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All Journal DERIVATIF JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JURNAL PENDIDIKAN TAMBUSAI TECHNOBIZ : International Journal of Business JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Indonesian Journal of Global Health research GEMA : Jurnal Gentiaras Manajemen dan Akuntansi International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Annals of Human Resource Management Research Studi Akuntansi, Keuangan, dan Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Bisnis (JMB) Journal of Accounting Taxing and Auditing (JATA) Jurnal Enterpreneur dan Bisnis (JEBI) Business and Enterpreneurship Journal (BEJ) Jurnal Pengabdian UMKM J-CEKI Journal of Multidisciplinary Academic Business Studies Journal of Multidisciplinary Academic and Practice Studies Global Academy of Business Studies
Oktaria, Eka Travilta
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Analysis of business capital, financial management, and marketing technology on the performance of micro, small, and medium enterprises (MSMEs) in Kotabumi, North Lampung Hermansyah, Hermansyah; WA, Armalia Reny; Alie, Maria Septijantini; CN, Yudhinanto; Oktaria, Eka Travilta; Megasari, Megasari
Global Academy of Business Studies Vol. 2 No. 2 (2025): October
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gabs.v2i2.3658

Abstract

Purpose: This study examines how business capital, financial management, and marketing technology affect MSME performance in Kotabumi, North Lampung, highlighting their strategic economic role and the challenges they face in sustaining and developing their businesses. Methodology: This research uses a quantitative survey approach by distributing questionnaires to MSME actors. The collected data were analyzed using multiple linear regression to determine the partial and simultaneous effects of business capital, financial management, and marketing technology on MSME performance. Result: The findings indicate that business capital, financial management, and marketing technology positively and significantly influence MSME performance, both partially and simultaneously. This result highlights the essential role of capital accessibility, managerial financial capability, and the effective utilization of marketing technology in enhancing competitiveness and sustainability. Conclusion: The study concludes that strengthening financial resources, improving financial literacy, and optimizing the use of marketing technology are crucial strategies for MSMEs to improve performance and sustain growth. Limitation: The research is limited to MSMEs in Kotabumi, North Lampung, and uses a survey method with a relatively small sample size, which may reduce the generalizability of findings to other regions or contexts. Contribution: This study highlights how capital, financial management, and marketing technology jointly enhance MSME performance, offering valuable insights for policymakers and practitioners to design targeted empowerment strategies that strengthen local economic resilience.
Co-Authors A.A, Iskandar Adelita, Ira Aderia, Septa Affandy, Febrina Alie, Maria S Alie, Maria Septijantini Ananda, Shinta Merinda Andala Rama Putra Barusman Andi Surya, Andi Anjeli, Triana ashari, regina salsabila Bakti, Umar CN, Yudhinanto Damanik, Septa Damewanti Defrizal Defrizal Desmon , Desmon Desmon, Desmon Dinata, Maryo Dinata, Mayta Dirayati, Fadhilah Dwi Astuti Elvira, Dhenita Habiburahman, Habiburahman Habiburrahman Habiburrahman, Habiburrahman Hairudin Hairudin, Hairudin Hasbullah , Hasbullah Hasbullah Hasbullah Helmita, Helmita Heriyanto, Tyfani Hermansyah Hermansyah Isabella, Astrid Aprica Iskandar Ali Alam Kesuma, Rangga Patti Khoiriah, Nisaul Kurnia, Dina Livana Ph, Livana Loliyana, Rina Loliyani, Rini M. Nasir M. Yusuf Sulfarano Barusman Maryana, Titin Megasari , Megasari Megasari, Megasari Mutiara N, Indah Nafisiah, Salwa Nita Rahmawati, Nita Novilasari, Pipit Nugroho, Yudhinanto Cahyo Nur Salma, Nur Pipit Novila Sari Prasetyo, Ginanjar Purnomo, Rosyana F Raras, Pungky Nanda Renandi , Renandi Reny WA, Armalia Restiana, Kodimah Rini, Prima Rosyana Fitria Purnomo Safitri, Febri Dwi Sari, Pipit Novila Sekarsari, Meita Septijantini Alie, Maria Silvia, Dewi Suci, Isti Diana Sulastri, Yayuk Sumbogo, Bambang Supriyanto Susi Indriyani Tyas Desita Wengrum WA, Armalia Reny Wengrum, Tyas D Yodhi Yuniarthe Yudhinanto , Yudhinanto Yudhinanto, Yudhinanto Yusda, Desi Derina Zainab Zainab