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PENGARUH ROA, ROE DAN NIM TERHADAP HARGA SAHAM PERBANKAN YANG TERDAFTAR DI BEI PERIODE 2018-2022 Samosir, Donal; Faddila, Syifa Pramudita
Jurnal Kelola: Jurnal Ilmu Sosial Vol 6 No 1 (2023): Jurnal Kelola: Jurnal Ilmu Sosial
Publisher : Globalwriting Academica Consulting & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jk.v6i1.696

Abstract

Saham adalah instrumen keuangan yang mewakili sebagian kepemilikan suatu perusahaan. Saham bank merupakan saham yang banyak diminati oleh para investor di pasar modal. Saat berinvestasi di saham sektor perbankan, ada baiknya memperhatikan kinerja keuangan bank. Semakin besar perkembangan laba perusahaan, semakin besar kemungkinan harga saham akan naik. Salah satu indikator keuangan yang dapat dianalisis adalah ROA, ROE dan NIM yang merupakan rasio-rasio yang menunjukkan kemampuan perusahaan dalam menghasilkan laba. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh ROA, ROE dan NIM terhadap harga saham. Studi ini mencakup 47 perusahaan perbankan yang terdaftar di BEI periode 2018-2022. Metode pengambilan sampel menggunakan purposive sampling dan diperoleh sampel sebanyak 16 perusahaan. Dalam penelitian ini materi yang digunakan adalah materi sekunder dengan menggunakan metode pengumpulan dengan metode dokumentasi. Teknik analisis data menggunakan regresi linier berganda dengan alat analisis SPSS 25. Hasil penelitian ini menunjukkan bahwa ROA, ROE dan NIM secara parsial tidak mempengaruhi harga saham secara signifikan. ROA, ROE dan NIM secara simultan berpengaruh signifikan terhadap harga saham. Hasil koefisien determinasi menunjukkan bahwa pengaruh gabungan ROA, ROE dan NIM terhadap harga saham sebesar 25,6%.
Pengaruh Harga dan Keragaman Produk terhadap Minat Beli Konsumen Bloods Clothing Industries Concept Store Karawang Hermansyah, Naoval Savira; Savitri, Citra; Faddila, Syifa Pramudita
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.852

Abstract

This study aims to analyze the influence of price and product diversity dimensions on consumer purchase intention at Bloods Clothing Industries Concept Store Karawang. In the rapidly evolving fashion business context, Bloods Clothing Industries faces the challenge of intensifying competition in the market. The main issue under investigation is how Bloods Clothing Industries navigates the dynamics of competition and creates a strong consumer purchase intention. This research employs a quantitative approach by collecting data from consumers who visited the store during a specific period. The collected data is subjected to statistical analysis techniques, and the structural model is tested using SmartPLS 4.0 software. The research findings reveal that factors such as price and product diversity significantly influence consumer purchase intention. Price-related aspects, including affordability, price-quality alignment, price competitiveness, and price-benefit correspondence, play a crucial role in shaping purchase intention. Additionally, product diversity in terms of materials and design also has a positive impact on consumer purchase intention. The implications of this study suggest that Bloods Clothing Industries concept store Karawang should consider marketing strategies that focus on competitive pricing dimensions and diverse products appealing to consumers. A better understanding of the factors influencing purchase intention can assist companies in making informed decisions to confront competition and enhance customer loyalty.
Analisis Swot Dalam Menentukan Strategi Pemasaran Produk Kopi Sanggabuana: Studi Kasus Pada Usaha Bumdes Buanamekar Di Desa Mekarbuana Karawang Neni Sumarni; Syifa Pramudita Faddila
Bulletin of Management and Business Vol. 4 No. 1: Maret 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i1.260

Abstract

Sanggabuana coffee is a coffee product produced from Mekarbuana Karawang Village. Processing into coffee packaging if Bumdes Buanamekar. Marketing for KoSa products is still experiencing difficulties and obstacles, promotions that have not been widespread and conventional marketing is still a major problem in sales so that the sales volume is not optimal. This study aims to determine the strengths and weaknesses of Bumdes Buana Mekar coffee business, the position of Bumdes business and the right marketing strategy for Bumdes Buana Mekar. The method used in this study is descriptive qualitative, with the method of observation, interviews, documentation studies and analyzed using SWOT analysis. Data analysis using IFAs and EFAS by analyzing internal and external factors, Strengths, Weaknesses, Opportunities, and Threats to obtain strategic positions. This research is expected to make a positive contribution to Bumdes Buana Mekar in implementing its marketing strategy so as to increase sales of Sanggabuana coffee products (KoSa).
eWOM on Tokopedia Marketplace to Enhancing Purchase Decisions: The Role of eWOM Information Usefulness and eTrust Syahputri, Mawa; Savitri, Citra; Faddila, Syifa Pramudita
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to discuss the role of ewom information usefullnes and etrust in mediating ewom information quality, ewom information quantity, ewom information credibility on epurchase decision on Tokopedia.The method used in this study is quantitative, while the analysis technique used is descriptive and verification analysis. The population in this study is all Tokopedia users during 2024, which according to Databoks in 2024 Tokopedia users numbered 18 million.This research was conducted with 130 generation z male respondents, the sampling technique used Hair's theory with SEM-PLS data analysis techniques.This study found that ewom information quality has no effect on etrust and ewom information usefulness, then ewom information quantity has an influence on etrust and ewom information usefulness. eWom information credibility has an influence on etrust and ewom information usefulness. eWom information usefulness and etrust affect ePurchase Decision.This research also provides a view for Tokopedia, which must increase new innovations to attract female consumers, so that its market reach is wider, as it is known that Tokopedia is mostly used by men, it could be due to the lack of information factors needed on Tokopedia
Co-Authors Aditya Affandi Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Angelica, Ayu Annisa Febriyanti Annisa Fitri Muhaemin Annisya Sekar Cakra Buana Anshar Daud Anwar Fauzi Rohman As’ad, Muhammad Arrizky Ilham Aulia Mulyawati, Salma Aura Aulia Cahyani, Sinta Murti Citra Savitri Citra Savitri Dewi Oktavia Dexi Triadinda Dicky Sulistiya Harta Wijaya Dila Irawati Doni Efendi Elmie Elsa Fardila Ersa Mayang Sari Faddil, Hafsari Prabhamanik Faddila, Hafsari Prabhamanik Faidah, Deyani Faizal Hafiz Aria Huda Febrianti, Mutiara Felix Oktavianus Wijaya Fitrayassa, Haekal Ginayatunnisa, Nur Alfiyanti Halim, Meiliana Hana Humaeroh Hartelina Haya Tsamarah Hanin Hermansyah, Naoval Savira Hikmah, Nafilatul Juwita, Ayu Kharisma Krisna Agung Laras Ratu Khalida Manik, Desniyanti Mohammad Azharie Hamdany Mohammad Ferda Aji Perdana Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Muhammad Farhan Reza Pahlevi Mukjizah Dwi Prihartina Nasihin, Ihsan Natasya, Cherilya Alfara Nenden Kusmawati Neni Sumarni NENI SUMARNI, NENI Ningsih, Witri Wahyu Prasetyo, Yanu Raka, Alfin Rima Novianti Robby Fauji Rosadi, Jimmy Restu Sahrudin, Karman Samosir, Donal Saputra, Aditdya Bagus Saputra, Tubagus Chandra Savitri, Citra Sekar Ayu Puspitasari setiawan, dody Shanti Oktapiani Silitonga, Kris Monica Silvia Agustin Siti Arinka Dwi Sulistia Siti Nurhabibah Skolastika Amanda Cinta Silence Hilgers Sundamanik, Rayi Pranika Suroso Suroso Suroso Sya'diah, Hanapiah Halimatu Syahputri, Mawa Syamsul Hadi Senen, Syamsul Hadi Tanti Widiya Tanti Wijayanti Uus Mohammad Darul Fadli Wandi Janwar Widia Maelanicha Widya Sri Hartati Wikah Widiyawati Wulakrisna, Thuwi Wulandari, Riani Yanuar, Melinia Yudhistira, Darma Karen Yusniar