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Faktor yang Mempengaruhi Niat Penggunaan Fitur Mitraguna Online pada Aplikasi BSI Mobile Berdasarkan Technology Acceptance Model Rusadi, Hadi; Khasanah, Miftakhul
AKSES: Jurnal Ekonomi dan Bisnis Vol 19, No 1 (2024): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/akses.v19i1.11893

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat penggunaan fitur-fitur bermanfaat pada aplikasi mobile BSI berdasarkan technology acceptance model (TAM). Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data primer. Metode yang digunakan untuk pengambilan sampel adalah non-probability sampling dengan pendekatan purposive sampling. Data yang digunakan adalah data primer. Data diperoleh dengan cara menyebarkan kuesioner secara online. Sampel dalam penelitian ini adalah 204 responden yang merupakan pengguna Mitraguna online di seluruh Indonesia. Pengolahan data dilakukan dengan menggunakan metode analisis SEM (Structural Equation Modeling) dengan menggunakan program olah data SmartPLS 3.0. Hasil penelitian menunjukkan bahwa sikap merupakan variabel mediasi antara Perceived Ease of Use dan Perceived Usefulness terhadap niat penggunaan fitur online Mitraguna pada aplikasi mobile banking BSI. Perceived Ease of Use merupakan variabel yang paling besar pengaruhnya terhadap niat penggunaan fitur tersebut dengan sikap sebagai variabel mediasi. Hasil penelitian ini menunjukkan bahwa perceived usefulness, perceived ease of use, dan sikap berpengaruh positif signifikan terhadap niat penggunaan..Kata Kunci: Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Niat Penggunaan, Sikap, Model Penerimaan Teknologi
Pengaruh iklim organisasi terhadap organizational citizenship behavior pada pegawai Khasanah, Miftakhul; Kusmaryani, Rosita Endang
Acta Psychologia Vol. 6 No. 1 (2024)
Publisher : Faculty of Psychology, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/ap.v6i1.68414

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh iklim organisasi terhadap organizational citizenship behavior (OCB) pada pegawai. Subjek penelitian adalah 70 pegawai di Yogyakarta. Instrumen yang digunakan memodifikasi skala OCB yang dikembangkan oleh Aziz (2022) yang mengarah pada teori Organ (1988) dan instrumen iklim organisasi adalah hasil modifikasi dari pengembangan instrumen oleh Wirawan dengan mengarah pada teori Stringer (2002). Hasil analisis menunjukkan terdapat pengaruh positif dan signifikan antara iklim organisasi dengan OCB dengan sumbangan sebesar 86,1%. Dimensi struktur, standar, tanggung jawab, pengakuan dan komitmen menunjukkan pengaruh signifikan terhadap OCB. Sedangkan dimensi dukungan menunjukkan tidak adanya pengaruh terhadap OCBenelitian ini menyimpulkan bahwa iklim organisasi berperan penting dalam pengembangan OCB pegawai yang berperan dalam peningkatan kinerja pegawai.
Boycotts and brand perception of mineral water affecting generation Z Muslim purchases Khasanah, Miftakhul; Kaha, M. Radjasa Sing Agul Kusuma
Asian Journal of Islamic Management (AJIM) VOLUME 6 ISSUE 2, 2024
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol6.iss2.art6

Abstract

Purpose – This study aims to identify the determinants of purchasing decisions for bottled mineral water among generation Z Muslims in Indonesia, particularly in light of product boycotts. Methodology – The sample consisted of 189 respondents, with the criteria being generation Z Muslims in Indonesia who have made purchases of mineral water after the boycott actions against several mineral water brands in Indonesia due to the conflict between Israel and Palestine. Findings – Purchasing decisions for mineral water by generation Z Muslims in Indonesia are influenced by halal labeling, brand perception, and promotions related to social and ethical issues, including boycotts against certain brands. The analysis results indicate that consumers not only consider the quality and halal aspects of the product, but also actively respond to the values promoted by the brand, especially in relation to controversies involving brand affiliations with entities that do not align with Islamic principles. Implications – The mineral water industry needs to manage brand image and marketing strategies by considering the cultural and social values of consumers, particularly generation Z Muslims in Indonesia. With the growing awareness of ethical and political issues, the industry must ensure that its products meet quality and halal standards, as well as avoid associations with controversies that could trigger boycotts.Originality – This study integrates social and ethical aspects, such as responses to boycott actions and halal awareness, into consumer behavior analysis, providing a new perspective on understanding market dynamics influenced by cultural values and religious beliefs.
The effects of Islamic financial literacy, lifestyle and self-control on intention to use online loans: an extended TAM approach Khasanah, Miftakhul; Aulia, Nuraini Intan
IQTISHADIA Vol 17, No 1 (2024): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v17i1.26646

Abstract

This research aims to investigate the relationship between lifestyle, self-control, Islamic financial literacy, and intention to use online loans. This research uses quantitative research methods with an exploratory approach. The population in this study were Indonesian citizens aged 17 to 55 years. The number of samples used in this research was 403 respondents. The data collection technique used was distributing questionnaires via Google Form. The research results were analyzed using Smart PLS 3. Attitude is only able to mediate between lifestyle and intention to use online loans, but is not able to mediate the variables of Islamic financial literacy and self-control. However, attitude is the biggest variable that can influence the intention to use online loans. Meanwhile, the intention to use online loans is influenced by Islamic financial literacy, lifestyle, self-control and attitude by 79.9%. Meanwhile, 20.1% was influenced by other factors outside this research model.
Penerapan Metode Ward Clustering Untuk Pengelompokkan Daerah Rawan Kriminalitas Di Jawa Timur Tahun 2021 Insiyah, Insiyah; Khasanah, Miftakhul; Hendarsyah, Tantra Pratama
Jurnal Statistika dan Komputasi Vol. 2 No. 1 (2023): Jurnal Statistika dan Komputasi
Publisher : Universitas Nahdlatul Ulama Sunan Giri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/statkom.v2i1.1664

Abstract

Latar   Belakang: Segala tindakan yang melanggar hukum pidana ialah tindak kejahatan atau Kriminalitas. Tindakan yang memberikan bahaya secara fisik dan harta orang lain ialah karakteristik kiriminalitas, seperti: kekerasan fisik, pelecehan, pembunuhan, perbudakan, dan obat-obatan terlarang atau narkotika, serta penipuan, perampasan hak milik, korupsi, dan penggelapan uang. Tujuan: Menganalisis pengelompokan wilayah dengan metode Ward clustering terhadap daerah rawan kriminal di Provinsi Jawa Timur tahun 2021. Metode: Menerapkan metode kuantitatif berupa metode Cluster Hierarki menggunakan analisis Ward untuk data skunder tentang jumlah kriminalitas di Jawa Timur tahun 2021. Data pengamatan diperoleh dari  publikasi Badan Pusat Statistik (BPS) Provinsi Jawa Timur 2021. Hasil: Diperolaeh hasil Cluster 1 beranggotakan 31 Kabupaten/kota yaitu Pacitan,  Ponorogo,  Trenggalek,  Tulungagung,  Blitar,  Kediri,  Malang, Situbondo,  Probolinggo,  Pasuruan,  Sidoarjo,  Mojokerto,  Jombang,  Nganjuk,  Madiun,  Magetan,  Ngawi,  Bojonegoro,  Tuban,  Lamongan, Sampang,  Pamekasan,  Sumenep, Kota Kediri, Kota Blitar, Kota Probolinggo, Kota Pasuruan, Kota Mojokerto, Kota Madiun,  kota Surabaya, dan kota Batu.Cluster 2 beranggotakan 5 kabupaten/kota yaitu Lumajang, Banyuwangi, Bondowoso, Bangkalan, dan Kota Malang.Cluster 3 beranggotakan 2 kabupaten/kota yaitu Jember dan Gresik.. Kesimpulan: Diperoleh 3 cluster kecamatan yang memiliki kemiripan karakteristik dari studi clustering dengan metode Ward untuk kabupaten/kota yang rawan kriminalitas di Jawa Timur Tahun 2021.  
Pilot Project Program The Reading Buddies untuk Stimulasi Perkembangan Literasi Anak Usia Dini Ampuni, Sutarimah; Rachmanie, Aisha Sekar Lazuardini; Asmaradhani, Debrinna Tryanan; Khalisha, I Marannu Andi; Helian, Kevin Pasquella; Handayani, Navia Fathona; Khasanah, Miftakhul; Silvania, Olyn
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol. 9 No. 5 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v9i5.6946

Abstract

Konsep program The Reading Buddies adalah membacakan buku cerita kepada anak dengan teknik read aloud (membacakan nyaring) yang dikombinasikan dengan shared book reading, yang dilakukan oleh para mahasiswa sebagai buddies. Program ini telah dilaksanakan selama masing-masing empat (4) sesi pada anak kelas kecil (kelompok usia 2-4 tahun), kelas menengah (kelompok usia 4-5 tahun), dan kelas besar (kelompok usia 5-6 tahun) pada salah satu TK swasta di Sleman, Daerah Istimewa Yogyakarta. Metode pengumpulan data dilakukan melalui observasi dengan menggunakan analisis tematik. Melalui program ini, dapat dilihat bahwa anak menunjukkan emosi positif, semakin menunjukkan keterlibatan dalam proses membaca buku, meningkatkan kreativitas dan imajinasi anak, serta meningkatkan pemahaman anak terhadap cerita dan juga kemampuan berbahasa. Strategi readers dalam membacakan buku serta penambahan aktivitas penunjang turut berkontribusi dalam mengembangkan berbagai aspek perkembangan anak. Hasil penelitian melalui pilot project ini diharapkan dapat menjadi panduan dalam perancangan program lanjutan sehingga dapat diterapkan secara efektif di lebih banyak sekolah di Indonesia.
Implementasi Outcome-Based Education (OBE) dan Benchmarking Internasional dalam Pengabdian Mahasiswa melalui Pengelolaan Stok Opname di RIC : Penerapan Outcome Based Education dalam Manajemen Stok Opname di Learning Factory Oganda, Fitra Putri; Wulandari, Syifa; Meilinda, Vivi; Rossi, Alessandro; Khasanah, Miftakhul
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1218

Abstract

In the era of globalization and digital transformation, efficient stock opname management is crucial for business sustainability. Higher education institutions play a key role in preparing students with practical competencies relevant to industry needs. This community service focuses on stock opname management at Learning Factory Raharja iCafe (RIC), applying Outcome-Based Education (OBE) to provide students with practical experience in more efficient inventory management. The method used is SWOT (Strengths, Weaknesses, Opportunities, and Threats), identifying strengths, weaknesses, opportunities, and threats in stock opname management at RIC. Data was collected through interviews with academic leaders and RIC staff to analyze the impact of OBE on stock management. The results indicate that the application of OBE significantly contributes to improving stock opname efficiency, including reducing waste and improving inventory data accuracy. This community service project successfully made a positive impact on stock management quality and student competency development, while supporting the achievement of Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) and SDG 12 (Responsible Consumption and Production).
Adoption of halal Korean cosmetics among Muslim students: Insights from Islamic private universities Sudarsono, Heri; Ash Shidiqie, Jannahar Saddam; Ardiami, Kinanthi Putri; Sujono, Rusny Istiqomah; Suciningtias, Siti Aisiyah; Fitriyani, Yeni; Khasanah, Miftakhul; Ikawati, Retty; Rahmi, Asri Noer
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 1, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss1.art1

Abstract

Purpose – This study aimed to analyze the purchase intentions of Muslim students from private Islamic universities in Indonesia toward halal cosmetics in Korea.Methodology – This study involved 287 Muslim students from eight private Islamic universities in Indonesia. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to examine the relationships between the variables.Findings – The results reveal that attitude, brand image, country of origin, and fear of missing out (FOMO) significantly influence purchase intention. Among these, brand image exerts the strongest effect, followed by FOMO, whereas country of origin has a smaller influence. In contrast, halal knowledge and religiosity do not directly affect purchase intention, although they significantly influence attitudes.Implication – These findings underscore the importance of Korean halal cosmetic brands in building strong brand image and fostering positive consumer attitudes. Companies should focus on the perceived product quality, innovation, and alignment with values that are important to Muslim consumers. In addition, the significant role of FOMO suggests the effectiveness of marketing strategies that create urgency and exclusivity.Originality – This research is original in its focus on Korean halal cosmetic purchase intentions among Muslim students from eight Islamic private universities in Indonesia. It contributes to the understanding of how brand image, religiosity, halal knowledge, country of origin, and FOMO shape consumer behavior in the halal cosmetic market.
Integration of Artificial Intelligence in Digital Marketing Strategies Based on Business Data Analytics: Integrasi Kecerdasan Buatan dalam Strategi Pemasaran Digital Berbasis Analisis Data Bisnis Aini, Qurotul; Dyatmika, Sutama Wisnu; Chakim, Mochamad Heru Riza; Khasanah, Miftakhul; Queen, Zabenaso
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1230

Abstract

The digital transformation in the era of Artificial Intelligence (AI) has revolutionized marketing practices by placing data analysis at the core of adaptive and precision-based strategies. This study aims to analyze how the integration of AI and business data analytics can strategically and sustainably enhance the effectiveness of digital marketing. The research method employs a qualitative approach through literature review and case analysis of AI implementation in digital business contexts. The findings indicate that the use of AI in market segmentation, consumer behavior prediction, and content personalization significantly improves conversion rates, customer loyalty, and marketing cost efficiency. Moreover, this technological integration also supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8 (decent work and economic growth) and Goal 9 (industry, innovation, and infrastructure). These findings highlight the importance of strengthening digital capabilities through the adoption of AI-based technology and data analytics as a foundation for building responsive, innovative, and sustainable marketing strategies aligned with the demands of the digital economy.
ANALYSIS OF STUDENTS' CRITICAL THINKING SKILLS IN NATURAL AND SOCIAL SCIENCES CLASS IV SD MUHAMMADIYAH 1 NGIMBANG LAMONGAN Miftakhul Khasanah; Kharisma, Ahmad Ipmawan; Huda, Mochammad Miftachul; Mudayan, Arfian
Journal of Elementary Education Vol. 2 No. 1 (2025): JUNE
Publisher : Universitas Muhammadiyah Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38040/jeleduc.v2i1.1225

Abstract

This study aims to analyze the critical thinking skills of fourth grade students in the subject of Natural and Social Sciences (NSP) at SD Muhammadiyah 1 Ngimbang. The background of this study is the low critical thinking skills of students which is influenced by the use of media and learning methods that are still conventional and less interactive. This study used a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation studies. The results showed that the dominance of using textbooks as the main media causes learning to take place abstractly and monotonously, so that students become passive and have difficulty in understanding the material. Although the school has technology facilities, its utilization in learning is still minimal. The lack of contextual and interactive learning media causes low student concentration and has an impact on weak critical thinking skills and the application of knowledge in everyday life. This study recommends the use of more innovative learning media and teacher training in the utilization of technology to support critical thinking skills in accordance with the principles of Merdeka Curriculum.