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All Journal Jurnal Manajemen dan Bisnis (Performa) IMAGE AdBispreneur Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Kumawula: Jurnal Pengabdian Kepada Masyarakat Journal of Global Business and Management Review Jurnal Pasca Dharma Pengabdian Masyarakat Human Resource Management Studies Journal of Community Service The Eastasouth Management and Business Jurnal Pengabdian Masyarakat Paguntaka West Science Social and Humanities Studies
Ciptagustia, Annisa
Univesitas Pendidikan Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Exploring Student Perceptions of AI-Based Recruitment: A Qualitative Study at Universitas Pendidikan Indonesia Sadullayeva, Zebo; Ciptagustia, Annisa; Rofaida, Rofi
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.586

Abstract

This study explores the perceptions of Universitas Pendidikan Indonesia (UPI) students regarding the role of Artificial Intelligence (AI) in the recruitment process. As AI technologies increasingly influence hiring decisions through tools such as resume screening algorithms, chatbots, and video assessments, understanding how students perceive and interact with these systems is vital. Using a qualitative approach, semi-structured interviews were conducted with ten final-year and postgraduate students from various faculties. Thematic analysis revealed five major themes: limited awareness of AI tools, perceived efficiency and objectivity, concerns about bias and data privacy, a preference for human judgment, and a strong call for institutional support. While students recognized AI's potential to improve hiring outcomes, many raised concerns about bias, accountability, and lack of knowledge. The findings underscore the importance of integrating AI literacy into higher education career services to equip students with a critical understanding of AI’s role in modern recruitment. This study contributes to the discourse on digital transformation in HR by amplifying the perspectives of future job seekers in an emerging market context.
Employer Branding Phenomenon: A Systematic Review Conceptualization at Higher Education Institutions Ciptagustia, Annisa; Senen, Syamsul Hadi; Kusnendi, Kusnendi
West Science Social and Humanities Studies Vol. 1 No. 06 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i06.466

Abstract

This research aims to uncover the dimensions of employer branding (EB) that attract and retain employees working at the university, both lecturers and education personnel. This research uses a systematic literature review with the PRISMA diagram. The database used comes from Scopus and Emerald with journal criteria, open access, English language, obtained 6 articles to be analyzed. The dimensions used are social values, development values, diversity, economic values, interest values, reputation values, working environment values, and work life balance. Some use Reward strategy, People orientedness, Leadership development to measure employer branding. In addition, it uses the EB dimension of employee retention and employee attraction. This study examines the object of employer branding research in higher education related to exploring the dimensions of the perspective of academic workers including lecturers and education personnel. In addition, it finds the grand theory used in constructing employer branding.
Co-Authors Achyarsyah, Mochamad Askolani Askolani, Askolani Chairul Furqon, Chairul Ditta Desiani Hanifah Egi Arvian Firmansyah Heny Hendrayati Imas Purnamasari Kusnendi Kusnendi Kusnendi Kusnendi Kusnendi, Kusnendi Kusnendi, Kusnendi Maya Sari Miftahuddin, S.Si.,MAB., asep Mukaram Mukaram Mukhammadkhon, Sattikulov Netti Siska Nurhayati Nugraha, Wendy Septian Perdana, Yoga Purnomo, Budi Supriatono Qizi, Karimova Aziza Lazizjon Riske Faldesiani Rofi Rofaida Sadullayeva, Zebo Saputra, Eka Tresna Sidik, Irfan Maulana Sisda Ferlianti Surachman, Eka Syamsul Hadi Senen, Syamsul Hadi Teguh Sandjaya Tia Yuliawati Tika Annisa Koeswandi Tika Annisa Koeswandi Vanessa Gaffar YAYAN FIRMANSYAH, YAYAN