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Yunior, Khomeiny
Universitas Prima Indonesia
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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. REZEKI MANDIRI SENTOSA MEDAN (PERUSAHAAN YANG BERGERAK DI BIDANG KONTRAKTOR ALAT BERAT) MEDAN Yanto, Frandi; Darianty, Dewi Intan; Hutauruk, Monica Ursulla; Yunior, Khomeiny
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

Tujuan penelitian ini untuk menganalisa dan menguji pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan pada PT. Rezeki Mandiri Sentosa Medan (perusahaan yang bergerak di bidang kontraktor alat berat). Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif, jenis penelitian ini deskriptif kuantitatif, dan sifat penelitian ini adalah deskriptif eksplanatory. Metode pengumpulan data dilakukan dengan wawancara, kuesioner, dan dokumentasi. Metode analisis data yang digunakan adalah regresi berganda. Populasi berjumlah 164 pelanggan sampel sebanyak 116 pelanggan. Hasil penelitian menunjukkan bahwa secara simultan dan secara parsial harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada PT. Rezeki Mandiri Sentosa Medan (perusahaan yang bergerak di bidang kontraktor alat berat).
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS NASABAH DEPOSITO PT. BANK DANAMON INDONESIA TBK KCP MEDAN AHMAD YANI Vincent, Vincent; Sutanto, David; Maharany, Maharany; Yunior, Khomeiny
Aksara Public Vol 3 No 3 (2019): Agustus (2019)
Publisher : EDUTECH CONSULTANT

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Abstract

The purpose of this study is to examine the effect of service quality variables and promotion on customer loyalty. Decrease in customer loyalty can be seen from the number of customers who stopped due to the quality of service that has not been satisfactory and the promotion has declined. The method used in this study is a quantitative approach, this type of research is quantitative descriptive, and the nature of this research is descriptive explanatory. The method of data collection is done by interviews, questionnaires, and documentation. The data analysis method used is multiple regression. The population is 147 customers, a sample of 107 customers of PT. Bank Danamon Indonesia Tbk. Medan Ahmad Yani Branch. The results showed that simultaneously and partially service quality and promotion had a positive and significant effect on Customer Loyalty PT. Bank Danamon Indonesia Tbk. Medan Ahmad Yani Branch (Deposit Products). The magnitude of the coefficient of determination is 25.5% of the variable customer loyalty which can be explained by service quality and promotion variables while the rest is explained by other variables not examined in this study.
Co-Authors Alamsyah Harahap, Rahmat Aldo Nanda Putra Pratama Amelia Putri Anjeli Rostauli Limbong Arjuna Sembiring, Bangkit Astri Ayu Purwati Br Bangun, Nirwana Butarbutar, Mangasi Calvin Chang Chandra, Vanessa Chelsea Herryanto Chris Jericho Chrisanti, Chrisanti Cindy Everlyn Cindy Selvia Cing Cing Cristy Berliana Siburian Darianty, Dewi Intan David Sutanto Davidto Davidto Davin Davin Dela Nila Rahayu Deni Faisal Mirza Deni Faisal Mirza Denny Denny Dherma Yusnita Dhita Adriani Rangkuti Dita Stefani Nahampun Dwi Syah Putri, Tantri Octora Dwita Sakuntala Elsa Cendana Elsa Cendana Emia Leniatri Sembiring Erica Sesiana Br Panggabean Erika Erika Fauzi Fauzi Fauzi Felia Devita Fitri Yani Fitriano, Andre GUCI, DEDE Hakim, Habib Halomoan Nathanael Joshua Akita Hendra Saputra Hendra Saputra Herlina Novita Herosian, Mila Yulia Hutagaol, Jarungjung Hutauruk, Monica Ursulla Indah Rahel Tenri Manik Ivan Leonardo Salim Ivana Tamara Jason Jonatan Jennifer Christian Jennifer Christian Jennifer Winata Jholant B. L Amelia Br. Sinaga john willy Jonsen Leonatan Juanda Arjuna Sirait Juni Oftariani Rajagukguk Kangga Ega Williyandi Kenny Laurendy LAMTIO SIANTURI Lidya Natalia Pasaribu Lisa Anwar Maharany, Maharany Manzilina Reji Pertiwi Marbun, Natasha P. Michael Michael Michael Steven Mila Yulia Herosian Natalia Pasaribu, Lidya Nazmi, Hendra Olivia Olivia Pinem, Diya Chris Dilla Br Prima Dewa Purba, Mohd. Nawi Ricky Rafii Ritonga Robert Tua Siregar Ronivman Jaya Prabowo Zega Salim Salim Santi Devi Silalahi Saut Parttuppuan Sinaga Sri Astuti Doloksaribu, Winda Syaifuddin Syaifuddin T.Vigneshvar, T.Vigneshvar Tasya Dasfitri Rapmian Hutasoit Teddy Teddy Tommy Tommy Veri Alessandro Butar-Butar Vincent Vincent Vincent Vincent, Vincent Viona Wijaya Vivien Ifana Br Ginting Vonny Vonny Willy andersen Wylie Raynaldo Yanto, Frandi Yeni Rafita Sihombing Yovie Ernanda