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The Influence of Marketing Mix on the Decision to Purchase Bakpia at Pia Warung Glenmore Jember Branch in Jember Regency Anggraeni, Oktanita Jaya; Kurniawati, Dewi; Sundari, Sri; Hudori, Huda Ahmad
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 1 (2023): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i1.72

Abstract

Pia Warung Glenmore Jember Branch is one of the Bakpia companies that is currently facing business competition. This research was conducted to test and analyze the influence of the marketing mix on the decision to purchase bakpia at Pia Warung Glenmore Jember Branch. The population in this study were consumers who purchased Glenmore bakpia with a sample of 70 respondents. The analytical tool used is multiple linear analysis with the help of IBM SPSS 21 software. The results of this research can be concluded that the product, price, promotion and distribution channel variables jointly have a significant influence on the decision to purchase bakpia at Pia Warung Glenmore Jember Branch. Partially, the results of this research can be concluded that product variables and distribution channels have a significant effect on purchasing decisions, while price and promotion variables have a partially insignificant effect on purchasing decisions. Based on the results of the analysis, the product variable is the variable that has a dominant influence on the decision to purchase bakpia at Pia Warung Glenmore Jember Branch in Jember Regency.
Pengaruh Keberhasilan Rejuvinasi Terhadap Pertumbuhan Vegetatif Kopi Robusta Klon BP 409 dan BP 534 Handayani, Hatmiyarni Tri; Hartatie, Dian; Setyoko, Ujang; Hudori, Huda Ahmad
Jurnal Ilmiah Inovasi Vol 25 No 1 (2025): April
Publisher : Politeknik Negeri Jember

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Abstract

Rejuvination is a rejuvenation pruning that is carried out to improve the quality of coffee plants that are old and no longer productive. This study aims to determine the success of rejuvation in BP 409 and BP 534 clone robusta coffee plants with a 100% pruning system (trimming-unpruning). The rejuvenated plants were then observed including the tallest stem, the longest primary branch, and the number of leaf segments (tides). The results showed that the BP 409 clone grew better than BP 534. The measurement results show that BP 409 has the highest value in all three parameters, while the BP 534 clone has the lowest value in all three parameters. The highest stem reaches 136 cm and the lowest reaches 71 cm. The longest primary branch reaches 80 cm and the shortest is 57 cm. The highest number of leaf segments was 177 pairs and the lowest was 84 pairs. Rejuvination activities can be said to be successful by looking at the data obtained from the research results.
Pemanfaatan HDPE (High Density Polyethylene) Menjadi Produk Komersial Pada KWT Meuseuraya Sidoarjo Dhamayanthi, Wenny; YA, Ratih Puspitorini; Wardani, Dyah Kusuma; Andini, Paramita; Hudori, Huda Ahmad; Pratama, Fredy Eka Ardhi; Atmajaya, Aditya Wahyu Winadi
SEJAGAT : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2024): October
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/sejagat.v1i2.5143

Abstract

The Community Service Program at the Meuseuraya Women's Farmers Group (KWT), Lebo Village, Sidoarjo, focuses on utilizing plastic bag waste (HDPE) into handicraft products with economic value. This activity includes field surveys, lectures, tutorials, discussions, practices and monitoring. The survey results show that there is a large amount of plastic waste that is not processed properly, causing environmental problems. Counseling and training were carried out to improve the skills of KWT women in processing plastic waste into products such as plastic flowers, bags and home decorations. Plastic waste selection and sorting processes are also introduced to ensure the quality of raw materials. This activity succeeded in increasing participants' knowledge and skills, as well as providing plastic waste-based entrepreneurship opportunities that can increase family income and reduce negative environmental impacts. KWT mothers showed high enthusiasm in utilizing plastic waste, creating creative products with high selling value.
Community-Based Circular Agribusiness: Market Validation, Pricing Logic, and Value-Chain Coordination for Village Livestock Waste Fertilizer in Rural Indonesia Putra, Dhanang Eka; Rakhmad, Hariyono; Hudori, Huda Ahmad; Chairina, Raden Roro Lia; Umami, Mochamad Rizal
Smart Society Vol. 5 No. 2 (2025): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v5i2.815

Abstract

Village livestock waste presents both an environmental burden and an underutilized resource capable of strengthening rural livelihoods when transformed into marketable organic fertilizer. This study develops a community-based circular agribusiness model that integrates market validation, pricing analysis, and value-chain coordination to improve the commercial feasibility of waste-to-fertilizer initiatives in rural Indonesia. A convergent mixed-methods design was implemented, combining a Price Sensitivity Meter survey with Cost–Volume–Profit and Break-Even Point calculations, supported by a simplified Value Chain Analysis involving farmers, processors, kiosks, and local cooperative actors. Data were collected from 60 small-scale livestock households, 150 fertilizer users, and 12–15 key informants across Arjasa District. Findings indicate an acceptable price range of IDR 40,000–80,000 per 25-kg bag, with an optimal price point near IDR 60,000. At this level, contribution margins remain positive across direct, cooperative, and kiosk channels, with the break-even requirement estimated at 180–230 bags per month. The value-chain assessment reveals constraints related to moisture variability, inconsistent granulometry, and high last-mile distribution costs. Proposed coordination measures include minimum quality standards, scheduled collection and delivery routes, and simple offtake agreements with a 3–5% quality-based incentive. Together, these elements form a replicable empowerment-oriented model that enhances income stability, reduces waste, and supports community-driven resource governance. The study demonstrates that circular agribusiness, when anchored in market evidence and locally manageable coordination mechanisms, can contribute to socio-economic resilience and strengthen community participation in sustainable rural development