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All Journal Media Wisata JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business JURNAL KESEHATAN PERINTIS Majalah Ilmiah Bijak Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Ekonomi Journal Of Business, Finance, and Economics (JBFE) Jurnal Kelola : Jurnal Ilmu Sosial AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Stratejik dan Simulasi Bisnis Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah Jurnal Buana Pengabdian Optimal: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Economic, Business and Accounting Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Business and Investment Review West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Economics and Management Research
Syifa Pramudita Faddila
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Model of Destination Attributes and Culture in Increasing Revisit Intention Through Memorable Tourism Experience on Temple Tourism in Karawang Sekar Ayu Puspitasari; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.330

Abstract

The Covid-19 pandemic has placed the tourism sector among the most impacted, putting Indonesia under considerable pressure. Temples have great potential as a culturally focused tourist destination that provides unique and unforgettable experiences, but their management needs to be improved. The purpose of this study was to study how destination attributes and cultural elements influence the desire to revisit through memorable tourism experiences. The method used is a verifiable quantitative method. This study utilizes a sample of 100 respondents who have visited the temple in Karawang at least 1 time. Sampling was carried out using a non-probability sampling technique , namely the Structural Equation Modeling (SEM) method. The results showed that destination and cultural attributes significantly influenced memorable tourism experiences and revisit intentions. A memorable tourism experience proves to be an important mediator in the relationship between destination attributes and culture and revisit intention. The activity factor in destination attributes and authenticity in culture play an important role in creating a memorable experience. This study recommends increasing activity-based tourism attraction and cultural preservation to support tourism sustainability in Karawang.
Emotional Experience and Self-Identity as the Key in Mem-orable Tourism Experience of Cigeuntis Waterfall Tourism, Karawang Regency Mukjizah Dwi Prihartina; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.339

Abstract

The Covid-19 pandemic has had a significant impact on changes in the number of domestic tourists in Indone-sia. This study aims to analyze the influence of Emotional Experience and Self-Identity on Memorable Tourism Experience at Curug Cigeuntis, Karawang Regency. A quantitative method with a verification approach was applied, involving 160 respondents who filled out a questionnaire regarding emotional experience, Self- Identi-ty, and MTE. The collected data were analyzed using Structural Equation Modeling (SEM) using SmartPLS-3. The results showed that emotional experience has a significant positive effect on tourists' self-identity, which further contributes to increasing MTE. These findings indicate the importance of emotional experience and self-identity in creating an immersive tourism experience and increasing destination attractiveness, as well as contributing to the development of tourism marketing strategies in Karawang.
Exploration of Memorable Tourism Experience and Word of Mouth in Increasing Revisit Intention in Karawang Beach Tourism Annisya Sekar Cakra Buana; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.341

Abstract

The COVID-19 pandemic has reduced tourism to Karawang Beach, which holds significant potential. This study investigates how memorable tourist experiences (MTE) influence word of mouth (WOM) and revisit intention (RI) among tourists at Karawang Beach and offers strategic recommendations to tourism managers. The study surveyed 120 qualified respondents using a quantitative descriptive-verification approach. Utilizing SEM-PLS, MTE was found to have a positive and substantial effect on WOM (0.662) and RI (0.488), while WOM significantly influenced RI (0.480). RI was explained by 77.8% of the variance in MTE and attention to revisit intention through WOM, with an R-square value of 0.778. These findings indicate that a good tourist experience can encourage people to return and share positive reviews. Therefore, tourism management should enhance the quality of tourist experiences to boost word-of-mouth marketing and persuade visitors to return to Karawang Beach
The Impact of E-Service and E-Trust on E-Loyalty with E-Satisfaction as a Mediating Variable : Study of E-Wallet Users in Generation Z Karawang District Aura Aulia; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.348

Abstract

Current technological developments require all sectors to continue to innovate, one of which is the financial sector, named financial technology (fintech). DANA is one of the digital wallet programs (e-wallets) that fintech introduces as a payment method or non-cash transaction method. Using e-satisfaction as a moderating variable, this study attempts to ascertain and investigate the effects of e-service and e-trust on the e-loyalty of DANA e-wallet users in Generation Z in Karawang Regency. This study employed a quantitative technique with a descriptive verification method. Both primary (questionnaires) and secondary (books, theories, and scientific literature) data are used. The study's participants were Karawang e-wallet users who had used the DANA app to complete transactions. 135 persons made up the study's sample. The sample strategy combined a purposive sampling approach with non-probability sampling. Research data is analyzed using the SEM-PLS method. In addition to a positive but insignificant effect on e-service to e-loyalty, the study's findings indicate that e-service to e-satisfaction and e-trust to e-satisfaction have a positive and significant effect on e-service to e-loyalty, e-satisfaction to e-loyalty, e-service to e-loyalty through e-satisfaction, and e-trust to e-loyalty through e-satisfaction.
Model of Destination Attributer and Emotions in Increasing Revisit Intention Through Memorable Tourism Experiences at Waterboom Karawang Tourism Shanti Oktapiani; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.350

Abstract

The Covid-19 pandemic has affected various sectors, including the tourism industry which has experienced a decrease in the number of tourist visits and restrictions on destination operations. In the midst of these challenges, the sector is starting to show recovery through strengthening the attractiveness of destinations and creating memorable tourism experiences. This study aims to evaluate the influence of destination attributes and emotion on revisit intention by mediating memorable tourism experience at Waterboom Karawang. This study applied quantitative descriptive analysis, with 190 respondents analyzed using SEM-PLS to uncover the relationship between variables. The results of the study revealed that destination attributes and emotion affect memorable tourism experiences, which ultimately has an impact on revisit intention. Memorable tourism experiences have proven to be an important mediator in the relationship between variables. Thus, these results provide an understanding for tourism managers to strengthen the attractiveness of destinations through innovation, service, and strategic promotions to increase tourist satisfaction and support sustainable tourism. These findings are relevant to be applied in various other tourist destinations.
The Role of Social Media Marketing and Electronic Word of Mouth (E-Wom) in Improving Brand Image and Moisturizer Purchase Decisions Glad2Glow Tanti Widiya; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.351

Abstract

As skincare awareness has developed, Indonesia's beauty sector has expanded quickly. With a 5.1% market share, Glad2Glow uses social media marketing to rank third among the top-selling face moisturizer brands on Shopee and Tokopedia. This research explores the influence of social media marketing and electronic word-of-mouth on purchasing decisions for Glad2Glow moisturizer, with brand image serving as an intermediary factor. A quantitative approach with a verificative design was utilized. Data collection involved distributing surveys to 150 individuals who use Glad2Glow moisturizer. Purposive sampling techniques and non-probability sampling were mixed in the sample procedure. A partial least squares (PLS) framework in conjunction with structural equation modeling (SEM) was used to analyze the data. The findings demonstrate that, when brand image mediation is applied, there is no indirect correlation. The research findings indicate that social media marketing and electronic word of mouth have a positive impact on consumer purchasing decisions. Additionally, both factors also influence brand image. However, brand image as a mediator does not facilitate the effect of social media marketing or electronic word of mouth on purchasing decisions.
Product quality and price in deciding to repurchase rice Batang Girl Hartelina, Hartelina; Faddila, Syifa Pramudita; Prasetyo, Yanu; Wulakrisna, Thuwi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243685

Abstract

Karawang Rice Agent is one of the rice producing villages in Sentra Bizhub, BLOK B2 Teluk Jambe Timur, Karawang. There are various types of rice produced, such as hybrid rice, virgin rice, jasmine rice and so on. Apart from that, the rice produced by Jaya Makmur Village is not consumed by the community itself, some is also sold in various sub-districts and districts. The aim of this studyto determine the relationship between product quality and price on interest in buying rice at the Batang Girl rice agent in Karawang, with customer satisfaction as the intervention variable. A nonprobability sampling technique was used in this research, where 60 Karawang rice agent consumers were selected as samples. Testing was carried out using validity, reliability, mediation and hypothesis testing tools with the help of the WarPPL version 3.0 program. Hypothesis test results show that product quality (X1) has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.93. Apart from that, the R-Square of 0.87 shows that product quality has a large influence of 87% on customer satisfaction. Furthermore, the results of the hypothesis test show that price (X2) also has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.83. An R-Square of 0.78 indicates that price has a large influence of 78% on customer satisfaction. Furthermore, the results of hypothesis testing show that customer satisfaction (Z) has a significant positive effect on repurchase intention, with a path coefficient of 0.98. An R-Square of 0.97 indicates that customer satisfaction has a very large influence of 97% on repurchase intention. Based on these findings, it can be concluded that product quality and price have a significant effect on customer satisfaction which in turn has an impact on repurchase intention. The implications of these findings reflect the importance of maintaining product quality and setting appropriate prices in an effort to increase customer satisfaction, which in turn can increase repeat purchase intention. By further understanding these dynamics, Batang Girl rice agents in Karawang can optimize their marketing strategies to achieve long-term success in a competitive market.
Pengaruh Brand Awareness dan Brand Image terhadap Minat Beli Konsumen pada Jeans Brand Jiniso di Marketplace Shopee Aulia Mulyawati, Salma; Savitri, Citra; Faddila, Syifa Pramudita
Jurnal Bisnis dan Manajemen West Science Vol 3 No 03 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i03.1557

Abstract

Jiniso, sebuah merek fashion lokal yang tengah populer di kalangan generasi milenial, telah berhasil menciptakan kesadaran dan citra yang positif di berbagai platform media sosial, menjadi salah satu strategi pemasaran yang menarik bagi konsumen. Penelitian ini bertujuan untuk meneliti apakah kesadaran merek dan citra merek memiliki dampak terhadap minat beli konsumen terhadap produk jeans Jiniso secara online di platform Shopee. Metode penelitian ini menggunakan pendekatan kuantitatif dengan pengambilan sampel non-probabilitas menggunakan metode purposive sampling dengan menggunakan rumus Hair, dengan jumlah sampel sebanyak 100 responden. Data yang diperoleh kemudian dianalisis menggunakan uji asumsi. Populasi penelitian ini adalah mahasiswa dari Universitas Buana Perjuangan Karawang, terutama dari Fakultas Ekonomi dan Bisnis Program Studi Manajemen, yang mengenal merek jeans Jiniso. Hasil penelitian menunjukkan bahwa kesadaran merek dan citra merek secara parsial memiliki pengaruh signifikan terhadap minat beli produk jeans Jiniso di platform Shopee. Dengan demikian, dapat disimpulkan bahwa kesadaran merek dan citra merek memiliki pengaruh besar terhadap minat beli produk jeans Jiniso di platform Shopee.
Penerapan Strategi Digital Marketing pada UMKM Roti Bakar Family Cabang Puseur Jaya Karawang Krisna Agung; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2449

Abstract

The increasing development of MSMEs in Karawang Regency is a challenge in business competition. Roti Bakar Family, founded in 2016, was faced with the need to formulate an effective marketing strategy. This research uses quantitative descriptive methods with a focus on the implementation of digital marketing in the UMKM Roti Bakar Family Branch in Puseur Jaya Village, Karawang, using questionnaires, interviews and observations. This research uses SWOT analysis with primary and secondary data to identify business strengths, weaknesses, opportunities and threats. The analysis results show that Roti Bakar Family is in Quadrant I, supporting an aggressive strategy with environmental opportunities and external forces. Companies can leverage social media, online promotions, and technological innovations to increase customer visibility and engagement. Therefore, an effective digital marketing strategy will be the key to strengthening Roti Bakar Family's position in the competitive Karawang Regency MSME market.
Pengaruh Inovasi Produk dan Kualitas Produk Terhadap Keputusan Pembelian Minuman Isotonik Pocari Sweet di Kabupaten Karawang Muhamad Fahrul Zalfa Azid; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2517

Abstract

Pocari Sweet has been ranked first for a long time as the top brand in the type of isotonic drink. This study is aimed at analyzing the influence of product innovation and product quality on purchasing decisions for the Pocari Sweet isotonic drink in Karawang district. The population in this study were the people of Karawang district who often consumed and knew about various kinds of pocari sweet isotonic drink packaging. The research method is quantitative using purposive sampling with the hair formula which then obtains a sample of 150 respondents. Data analysis uses PLS-SEM to provide predictions and develop theory. The result is that product innovation and product quality have a significant influence on purchasing decisions.
Co-Authors Aditya Affandi Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Angelica, Ayu Annisa Febriyanti Annisa Fitri Muhaemin Annisya Sekar Cakra Buana Anshar Daud Anwar Fauzi Rohman As’ad, Muhammad Arrizky Ilham Aulia Mulyawati, Salma Aura Aulia Cahyani, Sinta Murti Citra Savitri Citra Savitri Dewi Oktavia Dexi Triadinda Dicky Sulistiya Harta Wijaya Dila Irawati Doni Efendi Elmie Elsa Fardila Ersa Mayang Sari Faddil, Hafsari Prabhamanik Faddila, Hafsari Prabhamanik Faidah, Deyani Faizal Hafiz Aria Huda Febrianti, Mutiara Felix Oktavianus Wijaya Fitrayassa, Haekal Ginayatunnisa, Nur Alfiyanti Halim, Meiliana Hana Humaeroh Hartelina Haya Tsamarah Hanin Hermansyah, Naoval Savira Hikmah, Nafilatul Juwita, Ayu Kharisma Krisna Agung Laras Ratu Khalida Manik, Desniyanti Mohammad Azharie Hamdany Mohammad Ferda Aji Perdana Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Muhammad Farhan Reza Pahlevi Mukjizah Dwi Prihartina Nasihin, Ihsan Natasya, Cherilya Alfara Nenden Kusmawati Neni Sumarni NENI SUMARNI, NENI Ningsih, Witri Wahyu Prasetyo, Yanu Raka, Alfin Rima Novianti Robby Fauji Rosadi, Jimmy Restu Sahrudin, Karman Samosir, Donal Saputra, Aditdya Bagus Saputra, Tubagus Chandra Savitri, Citra Sekar Ayu Puspitasari setiawan, dody Shanti Oktapiani Silitonga, Kris Monica Silvia Agustin Siti Arinka Dwi Sulistia Siti Nurhabibah Skolastika Amanda Cinta Silence Hilgers Sundamanik, Rayi Pranika Suroso Suroso Suroso Sya'diah, Hanapiah Halimatu Syahputri, Mawa Syamsul Hadi Senen, Syamsul Hadi Tanti Widiya Tanti Wijayanti Uus Mohammad Darul Fadli Wandi Janwar Widia Maelanicha Widya Sri Hartati Wikah Widiyawati Wulakrisna, Thuwi Wulandari, Riani Yanuar, Melinia Yudhistira, Darma Karen Yusniar