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All Journal Media Wisata JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business JURNAL KESEHATAN PERINTIS Majalah Ilmiah Bijak Buana Ilmu Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Ekonomi Jurnal Kelola : Jurnal Ilmu Sosial AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Stratejik dan Simulasi Bisnis Balance : Jurnal Akuntansi dan Manajemen Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah Jurnal Buana Pengabdian Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Social Sciences International Journal of Management, Economic, Business and Accounting Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Business and Investment Review West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Analisa: Jurnal Manajemen dan Akuntansi International Journal of Economics and Management Research
Syifa Pramudita Faddila
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Model of Destination Attributer and Emotions in Increasing Revisit Intention Through Memorable Tourism Experiences at Waterboom Karawang Tourism Shanti Oktapiani; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.350

Abstract

The Covid-19 pandemic has affected various sectors, including the tourism industry which has experienced a decrease in the number of tourist visits and restrictions on destination operations. In the midst of these challenges, the sector is starting to show recovery through strengthening the attractiveness of destinations and creating memorable tourism experiences. This study aims to evaluate the influence of destination attributes and emotion on revisit intention by mediating memorable tourism experience at Waterboom Karawang. This study applied quantitative descriptive analysis, with 190 respondents analyzed using SEM-PLS to uncover the relationship between variables. The results of the study revealed that destination attributes and emotion affect memorable tourism experiences, which ultimately has an impact on revisit intention. Memorable tourism experiences have proven to be an important mediator in the relationship between variables. Thus, these results provide an understanding for tourism managers to strengthen the attractiveness of destinations through innovation, service, and strategic promotions to increase tourist satisfaction and support sustainable tourism. These findings are relevant to be applied in various other tourist destinations.
The Role of Social Media Marketing and Electronic Word of Mouth (E-Wom) in Improving Brand Image and Moisturizer Purchase Decisions Glad2Glow Tanti Widiya; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.351

Abstract

As skincare awareness has developed, Indonesia's beauty sector has expanded quickly. With a 5.1% market share, Glad2Glow uses social media marketing to rank third among the top-selling face moisturizer brands on Shopee and Tokopedia. This research explores the influence of social media marketing and electronic word-of-mouth on purchasing decisions for Glad2Glow moisturizer, with brand image serving as an intermediary factor. A quantitative approach with a verificative design was utilized. Data collection involved distributing surveys to 150 individuals who use Glad2Glow moisturizer. Purposive sampling techniques and non-probability sampling were mixed in the sample procedure. A partial least squares (PLS) framework in conjunction with structural equation modeling (SEM) was used to analyze the data. The findings demonstrate that, when brand image mediation is applied, there is no indirect correlation. The research findings indicate that social media marketing and electronic word of mouth have a positive impact on consumer purchasing decisions. Additionally, both factors also influence brand image. However, brand image as a mediator does not facilitate the effect of social media marketing or electronic word of mouth on purchasing decisions.
Pengaruh Brand Awareness dan Brand Image terhadap Minat Beli Konsumen pada Jeans Brand Jiniso di Marketplace Shopee Aulia Mulyawati, Salma; Savitri, Citra; Faddila, Syifa Pramudita
Jurnal Bisnis dan Manajemen West Science Vol 3 No 03 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i03.1557

Abstract

Jiniso, sebuah merek fashion lokal yang tengah populer di kalangan generasi milenial, telah berhasil menciptakan kesadaran dan citra yang positif di berbagai platform media sosial, menjadi salah satu strategi pemasaran yang menarik bagi konsumen. Penelitian ini bertujuan untuk meneliti apakah kesadaran merek dan citra merek memiliki dampak terhadap minat beli konsumen terhadap produk jeans Jiniso secara online di platform Shopee. Metode penelitian ini menggunakan pendekatan kuantitatif dengan pengambilan sampel non-probabilitas menggunakan metode purposive sampling dengan menggunakan rumus Hair, dengan jumlah sampel sebanyak 100 responden. Data yang diperoleh kemudian dianalisis menggunakan uji asumsi. Populasi penelitian ini adalah mahasiswa dari Universitas Buana Perjuangan Karawang, terutama dari Fakultas Ekonomi dan Bisnis Program Studi Manajemen, yang mengenal merek jeans Jiniso. Hasil penelitian menunjukkan bahwa kesadaran merek dan citra merek secara parsial memiliki pengaruh signifikan terhadap minat beli produk jeans Jiniso di platform Shopee. Dengan demikian, dapat disimpulkan bahwa kesadaran merek dan citra merek memiliki pengaruh besar terhadap minat beli produk jeans Jiniso di platform Shopee.
Penerapan Strategi Digital Marketing pada UMKM Roti Bakar Family Cabang Puseur Jaya Karawang Krisna Agung; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2449

Abstract

The increasing development of MSMEs in Karawang Regency is a challenge in business competition. Roti Bakar Family, founded in 2016, was faced with the need to formulate an effective marketing strategy. This research uses quantitative descriptive methods with a focus on the implementation of digital marketing in the UMKM Roti Bakar Family Branch in Puseur Jaya Village, Karawang, using questionnaires, interviews and observations. This research uses SWOT analysis with primary and secondary data to identify business strengths, weaknesses, opportunities and threats. The analysis results show that Roti Bakar Family is in Quadrant I, supporting an aggressive strategy with environmental opportunities and external forces. Companies can leverage social media, online promotions, and technological innovations to increase customer visibility and engagement. Therefore, an effective digital marketing strategy will be the key to strengthening Roti Bakar Family's position in the competitive Karawang Regency MSME market.
Pengaruh Inovasi Produk dan Kualitas Produk Terhadap Keputusan Pembelian Minuman Isotonik Pocari Sweet di Kabupaten Karawang Muhamad Fahrul Zalfa Azid; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2517

Abstract

Pocari Sweet has been ranked first for a long time as the top brand in the type of isotonic drink. This study is aimed at analyzing the influence of product innovation and product quality on purchasing decisions for the Pocari Sweet isotonic drink in Karawang district. The population in this study were the people of Karawang district who often consumed and knew about various kinds of pocari sweet isotonic drink packaging. The research method is quantitative using purposive sampling with the hair formula which then obtains a sample of 150 respondents. Data analysis uses PLS-SEM to provide predictions and develop theory. The result is that product innovation and product quality have a significant influence on purchasing decisions.
Pengaruh Viral Marketing dan Elektronic Word Of Mouth Terhadap Keputusan Pembelian pada UMKM Seblak Teh Windy Melalui Followers Tiktok Nenden Kusmawati; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2528

Abstract

The internet has been proven to be able to make it easier for someone to get information and facilitate communication between one person and another. The ease of information spreading on the internet is also accompanied by the existence of social media which is used as a promotional medium by business actors, one of which is Seblak Teh Windy. The aim of this research was to find out whether viral marketing and electronic word of mouth have an influence on purchasing decisions for Seblak Teh Windy. This research uses a quantitative approach, descriptive and verification approach. The population studied was based on Tiktok Followers @seblaktehwindy16 in November 2023, which numbered around 553,600 and the number of samples used was 400 respondents. The sampling technique used in the research was non-probability sampling using purposive sampling. The results of this research state that Viral Marketing and Electronic Word of Mouth are related to purchasing decisions. It can be concluded that Viral Marketing and Electronic word of mouth have a significant influence on the decision to purchase Seblak Teh Windy.
Pengaruh Celebrity Endorser dan Daya Tarik Iklan Terhadap Keputusan Pembelian di UMKM Rimaadeeva Hijab Karawang pada Media Sosial Instagram Kharisma; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2537

Abstract

The development of Muslim fashion in Indonesia is predicted to become a global center for Muslim fashion, supported by the emergence of various local brands, such as Rimaadeeva Hijab, an MSME from Karawang, as well as the support from local celebrities who are beginning to contribute to the Muslim fashion business. The aim of this research is to investigate and explain the impact of celebrity endorsers and advertising appeal on purchasing decisions in the UMKM Rimaadeeva Hijab located in Karawang. The method employed in this study is a quantitative approach. The sampling technique used is non-probability sampling with a sample size of 392 individuals. Data collection is conducted through the utilization of closed-ended questionnaires. Data analysis is performed using Partial Least Square (PLS) with the aid of SmartPLS application. Based on the hypothesis analysis results, it has been proven that there exists a positive and significant relationship between celebrity endorsers and advertising appeal on purchasing decisions. The implications of these findings are crucial for UMKM Rimaadeeva Hijab to adopt celebrity endorser strategies and enhance advertising appeal, thereby increasing consumers' purchasing decisions towards the offered products.
Pengaruh Kredibilitas Influencer dan e-WOM (Electronic Word of Mouth) Terhadap Minat Beli Produk Kecantikan Lokal Azarine Cosmetic Haya Tsamarah Hanin; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2541

Abstract

The high number of Instagram users in Indonesia makes companies work with influencers to reach a wider audience, one of which is the beauty brand Azarine Cosmetic. Influencers are one of the factors contributing to increased product sales and forming positive e-WOM. This study aims to investigate how the role of influencer credibility and electronic word of mouth in increasing interest in buying local beauty products Azarine Cosmetic in Karawang. This research used quantitative approach and the data was analyzed by SEM-PLS. Followers of the @azarinecosmeticofficial Instagram account became the population and non-probability sampling techniques were used to sample 384 respondents. Data collection through questionnaires with google form and the use of SmartPLS 4 software to analyze data. The findings prove that the influencer credibility variable on e-WOM influences positively and significantly the e-WOM variable as well as influencer credibility influences positively and significantly in encouraging consumer interest in buying Azarine Cosmetic cosmetic products.
Pengaruh Konten Pemasaran dan Kualitas Produk Terhadap Minat Beli Ulang pada Toko Aladoy di Shopee Mohammad Wahid; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2567

Abstract

Technological progress is inevitable in life following the progress of the times and science, especially in the women's clothing sector, marketing content and product quality play an important role in attracting consumers' buying interest again. The phenomenon of increasing progress in innovation is influencing people's shopping behavior: consumers who usually shop offline are now shopping online. The Aladoy store on Shopee offers an interesting marketing content feature that the company calls live streaming as live online shopping. The aim of this research is to examine how marketing content and product quality influence consumers' willingness to repurchase. The sample selection amounted to 180 respondents using the purposive sampling method. Data was collected by distributing questionnaires. This research uses quantitative and technical data analysis methods in the form of descriptive analysis, data processing uses Partial Least Square (PLS). The results of this research show that marketing content and product quality influence the interest in repurchasing women's clothing products at the Aladoy store on Shopee.
Pengaruh Influencer Marketing dan Ulasan Pelanggan Terhadap Keputusan Pembelian Produk Skincare The Originote di Shopee Alia Candra Devi; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2588

Abstract

The current high number of internet users makes digital marketing an important aspect for companies in promoting products. Marketing strategies using influencers have become a popular method in this digital era. Many consumers now tend to seek information from content shared by influencers and reviews from previous customers when making purchasing decisions. This study aims to determine the influence of influencer marketing and customer reviews on purchasing decisions for The Originote products. This research uses quantitative methods and followers of the @theoriginoteofficial account are the population of this research. Purposive sampling technique was used to take a research sample of 384 respondents. Data collection used Google forms and data analysis with SEM-PLS with the help of SmartPLS 4 software. The results of this research show that influencer marketing and customer reviews have a positive and significant influence on purchasing decisions for The Originote skincare products.
Co-Authors Aditya Affandi Agustin, Rahayu Nur Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Angelica, Ayu Annisa Febriyanti Annisa Fitri Muhaemin Annisya Sekar Cakra Buana Anshar Daud Anwar Fauzi Rohman Aris, Ananda Tato As’ad, Muhammad Arrizky Ilham Aulia Mulyawati, Salma Aura Aulia Cahyani, Sinta Murti Choirotunnisa, Nabila Citra Savitri Citra Savitri Dewi Oktavia Dexi Triadinda Dicky Sulistiya Harta Wijaya Doni Efendi Elmie Elsa Fardila Ersa Mayang Sari Faddil, Hafsari Prabhamanik Faddila, Hafsari Prabhamanik Faidah, Deyani Faizal Hafiz Aria Huda Febrian, Dio Febrianti, Mutiara Felix Oktavianus Wijaya Fitrayassa, Haekal Ginayatunnisa, Nur Alfiyanti Hana Humaeroh Hartelina Haya Tsamarah Hanin Hermansyah, Naoval Savira Hikmah, Nafilatul Juwita, Ayu Kharisma Krisna Agung Kurnia, Faras Laura Laras Ratu Khalida Manik, Desniyanti Meiliana Halim Mohammad Azharie Hamdany Mohammad Ferda Aji Perdana Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Muhammad Farhan Reza Pahlevi Mukjizah Dwi Prihartina Nabila, Meisarah Nasihin, Ihsan Natasya, Cherilya Alfara Nenden Kusmawati Neni Sumarni NENI SUMARNI, NENI Ningsih, Witri Wahyu Prasetyo, Yanu Putri, Renata Mutiara Rafli, Muhamad Heri Rahmadhani, Anggi Octavia Raka, Alfin Rima Novianti Robby Fauji Rosadi, Jimmy Restu Sahrudin, Karman Samosir, Donal Saputra, Aditdya Bagus Saputra, Tubagus Chandra Saviti, Citra Savitri, Citra Sekar Ayu Puspitasari Selwalismana setiawan, dody Shanti Oktapiani Silitonga, Kris Monica Silvia Agustin Siti Arinka Dwi Sulistia Siti Nurhabibah Siti Sabira Azzahra Janah Skolastika Amanda Cinta Silence Hilgers Sundamanik, Rayi Pranika Suroso Suroso Suroso Sya'diah, Hanapiah Halimatu Syahputri, Mawa Syamsul Hadi Senen, Syamsul Hadi Tanti Widiya Tanti Wijayanti Uus Mohammad Darul Fadli Wandi Janwar Widia Maelanicha Widya Sri Hartati Wikah Widiyawati Wulakrisna, Thuwi Wulandari, Riani Yanuar, Melinia Yudhistira, Darma Karen Yusniar