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Journal : Transaction on Informatics and Data Science

Prediction of Customer Switching Using Support Vector Machine Method Tholib, Abu; Sholeha, Selfia Hafidatus; Aini, Qurrotu
Transactions on Informatics and Data Science Vol. 1 No. 2 (2024)
Publisher : Department of Informatics, Faculty of Da'wah, UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/tids.v1i2.12277

Abstract

Several studies on predicting customer switching focus on the telecommunications industry and online stores. This research aims to predict customer switching to get the best results; customers are the most critical mass; some companies must provide satisfying services so customer flow decreases. The support vector machine (SVM) method uses machine learning to find a hyperplane based on the SRM principle. A hyperplane is a decision boundary that helps classify data points. SVM stands out for its ability to take input data and make predictions based on its characteristics. This study uses data from Kaggle, structured it, cleaned it, identified patterns and inconsistencies (such as skewness, outliers, and missing values), and built and validated hypotheses. From the data processing, the plot shows the imbalance of data classes between churners and non-churners. This research applies several models where the most significant or best performance value is in the SVM model of 0.7996. The Neural Network model can be trained with better patterns to detect data and achieve high accuracy.
Co-Authors Agusmawati, Nanda Kurnia Ahmad Baidowi Eko Fitra Firmanda Ahmad Baidowi Eko Fitra Firmanda Ahmad Halimi Ahmad Hudawi As Ahmad Hudawi AS ahmad taufiqul imam Alfan Maulan Andi, Moh syaiful Basit, Illiyah Ibnul Cahyuni Novia Deddy Junaedi Deniyanto Muchlizin Wahidillah Devita Alif Barmansyah Eka Wahyu Ramadhan Eko Fitra Firmandani, Ahmad Muzakki Eliyanto, Andik Elfandiyono Erna Daniati Fadli Hidayat, M Noer Fadli Hidayat, M. Noer Fathorazi Nur Fajri Fauziah, Gustin Fitwatul Khoiriyah Furqon, Ainul Gulpi Qorik O tagalu .P Guterres, Juvinal Ximenes Hairani Hairani Halimi, Ahmad Hidayat, M. Noer Hudawi AS, Ahmad Ihsan, Gilang Hafidzul Inayatul Maula Itqan, Moh Syadidul Janhasmadja, Mengas Juvinal Ximenes Guterres Juvinal Ximenes Guterres Khoiriyah, Fitwatul Linda Uswatun Hasanah Marzuki, Muhammad Ismail Maula, Inayatul Maulidiansyah, Maulidiansyah Misbahul Munir Moh Ali Ishaq Moh Lailul Ilham Moh Syadidul Itqan Muafi Muafi Muafi Muh Nurul Imam Musfiroh Musfiroh, Musfiroh Nanda Kurnia Agusmawati Qurrotu Aini, Qurrotu Rahman, M Fadhilur Ratri Enggar Pawening Resty Wulanningrum Rian Hidayat Rianto, M. Erfan Rizal Sulton Salman, Moh Setiyo Adi Nugroho Sholeha, Selfia Hafidatus Sholehah, Baitus Shudiq, Wali Ja'far Sihabillah, Ahmad Soleh, Paisal Sukron, Moh Supri yono Supri Yono, Supri Supriadi, Ahmad Syafiih, M Syaroni, Wahab Syaroni, Wahab Taufiqur Rahman, Taufiqur Tsabbit Albannani, Nur Wahyu Virda Virdausih Putri Wahab Syaroni Wahab Syaroni Wali Ja’far Shudiq Warda, Faridatul Wiwin Yuliana Ximenes Guterres, Juvinal Yaqin, Moh. Ainol Yaqin, Moh. Ainol Yaqin Yayat Hidayat Yoga Yuniadi Yuliana, Wiwin Yuri Ariyanto Zain, Ahmad Naufal Waliyus Zainal Arifin Zainal Arifin