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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) International Journal of Artificial Intelligence Research Agrin : Jurnal Penelitian Pertanian JURNAL EKOBIS DEWANTARA Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Journal of Business on Hospitality and Tourism Scientific Development Journal TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Haryono, Joko
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

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Igniting Determinants Of Tourism Service Purchase Decisions Hidayat, Candra; Triono, Freddy; Haryono, Joko; Pangkerego, Eduard Rudolf
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1529

Abstract

This research aims to analyze the influence of promotion and price on purchasing decisions for tourism services in Lawangsewu, Semarang. This research employed quantitative methods with regression analysis. The author used primary data and purposive sampling, resulting in a sample size of 95 respondents. Partial Least Squares (PLS) analysis was used for this research. The data analysis revealed that promotion and price significantly influence purchasing decisions for tourism services in Lawangsewu, Semarang. Future researchers investigating related issues can use this study's findings as a guide. This study can also be used as assessment data to help business managers focus more on promotions to facilitate marketing campaigns with a wider audience.
Co-Authors Adam Rachmatullah Agus Riyadi Anita Swantari, Anita Candra Hidayat Derizal Devita Gantina Eka Supriatna Filma Festivalia, Filma Flavina Maria Olivia Lasut Haryo Wicaksono, Haryo Hidayat, Candra Irfal, Irfal Lasut, Flavina M.O Linda Desafitri RB Loekas Soesanto Michael Khrisna Aditya Myrza Rahmanita Nur Prihatiningsih Nurbaeti Pangkerego, Eduard Rudolf Rahmat Ingkadijaya S. Pantja Djati Savitri Hendradewi Tri Djoko Sulistiyo, Tri Djoko Triono, Freddy Victor Simanjuntak Wardhana, Rahman A. Willy Arafah Willy Arafah, Willy Yulius, Kevin G