Article Per Year (5 Year)
p-Index From 2020 - 2025
4.447
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal Teknologi dan Manajemen Informatika Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Jurnal Akuntansi dan Perpajakan Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS International Conferences SDGs 2030 Challenges and Solutions Jurnal Samudra Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis Journal of Entrepreneurship & Business prosiding seminar nasional JAPI: Jurnal Akses Pengabdian Indonesia Business Management Research Epaper Bisnis: International Journal Entrepreneurship and Management Journal of Scientific Insights
Umu Khouroh
Fakultas Ekonomi Dan Bisnis, Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
The Effectivity of “Pokdarwis” Role on Successfully Marketing of Tourism Village Towards “Mega Tourism: Batu City For The World” Irany Windhyastiti; Syarif Hidayatullah; Ike Kusdyah Rachmawati; Umu Khouroh; Irany Windhyastiti
International Conferences SDGs 2030 Challenges and Solutions Vol 1, No 1 (2017)
Publisher : International Conferences SDGs 2030 Challenges and Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.991 KB)

Abstract

Tourism sector is the one of the leading sectors of Batu City. To enhance the spirit of tourism sector development in the international sphere, in 2017 Government of Batu City launched the slogan "Mega Tourism : Batu City For the World". To facilitate the achievement of the target of marketing Batu City in the international world, Government of Batu City can not rely solely on artificial tourism conducted by private parties such as Jatim Park Group, but also have to develop various nature tourism or other uniqueness of Batu City. The Government of Batu City can explore the natural attractions or the uniqueness of local tourism through the development of Rural Tourism. The development of Tourism Village in Batu City, the participation of the villagers through the formation of the Community Based Tourism called Pokdarwis. This research is a case study on Pokdarwis in Village of Pesanggrahan, Junrejo and Dadaprejo in Batu City. Analytical techniques used in this study is descriptive analysis. Based on the results of data analysis in three locations of tourism villages shows that Pokdarwis still has not played an effective role in tourism activities. In general, Pokdarwis in three villages faced obstacles in the implementation of activities in terms of: 1) Pokdarwis members still lacked awareness about the importance and benefits of increasing tourism activities in the region, 2) Pokdarwis members still due independently marketing and promoting their personal business, not their region; 3) The Government of Tourism Department does not coordinate and assist them intensively. These three things, hampered the development of tourist villages. In fact in these three villages each has excellent potential that can be developed. Therefore, to improve the role of Pokdarwis it is suggest that: 1) The leader of Pokdarwis should be given to village officials who have the authority to direct and control activities and have a high interest and motivation in improving the tourism sector, 2) Government of Tourism Department must conduct socialization and training to open the the community mind about the importance and benefits of tourism activities development in the region, 3) Goverment of Tourism Department should conduct intensive coordination and assistance. In general it can be concluded that the existence of Pokdarwis needs to be supported and nurtured continuously, so that it can play a more effective role in mobilizing public participation in creating conducive environment and atmosphere to improve and develop tourism activities around tourism destinations.
The Role of Green Tourism Perception, Environmental Concern and Intention of Participation in Green Tourism on Environmentally Responsible Tourism Behavior Irany Windhyastiti; Stella Alvianna; Syarif Hidayatullah; Irany Windhyastiti; Umu Khouroh
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.8022

Abstract

The concept of green tourism has been promoted in several countries to reduce carbon emissions resulting from tourism management and hotel operator practices. Thus, environmental development is very important to minimize the environmental impact of declining tourists due to attraction to nature-based destinations. Therefore, structured tourism activities are required, and attractiveness for tourism sustainability assessment of progress is a high priority. Our research model tends to examine and analyze aspects of tourist behavior towards green tourism sustainability and investigate the relevant linkages to see their tourism behavior that is environmentally responsible. The location of this study is in Batu City, with a total sample of 300 people who have visited Batu City. The variables in this study consist of the independent variable (X) there are 2 variables (Green Tourism Perception (GTP) and Environmental Concern (EC)) the variable between the Intention of Participation in Green Tourism (IPGT) (Z) and the dependent variable: Environmentally Responsible Tourism Behavior  (ERTB) (Y) with analysis technique using regression test of 2 models. The results show that: 1) the direct effect of Green Tourism Perception (GTP) on Environmentally Responsible Tourism Behavior (ERTB) was not significant, 2) the direct effect of GTP on ERTB was not significant, 3) the relationship between GTP and ERTB would be significant if mediated by Intention of Participation in Green Tourism (IPGT)
Obstacles of Micro and Small Business Access to Kredit Usaha Rakyat (KUR) Program Irany Windhyastiti; Eko Aristanto; Syarif Hidayatullah; Irany Windhyastiti; Umu Khouroh; Ike Kusdyah Rachmawati
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6719

Abstract

This study aims to examine the obstacles of small and micro businesses in accessing credit business programs called Kredit Usaha Rakyat (KUR). The method of collecting data and information is done by desk documents and interviews with local government officials, personal banks implementing KUR, the poor who still cannot access microfinance and micro and small businesses, along with micro and small business actors who have obtained KUR in 9 districts/cities in Indonesia. The data analysis method uses descriptive analysis and Analytic Hierarchy Process (AHP). Based on the results of the AHP, access to services and KUR performance can be improved by taking into account several factors including: prospective debtor prospects, technical service capacity, policies and resources of banking, and macro factors. For research related to the future distribution of Kredit Usaha Rakyat (KUR), it is necessary to conduct an in-depth study of the impact on the development of micro and small businesses that receive KUR and increase the economic capacity of business actors who receive KUR.
Optimalisasi Triple Helix Dalam Meningkatkan Inovasi dan Daya Saing UMKM di Era New Normal Umu Khouroh; Christina Sri Ratnaningsih; Bayu Rahayudi
PROSEDING 2021: PROSIDING FAKULTAS EKONOMI
Publisher : PROSIDING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.055 KB)

Abstract

Peran UMKM dalam pembangunan ekonomi suatu negara membawa implikasi penting bagi peningkatan pendapatan, pengurangan pengangguran, pengentasan kemiskinan dan pertumbuhan ekonomi. Pandemi Covid-19 telah memberikan dampak buruk dan mengancam kelangsungan hidup UMKM. Penelitian ini bertujuan untuk menganalisis dinamika model triple helix dengan mengkaji peran masing-masing helix: universitas, perusahaan, dan pemerintah untuk membantu UMKM bangkit dari keterpurukan. Penelitian ini mengidentifikasi profil perilaku dalam hal kinerja model triple helix dari perspektif UMKM dan mengenali faktor kunci bagai kesuksesan inovasi dan daya saing. Survei yang dilakukan melibatkan 134 UMKM. Metode analisis menggunakan SEM-PLS dengan WarpPLS07. Hasil penelitian menunjukkan adanya pengaruh positif antara sinergi pemerintah dan akademisi dalam meningkatkan inovasi dan daya saing UMKM. Inovasi mampu menjadi mediator bagi sinergi pemerintah dan akademisi dalam meningkatkan daya saing UMKM. UMKM perlu bersikap lebih aktif dan proaktif, peran pemerintah dan akademisi masih perlu ditingkatkan serta dibarengi peran optimal helix lainnya terutama komunitas dan media sebagai salah satu strategi untuk bertahan dan berkembang dalam situasi pandemic Covid-19. Kata Kunci: Triple Helix, Inovasi, Daya Saing
PKM Kopi Rakyat Kelompok Wanita Tani (KWT) “Ngudi Rahayu“ Desa Kebobang Wonosari Kabupaten Malang Irany Windhyastiti; Syarif Hidayatullah Hidayatullah; Irany Windhyastiti Windhyastiti; Eko Aristanto Aristanto; Umu Khouroh Khouroh; Ike Kusdyah Rachmawati
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 4, No 2 (2019)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.227 KB) | DOI: 10.33366/japi.v4i2.1583

Abstract

Kelompok Wanita Tani (KWT) Ngudi Rahayu Dusun Lopawon Desa Kebobang Kabupaten Malang diprakarsai oleh Ibu Partini berdiri sejak tahun 2016. Awal pendiriannya KWT Ngudi Rahayu ini masih beranggota 12, namun seiring dengan perkembangan dan kegiatan usaha yang ada saat ini KWT Ngudi Rahayu sudah memiliki 27 orang. Desa Kebobang merupakan salah satu desa di Kabupaten Malang yang memiliki perkebunan kopi yang cukup luas namun, pengolahan proses produksi kopi yang ada masih belum dikelola dengan maksimal seperti masih dilakukan secara individu dan penggunaan teknologi tepat guna yang masih sederhana. Kelompok Wanita Tani ini awalnya dibentuk untuk pengolahan kopi yang tidak bisa dilakukan secara individu bisa dilakukan secara berkelompok. Namun Masih ada beberapa kendala yang dihadapi oleh KWT Ngudi Rahayu, yaitu Peralatan yang digunakan masih secara tradisional/manual sehingga jumlah produksi yang dihasilkan masih relatif terbatas selain itu masih belum meratanya semangat dan motivasi dalam peningkatan usaha kelompok kerja, Lamanya waktu proses produksi, kualitas hasil, belum ada kemasan serta kualitas produk menjadi permasalahan yang butuh sentuhan bantuan pada mitra. Beberapa hal ini yang menjadi keterbatasan KWT Ngudi Rahayu, untuk itu hal ini sangat membutuhkan tambahan ketrampilan dan motivasi guna menumbuhkan minat aktifitas usaha/bisnis .Melihat dari kondisi yang ada pada mitra pengabdi merasa penting untuk membantu dan mencari solusi serta penentuan prioritas program dari beberapa permasalahan yang dialami mitra. Pelaksanaan kegiatan pada Mitra KWT Ngudi Rahayu adalah Peningkatan kapasitas proses produksi dengan pengadaan alat bantu mesin semi otomatis., Perluasan pangsa pasar dengan mengadakan pembuatan Web Blog promosi serta Peningkatan minat dan motivasi berwirausaha dengan pelatihan manajemen bisnis usaha. Melalui program PKM yang sedang berjalan ini. Sesuai dengan jadwal yang disepakati dengan Mitra KWT Ngudi Rahayu , pelatihan akan dilaksanakan pada Bulan Juli dan Agustus. Kegiatan yang saat ini sedang dilakukan adalah: persiapan dalam pengadaan mesin penggoreng kopi semi otomatis, Pelatihan yang sudah selesai dilakukan adalah pelatihan pembuatan label produk , meningkatkan kapasitas dan efisiensi produksi, pendampingan dan implementasinya, serta penetapan Standard operating procedure dan pengenalan promosi produk lewat media online. Luaran kegiatan pengabdian kepada masyarakat sampai disusunya laporan kemajuan ini adalah berupa: (1) Bantuan peralatan mesin penggoreng kopi semi otomatis; (2) Pembuatan media pemasaran online dengan blog (3) publikasi media massa (4) Publikasi Ilmiah
Implementasi Social-Bricolage Entrepreneurship dan Digital Marketing sebagai Strategi Resiliensi Pelaku Program Pekarangan Pangan Lestari Umu Khouroh; Christina Sri Ratnaningsih; Bayu Rahayudi; Irany Windhyastiti
Jurnal Bisnis dan Manajemen Vol 9, No 2 (2022): Jurnal Bisnis dan Manajemen Volume 9 Nomor 2 Tahun 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v9i2.8722

Abstract

This study aims to examine the effect of P2L program (social-bricolage entrepreneurship) on P2L business performance and to examine the role of digital marketing as mediating effect of social-bricolage entrepreneurship on P2L business performance. This research is explanatory research with a quantitative approach. The sample in this study is the manager/member of the P2L program group in Malang Regency and collected as many as 62 respondents from 30 P2L groups. Data analysis used the SEM-PL. The research findings show that social-bricolage entrepreneurship does not have a significant effect on the business performance of P2L group managers/members, but has a major impact on the use of digital marketing strategies so as to improve performance. This finding means that digital marketing has a full mediation role in the relationship between social-bricolage entrepreneurship and P2L business performance. In addition to explaining this relationship, this research also shows the need to frame the role of digital marketing within this framework, so that it can provide maximum benefits. Given this important role, managers/members of the P2L group should make maximum use of the existing digital platforms, both freely available and with support from relevant stakeholders.
The Effect of Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), and Capital Structure on Firm Value with Profitability as an Intervening Variable in Banking Companies Irany Windhyastiti; Dea Mutiara Otoxsusilo; Christina Sri Ratnaningsih; Irany Windhyastiti; Umu Khouroh
Jurnal Akuntansi dan Perpajakan Vol 9, No 2 (2023): September 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/ap.v9i2.10801

Abstract

This study aims to test and analyze the effect of Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), and Capital Structure on Firm Value with intervening variable Profitability. The sample used is six (6) banking companies that are included in the First Movers on Sustainable Banking category initiated by the Financial Services Authority (OJK) and the World Wide Fund for Nature (WWF-Indonesia) and meet other predetermined criteria. The analysis method uses the path analysis method. The results of this study indicate that GCG and CSR variables have a significant negative effect on profitability, while the capital structure has a significant positive effect on profitability. Another finding of this study is that GCG and profitability have an insignificant positive effect on firm value, while CSR and capital structure have a significant positive effect on firm value. In addition, this study also found that profitability cannot mediate GCG, CSR, and capital structure on firm value.Capital Structure, Corporate Social Responsibility, Firm Value, Good Corporate Governance, Profitability
Optimalisasi Peran Stakeholder dalam Mendukung Strategi Digital Marketing dan Meningkatkan Daya Saing Pelaku Program Pekarangan Pangan Lestari (P2L) Umu Khouroh; Christina Sri Ratnaningsih; Bayu Rahayudi
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11333

Abstract

This research was conducted to investigate the influence of digital marketing strategy on the competitiveness of P2L businesses, examine the mediating role of digital marketing performance in the relationship between digital marketing strategy and the competitiveness of P2L businesses and examine the role of Stakeholders in moderating the influence of digital marketing strategies on the competitiveness of P2L businesses. This research uses a quantitative approach with a type of explanation. The research sample consisted of managers/members of the P2L program group in Malang Regency. Data was collected through a survey method by sending questionnaires online to members of the P2L group and 62 respondents from 30 P2L groups participated in this research. Data analysis used the SEM-PLS method using the SmarPLS4 program. Research findings show that digital marketing strategy has a big impact on business competitiveness, but digital marketing performance does not mediate the relationship between digital marketing strategy and competitiveness. Other findings show that the involvement of higher education and government Stakeholders has a big impact and strengthens the implementation of digital marketing strategies in increasing competitiveness. In the context of this big role, P2L group managers/members should maximize digital platforms and need to increase Stakeholder involvement to strengthen competitiveness
Peran Mediasi Kinerja Keuangan dalam Hubungan antara Struktur Modal dengan Nilai Perusahaan Umu Khouroh; Sari Wenni Nurindah; Maya Mega Puspita
Business Management Research Vol 1, No 1 (2022)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i1.7330

Abstract

This study aims to examine the impact of capital structure and financial performance on firm value and the mediating role of financial performance in the relationship between capital structure and firm value. The population in this study is a manufacturing company in the consumer goods sector. The sample in this study was 8 manufacturing companies in the consumer goods sector purposive sampling with the largest assets. Data obtained from financial reports that have been published. The analysis technique uses a path analysis model. The results of this study provide evidence that capital structure and financial performance have a major impact on increasing firm value, as well as capital structure which has a major impact on financial performance.
Strategic Orientation: Integrating Entrepreneurial, Collective, and Market Orientations to Enhance MSMEs' Performance Irany Windhyastiti; Irany Windhyastiti; Umu Khouroh; Sari Yuniarti; Irany Windhyastiti; Rafiq Firdaus Al-Asjim
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4766

Abstract

MSMEs in Indonesia face fundamental problems in developing business strategies. This research explores the impact of strategic orientation (SO) on business performance. SO involves the integrated role of entrepreneurial orientation (EO), market orientation (MO), and collective orientation (CO) in improving performance. This research also examines the mediating role of CO, MO and the moderating role of EO. Demographic variables are used as control variables. Data obtained from 192 creative industries in Malang Raya with a response rate of 65 percent (124 MSMEs). This study utilizes PLS-SEM methodology to investigate target relationships. The results show that MSME performance is significantly influenced by SO, both EO and MO, but not CO. This confirms the direct influence of EO and MO on performance, as well as the indirect influence of MO on the EO-performance relationship. In addition, this research reveals that the performance of MSMEs managed by women tends to be lower than MSMEs managed by men. This is because the EO characteristics of men are greater than those of women. The implication of these findings is that MSMEs must improve EO and MO. Effective CO needs to be strengthened so that it can make a major contribution to sustainability of MSMEs.
Co-Authors Abdul Waris Alvianna, Stella Andi Nu Graha Andini Risfandini Angelia, Monica Aristanto, Eko Bayu Rahayudi Bayu Rahayudi Begum, Farhana Christina Sri Ratnaningsih Christina Sri Ratnaningsih Dea Mutiara Otoxsusilo Dhia Zharfaningrum Edi Subiyantoro Fajar Supanto Fatima Abdullah Fatmasari Endayani Febriana, Melati Francisca Triyana Resti Prastiwi Herdiyanti, Indyah Ike Kusdyah Rachmawati Irany Whindyastiti Irany Windhyastiti K, Aditya Budi Kiswanti, Hanny Mahasih Krisnawuri Handayani Kusuma, I Gede Wahyu Artha Maya Mega Puspita musnaini musnaini Natsir, Mokhamad Ningsih, Tasya Aprilia Panji Arik Indraswara Patalo, Ryan Gerry Prastyawan, Ayub Purnama, Maria Goreti Puspaari, Ernita Dian Rafiq Firdaus Al-Asjim Ratnaningsih, Christina Sri Rian Surachmad Sari Wenni Nurindah Sari Yuniarti Shiddiqi , Dzikri Ash Sumarsono, Tanto Gatot Syarif Hidayatullah Syarif Hidayatullah Terdpaopong, Kanitsorn Wahyu Artha Kusuma, I Gede Wijaya, Lientang Wilujeng, Gandis Yuntawati Fristin, Yuntawati