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All Journal TARBAWI: Jurnal Pendidikan Agama Islam ETTISAL Journal of Communication Cakrawala : Jurnal Humaniora Bina Sarana Informatika Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi Journal Of Management Science (JMAS) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JURNAL PUBLISITAS Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah METADATA Al-Fikru: Jurnal Ilmiah International Journal of Community Service AUD Cendekia: Journal of Islamic Early Childhood Education Journal Of World Science KOMUNIKATA57 Jurnal Bisnis, Logistik dan Supply Chain Jurnal Pengabdian Teratai PENDALAS: Jurnal Penelitian Tindakan Kelas dan Pengabdian Masyarakat Mamangan Social Science Journal kawanad Ittishol: Jurnal Komunikasi dan Dakwah JURNAL MANAJEMEN DAN BISNIS INDONESIA
Misnan, Misnan
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Memformulasikan Komunikasi Pancasila Dari Filsafat Komunikasi Periklanan Dan Komunikasi Kehumasan Misnan, Misnan
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.27302

Abstract

This study is motivated by the urgent need to formulate a model of Pancasila communication that is relevant to the challenges of the digital era. The values of Pancasila are often limited to normative discourses; therefore, it is necessary to integrate them strategically into contemporary communication practices, particularly through communication philosophy, advertising, and public relations. The purpose of this research is to formulate a Pancasila communication model that internalizes national ideological values while addressing the needs of persuasion, branding, and public relations in the modern era.The study employed a qualitative approach with a constructivist paradigm, utilizing library research and critical discourse analysis. The data sources consisted of official state documents (the 1945 Constitution, founding fathers’ speeches, BPIP documents, the Indonesian Advertising Ethics Code, and Public Relations Code of Ethics), academic literature (journals, books, and proceedings published between 2019–2025), and contextual data such as public communication campaigns, public service advertisements, BPIP digital content, and Pancasila-based CSR practices. The data were analyzed through data reduction, critical discourse analysis, and synthesis into a Pancasila communication model.The findings reveal that integrating Pancasila values with communication philosophy provides a strong conceptual framework for constructing ethical persuasive messages. Advertising practices contribute emotional and rational appeal to the dissemination of Pancasila messages, while public relations functions as a relational mechanism to strengthen public trust. The combination of these three aspects results in a Pancasila communication formulation that both safeguards the nation’s ideology and remains relevant within the digital communication ecosystem.The study concludes that Pancasila communication should not only be perceived as a normative legacy but can also be transformed into a practical communication strategy within modern advertising and public relations. It is recommended that public and private institutions develop communication strategies based on Pancasila values that are transparent, creative, and adaptive to the challenges of the digital era.
Peran Cyber Public Relations dan Citra Merek Kosgoro 1957 Terhadap Advokasi Merek Misnan, Misnan; Pranawukir, Iswahyu; Desilawati, Nur; Barizki, Rezzi Nanda
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.27346

Abstract

he digital transformation has reshaped public relations practices in higher education institutions, particularly in building brand image and fostering student brand advocacy. This study aims to analyze the role of Cyber Public Relations (Cyber PR) and the brand image of KOSGORO 1957 in influencing brand advocacy among second-semester students of the Communication Studies Program at Institut Bisnis dan Informatika Kosgoro 1957 (IBI-K57). A mixed-methods approach with a sequential explanatory design was employed. Quantitative data were collected using a Likert-scale questionnaire to measure students’ perceptions of Cyber PR dimensions (transparency, porosity, content richness, the internet as agent, and reach), brand image (identity, meaning, response, and resonance), and brand advocacy (recommendation, defense, engagement, and referral). Regression analysis was conducted to examine relationships among variables. Qualitative data were obtained through in-depth interviews with students and staff to enrich the understanding of how Cyber PR and brand image influence advocacy. The findings indicate that Cyber PR has a significant positive effect on brand image, while brand image strongly influences student brand advocacy. Moreover, brand image was found to mediate the relationship between Cyber PR and brand advocacy. Students highlighted that transparency, responsiveness, and relevant digital content from IBI-K57 enhanced their sense of belonging and pride in the institution. The historical foundation of KOSGORO 1957 and its values of Tri Dharma (Service, People’s Welfare, Solidarity) further reinforced emotional ties that motivated students to act as active brand advocates.In conclusion, the success of IBI-K57’s digital communication strategy relies on the synergy between effective Cyber PR practices and strong brand image management. Strategic recommendations include enhancing transparency in online communication, strengthening narratives based on KOSGORO 1957 values, and developing formal student advocacy programs to support institutional reputation sustainably. 
The Effect of Organizational Commitment on Employee Performance with Workability as an Intervening Variable Misnan, Misnan; Sutawa, Sutawa; Wijayanti Mala, Istiana; Sugiyanto, Lina
Journal of World Science Vol. 2 No. 2 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i2.227

Abstract

The purpose of this study is to find out and analyze the effect of organizational commitment on employee performance with workability as an intervening variable in the Population and Civil Registry Office of Ngawi Regency. The analysis method used is path analysis. The population in this study was all employees at the Ngawi Regency Population and Civil Registration Service, which amounted to 74 people. The study also used census studies. The results showed that organizational commitment has a positive and significant effect on employee performance in the Population and Civil Registration Service of Ngawi Regency. Work ability has a positive and significant effect on the performance of employees in the Population and Civil Registration Service of Ngawi Regency. It is not proven that organizational commitment has a significant effect on the performance of employees with work ability as an intevining variable in the Ngawi Regency Population and Civil Registration Service.
Edukasi Komunikasi Keluarga di Era Digital sebagai Upaya Pencegahan Perceraian di Kabupaten Subang Utara Pranawukir, Iswahyu; Misnan, Misnan; Sukma, Agus Hitopa; Riyantie, Mayang; Romli, Romli
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.343

Abstract

The community service activity aims to enhance knowledge, awareness, and family communication skills in the digital era among residents of Rancabango Village, North Subang. The activity began with a pre-test questionnaire to measure participants' initial understanding of verbal and nonverbal communication, as well as the utilization of digital media in family interactions. Pre-test results showed that 66% of participants had not yet understood the concept of family communication formally, and only a small portion utilized digital features for emotional communication in daily life. Through a series of interactive counseling sessions, practical training, and simulations (role play), participants were equipped with knowledge and healthy communication skills within the family. Post-activity evaluation through post-test demonstrated significant improvement, with 85% of participants understanding the concept of family communication and being able to recognize the role of verbal and nonverbal language, as well as the impact of gadget use. A total of 76% of participants showed increased emotional awareness toward their partners and children, while 70% were able to apply digital communication techniques such as the use of emoticons and voice messages appropriately. The findings indicate that participatory counseling has proven to have a real impact on forming healthier family communication patterns, while simultaneously playing a role in preventing domestic conflicts and divorce.
PENGENALAN LITERASI KEUANGAN DI USIA DINI DENGAN CERITA SAHABAT RASULULLAH ABDURRAHMAN BIN AUF PADA GURU-GURU DAN MURID DI TPA AMALIYYAH JAKARTA SELATAN Faisal, Andri; Misnan, Misnan
Jurnal Pengabdian Teratai Vol. 4 No. 2 (2023): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v4i2.1066

Abstract

Kegiatan pengabdian masyarakat bertujuan untuk memberikan pemahaman literasi keuangan pada masyarakat terutama anak usia dini. Peserta dalam pengabdian ini adalah anak tingkat sekolah dasar dan guru-guru yang ikut dalam pengajian TPA Amaliyah Manggarai. Cara pengenalan literasi keuangan melalui ceramah mengenai seorang tokoh sahabat yang kaya raya dan ia dapat memanfaatkan pengetahuan untuk mendapatkan kekayaan yang melimpah. Hasil ceramah ini memberikan pemahaman untuk mengatur keuangan bagi anak sekolah tersebut mereka mulai paham dalam membagi uang saku bukan hanya untuk dihabiskan melainkan untuk disimpan juga. Ketika mereka memerlukan uang tersebut maka mereka juga dapat menggunakan uang tabungan.
PERAN HIPMIKINDO DALAM MEMBANGUN KOMUNIKASI BISNIS AKADEMISI DAN PELAKU UMKM Damayanti, Sylvia Kartika; Misnan, Misnan
Jurnal Bisnis, Logistik dan Supply Chain (BLOGCHAIN) Vol. 1 No. 1 (2021): Jurnal Bisnis, Logistik dan Supply Chain
Publisher : Program Studi Administrasi Bisnis, Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/blogchain.v1i1.229

Abstract

Tujuan untuk mengetahui peran Hipmikindo dalam meningkatkan sumber daya manusia pengusaha UMKM serta faktor pendukung dan penghambat dalam pelaksanaan bentuk komunikasi bisnis dengan sivitas akademika. Ada perkembangan dan dinamika strategi dalam tindakan awal dan akhir, termasuk strategi pengelolaan pesan. Metode penelitian adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa dinamika strategi komunikasi bisnis Hipmikindo dalam peningkatan sumber daya UMKM di Jabodetabek melibatkan beberapa istilah. Mula-mula model tarik digunakan, kemudian dorong. Pull, dengan menampung semua aspirasi dan inspirasi para pelaku UKM untuk mencari solusi, sedangkan push, meliputi: 1) strategi komunikasi untuk perubahan. 2) Strategi pengelolaan pesan siklus “S”, 3) mengutip konsep kaizen: 5S: (seiri, seiton, seiso, seiketsu, dan shitsuke) yang disesuaikan dengan ringkas, rapi, bersih, bersih, peduli dan rajin, 4) mendirikan pusat kewirausahaan di tempat kerja akademisi. Hambatan komunikasi adalah budaya, pendidikan, pribadi, dan lingkungan.
MODEL KOMUNIKASI BISNIS DALAM BERWIRAUSAHA KULINER PASCA PANDEMI COVID-19 PADA UMKM KOTA DEPOK Hiswanti, Hiswanti; Bachtiar, Alfan; wukir, Iswahyu Prana; Misnan, Misnan; Suandi, Fikri
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.22068

Abstract

The theory of the social construction of reality and the theory of the social construction of mass media are still partially discussed. Several previous pieces of research have not yet correlated, elaborated, or synthesized from the theoretical aspect. Even though much has been said about the social construction of reality, media consumers are heavily influenced by media "made" constructions. The research aims to synthesize the Bergerian theory of social reality construction (Berger and Luckmann) with the Bunginan theory of social reality construction (Burhan Bungin). The method used is a literature study. The results showed that the synthesis of the social construction theory of reality and the social construction of mass media reality produced a thesis understanding of an objective and subjective reality which was sufficiently understood through the social construction theory of mass media reality. This is considering the individual phenomenon which, in all durations of daily life, cannot be separated from the role of social media interaction. They externalize, objectify as well as internalize reality based on mass media references. In the hierarchy, the social construction theory of reality can be placed as a grand theory by considering genealogical aspects, while the social construction theory of mass media reality can be placed as a middle-rank theory. This is of course related to the more universal focus on social construction of reality.This research aims to analyze an effective business communication model in the context of culinary entrepreneurship post the COVID-19 pandemic, particularly in Micro, Small, and Medium Enterprises (MSMEs) in Depok City. The COVID-19 pandemic has significantly impacted the culinary sector, with social restrictions and changes in consumer behavior. Therefore, it is crucial to understand how culinary MSMEs can adapt and succeed in facing these challenges.This study employs a qualitative approach, utilizing in-depth interviews with culinary MSME owners in Depok City. The data collected are analyzed using thematic analysis to identify emerging patterns and findings. The research findings indicate that an effective business communication model for culinary MSMEs post the COVID-19 pandemic involves several key elements. Firstly, MSMEs need to have a clear and targeted communication strategy, including identifying the appropriate target market and developing relevant messages. Secondly, the utilization of digital and online media is crucial in promoting products and reaching potential consumers. MSMEs need to leverage social media, websites, and online booking platforms to enhance product visibility and accessibility. Furthermore, collaboration with relevant stakeholders is also an essential factor in a successful business communication model. MSMEs can establish partnerships with local suppliers, culinary communities, and government institutions to expand their reach and gain necessary support.This research provides valuable insights for culinary MSMEs in Depok City and similar sectors in developing effective business communication models post the COVID-19 pandemic. By adopting these approaches, MSMEs can enhance their chances of success in facing challenges and capitalizing on emerging opportunities amidst changing consumer behavior and intensifying competition in the post-pandemic era.
MANAJEMEN KOMUNIKASI POLITIK PARTAI GOLKAR PADA PANGGUNG AGREGASI KEBIJAKAN OMNIBUS LAW Alamsyah, Alamsyah; Misnan, Misnan
KOMUNIKATA57 Vol. 2 No. 2 (2021): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v2i2.304

Abstract

Tujuan penelitian adalah ingin mengetahui manajemen komunikasi politik Partai Golkar pada panggung agregasi kepentingan partai-partai politik pendukung pemerintahan dalam menyukseskan kebijakan omnibus law. Metode penelitian yang digunakan adalah deskriptif kualitatif melalui tradisi fenomenologi. Strategi komunikasi politik Partai Golkar diimplementasikan dalam 3 panggung, yakni panggung belakang, panggung tengah dan panggung depan (model dramaturgis Goffman). Pada panggung belakang, komunikasi politik dilakukan saat momentum konsolidasi partai, sehingga dukungan seluruh kader dapat dipersatukan. Pada panggung tengah, komunikator Partai Golkar mampu meyakinkan seluruh partai koalisi pendukung pemerintah, bahwa omnibus law merupakan solusi utama mengatasi masalah lambannya pertumbuhan ekonomi dan peluang kerja, sehingga harus diputuskan secepatnya. Adapun di panggung depan, komunikator politik Partai Golkar banyak melakukan dialog dengan berbagai lapisan publik, melalui berbagai saluran komunikasi massa.
Tourism strategy management in an effort to increase regional income and community economic resilience by the tourism, youth and sports office of Ngawi Regency Mala, Istiana Wijayanti; Misnan, Misnan; Sutawa, Sutawa; Anwar, Khoyrul
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.498

Abstract

Ngawi Regency has interesting and diverse tourism potential. However, Covid-19 has hampered tourism development and economic growth. Diparpora Ngawi Regency is trying to create a strategy in the tourism sector to increase the number of tourists again and have a good impact on increasing regional income and community economic resilience. This research focuses on Tawun Tourism Park because it is a legendary tour and offers more attractions. This research aims to examine tourism strategy management using the theory of strategic management stages, namely: strategy formulation, strategy implementation, and strategy evaluation. This research uses descriptive qualitative methods with data collection techniques through: interviews, documentation, and observation. The results showed that the strategy formulation was good because it was prepared based on the analysis of internal and external strengths and weaknesses. In the implementation of the strategy, the human resources of tourism managers are given training and coaching to be more skilled in conducting promotions, utilization of information technology and media is quite good. In the evaluation of the strategy, the results obtained an increase in the number of tourists who gradually improved and had an impact on increasing regional income and the economic resilience of the surrounding community.
Interelasi Qawaid Ushul Fiqh dalam Komunikasi Dakwah pada Masyarakat Nisa, Pia Khoirotun; Asmawi, Asmawi; Misnan, Misnan
Ittishol: Jurnal Komunikasi dan Dakwah Vol 1, No 2 (2023): Ittishol: Jurnal Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis interelasi Qawaid Ushul Fiqh dalam Komunikasi Dakwah pada Masyarakat. Untuk melakukan penelitian mengenai keterkaitan qawaid ushul fiqh dalam mengkomunikasikan dakwah kepada masyarakat penulis menggunakan metode penelitian kualitatif. Adapun kesimpulan dari apa yang telah dipaparkan di atas adalah Ushul Fiqh merupakan kaidah-kaidah yang dipergunakan untuk mengeluarkan hukum dari dalil-dalilnya, dan dalil-dalil bukum  (kaidah-kaidah yang menetapkan dalil-dalil hukum). Komunikasi dakwah memiliki peran penting dalam menyampaikan nilai-nilai Ushul Fiqih kepada masyarakat. Ushul Fiqih adalah ilmu yang membahas prinsip-prinsip hukum Islam, dan dakwah adalah upaya untuk menyebarkan ajaran Islam kepada masyarakat. Interelasi Qawaid Ushul Fiqh dengan Komunikasi Dakwah pada Masyarakat adalah adanya hubungan erat antara prinsip-prinsip dasar Ushul Fiqh dan proses komunikasi dakwah dalam menyampaikan ajaran agama kepada masyarakat.
Co-Authors Agus Hitopa Sukma Alamsyah - Anwar, Khoyrul Aprih Santoso Arief Subhan Asmawi Bachtiar, Alfan Barizki, Rezzi Nanda Damayanti, Sylvia Kartika Desilawati, Nur Faisal, Andri Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hiswanti Hiswanti Hitopa Sukma, Agus Iswahyu Pranawukir Made Wilantara, Made Wilantara Mala, Istiana Wijayanti Mauizhah, Miftahul Mayang Riyantie, Mayang Milala, Syahrul Tamamma Murodi Murodi Mustamam, Mustamam Nazifah, Nurun Nisa, Pia Khoirotun Obing Zaid Sobir Ochtavia, Jenni Pratama, Alvin Purba, Nelvita Putri, Erita Riski Ridha, Nikmatur Riyanti, Mayang Romli Romli, Romli Sari, Nurmaya Siagian, Rosimah Soo II, Kim Suandi, Fikri Suandi, Fikry Sugiyanto, Lina Susilorini, Endang Setianingsih Sutawa, Sutawa Syahrizal Syahrizal Tursanurohmad, Noviana Wardati, LaiLa Wijayanti Mala, Istiana Wukir, Iswahyu Prana