was chosen through purposive sampling. Information was gathered through online surveys utilizing a four-point Likert scale. The variables studied were UGC (X₁), e-WOM (X₂), and visit intention (Y). Employing multiple linear regression in IBM SPSS, the analysis shows a positive and significant link between UGC and students’ intention to visit cafes in Malang City. A comparable positive and significant relationship was found for e‑WOM. Simultaneously, UGC and e-WOM significantly affect visit intention, demonstrating that authentic user content combined with digital social interaction on TikTok effectively builds trust, positive perceptions, and interest in visiting cafes. UGC and e-WOM on TikTok play a strategic role in shaping Generation Z’s intention to visit cafes. Café operators are encouraged to stimulate authentic user content creation and manage digital interactions and reviews effectively on TikTok. Future studies are recommended to incorporate additional variables and expand research settings.
The Role of TikTok User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) in Shaping Cafe Visit Intentions among Gen Z Latifa, Baiq Isnina; Indriani, Sri; Meisaroh, Firda
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1122

Abstract

The rapid growth of short video-based social media, particularly TikTok, has reshaped information-seeking behavior and decision-making among Generation Z, including their intentions to visit cafes. As digital natives, Generation Z tends to rely on visual, authentic, and experience-based content shared by other users. The purpose of this research is to analyze how User-Generated Content (UGC) and Electronic Word of Mouth (e-WOM) influence the intention of Generation Z students in Malang City to visit cafes. A quantitative explanatory method was utilized for this study. The target group consisted of active Generation Z students in Malang City who are users of TikTok. A sample of 150 participants was chosen through purposive sampling. Information was gathered through online surveys utilizing a four-point Likert scale. The variables studied were UGC (X₁), e-WOM (X₂), and visit intention (Y). Employing multiple linear regression in IBM SPSS, the analysis shows a positive and significant link between UGC and students’ intention to visit cafes in Malang City. A comparable positive and significant relationship was found for e‑WOM. Simultaneously, UGC and e-WOM significantly affect visit intention, demonstrating that authentic user content combined with digital social interaction on TikTok effectively builds trust, positive perceptions, and interest in visiting cafes. UGC and e-WOM on TikTok play a strategic role in shaping Generation Z’s intention to visit cafes. Café operators are encouraged to stimulate authentic user content creation and manage digital interactions and reviews effectively on TikTok. Future studies are recommended to incorporate additional variables and expand research settings.
The Impact of User-Generated Content and E-WOM on Purchase Decisions for XYZ Products on the Tiktok Application in Malang City Barreto Lay, Piter; Indriani, Sri; Rupianti, Reni
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1356

Abstract

The rapid development of social media, particularly TikTok, has transformed consumer behavior in seeking information and making purchasing decisions. TikTok not only serves as an entertainment medium but also as a digital marketing platform that features user experience-based content. This condition has encouraged the emergence of User-Generated Content (UGC) and Electronic Word-of-Mouth (E-WOM) as forms of digital communication that are considered more authentic and trustworthy by consumers, particularly Generation Z as the platform's dominant user base. The high level of user interaction with XYZ product content on TikTok indicates the potential influence of UGC and E-WOM on purchase decisions, although findings from previous studies remain inconsistent. This study aims to determine the effect of UGC and E-WOM on purchase decisions for XYZ products on the TikTok application in Malang City. This study adopts a quantitative approach using a survey method. Data were collected through an online questionnaire via Google Forms, distributed to TikTok users from Generation Z in Malang City who had viewed and interacted with XYZ product content. The sampling technique employed was purposive sampling, with a total of 143 respondents. Data analysis was conducted using multiple linear regression with the aid of the Statistical Package for the Social Sciences (SPSS) application. The results indicate that UGC and E-WOM have a positive and significant effect on purchase decisions for XYZ products. Simultaneously, UGC and E-WOM also exert a significant combined influence on purchase decisions, with UGC emerging as the most dominant variable.