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Journal : Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)

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Perancangan Website Blogger UMKM “Rumah Parfum Lolong” Sebagai Media Pemasaran Produk Debi Yulanda; Abhinaya Agusto Dayoh; Silva Melasari; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to design the Rumah Parfum Lolong website as a medium for digital product development and marketing. In today's digital era, websites function as an important platform to increase market reach, facilitate transaction processes, and strengthen business image. This study uses a descriptive approach with literature study methods, observation, needs analysis, and direct testing of website design, customers, and potential customers. The results of the study show that the website that is designed is responsive, user-friendly, and equipped with e-commerce features that can improve operational efficiency and user convenience. Customers provide positive feedback on the visual design and ease of navigation, as well as the online ordering feature. Recommendations for further development include the addition of interactive elements, the development of product content personalization features, and strengthening digital marketing strategies through social media and email marketing. In conclusion, this website functions as an effective tool to support business development and online marketing of Rumah Parfum Lolong products.
Pemanfaatan Web Design untuk Meningkatkan Pemasaran UMKM Buraunibaito dengan Blogger di Kota Padang Adinda Rihhadatul Aisy; Ladiva Diti Ramadhani; Daffa Gusnadi; Sularno; Novadilatri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Web design has become a vital element in digital marketing, especially for SMEs like Buraunibaito, located on Jln. Edelweis Komplek Cimpago Permai II, Padang City. In this project, we applied the Project Based Learning (PBL) method to provide training on creating websites using Blogger, aimed at enhancing marketing and sales. Through observation and interviews, we collected information about this SME, including its history, products, and promotional strategies. The data obtained was used to develop a blog that includes background information, product photos, and pricing. As a result, Blogger serves as an interactive platform that allows SMEs to connect directly with customers and has the potential to function as an e-commerce site. By leveraging modern technology, Buraunibaito is expected to compete more effectively in the digital marketplace.
Digital Web sebagai Strategi Meningkatkan Jual Beli UMKM Yal Collection di Bukittinggi Reni Puji Rahayu; Nicho Syaputra; Nailul Mardiah; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Yal Collection, an MSME located in Pasar Aur Kuning, Bukittinggi, West Sumatra, only produces batik trousers with the aim of preserving local culture and improving the economy of the local community. Even though batik pants products have broad market potential, the Yal Collection faces challenges in terms of marketing, especially in utilizing digital platforms. Lack of skills in digital marketing and social media management hinders these MSMEs from reaching a wider market and increasing product competitiveness. This community service program aims to help Yal Collection strengthen its marketing strategy through digital marketing training which includes social media management, content optimization and online promotion strategies. The method used is a participatory approach, namely direct training and assistance in creating visual content and implementing digital marketing strategies. Results showed increased brand visibility, number of social media followers, and online product sales. In conclusion, proper strengthening of digital marketing can increase Yal Collection's competitiveness and expand the market for their products significantly .
Strategi Pengembangan Pemasaran Digital Menggunakan Aplikasi Blogger pada UMKM Atceare Essensial Oil di Kota Padang Fitri Fadila; Yudha Ananda; Raihana Mardhiyyah; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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With the rapid development of technology and social media, MSMEs are faced with new opportunities and challenges in marketing their products. Competition in the business world is increasingly fierce, making entrepreneurs look for the right strategy to market their products. One of them is using digital in the marketing and sales process, and marketing in the form of creating a website using the Blogger application. This research focuses on Atceare Essential Oil MSMEs which are engaged in the sale of essential oils. The research results show that using Blogspot provides benefits such as expanding market reach and interaction with customers. The research method used is a case study with a qualitative approach, involving in-depth interviews. It is hoped that this research can provide practical guidance to MSMEs in utilizing Blogspot as an effective promotional tool in the digital era, as well as contributing to sustainable local economic growth in facing market competition and achieving sustainable growth..
Rancangan Aplikasi Marketplace UMKM Ayam Kremes Sambal Embe Bali Di Kota Padang Menggunakan Aplikasi Blogger Cantika Erina Putri; Yolanda Aprilia S; Irfan Efendi; Sularno; Novadilatri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to facilitate and manage MSMEs in promoting and marketing the products they produce so that they are more widely accessible in the industry in utilizing social media as a means of digital marketing by Restoran Ayam Geprek to maintain business and attract consumer interest. Then the study provides an in-depth description of the management of social media by the restaurant. The case study method is used to explore the use of Marketplace. Data were collected through interviews, observations, and document studies, then analyzed descriptively. The results of the study indicate that there are obstacles in utilizing social media, such as lack of knowledge and skills, limited time and human resources, and lack of interesting strategies and content. Therefore, it is important for restaurants to overcome these problems in order to increase their presence on social media, interact with customers effectively, and implement a consistent and innovative digital marketing approach using the Blogger Application. Keywords: Social Media, Digital Marketing, and Blogger.
Meningkatkan Penjualan Produk Menggunakan Blogger Pada UMKM Gabin Fla Susu MS.SR di Kota Padang Elsa R. Sigalingging; Ziza Fazira; Susan Olivia; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Currently, technology and information have developed and everything is digital, of course this also has an impact in the business world, so business owners must be able to keep up with technological developments and utilize them effectively so that business products are better known. Many media can be used to promote business products, one of which is Blogger. This research is a blog design for UMKM Gabin Fla Susu MS. SR, this Project Base Learning (PBL) program is a form of realization of the Web Design Course. The goal is to help MSME businesses to market their products, increase sales and product popularity through bloggers. In this study, the methods used were observation and interviews with business owners before a blog was created for MS.SR Gabin Fla Susu MS.
Rancangan Aplikasi Marketplace UMKM D’Camilan Di kota Padang Menggunakan Aplikasi Blogger Yolanda Irma Julia Putri; Muhammad Rakha; Dhea vega Anandha; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The aim of this research is to design a marketplace application for D'Camilan Micro, Small and Medium Enterprises (MSMEs) in Padang City using the Blogger platform. With increasing public interest in local products, the use of digital technology has become important to increase the visibility and accessibility of MSME products. This research uses a design method consisting of needs analysis, appearance design, and implementation of basic features such as product catalogs, ordering systems, and promotional media. The results of this design show that using Blogger as a platform allows MSMEs to utilize existing tools at a lower cost, while still providing a good user experience. It is hoped that this application can increase sales and expand the market reach of D'Camilan MSMEs in Padang City and encourage local economic development.
Perancangan Website Blogger UMKM “Sarapan Pagi Chaca Cake” Sebagai Media Pemasaran Produk Rizelda Aswirdinata; Lidya Devega; M. Ilham Afriasnyah; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The influence of technology today can change the marketing strategies of all business people. Where the right business strategy in this advanced era will advance the business. This encourages businesses to adopt innovative marketing strategies, especially through online media. This article documents the design and implementation of an eCommerce website for MSMEs offering breakfast, with a focus on the case study “Breakfast Chaca Cake”. In this project, we chose the Blogger platform as the main development tool to create the website. Some of the stages of website creation carried out are data collection, system analysis, website design using the blogger platform. This project aims to increase product exposure, expand market reach, and improve the marketing and product promotion process for MSMEs. The result of the implementation of this project is a website https://chacacake1103.blogspot.com/. This project is expected to be useful for Chaca Cake Breakfast MSMEs which can increase the number of customers.
Strategi Pengembangan Pemasaran Digital Menggunakan Blogger pada UMKM Dimsum By Kalili di Kota Padang Fachrul Nugraha; Siti Komaryah; Hannisa Syifa Salsabilla; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study presents a comprehensive and in-depth analysis of the development strategy for digital marketing using Blogger as a platform for Dimsum By Kalili, a micro, small, and medium-sized enterprise (UMKM) specializing in coffee products in the city of Padang. By examining Dimsum By Kalili current digital marketing efforts and evaluating the potential benefits of incorporating a blogger strategy, this paper aims to propose a robust and effective roadmap for Dimsum By Kalili digital marketing development. The strategy begins with a thorough examination of the target audience, identifying their preferences, demographics, online behavior, and consumption patterns. This step enables Dimsum By Kalili to tailor its content and marketing strategies to effectively engage with its target customers. In addition, the study emphasizes the importance of creating valuable and compelling content that resonates with the audience's interests, needs, and desires. Furthermore, the proposed strategy encompasses search engine optimization (SEO) techniques to ensure better visibility and discoverability of Dimsum By Kalili blog. By optimizing keywords, meta tags, and other on-page elements, Dimsum By Kalili can improve its organic search rankings and attract a larger audience. The study also highlights the significance of integrating social media platforms into the strategy, allowing Dimsum By Kalili to extend its reach and foster stronger customer relationships through interactive and engaging content. In conclusion, this study provides a comprehensive roadmap for Dimsum By Kalili digital marketing development using Blogger. Through a targeted approach to audience analysis, content creation, SEO techniques, and social media integration, Dimsum By Kalili can establish a strong online presence, cultivate customer relationships, and increase its market share in the competitive UMKM industry of Padang city.
Pengembangan Blog sebagai Media Pemasaran untuk UMKM Laundry Dua Putri Reghina Syakhila; Della DelfiYanti; Nafisah Altin; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the importance of online marketing for micro, small, and medium enterprises (MSMEs) in the digital era, focusing on Laundry Dua Putri in Padang City. The research employs interview methods to gather information from the business owner. The findings indicate that Laundry Dua Putri has significant potential to meet laundry service demands but has not fully utilized digital platforms. By developing a blog as a marketing medium, it is hoped that this MSME can enhance its visibility and competitiveness in the market. This project is also part of the Project Based Learning (PBL) activities for students of the Business Administration Program, aimed at providing practical experience in website design.
Co-Authors Abhinaya Agusto Dayoh Ade Sumiahadi Ade Sumiahadi, Ade Adinda Rihhadatul Aisy Adinda Vania Aghi Caesar Liandro Ahmad Hidayawan, Ahmad Alex Muhamad Kasiba Alif Pagar Alam Andre Prasetyo Annisa Yola Syafitri Asyih Zatayu Aurora, Keisha Azya Maharani Oktaputri Bagas Wahyu Adhi, Bagas Wahyu Cantika Erina Putri Chia Ramona Fitri Chintya, Cindy Geraldine Daffa Gusnadi Debi Yulanda Della DelfiYanti Desi Ratna Sari Dhea Tri Indah Zebua Dhea vega Anandha Dhini Rahmawati Dio aguswantoro Dirgahani Putri Divana Yuliant Elsa R. Sigalingging Endang Ulfa Finarsih Erlina Rahmayuni, Erlina Fachrul Nugraha Faisal Farhan Fachrurrazi Fausiah Yasmin Fauzan Azmi Firdaus, Abdul Hadi Firdinal Juliandre Fitrah Ramadhani Fitri Fadila Gharsa Syahputra Ghinaa Safitri Gustiana Putri Habibah Hannisa Syifa Salsabilla Helfi Gustia Ilham Saputra IRFAN EFENDI Janeza Revel Jenal Mutaqin, Dadang Julia Anggraini Ladiva Diti Ramadhani Lidya Devega Lucia Septi Arvi Luthfi Hanif Al Hadi M. Ilham Afriasnyah M.Harif Ramadhan Maruf, Mohammad Ainul Maulana, Ragil Mia Nurlita Muhammad Danial Muhammad Faridz Azizi Muhammad Rakha Muhammad Rezha Arifin Mulya, Dio Prima mulya, Dwiki Nafisah Altin Naghea Zuella Nailul Mardiah Nandy Phinto Natasya Felisha Nicho Syaputra Nori Sahrun Nova Dilastri Novadilastri Novadilatri Novalidasri Novi Ardi Winata Novita Ramadhani Nurjanah Ode Rintik Segara Paldi Saputra Pandra Maitul Akbar Pradesandri, Gilang Pratiwi Kartika Sari Putri Dwi Julita Rahmawati Zamri Raihana Mardhiyyah Reghina Syakhila Reni Puji Rahayu Resma Yanti, Tira Reza Sugara Amri Riesa, Rafidola Mareta Rizelda Aswirdinata Rosdiana Sarli Amri TP Selpanik maharani Sholehuddin Silfia Nabila Ramadani Silva Melasari Siti Husnul Afifah Thaher Siti Komaryah Sri Imawati Stevinda Mei Yulandari Suci Rahmadayani Suci Rahmawati Surya Adi Nugraha Susan Olivia Tarishah Indah Ashira Tiara Salsabila Olivia Viani, Cici Okta Wela Purnamasari Wifrandi, Arild Sadewo Yeni Nurazizah Yolanda Aprilia S Yolanda Irma Julia Putri Yudha Ananda Yukarie Ayu Wulandari Yukarie Ayu Wulandari, Yukarie Ayu Ziza Fazira