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Strategi Komunikasi Efektif Dalam Menjalin Hubungan Baik dengan Stakeholder Korporat dan Politik Bachtiar, Alfan; Barizki, Rezzi Nanda; Misnan, Misnan; Pranawukir, Iswahyu
Jurnal Publisitas Vol 11 No 1 (2024): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v11i1.426

Abstract

Artikel ini membahas strategi komunikasi efektif yang digunakan oleh perusahaan untuk membangun dan mempertahankan hubungan yang positif dengan stakeholder korporat dan politik. Komunikasi yang efektif menjadi semakin penting dalam konteks bisnis yang kompleks, di mana hubungan yang baik dengan stakeholder dapat mendukung keberhasilan operasional dan memperkuat reputasi perusahaan. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis strategi komunikasi yang paling efektif dalam menjalin hubungan yang saling menguntungkan antara perusahaan dan pemangku kepentingan, khususnya di ranah korporat dan politik. Penelitian ini menggunakan metode studi literatur, dengan sumber data berupa penelitian dalam rentang waktu 2015 hingga 2024 yang diidentifikasi berdasarkan kata kunci "stakeholder politik" dan "stakeholder korporat." Hasil kajian literatur menunjukkan bahwa strategi komunikasi yang berhasil mencakup transparansi, konsistensi pesan, dan adaptasi budaya komunikasi sesuai dengan kebutuhan dan preferensi stakeholder. Selain itu, pemanfaatan media digital serta pengembangan komunikasi dua arah juga terbukti berperan penting dalam memperkuat hubungan yang saling menguntungkan. Artikel ini menyimpulkan bahwa komunikasi yang strategis dan terencana tidak hanya dapat meningkatkan keterlibatan stakeholder tetapi juga membantu perusahaan mencapai tujuan jangka panjang.
Manajemen Makna Terkoordinasi Pada Proses Komunikasi Interpersonal Dalam Bimbingan Skripsi Prodi Ilmu Komunikasi Pranawukir, Iswahyu; Sukma, Agus Hitopa; Misnan, Misnan; Alamsyah, Alamsyah; Putri, Erita Riski
Expose: Jurnal Ilmu Komunikasi Vol 7, No 1 (2024): Expose: Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v7i1.5559

Abstract

The research purpose is to explore the of thesis guidance meaning management in communication studies programs that combined with interpersonal strategies, and to unite the interrelationships between the interpersonal communication process and the coordination of meaning management. The research method is qualitative method with a constructivist paradigm with a case study research method. The research was conducted on three campuses in Jakarta: Mpu Tantular University, Surya University and IBI Kosgoro 1957. The results showed that interpersonal communication strategies in a thesis guidance managed by interpersonal relationship approaches. It formed coordination of meaning through: openness, empathy, positiviness, supportiveness, and equality.
Komunikasi Efektif Gaya Ceramah Ustadz Abdul Somad (UAS) Versus Adi Hidayat (UAH) Nisa, Pia Khoirotun; Misnan, Misnan; Murodi, Murodi; Subhan, Arief
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4290

Abstract

This study aims to show the effectiveness of the communication styles of Ustadz Abdul Somad (UAS) and Ustadz Adi Hidayat (UAH) through the lens of Aristotle’s persuasion theory, as well as to compare both based on the concepts of ethos, pathos, and logos. Adopting a constructivist paradigm, the study employs a communication and sermon science approach, utilizing a case study method. Data was collected through a review of digital media documentation and analyzed inductively using a thematic approach, including data coding, theme identification, and narrative construction. The findings reveal that UAS is more straightforward and simple in terms of logos in delivering its message, while UAH adopts a more analytical and comprehensive approach. Regarding pathos, UAS engages the audience emotionally through humor and light-hearted stories, while UAH encourages deeper reflection with real-life examples. Regarding ethos, both Ustadz holds high credibility, with UAS being perceived as more approachable, while UAH is seen as more academic. UAS’s communication style is more effective for a broad audience, utilizing an interactive and simple approach. In contrast, UAH’s style is more effective for an audience seeking in-depth understanding through an academic and introspective approach.
Peran Guru dan Orang Tua dalam Menanamkan Karakter Mandiri pada Anak Usia Dini di RA. An Nur Medan Misnan, Misnan; Sari, Nurmaya; Siagian, Rosimah; Nazifah, Nurun
AUD Cendekia: Journal of Islamic Early Childhood Education Vol. 1 No. 2 (2021): Agustus (2021)
Publisher : Prodi PIAUD STAI Sumatera Medan

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Abstract

This study aims to analyze (1) the role of parents and teachers in instilling independent characters in children, (2) the obstacles faced in instilling independent characters in children. This research was conducted at RA An Nur Medan, with the research method used was qualitative with a descriptive study approach. The research participants were teachers, parents, students, and school principals. Data analysis used the Miles and Huberman technique, namely data reduction, data display, and drawing conclusions. The results showed that (1) the role of parents in instilling independent characters can be seen from parents who are invited to participate in instilling various kinds of good characters in students, including independent characters. This is even more so during the distance learning period that has been affected by the Covid 19 pandemic. The collaboration referred to in this case is not limited to supervising student activities while at home, but more than that. In the process of internalizing the independent character, parents are invited to participate as non-formal teachers who familiarize Ana to be able to independently carry out various activities, especially activities related to children's affairs and individuals. (2) the teacher's role in instilling independent character can be seen from several steps that the teacher teaches students, namely: character selection, practice, habituation, and example. (3) Obstacles faced by teachers and parents in instilling independent character in early childhood at RA An Nur Medan are lack of parental enthusiasm, lack of supervision, psychological disorders of children
Integration of Behaviorist Theory in Islamic Character Building Students in Madrasah Wardati, Laila; Ridha, Nikmatur; Misnan, Misnan
Al-Fikru: Jurnal Ilmiah Vol. 19 No. 1 (2025): Juni (2025)
Publisher : STAI Serdang Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51672/alfikru.v19i1.729

Abstract

This study was motivated by the need to strengthen Islamic character education among madrasah students, especially amid the challenges of globalization that often weaken the moral values of adolescents. The objectives of this study are (1) to analyze the principles of behaviorism in strengthening Islamic character at MTs PAB VI Helvetia; (2) to identify the forms of reinforcement used by teachers; and (3) to analyze their effectiveness. This study used a qualitative approach with a case study method, through observation, interviews, and documentation. The results of the study indicate that the application of behaviorism principles has proven effective in shaping students' Islamic character. Stimulus-response practices are manifested in teachers' role modeling and religious habits, reinforcement is applied in the form of praise and educational reprimands, while conditioning is evident through religious routines and Islamic social interactions. The study's conclusions emphasize the importance of consistency, teacher modeling, and family support. The implications of this research are the need for synergy between schools, families, and communities in strengthening the continuous development of noble character among students.
Menginspirasi Peluang Usaha Melalui Komunikasi Lintas Budaya: Penyuluhan dan Partisipasi dalam Kegiatan Sosial Sivitas Akademika Sinhan University South of Korea Misnan, Misnan; Sukma, Agus Hitopa; Sobir, Obing Zaid; Hiswanti, Hiswanti; Riyanti, Mayang; Pranawukir, Iswahyu; Alamsyah, Alamsyah
Jurnal Pengabdian Teratai Vol. 1 No. 1 (2020): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

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Abstract

The Inter-cultural communication is expected to inspire business opportunities and cross cultural communication. The main objection is the mind set changing of students at SDN Lenteng Agung 11 and IBI Kosgoro 1957 students for their professional career in the future. The other aim is to broaden local horizons into global ones. The inter-cultural communication has strategic potential to inspire Indonesian students to see wider business opportunities with more innovative and creatively. It is expected to lead the entrepreneurship enhancement. The method is counseling with the participatory observation combining. The result showed that the student’s entrepreneurship insight appearanced based on the various professions of Korean guests. The developed, high-income country, Korea rely its economic on private sector. Intercultural communication is expected to inspire Indonesian students to build businesses based on creative ideas based on Korea culture. Through this activity, there is mind set changing and increase business self-confidence among Indonesian students.
Adjusted Individual Educational Report Sebagai Media Konstruksi Komunikasi Pihak Sekolah dan Stakeholders Misnan, Misnan
KOMUNIKATA57 Vol. 1 No. 2 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v1i2.167

Abstract

The problem is the construction of social reality in formulating AIEP (Adjusted Individual Educational Program) and making AIEP as a more objective, adaptive and realistic representation of coordination as a communication media for schools, parents and stakeholders. The method is descriptive qualitative. The result showed that the application of the concept of AEIP is very useful because it can accommodate various needs of students. It is no longer appropriate to apply the same assessment tools to all students because they have different abilities and needs. On the other hand, there is urgency to the case of students with special needs who choose to study in public schools. These students need their own assessment tools because they have unique abilities and are not owned by the average normal student. One of the tools to assess students with special needs is to create an IEP program. Through IEP, teachers and other team members can create a special curriculum for these students, but still based on the school curriculum in general.
Transformasi Digital Industri Handycraft Kayu Jati Di Kabupaten Ngawi Melalui Adopsi Teknologi Digital Dan Pemasaran Digital Mala, Istiana Wijayanti; Misnan, Misnan; Anwar, Khoyrul; Susilorini, Endang Setianingsih
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3123

Abstract

Tujuan penelitian untuk menganalisis dampak adopsi teknologi digital dan pemasaran digital terhadap penjualan produk dan pendapatan pelaku usaha UMKM handycraft kayu jati di Ngawi, serta memberikan rekomendasi bagi UMKM lain yang menghadapi permasalahan yang sama. Penelitian mengunakan metode kualitatif deskriptif. Data primer dikumpulkan melalui teknik wawancara dan observasi, dan data sekunder dikumpulkan melalui studi pustaka. Analisis data dilakukan secara interaktif model Huberrman dan Milles. Hasil penelitian menunjukkan bahwa upaya transformasi digital telah berhasil dilaksanakan. Penjualan melalui platform e-commerce telah mampu memperluas jangkauan pasar sampai tingkat Internasional. Strategi pemasaran digital juga telah dapat menargetkan audiens yang lebih spesifik, dan memberikan dampak positif pada peningkatan konversi penjualan produk hingga 40%. Penelitian juga menemukan bahwa branding yang dibangun melalui media sosial telah berhasil menciptakan dan memperkuat posisi identitas merek handycraft kayu jati Ngawi di pasar yang kompetitif. Kini industri UMKM handycraft kayu jati Ngawi siap bersaing dengan produk handycraft kayu jati dari daerah lain.
Memformulasikan Komunikasi Pancasila Dari Filsafat Komunikasi Periklanan Dan Komunikasi Kehumasan Misnan, Misnan
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.27302

Abstract

This study is motivated by the urgent need to formulate a model of Pancasila communication that is relevant to the challenges of the digital era. The values of Pancasila are often limited to normative discourses; therefore, it is necessary to integrate them strategically into contemporary communication practices, particularly through communication philosophy, advertising, and public relations. The purpose of this research is to formulate a Pancasila communication model that internalizes national ideological values while addressing the needs of persuasion, branding, and public relations in the modern era.The study employed a qualitative approach with a constructivist paradigm, utilizing library research and critical discourse analysis. The data sources consisted of official state documents (the 1945 Constitution, founding fathers’ speeches, BPIP documents, the Indonesian Advertising Ethics Code, and Public Relations Code of Ethics), academic literature (journals, books, and proceedings published between 2019–2025), and contextual data such as public communication campaigns, public service advertisements, BPIP digital content, and Pancasila-based CSR practices. The data were analyzed through data reduction, critical discourse analysis, and synthesis into a Pancasila communication model.The findings reveal that integrating Pancasila values with communication philosophy provides a strong conceptual framework for constructing ethical persuasive messages. Advertising practices contribute emotional and rational appeal to the dissemination of Pancasila messages, while public relations functions as a relational mechanism to strengthen public trust. The combination of these three aspects results in a Pancasila communication formulation that both safeguards the nation’s ideology and remains relevant within the digital communication ecosystem.The study concludes that Pancasila communication should not only be perceived as a normative legacy but can also be transformed into a practical communication strategy within modern advertising and public relations. It is recommended that public and private institutions develop communication strategies based on Pancasila values that are transparent, creative, and adaptive to the challenges of the digital era.
Peran Cyber Public Relations dan Citra Merek Kosgoro 1957 Terhadap Advokasi Merek Misnan, Misnan; Pranawukir, Iswahyu; Desilawati, Nur; Barizki, Rezzi Nanda
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.27346

Abstract

he digital transformation has reshaped public relations practices in higher education institutions, particularly in building brand image and fostering student brand advocacy. This study aims to analyze the role of Cyber Public Relations (Cyber PR) and the brand image of KOSGORO 1957 in influencing brand advocacy among second-semester students of the Communication Studies Program at Institut Bisnis dan Informatika Kosgoro 1957 (IBI-K57). A mixed-methods approach with a sequential explanatory design was employed. Quantitative data were collected using a Likert-scale questionnaire to measure students’ perceptions of Cyber PR dimensions (transparency, porosity, content richness, the internet as agent, and reach), brand image (identity, meaning, response, and resonance), and brand advocacy (recommendation, defense, engagement, and referral). Regression analysis was conducted to examine relationships among variables. Qualitative data were obtained through in-depth interviews with students and staff to enrich the understanding of how Cyber PR and brand image influence advocacy. The findings indicate that Cyber PR has a significant positive effect on brand image, while brand image strongly influences student brand advocacy. Moreover, brand image was found to mediate the relationship between Cyber PR and brand advocacy. Students highlighted that transparency, responsiveness, and relevant digital content from IBI-K57 enhanced their sense of belonging and pride in the institution. The historical foundation of KOSGORO 1957 and its values of Tri Dharma (Service, People’s Welfare, Solidarity) further reinforced emotional ties that motivated students to act as active brand advocates.In conclusion, the success of IBI-K57’s digital communication strategy relies on the synergy between effective Cyber PR practices and strong brand image management. Strategic recommendations include enhancing transparency in online communication, strengthening narratives based on KOSGORO 1957 values, and developing formal student advocacy programs to support institutional reputation sustainably.