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Journal : Journal of Training and Community Service Adpertisi

Workshop Penerapan Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Kopi Sanrego Tangngisalu, Jannati; Alam, Syamsu; Syafruddin, Muhammad; Bungatang, Bungatang; Aswad, Abul
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 3 No. 2 (2023): Juli 2023
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v3i2.457

Abstract

The Sanrego Cooperative is a Sanrego coffee producer located in Bulukumba district, South Sulawesi. There are 2 types of products produced by the Sanrego cooperative, namely Sanrego coffee and Djago coffee. This Sanrego coffee product has a distinctive taste and is made from Sanrego wood mixed with ginger. The two types of basic ingredients are herbal ingredients that have been trusted for a long time as traditional medicines without side effects. While Sanrego wood itself has been studied by several finochemical experts at several universities in Eastern Indonesia, it contains alkolids, sitosterol, glycosides which function to inhibit the development of bacteria in the human body. In increasing its sales level, the Sanrego cooperative uses several methods such as direct consumer sales through outlets or stalls in a number of places, online sales and sales through Sanrego cafes which were established to accommodate coffee connoisseurs. The Sanrego Cooperative, which is traditionally prepared by professional hands, is targeted to become the number one coffee in Bulukumba, including South Sulawesi. This workshop and discussion resulted in several recommendations that could be made by the Sanrego Cooperative in improving its business performance in the future.
Mengenal Dasar-Dasar Kewirausahaan dan Membangun Mindset Entrepneur Akob, Muh; Tangngisalu, Jannati; Fajriah, Yana; Qiftih, Kurniah Mariatul; Mangerangi, Muhammad Nur Alamsyah; Halik, Syahrul
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 3 No. 3 (2023): Okt 2023
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v3i3.501

Abstract

The introduction of entrepreneurship is believed to be able to change the conventional youth mindset into an entrepreneurial mindset so that the entrepreneurial mindset can grow starting from school. Therefore, there is a need for a facilitator to build an entrepreneurial mindset through training that will provide innovative thinking tendencies. Community Service Activities (PKM) aim to train the Young Generation gradually to have entrepreneurial and business competencies, Change the thought process and way of looking at the world that encourages entrepreneurial behavior for the Young Generation and Develop human resources that are able to create job opportunities for themselves and others according to the demands of Development. The implementation of this community service starts from the preparation, implementation and post-evaluation stages. The results of this PKM activity are about the application of Basic Entrepreneurship training and how to Build an Entrepreneurial Mindset to students who succeed in improving entrepreneurial skills so that they can build an entrepreneurial spirit.