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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Distribusi Target : Jurnal Manajemen Bisnis Indo-MathEdu Intellectuals Journal Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian dan Inovasi West Science Business and Management Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat ECONOMIST: Jurnal Ekonomi dan Bisnis JURNAL SAUDAGAR INDONESIA
Cahyadi, Irwan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Social Sciences Other

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Journal : Distribusi

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CONTRIBUTION OF ADVERTISING AND SALES PROMOTION IN SHAPING CONSUMER PURCHASING DECISIONS AT RUBY SUPERMARKET CAKRANEGARA Anggriani, Rini; Cahyadi, Irwan; Jati, L Jatmiko
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.624

Abstract

In this study, the main problem raised in this study is whether advertising and sales promotion have a significant influence either simultaneously or partially on consumer purchasing decisions at Ruby Supermarket Cakranegara? In accordance with these problems, the purpose of this study is to determine the significance of the influence of advertising and sales promotion on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The type of research used is quantitative research and uses a sample survey method in collecting data. The data collection tool used is a questionnaire, with the analysis tool used in accordance with the researcher's objectives is Multiple Linear Regression Analysis, which is then continued with the F test and t test at alpha 5%. In accordance with the objectives of the study, it was found that advertising and sales promotion variables have a significant influence on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The significance criteria are known based on the F test and t test that have been carried out, where F count and t count have higher values ​​than F table and t table. Based on the results of the t test. The suggestion that can be given according to the research results is that in order to increase sales, the policy that should be the main orientation of Ruby Supermarket Cakranegara is to improve the quality of advertisements that are less attractive to potential consumers so that they are more interested in making purchases.
Kontribusi Locus of Control, Lingkungan Kerja Non-Fisik, dan Kedisiplinan terhadap Kepuasan Kerja pada Pegawai Pemerintah dengan Perjanjian Kerja (P3K) Cahyadi, Irwan; Marlina, Febria Nurmelia; Anggriani, Rini
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.657

Abstract

Government Employees with Work Agreements (P3K) are employees with non-permanent status where the work period of the P3K depends on the contract given by the government. In addition, the P3K position is also limited to functional positions only, and does not receive old-age benefits (pension). This study aims to see the contribution of the variables of locus of control, non-physical work environment, and discipline to the job satisfaction of Government Employees with Work Agreements (P3K) who work at the Institute of Domestic Government (IPDN) West Nusa Tenggara Campus. This study is a quantitative study with an explanatory approach using 113 employees as respondents through the distribution of questionnaires. Furthermore, the data were analyzed using multiple linear regression analysis. The results of the study concluded that locus of control does not have a significant influence on employee job satisfaction, the non-physical work environment has a positive and significant influence on employee job satisfaction, and discipline has a positive and significant influence on employee job satisfaction. Based on the results of this study, institutions are expected to provide more appreciation and flexibility for the competencies possessed by employees so that it will increase employee self-confidence which will ultimately increase employee job satisfaction at the Institute of Domestic Government (IPDN) West Nusa Tenggara Campus.
Co-Authors Adiantara, M. Agung Dwi Akbar, Syamsul Anggriani, Rini Ayu Dasriani, Ni Gusti Devi, I Gusti Ayu Marchika Fahrin Rifani, Agus Febria Nurmelia Marlina Ferdian, Ahmad Luthfi Fikri, Muhammad Khaerul Helna Wardhana Hijjah, Khasnur Husnita Komalasari I Nyoman Yoga Sumadewa Ibrahim, Isra Dewi Kuntary Indah Nalurita Iswandi Iswandi Jati, L Jatmiko Josman, Lady Faerrosa Julia, Tri Ega karmani, Muhammad Karni, Ine Khairunnisa Kurniawati Lestari, Ni Kadeq Ratna Dwi Lilik Widyawati MAKIAH Marliba, Febria Nurmelia Marlina , Febria Nurmelia Marlini, Febria Nurmelia Melati Rosanensi Muhammad Rosikhu Muhammad Yazid Mujahidin, Sofan Nurmelia Marlina, Febria Paladita, Ida Bagus Putri, Destiana Adinda Putri, I Gusti Ayu Aurelia Yolanda Ridha Nurul Hayati Saputra, Komang Yodi Adi saufika hakim maharani, andika ellena Susilo Talidobel Virginia, Cita Widia Febriana, Widia Yuliana, Ika