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All Journal Media Wisata JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business JURNAL KESEHATAN PERINTIS Majalah Ilmiah Bijak Buana Ilmu Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Ekonomi Jurnal Kelola : Jurnal Ilmu Sosial AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Stratejik dan Simulasi Bisnis Balance : Jurnal Akuntansi dan Manajemen Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah Jurnal Buana Pengabdian Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Social Sciences International Journal of Management, Economic, Business and Accounting Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Business and Investment Review West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Analisa: Jurnal Manajemen dan Akuntansi International Journal of Economics and Management Research
Syifa Pramudita Faddila
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Strategi Pemasaran dalam Meningkatkan Penjualan pada UMKM Zuana Rasa Alfiani Ayu Lestari; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2630

Abstract

Zuana Rasa's income experiences increases and decreases or fluctuates. This fluctuating income is caused by the lack of implementing appropriate marketing strategies at Zuana Rasa. In order to increase her income, Zuana Rasa must have the right strategy. Zuana Rasa can determine the right marketing strategy by using SWOT analysis so that internal and external factors can be identified which are strengths, weaknesses, opportunities and threats. Therefore, a SWOT analysis is really needed to reduce the obstacles that occur by using the opportunities that exist at Zuana Rasa. The aim of this research is to analyze Zuana Rasa's strengths and weaknesses, so that it can identify opportunities and avoid threats from other competitors. This research uses SWOT analysis with qualitative descriptive research methods. Research data was obtained from primary and secondary data. The results of the research show that the Zuana Rasa Store is in quadrant I supporting an aggressive strategy with an environmental opportunity value of 1.4 and internal strength of 1.8, so the strategy that must be implemented is market growth, market development, product development and market penetration through innovation and development products, promotional development and implementing integrated strategies.
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Iphone di Kota Karawang Faizal Hafiz Aria Huda; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2650

Abstract

Customers' decisions to buy a product are largely influenced by product quality and brand image. One step in the evaluation process is the purchase decision, which requires customers to organize a tier list of products in their preferred tiers. This step in the evaluation process will arouse their interest in making a purchase. The aim of this research is to understand the influence of product quality and brand image on purchasing decisions. The purposive sampling method was used to select a sample of 96 people, and a questionnaire was used to collect data. For data processing, this research uses PLS (Partial Least Square) and other analysis methods, including descriptive analysis. The consequences of this research show that brand image and product quality influence the choice of purchasing an iPhone cell phone.
Pengaruh Komunikasi dan Konten Media Sosial Instagram Terhadap Keputusan Pembelian di Sage Dish Muhammad Bintang Adilluhung Sampurna; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4695

Abstract

The current technological development accelerates innovations in marketing, especially through sosial media, which enables companies to interact more directly with consumers and influence their decisions. This research was conducted to determine the impact of communication and Instagram sosial media content on purchasing decisions at Sage Dish. The method used in this study is a quantitative approach with non-probability sampling techniques through purposive sampling. The population in this study involved Instagram followers who have previously purchased products at Sage Dish. A sample of 210 followers was used, calculated using Slovin's formula. Data collection was carried out by distributing questionnaires and processed using Partial Least Squares 3 (PLS3). The analysis results show that both simultaneously and partially, communication and Instagram sosial media content have a significant influence on purchasing decisions at Sage Dish.
Pengaruh Disiplin Kerja dan Motivasi Terhadap Kinerja Pegawai Pengadilan Negeri Karawang Kelas 1b Widya Sri Hartati; Suroso; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4830

Abstract

The aim of this research is to examine the influence of work discipline and motivation on performance. This research uses quantitative methodology through a verification approach, a sample of 75 people from Class 1B Karawang District Court employees. Correlation test results with a sig value of 0.001 < 0.05. So it can be concluded that there is a correlation between the independent variable work discipline and the dependent variable performance. Correlation test results with a sig value of 0.001 < 0.05. It can be concluded that motivation has a positive and significant effect on performance. The calculated F calculation results are 93.290 > Ftable 3.12, and the sig value is 0.001 < 0.05, so Ho is rejected. Based on these two test results, there is a simultaneous influence between work discipline and motivation variables on performance of 72.2%, the remaining 27.8% is influenced by other variables not measured in this research
PENGARUH ROA, ROE DAN NIM TERHADAP HARGA SAHAM PERBANKAN YANG TERDAFTAR DI BEI PERIODE 2018-2022 Samosir, Donal; Faddila, Syifa Pramudita
Jurnal Kelola: Jurnal Ilmu Sosial Vol 6 No 1 (2023): Jurnal Kelola: Jurnal Ilmu Sosial
Publisher : Globalwriting Academica Consulting & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jk.v6i1.696

Abstract

Saham adalah instrumen keuangan yang mewakili sebagian kepemilikan suatu perusahaan. Saham bank merupakan saham yang banyak diminati oleh para investor di pasar modal. Saat berinvestasi di saham sektor perbankan, ada baiknya memperhatikan kinerja keuangan bank. Semakin besar perkembangan laba perusahaan, semakin besar kemungkinan harga saham akan naik. Salah satu indikator keuangan yang dapat dianalisis adalah ROA, ROE dan NIM yang merupakan rasio-rasio yang menunjukkan kemampuan perusahaan dalam menghasilkan laba. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh ROA, ROE dan NIM terhadap harga saham. Studi ini mencakup 47 perusahaan perbankan yang terdaftar di BEI periode 2018-2022. Metode pengambilan sampel menggunakan purposive sampling dan diperoleh sampel sebanyak 16 perusahaan. Dalam penelitian ini materi yang digunakan adalah materi sekunder dengan menggunakan metode pengumpulan dengan metode dokumentasi. Teknik analisis data menggunakan regresi linier berganda dengan alat analisis SPSS 25. Hasil penelitian ini menunjukkan bahwa ROA, ROE dan NIM secara parsial tidak mempengaruhi harga saham secara signifikan. ROA, ROE dan NIM secara simultan berpengaruh signifikan terhadap harga saham. Hasil koefisien determinasi menunjukkan bahwa pengaruh gabungan ROA, ROE dan NIM terhadap harga saham sebesar 25,6%.
Pengaruh Harga dan Keragaman Produk terhadap Minat Beli Konsumen Bloods Clothing Industries Concept Store Karawang Hermansyah, Naoval Savira; Savitri, Citra; Faddila, Syifa Pramudita
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.852

Abstract

This study aims to analyze the influence of price and product diversity dimensions on consumer purchase intention at Bloods Clothing Industries Concept Store Karawang. In the rapidly evolving fashion business context, Bloods Clothing Industries faces the challenge of intensifying competition in the market. The main issue under investigation is how Bloods Clothing Industries navigates the dynamics of competition and creates a strong consumer purchase intention. This research employs a quantitative approach by collecting data from consumers who visited the store during a specific period. The collected data is subjected to statistical analysis techniques, and the structural model is tested using SmartPLS 4.0 software. The research findings reveal that factors such as price and product diversity significantly influence consumer purchase intention. Price-related aspects, including affordability, price-quality alignment, price competitiveness, and price-benefit correspondence, play a crucial role in shaping purchase intention. Additionally, product diversity in terms of materials and design also has a positive impact on consumer purchase intention. The implications of this study suggest that Bloods Clothing Industries concept store Karawang should consider marketing strategies that focus on competitive pricing dimensions and diverse products appealing to consumers. A better understanding of the factors influencing purchase intention can assist companies in making informed decisions to confront competition and enhance customer loyalty.
Analisis Swot Dalam Menentukan Strategi Pemasaran Produk Kopi Sanggabuana: Studi Kasus Pada Usaha Bumdes Buanamekar Di Desa Mekarbuana Karawang Neni Sumarni; Syifa Pramudita Faddila
Bulletin of Management and Business Vol. 4 No. 1: Maret 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i1.260

Abstract

Sanggabuana coffee is a coffee product produced from Mekarbuana Karawang Village. Processing into coffee packaging if Bumdes Buanamekar. Marketing for KoSa products is still experiencing difficulties and obstacles, promotions that have not been widespread and conventional marketing is still a major problem in sales so that the sales volume is not optimal. This study aims to determine the strengths and weaknesses of Bumdes Buana Mekar coffee business, the position of Bumdes business and the right marketing strategy for Bumdes Buana Mekar. The method used in this study is descriptive qualitative, with the method of observation, interviews, documentation studies and analyzed using SWOT analysis. Data analysis using IFAs and EFAS by analyzing internal and external factors, Strengths, Weaknesses, Opportunities, and Threats to obtain strategic positions. This research is expected to make a positive contribution to Bumdes Buana Mekar in implementing its marketing strategy so as to increase sales of Sanggabuana coffee products (KoSa).
eWOM on Tokopedia Marketplace to Enhancing Purchase Decisions: The Role of eWOM Information Usefulness and eTrust Syahputri, Mawa; Savitri, Citra; Faddila, Syifa Pramudita
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to discuss the role of ewom information usefullnes and etrust in mediating ewom information quality, ewom information quantity, ewom information credibility on epurchase decision on Tokopedia.The method used in this study is quantitative, while the analysis technique used is descriptive and verification analysis. The population in this study is all Tokopedia users during 2024, which according to Databoks in 2024 Tokopedia users numbered 18 million.This research was conducted with 130 generation z male respondents, the sampling technique used Hair's theory with SEM-PLS data analysis techniques.This study found that ewom information quality has no effect on etrust and ewom information usefulness, then ewom information quantity has an influence on etrust and ewom information usefulness. eWom information credibility has an influence on etrust and ewom information usefulness. eWom information usefulness and etrust affect ePurchase Decision.This research also provides a view for Tokopedia, which must increase new innovations to attract female consumers, so that its market reach is wider, as it is known that Tokopedia is mostly used by men, it could be due to the lack of information factors needed on Tokopedia
ANALISIS KUALITAS PRODUK DALAM MENINGKATKAN PENJUALAN PADA PD. MUSTIKA PRIMA TELUR Siti Sabira Azzahra Janah; Syifa Pramudita Faddila
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.374

Abstract

Adanya penelitian ini untuk mengetahui mengenai kualitas produk yang ditawarkan oleh PD. Mustika Prima Telur dalam meningkatkan penjualan, karena seringnya terjadi kerusakan pada produknya terutama pada produk telur mereka sehingga hal tersebut memberikan kerugian dalam penjualannya. Metode penelitian ini menggunakan menggunakan metode pendekatan kualitatif bersifat deskriptif. Data yang digunakan yaitu dengan adanya wawancara, observasi serta dokumentasi dengan konsumen, pemilik, dan karyawan PD. Mustika Prima Telur. Hasil penelitian ini menunjukan kualitas produk yang baik merupakan faktor penting dalam meningkatkan penjulan, serta konsumen menjadi puas dan melakukan pembelian ulang produk yang di tawarkan oleh PD. Mustika Prima Telur. Pembahasan mengenai kualitas produk menjadi faktor dalam meningkatkan penjualan, dimana dalam menjalankan sebuah usaha perlu diperhatikan dengan baik kualitas produk yang akan di jual sehingga upaya – upaya apa saja yang penting untuk meningkatkan penjualan harus diperhatikan oleh pelaku usaha. Seperti daya tahan, kinerja, maupun faktor lain dalam kualitas produk yang baik.
MENGANGKAT KUALITAS PELAYANAN KESEHATAN DASAR:PENINGKATAN KINERJA KADER POSYANDU MELALUIPELATIHAN DIGITALISASI PENCATATAN DOKUMEN DIPOSYANDU BERINGIN IX Syifa Pramudita Faddila
JURNAL BUANA PENGABDIAN Vol. 8 No. 1 (2026): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/kmx6rk25

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan kinerja kader Posyandu Beringin IX melalui pelatihan digitalisasi pencatatan dokumen menggunakan Microsoft Word dan Excel. Pelatihan diikuti oleh 5 kader, mencakup materi penyusunan laporan dan pengelolaan data kesehatan seperti pencatatan berat badan, tinggi badan, serta pembuatan grafik analisis. Hasil evaluasi menunjukkan peningkatan rata-rata skor post-test sebesar 80 dibandingkan dengan pre-test sebesar 55, dengan efisiensi waktu pencatatan meningkat hingga 30%. Meskipun berdampak positif, kendala seperti keterbatasan perangkat dan adaptasi kader terhadap teknologi baru memerlukanperhatian lebih. Digitalisasi terbukti efektif meningkatkan administrasi Posyandu, mendukung layanan kesehatan yang lebih baik.
Co-Authors Aditya Affandi Agustin, Rahayu Nur Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Angelica, Ayu Annisa Febriyanti Annisa Fitri Muhaemin Annisya Sekar Cakra Buana Anshar Daud Anwar Fauzi Rohman Aris, Ananda Tato As’ad, Muhammad Arrizky Ilham Aulia Mulyawati, Salma Aura Aulia Cahyani, Sinta Murti Choirotunnisa, Nabila Citra Savitri Citra Savitri Dewi Oktavia Dexi Triadinda Dicky Sulistiya Harta Wijaya Doni Efendi Elmie Elsa Fardila Ersa Mayang Sari Faddil, Hafsari Prabhamanik Faddila, Hafsari Prabhamanik Faidah, Deyani Faizal Hafiz Aria Huda Febrian, Dio Febrianti, Mutiara Felix Oktavianus Wijaya Fitrayassa, Haekal Ginayatunnisa, Nur Alfiyanti Hana Humaeroh Hartelina Haya Tsamarah Hanin Hermansyah, Naoval Savira Hikmah, Nafilatul Juwita, Ayu Kharisma Krisna Agung Kurnia, Faras Laura Laras Ratu Khalida Manik, Desniyanti Meiliana Halim Mohammad Azharie Hamdany Mohammad Ferda Aji Perdana Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Muhammad Farhan Reza Pahlevi Mukjizah Dwi Prihartina Nabila, Meisarah Nasihin, Ihsan Natasya, Cherilya Alfara Nenden Kusmawati Neni Sumarni NENI SUMARNI, NENI Ningsih, Witri Wahyu Prasetyo, Yanu Putri, Renata Mutiara Rafli, Muhamad Heri Rahmadhani, Anggi Octavia Raka, Alfin Rima Novianti Robby Fauji Rosadi, Jimmy Restu Sahrudin, Karman Samosir, Donal Saputra, Aditdya Bagus Saputra, Tubagus Chandra Saviti, Citra Savitri, Citra Sekar Ayu Puspitasari Selwalismana setiawan, dody Shanti Oktapiani Silitonga, Kris Monica Silvia Agustin Siti Arinka Dwi Sulistia Siti Nurhabibah Siti Sabira Azzahra Janah Skolastika Amanda Cinta Silence Hilgers Sundamanik, Rayi Pranika Suroso Suroso Suroso Sya'diah, Hanapiah Halimatu Syahputri, Mawa Syamsul Hadi Senen, Syamsul Hadi Tanti Widiya Tanti Wijayanti Uus Mohammad Darul Fadli Wandi Janwar Widia Maelanicha Widya Sri Hartati Wikah Widiyawati Wulakrisna, Thuwi Wulandari, Riani Yanuar, Melinia Yudhistira, Darma Karen Yusniar