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All Journal Media Wisata JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business JURNAL KESEHATAN PERINTIS Majalah Ilmiah Bijak Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Ekonomi Journal Of Business, Finance, and Economics (JBFE) Jurnal Kelola : Jurnal Ilmu Sosial AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Stratejik dan Simulasi Bisnis Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah Jurnal Buana Pengabdian Optimal: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Social Sciences International Journal of Management, Economic, Business and Accounting Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Business and Investment Review West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Economics and Management Research
Syifa Pramudita Faddila
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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The Influence Of Brand Awareness On Purchasing Decisions With User Generated Content As A Moderating Variable: Penelitian Anshar Daud; Wandi Janwar; Yusniar; Syifa Pramudita Faddila; Mohammad Azharie Hamdany
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2625

Abstract

This research is a quantitative research with an explanatory approach.. The data used in this study is primary data that the researcher obtained directly from various sources or commonly referred to as primary sources from 295 Pose sandal customers spread throughout Indonesia. The data obtained by the researcher was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the Brand Awareness variable can have a positive relationship direction and a significant influence on Purchasing Decisions because the P-Values ​​value is positive and below the 0.05 significance level, namely 0.001. T. The result of the P-Values ​​value of 0.001 means that Brand Awareness can make a product more famous, widen the product's market share, and ultimately can influence Purchasing Decisions. In addition, the User Generated Content variable can also moderate the influence of the Brand Awareness variable on Purchasing Decisions because the P-Values ​​value also tends to be positive and is below the 0.05 significance level, namely 0.000. Thus, it can be concluded that the first and second hypotheses in this article can be accepted.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang Juwita, Ayu; Faddila, Syifa Pramudita
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 4 No. 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.24-32.2023

Abstract

This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers of Caffe Kenalin's Coffee. Data collection techniques using questionnaires and documentation. Test the validity of the instrument items using Product Moment correlation and reliability testing using Alpha Cronbach. Analysis prerequisite test consists of normality test, linearity test, and multicollinearity test. Data analysis in order to answer research questions consisted of simple regression analysis and multiple regression analysis.
Employee Relationships in the Tourism Industry: A Systematic Literature Review (SLR) and Bibliometric Faddila, Syifa Pramudita; Senen, Syamsul Hadi
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.465

Abstract

This study aims to explore the phenomenon of employee relationships in the tourism industry, as well as provide an overview for managers in dealing with their employees. The study is a systematic literature review using the Scopus database by analyzing 55 articles related to employee relations. Bibliometric analysis is also used with the help of Vos Viewer software to view visualizations of the analysis results. This study shows that employee relationships are critical to the success of any organization. When employees feel valued, supported, and respected, employees are more likely to be more motivated, productive, and loyal.
SOSIALISASI KEBUTUHAN DIGITAL MARKETING (KONSEP UNTUK UMKM “MARTINI ART” KERAJINAN PAHAT KAYU DESA WANAKERTA) Syifa Pramudita Faddila; Doni Efendi; Siti Arinka Dwi Sulistia; Muhammad Farhan Reza Pahlevi
JURNAL BUANA PENGABDIAN Vol. 3 No. 2 (2021): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/jurnalbuanapengabdian.v3i2.1927

Abstract

UMKM memiliki kontribusi penting dan strategis dalam meningkatkan perekonomian daerah. Sehingga dianggap perlu melakukan pengembangan digitalisasi marketing dalam melakukan pengelolaan bisnis sebagai upaya dalam mengahadapi persaingan secara global. Desa Wanakerta memiliki UMKM yang dikembangkan oleh masyarakat sendiri yaitu usaha ukiran pahat “Martini Art”, namun masih terkendala dengan kurangnya promosi yang dilakukan oleh pemilik maupun oleh pemerintah setempat, terutama minimnya promosi di media sosial ataupun digital marketing. Sosialisasi dilakukan kepada Kepala Desa dan Sekretaris Desa Wanakerta sebagai pemegang kebijakan di wilayah Desa Wanakerta dengan menggunakan metode ceramah, diskusi dan simulasi. Hasil dari kegiatan pkm ini ialah terpenuhinya kebutuhan digital marketing melalui platform Fecabook, Instagram dan Web. Kepala Desa dan Sekretaris Desa Wanakerta pun bersedia untuk melakukan pengembangan dan pemantauan penggunaan e- marketing tersebut. Kata kunci: digital marketing, Martini Art, pengabdian masyarakat UMKM has an important and strategic contribution in improving the regional economy. So it is considered necessary to develop marketing digitalization in managing business as an effort to face global competition. Wanakerta Village has an UMKM developed by the community itself, namely the “Martini Art” carving business, but it is still constrained by the lack of promotion by the owner and the local government, especially the lack of promotion on social media or digital marketing. The socialization was carried out to the Village Head and the Village Secretary of Wanakerta as policy holders in the Wanakerta Village area using lecture, discussion and simulation methods. The result of this PKM activity is thefulfillment of digital marketing needs through the Fecabook, Instagram and Web platforms. The Village Head and the Village Secretary Wanakerta are also willing to develop and monitor the use of e-marketing. Keywords: digital marketing, Martini Art, community service
Employee Relationships in the Tourism Industry: A Systematic Literature Review (SLR) and Bibliometric Faddila, Syifa Pramudita; Senen, Syamsul Hadi
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.465

Abstract

This study aims to explore the phenomenon of employee relationships in the tourism industry, as well as provide an overview for managers in dealing with their employees. The study is a systematic literature review using the Scopus database by analyzing 55 articles related to employee relations. Bibliometric analysis is also used with the help of Vos Viewer software to view visualizations of the analysis results. This study shows that employee relationships are critical to the success of any organization. When employees feel valued, supported, and respected, employees are more likely to be more motivated, productive, and loyal.
Pengaruh Motivasikerja Dan Disiplinkerja Terhadap Kinerjapegawai (Studi Kasus Pada Dinas Pekerjaan Umum Dan Penataan Tata Ruang Karawang) Angelica, Ayu; Suroso, Suroso; Faddila, Syifa Pramudita
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10108

Abstract

Penelitian ini menguji bagaimana motivasi dan disiplinkerja mempengaruhi kinerjapegawai Dinas Pekerjaan Umum dan Penataan Ruang Karawang. Penelitian ini akan menguji korelasi, pengaruh parsial, dan pengaruh simultan dengan menggunakan metode deskriptif dan kuantitatif. Dengan menggunakan sampling jenuh (kadang-kadang disebut sensus), 116 peserta dipilih. Data kemudian dianalisis menggunakan analisis rute. Analisis data penelitian menghasilkan: (1) Motivasikerja dan disiplin mempunyai hubungan searah positif yang tinggi sebesar 0,738. (2) Motivasikerja secara parsial berpengaruh terhadap kinerja karyawan sebesar 34,4% (0,344). (3) Disiplinkerja berpengaruh terhadap kinerjapegawai sebesar 32,5% atau 0,325. (4) Motivasi dan disiplinkerja berpengaruh terhadap kinerjapegawai sebesar 0,669 atau 66,9%, sedangkan variabel lain sebesar 33,1%.
How Does Mixue's Guerilla Marketing Influence Purchasing Decisions? Mediation Analysis Of Brand Awareness In Higher Education Students Faddila, Syifa Pramudita; Sumarni, Neni
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.508

Abstract

The number of Mixue outlets has rapidly spread in Indonesia since 2020, creating a stigma in the community that Mixue is a "Malaikat Pencatat Ruko Kosong". The availability of many Mixue outlets located in almost every region in the city/regency of Indonesia affects the decision-making process of consumers to be interested in buying Mixue products. This study aims to determine the influence of guerilla marketing on purchasing decisions through brand awareness. The quantitative research method with the student population of the Management Study Program of Buana Perjuangan University Karawang amounted to 3,017 students, while the sample used was 76 students. The analysis used uses SEM. The analysis results prove that guerilla marketing affects brand awareness but does not affect purchasing decisions directly. Brand awareness influences purchasing decisions. Brand awareness is proven to mediate the influence of guerilla marketing on Mixue's product purchase decisions.
The Influence of Marketing Communication and Affiliate Marketing on Product Purchase Intention on Instagram @swulann01 Yanuar, Melinia; Savitri, Citra; Faddila, Syifa Pramudita
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.885

Abstract

The problem in this study is the decline in the performance of Sri Wulan's Shopee affiliate program in recent months, which is inversely proportional to the Insight profile and Instagram story and even Sri Wulan's followers who continue to increase every month. This study aims to determine how influential and significant the variables of marketing communication and marketing affiliation are on product purchase interest on Sri Wulan's Instagram, where marketing communication here focuses on Shopee affiliate marketing Instagram Sri Wulan as an affiliator in the field of fashion style. The method used in this research is quantitative with the Structural Equation Model (SEM) analysis tool using Smart-PLS software version 4. The sample collection technique in this research uses non-probability sampling, namely purposive sampling using the Slovin formula, so that the sample results are 400 respondents with a Likert scale. Based on the results of hypothesis testing, it is found that there is a significant relationship between marketing communication on buying interest in fashion products, there is also a significant relationship between affiliate marketing on buying interest in fashion products for followers of Sri Wulan's Instagram account (@swulann01).
The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang Fitrayassa, Haekal; Savitri, Citra; Faddila, Syifa Pramudita
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.901

Abstract

In Indonesia, the iPhone became the ruler of the smartphone market share of 11.81%. However, the iPhone has a relatively expensive price for teenagers or gen-z, although with a high price there are still many who crave this smartphone, this study aims umtuk determine the extent to which product quality, brand image, and lifestyle affect iPhone purchasing decisions in Generation-z in Karawang. This study uses a quantitative approach. The population studied based on domicile in Karawang, the number of samples used as many as 200 respondents. The determination of sampling technique in research is nonprobability sampling through purpose sampling. The results of this study stated that the quality of product brand image and lifestyle significantly influence the decision to buy an iPhone in Generation-z in Karawang. Further research may consider other factors such as cultural influences, social environment and price competitiveness in influencing iPhone purchase decisions.
Model Emotional Experience and Memorable Tourism Experience in Formation Word Of Mouth in Forest Tourism Mangrove Cilamaya Widia Maelanicha; Citra Savitri; Syifa Pramudita Faddila
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.320

Abstract

This research aims to analyze the influence of emotional experience and memorable tourism experience on word of mouth in Cilamaya Mangrove Forest Tourism. These three variables are important in promoting tourist destinations. Emotional refers to the response of tourists' feelings during the visit, memorable is related to an imprinted experience, while word of mouth is communication from word of mouth when tourists share their experiences with others.The study used a quantitative descriptive verification approach with purposive sampling method and the number of respondents was 150 people. Data processing is done using Structural Equation Modeling based on Partial Least Square. The results showed that emotional variables had an insignificant effect on word of mouth. This indicates that the emotional aspect alone is not strong enough to encourage tourists to share their experiences. In contrast, memorable experiences are proven to have a significant influence on word of mouth. This means that the deeper the impression left by the destination, the more likely tourists are to share it with others. The implication of this finding is that it is important for destination managers to create memorable experiences through improved facilities, educational activities, and good service to strengthen promotion from tourists to tourists on an ongoing basis.Keywords: E, ,
Co-Authors Aditya Affandi Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Angelica, Ayu Annisa Febriyanti Annisa Fitri Muhaemin Annisya Sekar Cakra Buana Anshar Daud Anwar Fauzi Rohman As’ad, Muhammad Arrizky Ilham Aulia Mulyawati, Salma Aura Aulia Cahyani, Sinta Murti Citra Savitri Citra Savitri Dewi Oktavia Dexi Triadinda Dicky Sulistiya Harta Wijaya Dila Irawati Doni Efendi Elmie Elsa Fardila Ersa Mayang Sari Faddil, Hafsari Prabhamanik Faddila, Hafsari Prabhamanik Faidah, Deyani Faizal Hafiz Aria Huda Febrianti, Mutiara Felix Oktavianus Wijaya Fitrayassa, Haekal Ginayatunnisa, Nur Alfiyanti Halim, Meiliana Hana Humaeroh Hartelina Haya Tsamarah Hanin Hermansyah, Naoval Savira Hikmah, Nafilatul Juwita, Ayu Kharisma Krisna Agung Laras Ratu Khalida Manik, Desniyanti Mohammad Azharie Hamdany Mohammad Ferda Aji Perdana Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Muhammad Farhan Reza Pahlevi Mukjizah Dwi Prihartina Nasihin, Ihsan Natasya, Cherilya Alfara Nenden Kusmawati Neni Sumarni NENI SUMARNI, NENI Ningsih, Witri Wahyu Prasetyo, Yanu Rafli, Muhamad Heri Raka, Alfin Rima Novianti Robby Fauji Rosadi, Jimmy Restu Sahrudin, Karman Samosir, Donal Saputra, Aditdya Bagus Saputra, Tubagus Chandra Savitri, Citra Sekar Ayu Puspitasari setiawan, dody Shanti Oktapiani Silitonga, Kris Monica Silvia Agustin Siti Arinka Dwi Sulistia Siti Nurhabibah Siti Sabira Azzahra Janah Skolastika Amanda Cinta Silence Hilgers Sundamanik, Rayi Pranika Suroso Suroso Suroso Sya'diah, Hanapiah Halimatu Syahputri, Mawa Syamsul Hadi Senen, Syamsul Hadi Tanti Widiya Tanti Wijayanti Uus Mohammad Darul Fadli Wandi Janwar Widia Maelanicha Widya Sri Hartati Wikah Widiyawati Wulakrisna, Thuwi Wulandari, Riani Yanuar, Melinia Yudhistira, Darma Karen Yusniar