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All Journal Jurnal Manajemen Bisnis Jurnal Teknologi dan Manajemen Informatika Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Jurnal Akuntansi dan Perpajakan Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS International Conferences SDGs 2030 Challenges and Solutions Jurnal Samudra Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis Journal of Entrepreneurship & Business prosiding seminar nasional JAPI: Jurnal Akses Pengabdian Indonesia Business Management Research Epaper Bisnis: International Journal Entrepreneurship and Management Journal of Scientific Insights
Umu Khouroh
Fakultas Ekonomi Dan Bisnis, Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

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The Amalgamation of Ecopreneurship, Artistic Orientation and Digital Marketing in Increasing Sustainable Competitive Advantage of Creative Industries: Natural Resource-Based View Theory (NRBV) Perspective Wilujeng, Gandis; Khouroh, Umu; Natsir, Mokhamad
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of the artistic orientation of ecopreneurship on competitive advantage and the role of digital marketing in mediating the relationship between artistic orientation and ecopreneurship with competitive advantage. This study was designed using an explanatory research method. The population in this study were MSMEs in the craft sector in Batu City. Respondent data and information were obtained from the Department of Cooperatives, Micro Enterprises, Industry, and Trade. The number of crafts MSMEs was 120 and all of them were used as research samples. Data measurement used a 5-point Likert scale. This study used descriptive and quantitative analysis techniques with the SEM-PLS analysis method. The findings of the study indicate that artistic orientation and ecopreneurship have a major impact on increasing competitive advantage. Digital marketing plays a more dominant role as a mediator than as a moderator in the relationship between artistic orientation and ecopreneurship with competitive advantage. Artistic Orientation, ecopreneurship, and digital marketing create a synergistic effect, positioning companies for sustainable success by aligning their business practices with consumer demands for innovation and sustainability.
The Effect of Service Quality, Price, and Trust on Consumer Purchasing Decisions at Amarta Shop, Ponorogo Regency Shiddiqi , Dzikri Ash; Sumarsono, Tanto Gatot; Khouroh , Umu
Journal of Scientific Insights Vol. 2 No. 2 (2025): April
Publisher : Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/jsi.v2i2.337

Abstract

Complex business competition in the modern era encourages every business actor to adapt a lot to their environment. One of them is by providing maximum service, both physically and online. Amarta Shop, Ponorogo Regency is the object of this research, to measure the quality of service obtained by consumers. The method used in this research is descriptive qualitative, by distributing questionnaires to obtain primary data that supports the results of this study. The results of this study indicate three things, namely (1) service quality affects consumer purchasing decisions, (2) competitive prices also encourage loyalty from consumers, so that in this aspect the Amarta store must pay attention to responsiveness, empathy and build trust with consumers. (3) The price aspect encourages loyalty from consumers, so the Amarta Store shows a good perception in the price aspect. From these three aspects, it shows that the service quality aspect has an influence on consumer decision making, the price aspect also shows influence, as well as the trust aspect.
Unraveling investment herds: Bandarmology and millennial investors in Indonesia Wijaya, Lientang; Windhyastiti, Irany; Khouroh, Umu; Hidayatullah, Syarif
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.808

Abstract

This study aims to investigate the impact of the concept of “bandarmology” or herd behavior (HB) on the investment decisions of millennial stock investors in Indonesia who are influenced by influencer Anton Swandana. The research adopts a quantitative approach with an ex post facto method and uses the Partial Least Square (PLS) analysis technique to test the hypothesis. Data was collected through a questionnaire distributed via Google Form to 100 respondents selected by the quota sampling technique. The results indicate that source credibility, herd behavior, risk perception, and emotional response have a significant effect on investment behavior intention. This research contributes to the field of stock investment in Indonesia by providing a deeper understanding of the behavior of millennial stock investors and the factors that influence their investment decisions. 
Social media marketing impact on Gen Z's brand engagement, awareness and image Wahyu Artha Kusuma, I Gede; Endayani, Fatmasari; K, Aditya Budi; Khouroh, Umu
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.803

Abstract

The research aims to advance our understanding of the realm of social media marketing and how these dynamics influence consumers' engagement with brands and subsequently shape brand awareness and brand image. The research methodology utilized a rigorous quantitative approach, systematically gathering and analyzing numerical data through structured surveys and statistical techniques to uncover patterns, measure variables, and derive objective conclusions. Respondents consist of people in Bali who used social media to connect with the brand. The total number of respondents for this study is 138. they were particularly used for hypotheses testing. Elements of social media marketing, particularly entertainment and trendiness, play a more significant role in fostering Consumer-Brand Engagement. Additionally, Consumer-Brand Engagement has a notable impact on brand awareness and brand image.
Co-Authors Abdul Waris Alvianna, Stella Andi Nu Graha Andini Risfandini Angelia, Monica Aristanto, Eko Bayu Rahayudi Bayu Rahayudi Begum, Farhana Christina Sri Ratnaningsih Christina Sri Ratnaningsih Dea Mutiara Otoxsusilo Dhia Zharfaningrum Edi Subiyantoro Fajar Supanto Fatima Abdullah Fatmasari Endayani Febriana, Melati Francisca Triyana Resti Prastiwi Herdiyanti, Indyah Ike Kusdyah Rachmawati Irany Whindyastiti Irany Windhyastiti K, Aditya Budi Kiswanti, Hanny Mahasih Krisnawuri Handayani Kusuma, I Gede Wahyu Artha Maya Mega Puspita musnaini musnaini Natsir, Mokhamad Ningsih, Tasya Aprilia Panji Arik Indraswara Patalo, Ryan Gerry Prastyawan, Ayub Purnama, Maria Goreti Puspaari, Ernita Dian Rafiq Firdaus Al-Asjim Ratnaningsih, Christina Sri Rian Surachmad Sari Wenni Nurindah Sari Yuniarti Shiddiqi , Dzikri Ash Sumarsono, Tanto Gatot Syarif Hidayatullah Syarif Hidayatullah Terdpaopong, Kanitsorn Wahyu Artha Kusuma, I Gede Wijaya, Lientang Wilujeng, Gandis Yuntawati Fristin, Yuntawati