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PEMBERDAYAAN UMKM PEREMPUAN MELALUI DIGITALISASI DAN PENGUATAN MANAJEMEN KEUANGAN DI KOTA BANDAR LAMPUNG Putra Barusman, Andala Rama; Oktaria, Eka Travilta
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.110

Abstract

UMKM perempuan memiliki peran strategis dalam menopang ekonomi keluarga dan perekonomian nasional. Namun demikian, pelaku UMKM perempuan masih menghadapi berbagai kendala, terutama dalam aspek digitalisasi usaha dan pengelolaan keuangan. Keterbatasan literasi digital dan manajemen keuangan seringkali menghambat pertumbuhan usaha dan akses terhadap pembiayaan formal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM perempuan melalui pelatihan digitalisasi usaha dan penguatan manajemen keuangan sederhana. Metode yang digunakan meliputi sosialisasi, pelatihan teknis, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pemasaran digital, penggunaan platform e-commerce dan media sosial, serta kemampuan menyusun pencatatan keuangan sederhana. Program ini berkontribusi terhadap peningkatan daya saing dan kemandirian ekonomi UMKM perempuan secara berkelanjutan.
The mediating effect of innovation on the relationship between managerial ability and competitive advantage of Bandar Lampung MSMEs Oktaria, Eka Travilta; Raras, Pungky Nanda; Alam, Iskandar Ali; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3555

Abstract

Purpose: This study aims to analyze the effect of managerial ability on competitive advantage through innovation among MSMEs in the craft sub-sector of Bandar Lampung City. Methodology/approach: The study employed a quantitative approach using the survey method. The population of this research consisted of all 62 MSMEs in the craft sub-sector in Bandar Lampung City, while a sample of 60 MSMEs was selected through random sampling. Data were collected from the owners and managers of these MSMEs. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.2.9 to examine the relationships between variables, both directly and through the mediating effect of innovation. Results/findings: The study shows that managerial skills have a direct positive and significant influence on competitive advantage. Furthermore, managerial skills also have a positive influence on innovation, and innovation acts as a partial mediator that strengthens the influence of managerial skills on competitive advantage. These findings emphasize the importance of effective and innovative managerial development in enhancing the competitiveness of MSMEs. Conclusion: Managerial capability is a strategic resource that plays a direct and indirect role through innovation in creating competitive advantage. Integrating managerial management and innovation is a key strategy for MSMEs to maintain and enhance competitiveness in the market. Limitations: This study focused exclusively on MSMEs in the craft sub-sector of Bandar Lampung City; therefore, the findings may not be generalizable to other MSME sectors or regions. Furthermore, the variables examined were limited to managerial ability, innovation, and competitive advantages. Contribution: This study reinforces the Resource-Based View and Dynamic Capabilities theories in linking managerial ability, innovation, and competitive advantage, providing practical insights for MSME managers to strengthen managerial competence and foster innovation for enhanced organizational competitiveness.
Performance Improvement Through Talent Management, Career Development and Education in Mantri of PT Bank Rakyat Indonesia (BRI) Tbk Teluk Betung Branch Fadlika, Fadlika; Nugroho, Yudhinanto Cahyo; Alie, Maria Septijantini; Hasbullah, Hasbullah; Oktaria, Eka Travilta; Yusda, Desi Derina
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.219

Abstract

This study investigates the influence of talent management, career development, and education on the performance of "Mantri" officers at PT Bank Rakyat Indonesia (BRI) Tbk, Teluk Betung Branch. The research addresses a significant gap in the literature concerning field level employees within microfinance banking. Using a quantitative approach with a census of 52 Mantri officers, data were collected via structured questionnaires and analyzed using multiple linear regression. The results reveal that each independent variable talent management, career development, and education has a statistically significant and positive effect on employee performance. Talent management emerged as the most dominant predictor, followed by education and career development. The simultaneous test (F-test) confirmed the model's overall significance, with an R Square value of 0.900, indicating that 90% of the variance in employee performance is explained by the three variables. These findings suggest that integrating human resource practices can substantially enhance performance outcomes, particularly in dynamic frontline roles. This study contributes empirical evidence to support the implementation of strategic HR frameworks in regional banking and underscores the necessity for performance focused talent policies tailored to microfinance service contexts.
Analysis of Financial Factors on Dividend Policy of Manufacturing Companies Maryana, Titin; Hasbullah, Hasbullah; Septijantini Alie, Maria; Reny WA, Armalia; Oktaria, Eka Travilta; Nasir, M.
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5482

Abstract

Purpose: This study analyzes the effect of liquidity, firm size, and profitability on dividend policy in manufacturing companies, specifically in the basic and chemical industry subsector listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Methodology/Approach: This study uses a quantitative approach. The population consists of 75 companies with 375 firm-year observations, and the sample includes 15 companies observed over five years (75 samples). Data were collected by reviewing annual financial reports. Data analysis was conducted using multiple linear regression with the help of SPSS software. Results/Findings: The findings show that liquidity (CR), firm size (SIZE), and profitability (ROA) have positive and significant effects on dividend policy (DPR). Liquidity, firm size, and profitability also have positive and significant effects on dividend policy. Conclusions: The study concludes that higher liquidity, larger firm size, and greater profitability contribute to the improvement of dividend policy among manufacturing companies in the basic and chemical industry subsectors in Indonesia. Limitations: This study is limited to manufacturing companies in the basic and chemical industry subsector listed on the IDX, with the observation period restricted to 2020–2024. Contributions: This study contributes to the field of financial management by providing empirical evidence on how liquidity, firm size, and profitability affect dividend policy. The results are useful for academics, investors, and company managers to understand dividend decisions.