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Nggoli Weaving Marketing Strategy in An Effort to Increase People’s Income in Sangga Village Lambu Sub District, Bima District Wulandari, Putri; Akib, Haedar; Aslinda, Aslinda
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69952

Abstract

This study aims to find out the marketing strategy as well as the inhibiting factors and supporting factors for the nggoli weaving business in Sangga village, Lambu district, Bima district. This type of research is descriptive qualitative research. Data collection techniques in this study through observation, interviews, and documentation. The data analysis technique in this study uses condensation data, data presentation, and draws conclusions. The results of this study indicate that the marketing strategy applied is directed and maximized by determining segmentation, targeting, positioning. Another marketing strategy used is the marketing mix which includes product, price, place and promotion. The inhibiting factors are the lack of promotional activities through social media, not having special packaging, not being creative in marketing products and supporting factors consisting of manual weaving processes, various products produced, affordable prices and availability of local goods.Keyword : Marketing Strategy, Nggoli Weaving,  Community Income
Pine Forest Tourism Destination Business Development Strategy Malino, Tinggi Moncong District Gowa Regency Ridhawati, Ridhawati; Aslinda, Aslinda; Saleh, Sirajuddin; Kasmita, Maya
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69957

Abstract

This study aims to determine the business development strategy for the Malino pine forest tourism, Tinggimoncong District, Gowa Regency. The research method used is a qualitative method with data collection techniques, namely observation, interviews and documentation, and analyzed using SWOT analysis techniques. This research was conducted at the Department of Tourism and Culture, Gowa Regency. The instrument used in this study was the researcher himself (Human Instrument). Checking the validity of the data used to determine the level of confidence in the research results, namelyTriangulation andMemberCheck. From the results of the SWOT analysis, the main strategy used by the Gowa Regency Tourism and Culture Office is the strategy as a plan. As for the implementation of the identified development strategy, namely the aspect of Attraction, it is still being developed. in terms of transportation, tourist information centers, money processors, theaters, as well as several roads that still need to be repaired so that tourists visiting the Malino pine forest tour feel comfortable. This means that the strategy used by the Gowa Regency Tourism Office in business development for the Malino pine forest tourist destination is to first carry out planning starting from the management system, developing human resources, facilities and infrastructure planned from the start. For further development, cooperate with the marketing sector to carry out promotions.   Keywords:Strategy, Business Development.
Application of Social Media Marketing in Increasing The Competitiveness Of Syrup Business on CV. Nuh Aurora Makassar Citra, Widya; Aslinda, Aslinda; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70994

Abstract

Application of Social Media Marketing in Increasing the Competitiveness of Syrup Businesses at CV. Nuh Aurora Makassar is one way to expand marketing coverage. Social media marketing is very important in increasing sales and competitiveness. The problem that then arises is how to apply social media marketing and the determinant factors in increasing competitiveness. To achieve this goal, data collection techniques are used through observation, interviews, and documentation. Data is processed using a descriptive qualitative approach. This study took 2 (person) respondents who were owners and employees of Aurora Passion Fruit Syrup. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of social media marketing uses a website, namely Google My Business, then uses social media, namely Instagram, and Facebook ads. From this application, auora passion fruit syrup can reach more consumers and markets so that it can increase its competitiveness. The determinant factors that influence the application of social media marketing are supporting factors consisting of product quality and social media used. The inhibiting factors are negative reviews or comments that cannot be controlled, and human resources that are lacking in social media and marketing
Penerapan Permainan Tradisional Jekka Ka™daro dalam Meningkatkan Perkembangan Motorik Kasar Anak Usia 5-6 Tahun Aslinda, Aslinda; Damayanti, Eka; Khusyairy, Umi
Jurnal Usia Dini Vol. 8 No. 2 (2022): Desember 2022
Publisher : PG PAUD FIP UNIMED

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jud.v8i2.41471

Abstract

Penelitian ini bertujuan  untuk mengetahui untuk mengetahui gambaran penerapan permainan tradisional jekka ka™daro dalam meningkatkan perkembangan motorik kasar pada anak usia 5-6 tahun di Lemosusu Kelurahan Limboro Kecamatan Limboro Kabupaten Polewali Mandar selama masa pandemi covid-19. Metode penelitian menggunakan penelitian kuantitatif deskriptif. Teknik pengambilan sampel menggunakan sampel jenuh atau sensus dengan populasi berjumlah 10 anak yang berusia 5-6 tahun yang bertempat tinggal di Lemosusu Kelurahan Limboro Kecamatan Limboro Kabupaten Polewali Mandar. Instrumen penelitian menggunakan pedoman observasi. Teknik analisis data menggunakan statistik deskriptif. Hasil analisis deskriptif menunjukkan terjadinya peningkatan nilai rata-rata perkembangan motorik kasar dari sebelum perlakuan (pre-test) ke setelah perlakuan (post-test) permainan tradisional jekka ka™daro yakni sebesar 28,8. Dapat disimpulkan bahwa permainan tradisional jekka ka™daro dapat membantu meningkatkan perkembangan motorik kasar pada anak usia 5-6 tahun di Lemosusu Kelurahan Limboro Kecamatan Limboro Kabupaten Polewali Mandar selama masa pandemi covid-19. 
Phonological Change of Minangkabau Protolanguage in Tanjong Ipoh Isolect, Negeri Sembilan Nadra, Nadra; Aslinda, Aslinda; Zikri, Ahmad
JURNAL ARBITRER Vol. 12 No. 2 (2025)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.12.2.125-137.2025

Abstract

The traces of the Minangkabau language in Negeri Sembilan are evidence that the Minangkabau people not only migrated to the coastal areas of Sumatra but also to the Malay Peninsula. Despite historical evidence linking the Tanjong Ipoh isolect to Minangkabau, the extent of phonological change in this isolect remains undocumented. This study seeks to bridge this gap by systematically analyzing phonological evolution. This study aims to describe the forms and types of phonological changes observed in the Tanjong Ipoh isolect, located in Kuala Pilah, Negeri Sembilan, Malaysia. Data were collected through observation and interviews. We interviewed three native speakers of the Tanjong Ipoh isolect, selected through purposive sampling based on linguistic competence and community recognition, who participated in this study. Additionally, we also interview various speakers to help validate the data. We documented the data using both note-taking and recording techniques. We conducted the analysis using a top-down approach by identifying Minangkabau protolanguage (PBM) reflexes in the Tanjong Ipoh isolect. The results are that the vowels that have changed in Tanjong Ipoh isolect are *i, *u, *ə, *e, and *a, while PBM consonants that have changed in Tanjong Ipoh isolect are *t, *k, *s, *R, and *l. PBM consonant changes in the Tanjong Ipoh isolect consistently occur in environments where PBM vowels also change. The study concludes that all sound changes observed in the Tanjong Ipoh isolect are conditioned. Among the types of changes, lenition (weakening) is the most prevalent, with additional changes including assimilation, dissimilation, fortition, diphthongization, splitting, merging, and elimination. The findings align with established phonological theories and contribute to understanding language evolution in migrant communities.
Curriculum of Love and Religious Moderation in Madrasah Learning: Strategy for Building a Generation with Humanistic and Tolerant Character Aslinda, Aslinda; Amrizon, Amrizon
Indonesian Journal of Teaching and Learning Vol. 4 No. 2 (2025)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/intel.v4i2.1477

Abstract

This study aims to explore the implementation of the curriculum of love and religious moderation in madrasah learning and assess its impact on the learning climate and students’ character development. Using a descriptive qualitative approach and a case study method, the research was conducted at MTsN 2 Tanah Datar, involving teachers, school principals, and students as subjects. Data collection techniques included in-depth interviews, participatory observation, and document analysis of teaching tools. Data analysis followed the interactive model of Miles, Huberman, and Saldaña, employing techniques and source triangulation to ensure validity. A hermeneutic approach was applied to capture the deeper meaning of participants' experiences in implementing values of love and moderation. The findings indicate that this curriculum fosters a more harmonious classroom climate, increases student engagement, and cultivates discipline and responsibility. In conclusion, the curriculum of love and religious moderation proves effective in shaping a conducive learning environment and developing students’ humanistic and tolerant character. It is recommended for broader implementation in madrasahs, accompanied by teacher training and value-based curriculum evaluation to ensure sustainability and relevance.
Innovation of Integrated Personnel Information Management Application System (E-Pinisi) in Bappelitbangda, South Sulawesi Province Aslinda, Aslinda; Nurhalifah, Nurhalifah; Nur, Andi Cudai
Jurnal Aktor Vol 3, No 2 (2024): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/aktor.v3i2.61764

Abstract

This study aims to determine the Innovation of the Integrated Personnel Information Management Application System (E-Pinisi) in BAPPELITBANGDA, South Sulawesi Province. This research includes descriptive qualitative research with data collection techniques through observation, interviews and documentation. Data analysis techniques consist of data reduction, data presentation and conclusions.The results showed that the Innovation of the Integrated Personnel Information Management Application System (E-Pinisi) in BAPPELITBANGDA South Sulawesi Province has provided innovation in realizing Good Governance, this is evidenced by Roger's (2003) innovation characteristic indicators, namely: 1) Relative Advantage, 2) Compatibility, 3) Complexity, 4) Triability, 5) Observability. that in general, the innovation of the integrated personnel information management application system (E-Pinisi) in BAPPELITBANGDA South Sulawesi Province is good, but it needs to be optimized on the Complexity indicator.
Analisis Proses Klasifikasi Bahan Pustaka di Perpustakaan SMK Negeri 4 Kabupaten Soppeng Rismadani, Rismadani; T, Arsil; Aslinda, Aslinda
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 5 No 1 (2025): Maktabatun: Jurnal Perpustakaan dan Informasi
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pokok permasalahan yang di bahas adalah bagaimana proses klasifikasi bahan pustaka dan kendala yang dihadapi dalam proses klasifikasi bahan pustaka di perpustakaan SMK Negeri 4 Kabupaten Soppeng.Tujuan dari penelitian ini adalah untuk mengetahui proses klasifikasi bahan pustaka dan kendala yang dihadapi dalam proses klasifikasi bahan pustaka yang dilakukan oleh pengelola perpustakaan di perpustakaan SMK Negeri 4 Kabupaten Soppeng.Dalam penelitian ini penulis menggunakan jenis penelitian deskriptif dengan menggunakan pendekatan kualitatif yaitu penelitian dilakukan dengan wawancara dengan tujuan untuk mendapatkan gambaran yang jelas dari sejumlah permasalahan yang diteliti tentang proses klasifikasi bahan pustaka di Perpustakaan SMK Negeri 4 Kabupaten Soppeng. Sumber data yang menjadi informan dalam penelitian ini adalah kepala perpustakaan dan bagian pelayanan teknis. Metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara, dan dokumentasi. Kemudian teknik pengolahan dan analisis data yaitu peringkasan data, penyajian data secara tertulis, dan penarikan kesimpulan.Hasil penelitian ini menunjukkan bahwa proses klasifikasi bahan pustaka yang ada di perpustakaan SMK Negeri 4 Kabupaten Soppeng antara lain menentukan sistem klasifikasi yang digunakan, menyiapkan bagan klasifikasi, menentukan subjek buku, menentukan nomor klasifikasi dan jumlah koleksi yang diklasifikasi dalam sehari. Kendala dalam proses klasifikasi bahan pustaka di perpustakaan SMK Negeri 4 Kabupaten Soppeng adalah kurangnya tenaga pengelola perpustakaan, minimnya pengetahuan pengelola perpustakaan tentang klasifikasi dan sistem pengolahan yang digunakan di perpustakaan masih manual.
APPEAL FOR DISPOSING GARBAGE IN THE CITY OF PADANG (A PRAGMATIC STUDY) Arifan, Arifan; Aslinda, Aslinda; Revita, Ike
TELL - US JOURNAL Vol 9, No 2 (2023): English Education Art
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/tus.2023.v9i2.6505

Abstract

This study discusses the utterance of an appeal for disposing garbage in the city of Padang. The problems studied are what are the modes, types of utterances, how do the speakers urge the interlocutors to dispose of the trash, and what are the factors that influence the utterances of the appeal for disposing the trash in the city of Padang. The aim is to explain the mode, type of speech, how the speaker urges the interlocutor to dispose of the trash, and what are the factors that influence the utterance of the appeal for disposing the trash in the city of Padang. This research is a qualitative research that is descriptive in nature by collecting data using the listening method and analyzing data using the matching method. The findings of this study indicate that the mode used is declarative mode, interrogative mode, and imperative mode. The types of speech used include direct literal speech acts, direct non-literal speech acts, literal indirect speech acts, and non-literal indirect speech acts. The way the speaker urges the interlocutor to throw garbage in the city of Padang is done by using imperative sentences, using imperative sentences, using imperative statements, using information formulas, using interrogative sentences, praying, forbidding, inviting, threatening, using negations, saying thank you. , and using statements. Influencing factors are speaker factors which include age, education, and gender, speech atmosphere factors which include formal and informal, and place of speech factors.