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All Journal Jurnal Ilmiah Inovasi Journal of Community Development Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Manajemen Agribisnis dan Agroindustri International Journal of Healthcare and Information Technology Jurnal Gallus Gallus Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian
Hudori, Huda Ahmad
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Education Nursing Public Health Social Sciences Veterinary Other

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The Influence of Marketing Mix on the Decision to Purchase Bakpia at Pia Warung Glenmore Jember Branch in Jember Regency Anggraeni, Oktanita Jaya; Kurniawati, Dewi; Sundari, Sri; Hudori, Huda Ahmad
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 1 (2023): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i1.72

Abstract

Pia Warung Glenmore Jember Branch is one of the Bakpia companies that is currently facing business competition. This research was conducted to test and analyze the influence of the marketing mix on the decision to purchase bakpia at Pia Warung Glenmore Jember Branch. The population in this study were consumers who purchased Glenmore bakpia with a sample of 70 respondents. The analytical tool used is multiple linear analysis with the help of IBM SPSS 21 software. The results of this research can be concluded that the product, price, promotion and distribution channel variables jointly have a significant influence on the decision to purchase bakpia at Pia Warung Glenmore Jember Branch. Partially, the results of this research can be concluded that product variables and distribution channels have a significant effect on purchasing decisions, while price and promotion variables have a partially insignificant effect on purchasing decisions. Based on the results of the analysis, the product variable is the variable that has a dominant influence on the decision to purchase bakpia at Pia Warung Glenmore Jember Branch in Jember Regency.
Pengaruh Keberhasilan Rejuvinasi Terhadap Pertumbuhan Vegetatif Kopi Robusta Klon BP 409 dan BP 534 Handayani, Hatmiyarni Tri; Hartatie, Dian; Setyoko, Ujang; Hudori, Huda Ahmad
Jurnal Ilmiah Inovasi Vol 25 No 1 (2025): April
Publisher : Politeknik Negeri Jember

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Abstract

Rejuvination is a rejuvenation pruning that is carried out to improve the quality of coffee plants that are old and no longer productive. This study aims to determine the success of rejuvation in BP 409 and BP 534 clone robusta coffee plants with a 100% pruning system (trimming-unpruning). The rejuvenated plants were then observed including the tallest stem, the longest primary branch, and the number of leaf segments (tides). The results showed that the BP 409 clone grew better than BP 534. The measurement results show that BP 409 has the highest value in all three parameters, while the BP 534 clone has the lowest value in all three parameters. The highest stem reaches 136 cm and the lowest reaches 71 cm. The longest primary branch reaches 80 cm and the shortest is 57 cm. The highest number of leaf segments was 177 pairs and the lowest was 84 pairs. Rejuvination activities can be said to be successful by looking at the data obtained from the research results.
Co-Authors Ambarkahi, Ratih Puspitorini Yekti Andini, Paramita Andriyani, Fitriya Anggraeni, Vania Puspita Cahyaningrum, Deltaningtyas Tri CNAWP, Rizal Perlambang Datik Lestari Dewi Kurniawati Dyah Kusuma Wardani Dyah Kusuma Wardani, Dyah Kusuma Erfan Kustiawan Firmansayah, M. Yudi Fredy Eka Ardhi Pratama Hartatie, Dian Hatmiyarni Tri Handayani, Hatmiyarni Tri Hertamawati, Rosa Tri I Gede Wiryawan Kinanti, Lintang Anis Bena Lia Chairina, Raden Roro Muksin Nur Faizin Oktanita Jaya Anggraeni Paramita Andini Perwiraningrum, Dhyani Ayu Pratama, Fredy Eka Ardhi Putri, Agastya Amaranthine Safira Rizal Perlambang CNAWP Sari, Elok Novita Setyoko, Ujang Sundari, Sri Sutantio, Alamsyah Tanti Kustiari Wiguna, Ardhitya Alam