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All Journal Al-Qanun: Jurnal Pemikiran dan Pembaharuan Hukum Islam ASAS : Jurnal Hukum Ekonomi Syariah Jurnal Adabiyah Al-Ahwal: Jurnal Hukum Keluarga Islam Jurnal Ilmiah Peuradeun International Journal Ihya' 'Ulum al-Din Economica: Jurnal Ekonomi Islam Al-Daulah : Jurnal Hukum dan Perundangan Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen TSAQAFAH Iqtishoduna: Jurnal Ekonomi Islam Ekspose: Jurnal Penelitian Hukum dan Pendidikan Jurnal Al-Dustur Journal of Islamic Law Mazahibuna: Jurnal Perbandingan Mazhab International Journal of Islamic Educational Psychology Al-Mazaahib: Jurnal Perbandingan Hukum Syiar: Jurnal Komunikasi dan Penyiaran Islam Ma'mal: Jurnal Laboratorium Syariah dan Hukum MAQASIDI El-Izdiwaj: Indonesian Journal of Civil and Islamic Family Law Islamiconomic: Jurnal Ekonomi Islam Milkiyah: Jurnal Hukum Ekonomi Syariah Al Irsyad: Jurnal Studi Islam Legal Protection for the Partnership Agreement Parties Takuana: Jurnal Pendidikan, Sains, dan Humaniora Jurnal Lektur Keagamaan HIKMATUNA: Journal for Integrative Islamic Studies Hikmatuna Jurnal Hukum Islam Journal of Mujaddid Nusantara Journal of Knowledge and Collaboration Parewa Saraq: Journal of Islamic Law and Fatwa Review Islamic Law and Social Issues in Society Islamic Law and Social Issues in Society Quality
Kurniawan, Cecep Soleh
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Quality

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Branding and Strategic Management to Build Student Loyalty in Islamic Education Salsabilla, Imelia Sahda; Wahid, Abdul; Kurniawan, Cecep Soleh
QUALITY Vol 13, No 1 (2025): QUALITY
Publisher : Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/quality.v13i1.30870

Abstract

AbstractThis research identifies the strategic steps involved in planning, organizing, and implementing innovative teaching programs supported by institutional branding to attract and maintain student loyalty. A qualitative approach with case studies was employed to collect data through in-depth interviews, observations, and documentation. Strategic planning, including intensive training for ustadz/ustadzah and relevant teaching methods, creates a fun and effective learning experience for students. Organizing involves the recruitment of competent faculty, and optimal resource management supports institutional excellence. Implementing branding strategies through social media has also been proven to improve the institution’s image in the eyes of students and parents. Evaluating the implementation of this strategy shows its positive impact on student loyalty, which also contributes to strengthening the reputation and sustainability of Islamic educational institutions. This research shows that the success of Qur’anic guidance institutions depends on the integration of teaching innovations, branding strategies, and sustainable branding. This strategy attracts new students and ensures their long-term loyalty.Keywords: student loyalty, Islamic educational institutions, branding, organization, management strategy
Co-Authors Abdul Basith Junaidy Abdul Wahid Abdullah Sahroni Ahmad, Mohd. Farhan bin Al Maliki, Muhammad Alwi Al-Ansyari, Ahmad Fuad Al-Fairusy, Muhajir Alfan Firmanto, Alfan Ali Akbar Amai, Norasiah binti Haji Arif Chasanul Muna Arif Wijaya Arif, Achmad Baehaqi Bin Dr. Haji Samsul Muawan, Muhammad Furqan Firdaus bin Mahmud, Hafini binti Haji Matnor, Siti Nur Adibah Binti Mohd. Shahrenidzam, Rabiahtul Shahnazirah Dani Durahman Darlin Rizki Endang Maisuri, Desi Fad, Mohammad Farid Firdaus, Muhammad Furqan Haerul Akmal Hammis Syafaq Hidayati, Rosidah Hj. Mohiddin, Hjh. Mas Nooraini binti Husain, Mohd. Huefiros Efizi bin Husain, Muhammad Zakir Husain, Muhammad Zakir Bin Idris Hemay, Idris Irfan Anshori Irma Yulita Silviany Islami, Hayatul Islamiyah, Latifatul JANNAH, FARIDATUL Jannah, S. Fathiyatul Johan Arifin Kanggas, Fazari Zul Hasmi Khoirul Anwar Lubis, Sufrin Efendi Mahmud, Hafini bin Mohamad Rana Mohd. Senin, Mohd. Shukri bin Mohiddin, Hajah Mas Nooraini Binti Haji Mubarok, Acep Zoni Saeful Mubarok, Ferry Khusnul Muhammad Don, Mohd. Ali bin Muhammad Hatta Muhammad Saifullah Muji Mulia Mukhammad Nur Hadi MUNAWAROH, HIFDHOTUL Muslim, Pepep Puad Mustika, Rita Naning Fatmawatie, Naning Nurfitria, Anggelia Nurman Kholis, Nurman Othman, Nurul Aqilah binti Pane, Riem Malini Panji Adam Agus Putra Popon Srisusilawati Putri, Imelda Rachmawati, Andini Rahman El Junusi Ramadhan, Rangga Abdi Rashda Diana Resa, Teresa Rohana, Syarifah Rohman, Muhammad Abdul Romadan, Ade Imun Rosli, Mohd. Rilizam bin Safitri, Nurfala Sahid, Muallimin Mochammad Salsabilla, Imelia Sahda Sechan, Deswinta Elsa Luxiana Sunandar, Dadan Syahputri, Agin Mulya Syibromalisi, Arif Tajul Arifin Umar, Fazlon Wafiroh, Athifatul Yusof, Kamaru Salam Zahrul Fata Zakki Fuad Khalil Zulfatmi Zulfatmi