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All Journal JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Indonesia DAYAH: Journal of Islamic Education Procuratio : Jurnal Ilmiah Manajemen Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Bulletin of Counseling and Psychotherapy Jurnal Pengabdian UNDIKMA Jurnal Ipteks Terapan : research of applied science and education Jurnal Pengabdian Multidisiplin Jurnal Bisnis dan Kewirausahaan JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam Konsienti: Community Services Journal
Yuwanda, Tonny
Universitas Putra Indonesia YPTK Padang
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The Impact Of Brand Personality And Brand Lifestyle Congruence On Purchase Intent With Consumer Attitude As A Mediator Salamatun Asakdiyah; Pefriyadi Pefriyadi; Tonny Yuwanda
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3908

Abstract

Penelitian ini mengeksplorasi interkoneksi yang bernuansa antara Kepribadian Merek, Kesesuaian Gaya Hidup Merek, Sikap Konsumen, dan Niat Beli. Melalui pendekatan kuantitatif dan penggunaan teknik Structural Equation Modeling, penelitian ini menganalisis hubungan langsung antara variabel-variabel tersebut. Hasil penelitian menunjukkan adanya hubungan yang signifikan antara Kepribadian Merek dan Sikap Konsumen, Kesesuaian Gaya Hidup Merek dan Sikap Konsumen, serta Sikap Konsumen dan Niat Beli. Selain itu, penelitian ini juga mengungkap efek tidak langsung yang penting, yang menunjukkan bahwa Sikap Konsumen secara signifikan memediasi hubungan antara Kepribadian Merek dan Minat Beli, serta Kesesuaian Gaya Hidup Merek dan Minat Beli. Temuan ini menggarisbawahi peran penting Sikap Konsumen sebagai mediator dalam membentuk perilaku konsumen. Pada akhirnya, wawasan yang diperoleh dari penelitian ini menawarkan implikasi strategis untuk bisnis, menekankan pentingnya menumbuhkan sikap konsumen yang positif untuk mendorong niat beli dalam lingkungan pasar yang kompetitif.
Antecedents of Innovative Work Behavior and its Impact on Business Performance Herman Sjahruddin; Ariawan Ariawan; Hery Winoto Tj; Efendi Efendi; Tonny Yuwanda
Jurnal Manajemen Indonesia Vol 24 No 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.5457

Abstract

The aim of this study is to investigate the influence of antecedents, such as psychological empowerment and intellectual capital, on various aspects of innovative work behavior, such as idea exploration, generation, championing, and implementation, and to examine the role of each dimension in mediating the impact on business performance. The study is particularly relevant for small and medium-sized enterprises (SMEs) looking to enhance their employees' innovative behavior and optimize their business performance. A quantitative research approach was used, involving the distribution of questionnaires to 254 SMEs in West Sumatra, Indonesia, both directly and through an online survey platform. The analysis was conducted using SEM-PLS to examine the influence and mediating role of the variables. The findings demonstrate that psychological empowerment and intellectual capital have a significant effect on each dimension of innovative work behavior, with psychological empowerment acting as an antecedent and innovative work behavior as a mediator for business performance. This study contributes to the existing literature on psychological empowerment, intellectual capital, innovative work behavior, and business performance and can aid governments in formulating policies to support SMEs in improving their business performance. Keywords— Innovative Work Behavior; Business Performance
Decoding University Choices: Assessing the Impact of Customer Relationship Management on Decision-Making Effendi, Marwan; Bumandava Eka, Andi Primafira; Nazara, Desman Serius; Hodijah, Cucu; Yuwanda, Tonny
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.12

Abstract

Business competition does not only occur in a company. Universities also compete with each other to get students. A strategy is needed to strengthen the attractiveness of institutions amidst increasingly tight competition. This study aims to identify factors that influence students' decisions in choosing universities in West Java, with an emphasis on the role of Integrated Marketing Communications, Customer Relationship Management, and Service Quality. The survey method was conducted online and offline on 561 respondents, with 243 respondents meeting the criteria. Data collection was conducted through a validated questionnaire. The results of path analysis showed a significant relationship between Integrated Marketing Communications and Customer Relationship Management with students' Choice Decisions. However, although Service Quality did not have a significant direct relationship with Choice Decision. This study also highlights the importance of maintaining high service standards to maintain student satisfaction. Moderating the effect of gender on the relationship between service quality, the choice decision implies that the university should harness a gender-related approach.
Strategi Marketing dalam Optimalisasi Minat Pengunjung Website caribakatmu.com dengan Pendekatan Technology Acceptance Model Tonny Yuwanda; Abdi Fadhlan; Mayang Bundo; Omia Crefioza
Jurnal Pengabdian UNDIKMA Vol. 4 No. 1 (2023): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i1.7014

Abstract

This service aims to contribute as a marketing strategy and increase visitors to the caribakatmu.com website, which was managed by PT Ahad Edutama Inovasi with the technology acceptance model (TAM) approach. This service method was Participatory Action Research (PAR), where the service team assisted partners in research to solve problems. Data was collected by distributing questionnaires to 100 website user respondents in which the questions were based on the approach used. Path analysis was used in this activity with the SEM-PLS program to comprehensively determine the direct and indirect effects of exogenous variables on endogenous ones. This service analysis showed that Caribakatmu.com was following the technology acceptance model. The variables perceived ease of use and perceived usefulness significantly affect attitude towards using and behavioral intention. However, with the addition of age and gender control variables, there are several suggestions for Caribakatmu.com, including 1) the Development of services for the student level up to the company level; 2) Expanding personality testing by providing visual tests, memory games and creativity so that talent mapping is comprehensive; 3) Adding the share feature so that users can promote this website.
The Minangkabau Entrepreneurs: The Trait Strategies for Marketing, Financial, and Operational Performance Wardana, Miko Andi; Tresnasari, Rini; Parwita, Gde Bayu Surya; Nurlia, Nurlia; Yuwanda, Tonny
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.40744

Abstract

Minangkabau entrepreneurs in Indonesia offer a unique perspective on the trait-based entrepreneurial lineage, as they are culturally reinforced by their distinctive cultural norms, including their psychological aspects. This study aims to investigate the performance of marketing, financial, and operational as observed from their creative self-efficacy, intellectual capital, innovative work behavior, and the mediating role of perceived organizational support. This study adopts a quantitative approach where questionnaires are distributed to 254 MSMEs for path analysis construction using PLS-SEM. This study provides evidence that Minangkabau entrepreneurs exhibit innovative behavior and provide trait-based support to their employees, further enhancing their marketing, financial, and operational performance. The government can accelerate the digital transformation and innovation of MSMEs in Indonesia by exploiting these traits in the construction of their policies.
Building Competitive Advantage through Human Capital and the Impact on Business Performance: Analysis at Individual and Organizational Level Yuwanda, Tonny; Fadhlan, Abdi; Daud, Ilzar
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38384

Abstract

This research aims to determine sustainable strategies to improve business performance, focusing on creativity, innovative behavior, and psychological empowerment at the individual level, as well as digital leadership, competitive advantage, and business performance at the organizational level. This study employs a quantitative approach, where a questionnaire was distributed to 254 SMEs in West Sumatra, Indonesia, and the analytical technique used is path analysis using PLS-MGA. The results show that innovative behavior has a greater impact on business performance at the individual level, while digital leadership has a greater impact on business performance at the organizational level. Understanding these different impacts can help organizations understand how to apply the right practices to improve their business performance, either by enhancing innovative behavior at the individual level or by improving digital leadership at the organizational level.
Antecedents of Innovative Work Behavior and its Impact on Business Performance Sjahruddin, Herman; Ariawan, Ariawan; Winoto Tj, Hery; Efendi, Efendi; Yuwanda, Tonny
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.5457

Abstract

The aim of this study is to investigate the influence of antecedents, such as psychological empowerment and intellectual capital, on various aspects of innovative work behavior, such as idea exploration, generation, championing, and implementation, and to examine the role of each dimension in mediating the impact on business performance. The study is particularly relevant for small and medium-sized enterprises (SMEs) looking to enhance their employees' innovative behavior and optimize their business performance. A quantitative research approach was used, involving the distribution of questionnaires to 254 SMEs in West Sumatra, Indonesia, both directly and through an online survey platform. The analysis was conducted using SEM-PLS to examine the influence and mediating role of the variables. The findings demonstrate that psychological empowerment and intellectual capital have a significant effect on each dimension of innovative work behavior, with psychological empowerment acting as an antecedent and innovative work behavior as a mediator for business performance. This study contributes to the existing literature on psychological empowerment, intellectual capital, innovative work behavior, and business performance and can aid governments in formulating policies to support SMEs in improving their business performance. Keywords— Innovative Work Behavior; Business Performance
Mengoptimalkan Kinerja CV. Tiga Putra: Membangun Keunggulan Bersaing dengan Balanced Scorecard Yuwanda, Tonny; Rahmadhani, Fanisa Aulya; Efmita, Fuci; Julita, Nesriya; Putri, Oktaviani Syamita; Hasta, Puja Tiara; Pebriani, Rini; Utami, Tri
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 2 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i2.2994

Abstract

Pengabdian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh penerapan Balanced Scorecard (BSC) dalam meningkatkan kinerja CV.Tiga Putra, sebuah Usaha Mikro, Kecil, dan Menengah (UMKM) yang bergerak dalam produksi berbagai jenis produk. Pengabdian ini menggunakan pendekatan studi kasus dengan mengumpulkan data kinerja perusahaan dari perspektif keuangan dan non-keuangan. Data diambil dari catatan keuangan perusahaan, survei kepuasan pelanggan, observasi langsung pada proses bisnis internal, serta wawancara dengan manajemen dan karyawan perusahaan. Hasil pengabdian menunjukkan bahwa penerapan BSC secara komprehensif membantu CV. Tiga Putra dalam mengevaluasi kinerja dari berbagai aspek yang relevan. Perusahaan mencapai kinerja yang baik pada perspektif keuangan dengan efisiensi biaya yang terjaga. Selain itu, upaya untuk meningkatkan kepuasan pelanggan dan merawat kelengkapan usaha membuahkan hasil positif. Meskipun demikian, perusahaan perlu lebih fokus dalam meningkatkan kompetensi penjualan dan inovasi produk guna menghadapi persaingan global yang semakin ketat. Secara keseluruhan, penerapan BSC membantu CV. Tiga Putra merumuskan strategi bisnis yang tepat dan mengoptimalkan kinerja perusahaan dalam menghadapi tantangan lingkungan bisnis yang dinamis.  
Pendampingan Penyusunan Business Plan Melalui Asesmen Kompetensi Pada Siswa SMK 1 Tarusan, Pesisir Selatan, Sumatera Barat Omia Crefioza; Tonny Yuwanda; Zainal A. Haris
Konsienti : Community Services Journal Vol. 2 No. 01 (2024): January
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v2i01.42

Abstract

Pengabdian ini menginvestigasi penerapan inovasi teknologi, khususnya Metode Transportasi seperti Net Present Value (NWC), Least Cost, dan Variable Additive Model (VAM), dalam meningkatkan keterlibatan siswa kelas XII A di SMK 1 Tarusan, Pesisir Selatan, Sumatera Barat. Melalui penyampaian materi, pelatihan praktis, dan sesi diskusi, pengabdian ini bertujuan untuk mendalamkan pemahaman siswa tentang konsep Metode Transportasi dan mengidentifikasi dampaknya terhadap keterlibatan siswa dalam pembelajaran. Hasil studi menunjukkan bahwa penerapan inovasi tersebut secara signifikan meningkatkan pencapaian akademis siswa dan memperkuat keterampilan analitis mereka. Rekomendasi untuk peningkatan infrastruktur dan pelatihan guru juga diajukan sebagai upaya mendukung pengoptimalan Metode Transportasi dalam konteks pendidikan. Studi ini berpotensi memberikan kontribusi positif dalam mengembangkan strategi pembelajaran yang inovatif dan berkelanjutan di lingkungan sekolah.
Pelatihan Robotika dengan Memanfaatkan Teknologi Arduino Smart Robot Nanang Fatchurrohman; Rafki Imani; Zefri Yenni; Tonny Yuwanda
Konsienti : Community Services Journal Vol. 2 No. 02 (2024): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v2i02.61

Abstract

Kegiatan Pengabdian Kepada Masyarakat telah dilakukan oleh tim UPI-YPTK di Sekolah Menengah Kebangsaan Gudang Rasau (SMK SEGRA) di Pahang, Malaysia. Dalam kegiatan ini UPI YPTK juga berkolaborasi dengan Universitas Malaysia Pahang As Sultan Abdullah (UMPSA). Di sekolah SMK SEGRA, tim UPI-YPTK mengadakan pelatihan praktis yang bertujuan untuk meningkatkan keterampilan teknis dan pengetahuan ilmiah dalam bidang robotika. Pelatihan ini memanfaatkan teknologi Arduino Smart, yang dikenal memiliki aplikasi luas dalam pengembangan robotika. Dalam pelaksanaannya, kegiatan ini tidak hanya berfokus pada pengembangan keahlian teknis siswa, tetapi juga bertujuan untuk menginspirasi inovasi dan kreativitas. Siswa-siswa didorong untuk berpikir out-of-the-box dan mengembangkan aktivitas dari aspek teknis. Kerjasama antara UPI-YPTK, UMPSA dan SMK SEGRA ini tidak hanya menguntungkan dalam konteks pengabdian, tetapi juga memperkuat hubungan bilateral antara institusi pendidikan di Indonesia dan Malaysia. Ini membuka peluang untuk kolaborasi lebih lanjut di masa depan, baik dalam bentuk pertukaran pelajar, penelitian bersama, maupun proyek-proyek pengabdian lainnya. Dengan demikian, kegiatan pengabdian ini tidak hanya berperan dalam meningkatkan kualitas pendidikan dan pengetahuan teknis siswa, Pemanfaatan teknologi seperti Arduino Smart diharapkan dapat mendorong perkembangan inovasi.
Co-Authors Abdi Fadhlan Afriadi Afriadi Ariawan, Ariawan Bumandava Eka, Andi Primafira Crefioza, Omia Cucu Hodijah Danny Hidayat Daud, Ilzar Diah Ayu Susanti Efendi Efendi Efendi Efendi Efmita, Fuci Fanisa Aulya Rahmadhani Fuci Efmita Gde Bayu Surya Parwita Hasta, Puja Tiara Hery Winoto TJ Hery Winoto Tj Imani, Rafki Julita, Nesriya leni gustina Marwan Effendi Mayang Bundo Naldi Nofriandi Nanang Fatchurrohman Nazara, Desman Serius Nesriya Julita NILA PRATIWI Nurlia Nurlia Oktaviani Syamita Putri Pebriani, Rini Pefriyadi Pefriyadi Puja Tiara Hasta Putri, Oktaviani Syamita Rahmadhani, Fanisa Aulya Rindy Citra Dewi Rini Pebriani Salamatun Asakdiyah Shinta Bella Sitti Rizki Mulyani Sjahruddin, Herman Tresnasari, Rini Tri Utami Tri Utami Ullya Rahmi Aswin Ulva Rizky Mulyani Vicky Brama Kumbara Wardana, Miko Andi Yuliana Putri Zainal A. Haris Zefri Yenni Zikri Wahyudi