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Journal : Jurnal Penelitian Ekonomi Manajemen dan Bisnis

Pengaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian pada Furniture di UD Rahayu Klungkung Putu Gede Denny Herlambang; Ni Ketut Sukanti; Luh Komang Restu Cahyani
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 2 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i2.5075

Abstract

Purchasing decision is a process where individuals evaluate many factors and decide to buy a product. Product Quality and Perceived Price are independent variables that influence purchasing decisions. The formulation of the problem in this study is whether product quality and price perceptions partially and simultaneously influence purchasing decisions on furniture at UD. Rahayu Klungkung? The research objective was to determine the effect of product quality and price perceptions partially and simultaneously on purchasing decisions on furniture at UD. Rahayu Klungkung. The population in this study are all consumers who buy furniture products at UD. Rahayu Klungkung. The number of samples was determined by purposive sampling technique, namely as many as 96 respondents. Data were analyzed using the classical assumption test, multiple linear regression analysis, determination analysis, simultaneous significance test (F-test) and partial significance test (t-test). The results showed that product quality has a positive and significant effect partially on purchasing decisions. Perceived price has a positive and significant effect partially on purchasing decisions. Product quality and price perceptions have a positive and significant simultaneous effect on purchasing decisions.
Co-Authors Ade Febriyanti, Ni Luh Ade Maharini Adiandari Agus Suarjaya Amrita, Nyoman Dwika Ayu Anak Agung Istri Agung Ovy Dwijayanthi Astari, Ni Wayan Astariani, Ni Kadek Bagus Arya Wijaya Darmayani, Ni Luh Ika Desak Nyoman Rinawati Dewa Gede Putra Sedana Dewi, Anak Agung Istri Paramita Edi, I Made Dwi Purnama Geriadi, Made Ayu Desy I Dewa Agung Ayu Eka Idayanti1 I Dewa Ayu Alit Juliantar I Gusti Agung Prabandari Tri Putri I Gusti Bagus Rai Utama I Gusti Bagus Wirya Gupta I Gusti Putu Agung Widya Goca I Kadek Sara Mandiyasa I Komang Sumerta I Komang Sumerta I Made Adi Suwandana I Made Kartika I Made Kartika I Made Kartika I Made Sumada I Nyoman Suargita Jaya Pramono Juliantar, I Dewa Ayu Alit Juliantari, I Dewa Ayu Alit Juni Antari, Anak Agung Ayu Kadek Mega Dwiyanti Kusuma, Ida Bagus Krishna Duta Luh Komang Restu Cahyani Mahyuni, Ni Wayan Nanik Manusuari, Ni Luh Putu Dyah Mastrini , Ni Luh Putu Sri Ni Kadek Dewita Anggarini Ni Kadek Ratih Sukma Dewi Ni Ketut Indri Dharma Putri Ni Ketut Sukanti Ni Luh Dewi Yanti Ni Luh Gede Indrawati Ni Luh Putu Sri Mastrini Ni Nyoman Sudiyami Ni Putu Krisna Dewi Ni Putu Tirka Widanti Ni Wayan Astari Ni Wayan Nanik Mahyuni Nyoman Dwika Ayu Amrita Nyoman Dwika Ayu Amrita Panditha, Made Gede Wahyu Pratama, Octavianus Sumardana Purwantoro, Bambang Putra, A A Gede Willy Kencana Putu Eka Trisna Dewi Rahayu, Ni Komang Vina Sang Ayu Putu Nindia Antika Santosa, I Made Sedana, Dewa Gede Putra Sedana, I Dewa Gede Putra Sri Sulandari Suarjaya, Agus Sudiayani, Ni Nyoman Sudiyani, Ni Nyoman Sulendri, Ni Made Sumada, I Made Sumartana, I Made Suwandana, I Made Adi Tjokorda Gde Agung Wijaya K.S Tjokorda Gde Agung Wijaya Kesuma Suryawan UDAYANI, NI PUTU DIAN PRATIWI Vera Nindia Putri, Cokorda Istri Agung Wayan Pradia Anggi Wardani Wijaya, Bagus Arya Yudistira Adnyana Yudistira Adnyana, Yudistira