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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Journal of Education Action Research RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI LACULTOUR: Journal of Language and Cultural Tourism Eduvest - Journal of Universal Studies Jurnal Multidisiplin West Science Journal of Business on Hospitality and Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat
Darmiati, Made
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Other

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The Role of Cooperation with Allobank in Increasing Sales of Outbound Tour Packages at Antavaya Bali Andarista, Gusti Ayu Fina; Byomantara, Dewa Gde Ngurah; Darmiati, Made
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1140

Abstract

This study aims to determine the role of cooperation with Allobank in increasing sales of outbound tour packages at Antavaya Bali. The population in the study were 200 customers who had purchased outbound tour packages at Antavaya Bali and used Allobank services. Data analysis techniques used validity test, reliability tests, classical assumption test, multiple linear regression analyses, coefficient of determination test, and t-test. From the results of the study, the results obtained were that cooperation with Allobank had a positive and significant effect on the level of sales, where the t value was 14.482 and the sig value was 0.000. The magnitude of the influence of cooperation with Allobank on the level of sales of outbound tour packages is 51.4%
Analyzing the Influence of Demographic Factors on Consumer Preferences in the Tourism Industry in Bali Santi Diwyarthi, Ni Desak Made; Pratama, I Wayan Adi; Jata, I Wayan; Mas Wiartha, Nyoman Gede; Darmiati, Made
West Science Social and Humanities Studies Vol. 2 No. 02 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i02.665

Abstract

This research investigates the influence of demographic factors on consumer preferences within the tourism industry in Bali. 250 tourists examined their accommodation choices, activity preferences, and overall satisfaction. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the data. Results reveal nuanced patterns: younger tourists favor budget accommodations, older tourists opt for luxury, and higher-income individuals prefer upscale options. Gender and education impact preferences, emphasizing the need for tailored strategies. The measurement model assessment confirms the reliability and validity of the constructs. Findings contribute to understanding Bali's tourism dynamics, guiding businesses and policymakers in optimizing offerings for diverse demographic segments.
Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali Adi Pratama, I Wayan; Santi Diwyarthi, Ni Desak Made; Darmiati, Made; Mas Wiartha, Nyoman Gede; Citrawati, Luh Putu; Yudhawijaya, Made
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
THE INFLUENCE OF CONTENT MARKETING ON INSTAGRAM ON INTEREST IN BUYING WEDDING PACKAGES AT W BALI SEMINYAK Wirata, I Nengah; Citrawati, Luh Putu; Darmiati, Made
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1379

Abstract

Social media forums are communication tools used in the social process that can be accessed anywhere, anytime, and directly via the internet. One of the strengths of social media forums is their direct influence on the formation of consumer buying interest. W Bali-Seminyak is one of the companies engaged in the hospitality sector that also uses social media as a strategy to attract consumer interest. Although W Bali-Seminyak has used several social media forums as a means of building interaction with consumers, the selection of strategies in social media marketing forums with content marketing strategies is still rarely used. Based on this phenomenon, a study was conducted that aims to analyze the effect of content marketing on Instagram on the interest in buying wedding packages at W Bali-Seminyak. The analytical method used is descriptive quantitative analysis using validity test, reliability test, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the study indicate that there is a positive influence between content marketing on the buying interest of prospective brides and grooms together at W Bali-Seminyak. owned by W Bali-Seminyak
Kolaborasi Pentahelix di Desa Wisata Keliki Gianyar dalam Mendukung Pengembangan Wisata Budaya Berkelanjutan dan Ramah Lingkungan Wiartha, Nyoman Gede Mas; Diwyarthi, Ni Desak Made Santi Diwyarthi; Adnyana, I Made Sucipta; Jata, I Wayan; Darmiati, Made; Pratama, I Wayan Adi
Sehati Abdimas Vol 7 No 1 (2024): Prosiding Sehati Abdimas 2024
Publisher : PPPM POLTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/sehati_abdimas.v7i1.903

Abstract

Pembangunan ekonomi berkelanjutan merupakan fokus utama dalam kebijakan nasional dan internasional, termasuk di Indonesia. Penelitian ini melakukan kajian peningkatan kesadaran akan pentingnya keberlanjutan, pendekatan kolaborasi pentahelix yang melibatkan pemerintah, akademisi, pelaku bisnis, komunitas, dan media diakui sebagai solusi inovatif untuk memanfaatkan potensi lokal secara optimal. Metode yang digunakan mencakup observasi, wawancara mendalam dan studi dokumentasi di Desa Wisata Keliki di Gianyar, Bali. Hasil penelitian memperlihatkan potensi besar dan pengembangan wisata budaya desa ini menghadapi tantangan berupa koordinasi yang lemah, rendahnya adopsi teknologi, serta keterbatasan sumber daya. Pendekatan pentahelix di Desa Keliki berhasil mendorong peningkatan pariwisata budaya melalui inovasi seperti pengembangan pertanian organik, pelatihan masyarakat, dan promosi digital. Selain itu, keterlibatan perempuan dalam pengelolaan homestay dan kerajinan lokal menunjukkan pentingnya pemberdayaan komunitas dalam pembangunan berkelanjutan. Namun, tantangan seperti kurangnya dana riset dan rendahnya partisipasi masyarakat masih menjadi hambatan yang perlu diatasi. Dengan meningkatkan koordinasi lintas sektor, alokasi dana untuk inovasi, dan pelatihan partisipatif, Desa Keliki berpotensi menjadi model desa wisata berkelanjutan yang mengintegrasikan ekonomi, lingkungan, dan kesejahteraan sosial secara seimbang.
Kolaborasi Pentahelix Bagi Penguatan Peranan Perempuan Dalam Pengembangan Wisata Budaya Yang Berkelanjutan di Desa Taro Diwyarthi, Ni Desak Made Santi Diwyarthi; Citrawati, Luh Putu; Kusumarini, Indah; Ariasri, Nyoman Reni; Darmiati, Made
Sehati Abdimas Vol 7 No 1 (2024): Prosiding Sehati Abdimas 2024
Publisher : PPPM POLTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/sehati_abdimas.v7i1.905

Abstract

Penelitian ini melakukan kajian penguatan peranan perempuan dalam pengembangan wisata budaya berkelanjutan di desa Taro. Metode penelitian menggunakan observasi, wawancara mendalam dan studi dokumentasi. Responden penelitian sebanyak 25 orang yang mencakup masyarakat desa, pemerintah desa, akademisi, pengelola pondok wisata dan tokoh masyarakat. Melalui pendekatan kolaboratif berbasis pentahelix, penelitian ini mengungkap bahwa pemberdayaan perempuan di Desa Taro dapat memperkuat pembangunan hijau yang berkelanjutan. Program pelatihan dan pengabdian masyarakat yang melibatkan perempuan menunjukkan peningkatan signifikan dalam penerapan praktik pertanian organik, pembentukan kelompok usaha berbasis budaya lokal, dan kesadaran masyarakat terhadap pelestarian lingkungan. Media lokal memainkan peran penting dalam edukasi dan kampanye lingkungan, yang berdampak pada peningkatan keterlibatan masyarakat dan kunjungan wisatawan. Temuan ini memberikan model pembangunan desa wisata yang inklusif, berorientasi pada pelestarian budaya, dan mendukung ekosistem ekowisata yang berkelanjutan.
Pelatihan Penyusunan Paket Wisata Bagi Masyarakat Sadar Wisata di Desa Sibetan, Kecamatan Bebandem, Kabupaten Karangasem Rahjasa, Putu Surya Laksana; Wijayanti, Ni Putu Evi; Darmiati, Made; Rahadiarta , I Gede Ngurah Primanda S
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1268

Abstract

The potential of a tourist village that is not well packaged will certainly be difficult to promote as a tourist attraction. Sibetan Village actually has a variety of potential that can be "sold" to tourists, but the lack of community knowledge in identifying and packaging this potential is an obstacle expressed by the people of Sibetan tourist village. Seeing the need to develop the quality of human resources in Sibetan village, it was deemed necessary to carry out training with a focus on preparing tour packages for tourism-aware communities in Sibetan village, Karangasem Regency, which was carried out by the D4 Travel Business Study Program, Bali Tourism Polytechnic as a form of service to the community. The result of the implementation of this training is a change in the understanding of the training participants in recognizing the potential of the Sibetan tourist village and being able to package this potential into an attractive tourist attraction.
Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
Sustainable Tourism Development in Nusa Penida: Inclusive, Digital, and Sustainable Strategies Laksana Rahjasa, Putu Surya; Darmiati, Made; Artajaya, Made; Primanda S Rahadiarta, I Gede Ngurah; Wijayanti, Ni Putu Evi; Aryasih, Putu Ayu
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52221

Abstract

This study analyses the potential, challenges, and strategies for sustainable tourism development in Nusa Penida through a SWOT approach supported by field observations and semi-structured interviews. This study uses a descriptive qualitative method with data collected from field practice activities of students of the Travel and Tourism Business Study Program, Bali Tourism Polytechnic, in June 2025. The SWOT analysis was formulated into an IFAS and EFAS matrix, and validated by triangulation using literature and reports from relevant agencies. The results show that Nusa Penida has key strengths in the form of iconic natural beauty and strong local cultural potential, but faces serious challenges such as limited infrastructure, minimal public facilities, limited human resource capacity, and pressure on the environment. The IFAS and EFAS results place Nusa Penida in the aggressive quadrant, indicating the need to leverage internal strengths to capture significant external opportunities. Recommended development strategies include strengthening infrastructure and safety, digitizing tourism services, developing inclusive tourism packages, increasing local human resource capacity, and community-based environmental conservation. With a collaborative and sustainable approach, Nusa Penida has the potential to become a leading tourist destination that is resilient, inclusive, and adaptive to the dynamics of global tourism.
Co-Authors Adi Pratama, I Wayan Adnyana, I Made Sucipta Andarista, Gusti Ayu Fina Artajaya, Made Ayu Aryasih, Putu Byomantara, Dewa Gde Ngurah Citra Maharani, Ni Kadek Citrawati, Luh Putu Dewi Maharani Rachmaningsih Diwyarthi, Ni Desak Made Santi Diwyarthi Diwyarthi, Santi Enos Lolang Gunawan, I Made Krishna Wira I Gede Ngurah Primanda S Rahadiarta Indriani, Novita Jata, I Wayan Jayanti Wardana, Pande Luh Putu Maharani Kristiono Liestiandre, Hanugerah Kusumarini, Indah Laksana Rahjasa, Putu Surya Lukia Zuraida Mas Wiartha, Nyoman Gede Ni Putu Evi Wijayanti Nia Rifanda Putri Prabasavika, Made Gita Pratama, I Wayan Adi Radyanti, Ni Luh Gede Pande Rahadiarta , I Gede Ngurah Primanda S Rahjasa, Putu Surya Laksana Rahmawati Reni Ariasri, Nyoman Sabalius Uhai Santi Diwyarthi, Ni Desak Made Santosa, Tomi Apra Sarira , Matius Tinna Sumadi , I Gede Suyahman Suyahman Wiartha, Nyoman Gede Mas Widoyo, Heru Wirata, I Nengah Yudhawijaya, Made