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Strategi Manajemen Pengembangan Tanaman Beluntas Sebagai Sumber Nutrisi Alami untuk Meningkatkan Nilai Ekonomi dan Daya Saing Allgis Ravanail; Yusril Nawawi; Via Sumelda; Rahmawati S. Busa; Nadiya Restu Fauziyah; Muhammad Taufik Azhar; Edgina Salsyabila Anindya; Bagas Yuzha Prayoga; Asep Kurniawan; Itto Turyandi
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/hmykp732

Abstract

This study aims to analyze management strategies for the development of beluntas as a natural source of nutrients to enhance economic value and competitiveness based on local resources. The study employs a non-empirical approach using a conceptual-qualitative method through a systematic literature review of scientific journals, policy documents, and academic publications related to herbal plants and strategic management. The analysis results indicate that beluntas contains flavonoids, phenolics, and antioxidants that hold potential for development as a value-added functional food commodity. Development barriers include low product innovation, weak managerial capacity, limited branding, and insufficient digital marketing. Strategies based on public education, product diversification, digital branding, and business partnerships are considered capable of enhancing the competitiveness of beluntas while supporting the strengthening of a biodiversity-based local economy.
Strategi Transformasi dan Pelestarian Burayot: Model Pengembangan Ekonomi Kreatif Berbasis Kearifan Lokal di Kabuyutan Garut Zahra Nursyafa; Zeni Amalia; Wildan Fauzi; Rival Maulan; M. Dimas Pradipta; Naila Aqila; Aprila Azzahra; Natasya Amanda; Nabila Priani; Wulansari, Wulansari; Itto Turyandi
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/669p8254

Abstract

This study aims to analyze strategies for the transformation and preservation of burayot as a model for creative economy development based on local wisdom in Kabuyutan Garut. The study employs a conceptual qualitative approach using a systematic literature review method through a synthesis of literature on the creative economy, cultural digitization, and gastronomic tourism. The results indicate that burayot holds potential as cultural capital that can be developed into a community-based creative economy without compromising its traditional authenticity. The threats of modernization, low artisan regeneration, and weak cultural documentation pose the main challenges to the sustainability of burayot. Relevant strategies include the digitization of cultural knowledge, strengthening the participation of the younger generation, digital promotion innovations, and the development of community-based gastronomic tourism to simultaneously strengthen the sustainability of local culture and the local economy.
Co-Authors Abd Aziz, Mohd Kasturi Nor Abdul Malik Rahman Kasim Abdurrahman Sadikin Allgis Ravanail Ansari Ansari Aprila Azzahra Arvan Putra Maulana S Arwin Arwin Asep Kurniawan Baehaqi Bagas Yuzha Prayoga Daffa Alrafi Hakim Dea Dora Rori M Dede Yusuf Maulana Deden Suherman, Usep Dela Nawa Aprilianti Dikky Bagja A.R Dyah Bayu Framesthi Dzulfiqar, Irfan Dzysmi Nurani Fatimah1 Edgina Salsyabila Anindya Ermi Triaji Eva Solina Gultom Fithri, Aliya Maulidya Fitria Wati Gunardi Hefri Yodiansyah Helmi Ali Husaini Husaini Hutahaean, Limbert Imas Sumiati . Indradewa, Rhian Isna Nurlatifah Iwan Ardiansyah Jariah, Hairun kesumah, priatna Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kusumah, Raden Minda Lestari, Neni Sri M. Dimas Pradipta Maisa Nidalatifah Mesri Welhelmina Nisriani Manafe Misidawati, Dwi Novaria Muhamad Risal Tawil Muhammad Al Mighwar Muhammad Azis Pasha N Muhammad Rafi S Muhammad Rangga Wibiksana Muhammad Taufik Azhar Muhammad Zakaria Mulyati, Yuyun Nabila Priani Nadiya Restu Fauziyah Naffa Nafilatul I Naila Aqila Natasya Amanda Putri Kirani, Delia Rahmawati S. Busa Regi Anggara Risna Haryati Rival Maulan Rizky Zakaria Sakinah, R. Myrna N Shofwani, Siti Aniqoh Sihombing, Dina Agnesia Silvi Adriyani W Silvi Andriyani Wardani Siti Zahrotul M Susi Sulistia Veranita, Mira Via Sumelda WAHYUDI Wahyudi Wahyudi Wahyudi Wahyudi Wanda Alicia Andin Wildan Fauzi Wirahadi, Umar Wulansari Wulansari Yundha Destianty Yusril Nawawi Yustiar Ma'ani YUSUF, RAMAYANI Zahra Nursyafa Zeni Amalia Zulkifli Zulkifli