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All Journal DERIVATIF JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JURNAL PENDIDIKAN TAMBUSAI TECHNOBIZ : International Journal of Business JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Indonesian Journal of Global Health research GEMA : Jurnal Gentiaras Manajemen dan Akuntansi International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Bisnis (JMB) Journal of Accounting Taxing and Auditing (JATA) Jurnal Enterpreneur dan Bisnis (JEBI) Business and Enterpreneurship Journal (BEJ) Journal of Economics and Management Scienties Jurnal Pengabdian UMKM J-CEKI Journal of Multidisciplinary Academic Business Studies Journal of Multidisciplinary Academic and Practice Studies Global Academy of Business Studies
Oktaria, Eka Travilta
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Analysis of business capital, financial management, and marketing technology on the performance of micro, small, and medium enterprises (MSMEs) in Kotabumi, North Lampung Hermansyah, Hermansyah; WA, Armalia Reny; Alie, Maria Septijantini; CN, Yudhinanto; Oktaria, Eka Travilta; Megasari, Megasari
Global Academy of Business Studies Vol. 2 No. 2 (2025): October
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gabs.v2i2.3658

Abstract

Purpose: This study examines how business capital, financial management, and marketing technology affect MSME performance in Kotabumi, North Lampung, highlighting their strategic economic role and the challenges they face in sustaining and developing their businesses. Methodology: This research uses a quantitative survey approach by distributing questionnaires to MSME actors. The collected data were analyzed using multiple linear regression to determine the partial and simultaneous effects of business capital, financial management, and marketing technology on MSME performance. Result: The findings indicate that business capital, financial management, and marketing technology positively and significantly influence MSME performance, both partially and simultaneously. This result highlights the essential role of capital accessibility, managerial financial capability, and the effective utilization of marketing technology in enhancing competitiveness and sustainability. Conclusion: The study concludes that strengthening financial resources, improving financial literacy, and optimizing the use of marketing technology are crucial strategies for MSMEs to improve performance and sustain growth. Limitation: The research is limited to MSMEs in Kotabumi, North Lampung, and uses a survey method with a relatively small sample size, which may reduce the generalizability of findings to other regions or contexts. Contribution: This study highlights how capital, financial management, and marketing technology jointly enhance MSME performance, offering valuable insights for policymakers and practitioners to design targeted empowerment strategies that strengthen local economic resilience.
PEMBERDAYAAN UMKM PEREMPUAN MELALUI DIGITALISASI DAN PENGUATAN MANAJEMEN KEUANGAN DI KOTA BANDAR LAMPUNG Putra Barusman, Andala Rama; Oktaria, Eka Travilta
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.110

Abstract

UMKM perempuan memiliki peran strategis dalam menopang ekonomi keluarga dan perekonomian nasional. Namun demikian, pelaku UMKM perempuan masih menghadapi berbagai kendala, terutama dalam aspek digitalisasi usaha dan pengelolaan keuangan. Keterbatasan literasi digital dan manajemen keuangan seringkali menghambat pertumbuhan usaha dan akses terhadap pembiayaan formal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM perempuan melalui pelatihan digitalisasi usaha dan penguatan manajemen keuangan sederhana. Metode yang digunakan meliputi sosialisasi, pelatihan teknis, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pemasaran digital, penggunaan platform e-commerce dan media sosial, serta kemampuan menyusun pencatatan keuangan sederhana. Program ini berkontribusi terhadap peningkatan daya saing dan kemandirian ekonomi UMKM perempuan secara berkelanjutan.
The mediating effect of innovation on the relationship between managerial ability and competitive advantage of Bandar Lampung MSMEs Oktaria, Eka Travilta; Raras, Pungky Nanda; Alam, Iskandar Ali; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3555

Abstract

Purpose: This study aims to analyze the effect of managerial ability on competitive advantage through innovation among MSMEs in the craft sub-sector of Bandar Lampung City. Methodology/approach: The study employed a quantitative approach using the survey method. The population of this research consisted of all 62 MSMEs in the craft sub-sector in Bandar Lampung City, while a sample of 60 MSMEs was selected through random sampling. Data were collected from the owners and managers of these MSMEs. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.2.9 to examine the relationships between variables, both directly and through the mediating effect of innovation. Results/findings: The study shows that managerial skills have a direct positive and significant influence on competitive advantage. Furthermore, managerial skills also have a positive influence on innovation, and innovation acts as a partial mediator that strengthens the influence of managerial skills on competitive advantage. These findings emphasize the importance of effective and innovative managerial development in enhancing the competitiveness of MSMEs. Conclusion: Managerial capability is a strategic resource that plays a direct and indirect role through innovation in creating competitive advantage. Integrating managerial management and innovation is a key strategy for MSMEs to maintain and enhance competitiveness in the market. Limitations: This study focused exclusively on MSMEs in the craft sub-sector of Bandar Lampung City; therefore, the findings may not be generalizable to other MSME sectors or regions. Furthermore, the variables examined were limited to managerial ability, innovation, and competitive advantages. Contribution: This study reinforces the Resource-Based View and Dynamic Capabilities theories in linking managerial ability, innovation, and competitive advantage, providing practical insights for MSME managers to strengthen managerial competence and foster innovation for enhanced organizational competitiveness.
Performance Improvement Through Talent Management, Career Development and Education in Mantri of PT Bank Rakyat Indonesia (BRI) Tbk Teluk Betung Branch Fadlika, Fadlika; Nugroho, Yudhinanto Cahyo; Alie, Maria Septijantini; Hasbullah, Hasbullah; Oktaria, Eka Travilta; Yusda, Desi Derina
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.219

Abstract

This study investigates the influence of talent management, career development, and education on the performance of "Mantri" officers at PT Bank Rakyat Indonesia (BRI) Tbk, Teluk Betung Branch. The research addresses a significant gap in the literature concerning field level employees within microfinance banking. Using a quantitative approach with a census of 52 Mantri officers, data were collected via structured questionnaires and analyzed using multiple linear regression. The results reveal that each independent variable talent management, career development, and education has a statistically significant and positive effect on employee performance. Talent management emerged as the most dominant predictor, followed by education and career development. The simultaneous test (F-test) confirmed the model's overall significance, with an R Square value of 0.900, indicating that 90% of the variance in employee performance is explained by the three variables. These findings suggest that integrating human resource practices can substantially enhance performance outcomes, particularly in dynamic frontline roles. This study contributes empirical evidence to support the implementation of strategic HR frameworks in regional banking and underscores the necessity for performance focused talent policies tailored to microfinance service contexts.
Co-Authors A.A, Iskandar Adelita, Ira Aderia, Septa Affandy, Febrina Alie, Maria S Alie, Maria Septijantini Ananda, Shinta Merinda Andala Rama Putra Barusman Andi Surya, Andi Anjeli, Triana ashari, regina salsabila Bakti, Umar CN, Yudhinanto Damanik, Septa Damewanti Defrizal Defrizal Desmon , Desmon Desmon, Desmon Dinata, Maryo Dinata, Mayta Dirayati, Fadhilah Dwi Astuti Elvira, Dhenita Fadlika, Fadlika Habiburahman, Habiburahman Habiburrahman Habiburrahman, Habiburrahman Hairudin Hairudin, Hairudin Hasbullah , Hasbullah Hasbullah Hasbullah Helmita, Helmita Heriyanto, Tyfani Hermansyah Hermansyah Isabella, Astrid Aprica Iskandar Ali Alam Kesuma, Rangga Patti Khoiriah, Nisaul Kurnia, Dina Livana Ph, Livana Loliyana, Rina Loliyani, Rini M. Nasir M. Yusuf Sulfarano Barusman Maryana, Titin Megasari , Megasari Megasari, Megasari Mutiara N, Indah Nafisiah, Salwa Nita Rahmawati, Nita Novilasari, Pipit Nugroho, Yudhinanto Cahyo Nur Salma, Nur Pipit Novila Sari Prasetyo, Ginanjar Purnomo, Rosyana F Raras, Pungky Nanda Renandi , Renandi Reny WA, Armalia Restiana, Kodimah Rini, Prima Rosyana Fitria Purnomo Safitri, Febri Dwi Sari, Pipit Novila Sekarsari, Meita Septijantini Alie, Maria Silvia, Dewi Suci, Isti Diana Sulastri, Yayuk Sumbogo, Bambang Supriyanto Susi Indriyani Tyas Desita Wengrum WA, Armalia Reny Wengrum, Tyas D Yodhi Yuniarthe Yudhinanto , Yudhinanto Yudhinanto, Yudhinanto Yusda, Desi Derina Zainab Zainab