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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Al-Kharaj: Journal of Islamic Economic and Business Bisman (Bisnis dan Manajemen): The Journal of Business and Management JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Abdi Cendekia: Jurnal Pengabdian Masyarakat Review of Accounting and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting (JIMBE) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara (JUMPER) Journal of Economics, Bussiness and Management Issues IJHABS Jurnal Pengabdian Negeri Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Education Management and Religion META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang
Windarsari, Wiwin Riski
Management, Universitas Negeri Makassar, Indonesia
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Journal : (JUMPER)

 1 
AI-Personalized Ads and Indonesian Adolescents’ Buying Decisions Windarsari, Wiwin Riski; Rostina
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.504

Abstract

This qualitative study explores the profound influence of AI-powered personalized advertising on Indonesian adolescents' consumer decision-making. Situated within Indonesia's rapidly digitizing economy and collectivist cultural context, the research employed in-depth interviews and focus groups with 25 teenagers (aged 15-19) across urban and semi-urban settings. Findings reveal a complex interplay where algorithmic hyper-personalization creates a paradox of convenience and vulnerability, while teens appreciate ads that validating emerging identities, their fragmented understanding of cross-platform data tracking fosters passive resignation to surveillance. Crucially, personalized ads function as social catalysts shared within peer networks, they amplify Fear of Missing Out (FOMO) and transform purchasing into collective bonding rituals, intensifying pressure to conform. The frictionless path from personalized ad exposure to one-click purchases via integrated e-wallets frequently overrides deliberative decision-making, leading to impulsive spending and post-purchase dissonance, particularly among lower-SES youth. Despite emergent resistance strategies, a significant power asymmetry persists between sophisticated adtech and developing adolescent cognition. The study underscores an urgent need for contextual digital consumer literacy programs addressing algorithmic persuasion mechanisms and culturally responsive regulatory frameworks ensuring ethical AI deployment targeting minors. Protecting youth agency in Indonesia’s algorithm-driven marketplace demands recognizing personalized advertising not merely as commerce, but as a shaper of developmental trajectories and social relationships.
How AI Influences Buying Loyalty Of Urban Housewives Windarsari, Wiwin Riski; Rostina
Journal Management & Economics Review (JUMPER) Vol. 2 No. 8 (2025): April
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i8.505

Abstract

This qualitative study examines the impact of AI-driven digital marketing on brand loyalty and purchase decisions among urban housewives in Jakarta, Indonesia. Against the backdrop of Indonesia’s rapid digital transformation marked by 73% internet penetration and a projected $104 billion e-commerce market, the research addresses critical gaps in understanding how AI tools (e.g., personalized recommendations, chatbots) intersect with cultural values, trust dynamics, and socioeconomic realities. Through phenomenological analysis of 30 in-depth interviews, findings reveal a core paradox: while 87% of participants valued AI’s convenience for streamlining household purchases, this utility coexisted with profound distrust toward data privacy and algorithmic transparency. Culturally, brand loyalty hinged on AI’s ability to embody local customs and hospitality, with polite, context-aware interactions driving 3x higher retention. Socioeconomic disparities further shaped engagement, as lower-income housewives actively limited AI exposure to avoid aspirational alienation. The study concludes by proposing a contextualized AI resonance framework prioritizing transparent intent, cultural humility, and human escalation to align technology with Jakarta’s communal ethos. These insights urge marketers to design culturally grounded AI systems that honor housewives’ dual roles as pragmatic consumers and cultural guardians.
Empowering Women Entrepreneurs through Digital Marketing Adoption: A Path toward Sustainable Business Growth Windarsari, Wiwin Riski
Journal Management & Economics Review (JUMPER) Vol. 3 No. 6 (2025): December
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i6.763

Abstract

This study examines how the adoption of digital marketing empowers women entrepreneurs and contributes to sustainable business growth within micro, small, and medium-sized enterprises (MSMEs). Women entrepreneurs often face socio-cultural, structural, and technological barriers that limit their access to markets, mobility, and decision-making opportunities. In this context, digital marketing provides an alternative pathway for overcoming long-standing constraints by enabling wider market reach, flexible business operations, and increased visibility. Using a descriptive qualitative design, this research examines the experiences, motivations, challenges, and empowerment outcomes of women entrepreneurs in relation to the adoption of digital tools. Data were collected through semi-structured interviews with women-led MSMEs from various sectors and analyzed using thematic analysis. The findings reveal that digital marketing adoption is driven by perceived opportunities for market expansion, consumer behavior shifts, and peer network support. However, entrepreneurs face significant challenges related to digital literacy, access to technology, time limitations, and exposure to online risks. Despite these barriers, digital adoption enhances economic, social, and psychological empowerment by increasing income stability, strengthening professional networks, and improving confidence in technology use. Furthermore, digital marketing supports long-term business sustainability by fostering customer loyalty, enabling innovation, and enhancing resilience during market disruptions. Overall, the study underscores the transformative potential of digital tools for advancing women’s entrepreneurial empowerment and business sustainability, while highlighting the need for targeted capacity-building and supportive digital ecosystems.
Green Marketing and Consumer Awareness: Exploring the Link between Environmental Responsibility and Brand Value Windarsari, Wiwin Riski
Journal Management & Economics Review (JUMPER) Vol. 3 No. 1 (2025): July
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i1.764

Abstract

This study explores how consumers interpret green marketing efforts and how these interpretations shape their perceptions of environmental responsibility and brand value. The topic is important because growing environmental concerns and rising consumer demand for sustainability require companies to communicate their ecological initiatives clearly and authentically. However, issues such as greenwashing and vague environmental claims continue to create skepticism, making it necessary to understand how consumers assess the credibility of such messages. Using qualitative methods, including in-depth interviews and focus group discussions, this research investigates the cognitive, emotional, and social processes involved in consumer evaluations of green marketing. The findings indicate that authenticity, clarity, and evidence-based communication are essential for building consumer awareness and trust. Consumers respond positively to brands that demonstrate transparent, measurable environmental commitments and negatively to those perceived as exaggerating or misrepresenting sustainability claims. The study also reveals that emotional and ethical resonance strengthens brand loyalty, while social media discourse influences perceptions of credibility. These results highlight the importance of integrating environmental responsibility into brand strategy and ensuring transparent communication to enhance brand value. Overall, the research emphasizes that authentic sustainability practices are crucial for shaping informed, trusting, and loyal consumers.
Co-Authors Abd Muis Achmad Ridha Adriansyah Adriansyah Adriansyah Adriansyah Ahmad Ahmad Alisyahbana, Andi Naila Quin Azisah Anastasya, Lidya Andi Ariyani Hardianti Andika Isma Anisatun Humayrah Rais Annisa Ramadhani ARDIANSYAH ARDIANSYAH Azlan Azhari Bahri, Nur Alim Betania Kartika Muflih Ely Siswanto Erwin Erwin Faidil, Muh Fina Ruzika Zaimar Hardiyanti, Andi Ariyani Hasan, Handayani Hasisa Haruna Hasnidar Hasnidar Hery Maulana Arif Indri Iswardhani Isma Azis Riu Khaerani, Ummul Leny Yuliana Lidya Anastasya Mangga, Andi Rahmatullah Negara, Satria Putra Jaya Nulthazam Sarah Nur Fadilah Ayu Sandira Nurhayani nurhayani Rahmat, Muhammad Rijal Alim Rahmi R, Nurazizah Rakib Sibiti, Raudatul Jannah Ramadani, Novia Fitri Rostina S, Samsu Alam Sri Astuti Nasir Sudarmiatin Syarifuddin, Nur Aliyah Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zainuddin S