Article Per Year (5 Year)
p-Index From 2020 - 2025
6.058
P-Index
This Author published in this journals
All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Jurnal Manajemen Jurnal Ners Jurnal Ilmiah Manajemen Kesatuan Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Economic, Business, and Administration JEBA Jurnal Ilmu Manajemen dan Bisnis JIAP Eastasouth Journal of Effective Community Services The Es Economics and Entrepreneurship West Science Business and Management Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia International Journal of Economics and Management Sciences RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
Rachman, Azis
STITEK Bina Taruna Gorontalo
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Social Sciences Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Penelitian Pendidikan Indonesia

 1 
The influence of big data, content marketing, and artificial neural networks on purchase decisions: the moderating role of purchase intentions Sudarsono, Sudarsono; Rachman, Azis
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244722

Abstract

This study aims to explore the direct effect of big data variables, content marketing and artificial neural networks on purchase intention variables and purchasing decisions; and 2) the indirect effect of big data variables, content marketing and artificial neural networks on purchasing decisions moderated by purchase interest variables. The method in this study uses a quantitative approach and sampling techniques with simple random sampling, data distributed by google form and offline conducted January - March 2024, a total of 385 data collected. These findings were analyzed with Structural Equation Modeling (SEM) software in the Smart PLS (Partial Least Square) application with indirect and direct. The results showed that directly, big data has a negative but significant effect on purchase intention. Content marketing, directly on purchase intention or purchase decision, has a positive but insignificant effect. And directly, artificial neural networks have a negative but significant effect on purchasing decisions.
The influence of big data, content marketing, and artificial neural networks on purchase decisions: the moderating role of purchase intentions Sudarsono, Sudarsono; Rachman, Azis
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244722

Abstract

This study aims to explore the direct effect of big data variables, content marketing and artificial neural networks on purchase intention variables and purchasing decisions; and 2) the indirect effect of big data variables, content marketing and artificial neural networks on purchasing decisions moderated by purchase interest variables. The method in this study uses a quantitative approach and sampling techniques with simple random sampling, data distributed by google form and offline conducted January - March 2024, a total of 385 data collected. These findings were analyzed with Structural Equation Modeling (SEM) software in the Smart PLS (Partial Least Square) application with indirect and direct. The results showed that directly, big data has a negative but significant effect on purchase intention. Content marketing, directly on purchase intention or purchase decision, has a positive but insignificant effect. And directly, artificial neural networks have a negative but significant effect on purchasing decisions.
Co-Authors AA Sudharmawan, AA Aan August Bone Abdullah, Aning Yustica Sari Abidata, Riton Agus, Roswaty Ahmad, Abdul Fandit Akhirun, Layosibana Akmal Umar Ali, Suprianto Alpian Usman Amuja, Ningsih Apriani Apriani arifin tahir Aryati Alitu Aslan Hamzah Ayu Anastasya Rachman Baruadi, Sapril Buta, Desrin S Dama, Desi Putri DARMAN Darman Darman Dunggio, Abdul Hais Dunggio, Titin Ester Mohamad Eto, Arpin Fakih Husnan Hamzah, Aslan Ibadurrahman Ibadurrahman Imam Mashudi Imam Mashudi Indriani, Susan Jasmin, Jasmin Kadjintuni, Zulaiha Koton, Yosef Lamani, Venny F. Maman Musa Mantau, Desy Misdi Suji Modanggu, Reinaldy Mohamad, Rahmat Muhlis Mointi, Rahayu Muhammad, Ikram Ntau, Rahmaway Nur Vadila Putri Patuti, Zeinia Pobela, Dira Sucilya Podungge, Djamila Rachman, Ari Putra rikriyanto neno Samin Latif Sudarsono sukmawati muksin Suprianto Ali Syamsinah Tangahu, Selvira Tintia, Linda Tontik, Deysi Tuloli, Yusuf Uloli, Agus Ursilu, Suratman Utami, Eva Yuniarti Wahdah, Ghoriqnah Fibahril Yosep P Koton Yulfin Dama