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Exploring Student Perceptions of AI-Based Recruitment: A Qualitative Study at Universitas Pendidikan Indonesia Sadullayeva, Zebo; Ciptagustia, Annisa; Rofaida, Rofi
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.586

Abstract

This study explores the perceptions of Universitas Pendidikan Indonesia (UPI) students regarding the role of Artificial Intelligence (AI) in the recruitment process. As AI technologies increasingly influence hiring decisions through tools such as resume screening algorithms, chatbots, and video assessments, understanding how students perceive and interact with these systems is vital. Using a qualitative approach, semi-structured interviews were conducted with ten final-year and postgraduate students from various faculties. Thematic analysis revealed five major themes: limited awareness of AI tools, perceived efficiency and objectivity, concerns about bias and data privacy, a preference for human judgment, and a strong call for institutional support. While students recognized AI's potential to improve hiring outcomes, many raised concerns about bias, accountability, and lack of knowledge. The findings underscore the importance of integrating AI literacy into higher education career services to equip students with a critical understanding of AI’s role in modern recruitment. This study contributes to the discourse on digital transformation in HR by amplifying the perspectives of future job seekers in an emerging market context.
Employer Branding Phenomenon: A Systematic Review Conceptualization at Higher Education Institutions Ciptagustia, Annisa; Senen, Syamsul Hadi; Kusnendi, Kusnendi
West Science Social and Humanities Studies Vol. 1 No. 06 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i06.466

Abstract

This research aims to uncover the dimensions of employer branding (EB) that attract and retain employees working at the university, both lecturers and education personnel. This research uses a systematic literature review with the PRISMA diagram. The database used comes from Scopus and Emerald with journal criteria, open access, English language, obtained 6 articles to be analyzed. The dimensions used are social values, development values, diversity, economic values, interest values, reputation values, working environment values, and work life balance. Some use Reward strategy, People orientedness, Leadership development to measure employer branding. In addition, it uses the EB dimension of employee retention and employee attraction. This study examines the object of employer branding research in higher education related to exploring the dimensions of the perspective of academic workers including lecturers and education personnel. In addition, it finds the grand theory used in constructing employer branding.
Beban kognitif, literasi AI, dan prokrastinasi akademik mahasiswa doktor: Tinjauan konseptual Annisa Ciptagustia; Eeng Ahman; Edi Suryadi; Rofi Rofaida; Murni Zarina Mohamed Razali
Curricula: Journal of Curriculum Development Vol. 5 No. 2 (2026): Curricula: Journal of Curriculum Development
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/curricula.v5i2.669

Abstract

Research on doctoral students is still fragmented in the study of Cognitive Load Theory (CLT), academic procrastination, and Artificial Intelligence (AI) literacy. This article integrates these three fields to explain the interaction between cognitive load, AI literacy competency, and academic procrastination in the context of doctoral students with dual roles in the era of generative AI. Using an integrative conceptual paper approach and a systematic search in the Scopus database (254 final articles: 58 CLT, 56 procrastination, 140 AI literacy), we found that none of the three streams connected all three constructs simultaneously. Five integrative propositions were formulated, namely (P1) cognitive load as a causal antecedent of procrastination; (P2) AI literacy as a moderator of the CLT-procrastination relationship; (P3) Self-Regulated Learning (SRL) and self-efficacy as dual mediators; (P4) dual-role as a cognitive load amplifier; and (P5) intellectual procrastination or the paradox of AI competence without adequate SRL. This article contributes to postgraduate curriculum design by offering five curricular components that are based directly on the identified causal mechanisms.