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All Journal Jurnal Manajemen Bisnis Jurnal Teknologi dan Manajemen Informatika Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Jurnal Akuntansi dan Perpajakan Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS International Conferences SDGs 2030 Challenges and Solutions Jurnal Samudra Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis Journal of Entrepreneurship & Business prosiding seminar nasional JAPI: Jurnal Akses Pengabdian Indonesia Business Management Research Epaper Bisnis: International Journal Entrepreneurship and Management Journal of Scientific Insights
Umu Khouroh
Fakultas Ekonomi Dan Bisnis, Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

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The Amalgamation of Ecopreneurship, Artistic Orientation and Digital Marketing in Increasing Sustainable Competitive Advantage of Creative Industries: Natural Resource-Based View Theory (NRBV) Perspective Wilujeng, Gandis; Khouroh, Umu; Natsir, Mokhamad
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of the artistic orientation of ecopreneurship on competitive advantage and the role of digital marketing in mediating the relationship between artistic orientation and ecopreneurship with competitive advantage. This study was designed using an explanatory research method. The population in this study were MSMEs in the craft sector in Batu City. Respondent data and information were obtained from the Department of Cooperatives, Micro Enterprises, Industry, and Trade. The number of crafts MSMEs was 120 and all of them were used as research samples. Data measurement used a 5-point Likert scale. This study used descriptive and quantitative analysis techniques with the SEM-PLS analysis method. The findings of the study indicate that artistic orientation and ecopreneurship have a major impact on increasing competitive advantage. Digital marketing plays a more dominant role as a mediator than as a moderator in the relationship between artistic orientation and ecopreneurship with competitive advantage. Artistic Orientation, ecopreneurship, and digital marketing create a synergistic effect, positioning companies for sustainable success by aligning their business practices with consumer demands for innovation and sustainability.
The Effect of Service Quality, Price, and Trust on Consumer Purchasing Decisions at Amarta Shop, Ponorogo Regency Shiddiqi , Dzikri Ash; Sumarsono, Tanto Gatot; Khouroh , Umu
Journal of Scientific Insights Vol. 2 No. 2 (2025): April
Publisher : Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/jsi.v2i2.337

Abstract

Complex business competition in the modern era encourages every business actor to adapt a lot to their environment. One of them is by providing maximum service, both physically and online. Amarta Shop, Ponorogo Regency is the object of this research, to measure the quality of service obtained by consumers. The method used in this research is descriptive qualitative, by distributing questionnaires to obtain primary data that supports the results of this study. The results of this study indicate three things, namely (1) service quality affects consumer purchasing decisions, (2) competitive prices also encourage loyalty from consumers, so that in this aspect the Amarta store must pay attention to responsiveness, empathy and build trust with consumers. (3) The price aspect encourages loyalty from consumers, so the Amarta Store shows a good perception in the price aspect. From these three aspects, it shows that the service quality aspect has an influence on consumer decision making, the price aspect also shows influence, as well as the trust aspect.
Unraveling investment herds: Bandarmology and millennial investors in Indonesia Wijaya, Lientang; Windhyastiti, Irany; Khouroh, Umu; Hidayatullah, Syarif
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.808

Abstract

This study aims to investigate the impact of the concept of “bandarmology” or herd behavior (HB) on the investment decisions of millennial stock investors in Indonesia who are influenced by influencer Anton Swandana. The research adopts a quantitative approach with an ex post facto method and uses the Partial Least Square (PLS) analysis technique to test the hypothesis. Data was collected through a questionnaire distributed via Google Form to 100 respondents selected by the quota sampling technique. The results indicate that source credibility, herd behavior, risk perception, and emotional response have a significant effect on investment behavior intention. This research contributes to the field of stock investment in Indonesia by providing a deeper understanding of the behavior of millennial stock investors and the factors that influence their investment decisions. 
Social media marketing impact on Gen Z's brand engagement, awareness and image Wahyu Artha Kusuma, I Gede; Endayani, Fatmasari; K, Aditya Budi; Khouroh, Umu
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.803

Abstract

The research aims to advance our understanding of the realm of social media marketing and how these dynamics influence consumers' engagement with brands and subsequently shape brand awareness and brand image. The research methodology utilized a rigorous quantitative approach, systematically gathering and analyzing numerical data through structured surveys and statistical techniques to uncover patterns, measure variables, and derive objective conclusions. Respondents consist of people in Bali who used social media to connect with the brand. The total number of respondents for this study is 138. they were particularly used for hypotheses testing. Elements of social media marketing, particularly entertainment and trendiness, play a more significant role in fostering Consumer-Brand Engagement. Additionally, Consumer-Brand Engagement has a notable impact on brand awareness and brand image.
Beyond Sharia Compliance: How Islamic Economics and Trust Shape Purchase Intention in the Era of Hijrah Lifestyle Ishma Ulfasari; Umu Khouroh
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16514

Abstract

This study examines how Islamic economics influences consumers’ purchase intention toward sharia-compliant housing, emphasizing the mediating role of trust and the contextual influence of the hijrah lifestyle. Using data from 137 respondents and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that Islamic economics significantly strengthens both trust and purchase intention. Trust also plays a crucial mediating role, demonstrating that consumers’ confidence in developers’ sharia compliance, transparency, and ethical integrity is essential in converting religious–economic values into behavioral intentions. The hijrah lifestyle—reflecting religious identity, spiritual motivation, and community influence—shows a strong direct effect on purchase intention, although it does not moderate the relationships between Islamic economics and trust or purchase intention. Integrating the Theory of Planned Behavior (TPB), and Islamic Sustainability Theory, this study highlights that consumer intention to purchase sharia housing is shaped by value-driven attitudes, perceived behavioral control through trust, and spiritual identity. The results underscore the importance of ethical transparency, riba-free financial systems, and religious lifestyle alignment in strengthening the future growth of the sharia housing market.
Clean-Nutrition, Care-Green Marketing, Commit-Loyalty Program: 3C Strategy as a Driver of Customer Satisfaction and Loyalty Rindang Nirmala Trisnaningsih; Khouroh, Umu; Tanto Gatot Sumarsono
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.15891

Abstract

This study investigates the effects of the 3C Strategy—Clean–Nutrition, Care–Green Marketing, and Commit–Loyalty Program—on customer satisfaction and loyalty in the mass-affordable dairy sector in Indonesia. It also examines the mediating role of customer satisfaction in translating marketing strategies into long-term loyalty, particularly among Bottom-of-the-Pyramid (BoP) consumers. Using an explanatory quantitative approach, the study surveyed 210 respondents from urban and semi-urban areas who had recently purchased affordable dairy products and met age and expenditure criteria. Data were collected through structured questionnaires and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results reveal that all three strategic elements significantly influence both satisfaction and loyalty, with Care–Green Marketing having the strongest direct effect on customer loyalty. Clean–Nutrition contributes primarily to satisfaction, while Commit–Loyalty Program shows dual effects by enhancing both satisfaction and loyalty directly. Mediation analysis confirms that satisfaction significantly bridges the relationship between the 3C elements and loyalty outcomes. These findings suggest that consumer decisions in low-income markets are not solely driven by price but are increasingly shaped by ethical values, health consciousness, and relational benefits. The results also validate the applicability of Expectation–Confirmation Theory and the Stimulus–Organism–Response framework in the context of functional FMCG products for BoP consumers. The study offers theoretical contributions by integrating ecological and ethical dimensions into consumer value frameworks and provides practical insights for marketers seeking to foster enduring customer relationships through transparent, value-based branding strategies.
The Power of Heritage and Agricultural Attractions in Driving the Development of Agri-Tage Tourism Destination Windhyastiti, Irany; Khouroh, Umu; Lelly Hana Setyanti, Sri Wahyu; Hidayatullah, Syarif; Waris, Abdul; Ratnaningsih, Christina Sri
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16620

Abstract

This research was conducted in a tourist area that combines agricultural and heritage (agri-tage) tourism.This study aims to: 1) analyze the influence of tourist attractions on the development of tourism destination , 2) analyze the influence tourism support facilities on the development of tourism destination,3) analyze the influence of image and promotion on the development of tourism destination, 4) analyze the influence of the role of government on the development of tourism destination, and 5) analyze the influence of community engagement on the development of tourism destination. Sekaran Hamlet, Sekarpuro Village, Malang Regency offers cultural tourism potential, namely ancient sites (pre-Majapahit sacred buildings) and agricultural panoramas. The population was a rural community, and the sample size was 373 respondents. The data were analyzed using multiple regression. The result show: 1) Tourist attractions have a significant effect on the development of tourism destination, 2) Tourism support facilities don’t have a significant effect on the development of tourism destination,3) Image and promotion have a significant effect on the development of tourism destination, 4) The role of government have a significant effect on the development of tourism destination, and 5) Community engagement on the development of tourism destination. Heritage and agricultural attractions have a dominant influence on tourism development, as most respondents considered the Sekaran Site and its history to be the primary draw for tourists. Furthermore, the natural scenery, including expansive rice fields and agricultural activities, directly accessible to tourists, creates a very different atmosphere from many other tourist destinations that prioritize modern entertainment. These factors offer a more in-depth experience and foster educational aspects and awareness of the importance of sustainability. Supporting tourism facilities are not as influential as cultural and agricultural attractions in the development of tourism destination in Sekarpuro Village. This can be explained because educational tourism based on culture and agriculture prioritizes direct experience and interaction with nature and local culture and does not rely entirely on physical facilities such as parking or restaurants. While adequate facilities are still necessary, the primary appeal of this tourism lies in the educational experiences offered by the Sekaran Site and the surrounding agricultural areas
Co-Authors Abdul Waris Abdul Waris Alvianna, Stella Andi Nu Graha Andini Risfandini Angelia, Monica Aristanto, Eko Bayu Rahayudi Bayu Rahayudi Begum, Farhana Christina Sri Ratnaningsih Christina Sri Ratnaningsih Dea Mutiara Otoxsusilo Dhia Zharfaningrum Edi Subiyantoro Fajar Supanto Fatima Abdullah Fatmasari Endayani Febriana, Melati Francisca Triyana Resti Prastiwi Herdiyanti, Indyah Ike Kusdyah Rachmawati Irany Whindyastiti Irany Windhyastiti Ishma Ulfasari K, Aditya Budi Kiswanti, Hanny Mahasih Krisnawuri Handayani Kusuma, I Gede Wahyu Artha Lelly Hana Setyanti, Sri Wahyu Maya Mega Puspita musnaini musnaini Natsir, Mokhamad Ningsih, Tasya Aprilia Panji Arik Indraswara Patalo, Ryan Gerry Prastyawan, Ayub Purnama, Maria Goreti Puspaari, Ernita Dian Rafiq Firdaus Al-Asjim Ratnaningsih, Christina Sri Rian Surachmad Rindang Nirmala Trisnaningsih Sari Wenni Nurindah Sari Yuniarti Shiddiqi , Dzikri Ash Sumarsono, Tanto Gatot Syarif Hidayatullah Syarif Hidayatullah Tanto Gatot Sumarsono Terdpaopong, Kanitsorn Wahyu Artha Kusuma, I Gede Wijaya, Lientang Wilujeng, Gandis Yuntawati Fristin, Yuntawati