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Journal : Distribusi

CONTRIBUTION OF ADVERTISING AND SALES PROMOTION IN SHAPING CONSUMER PURCHASING DECISIONS AT RUBY SUPERMARKET CAKRANEGARA Anggriani, Rini; Cahyadi, Irwan; Jati, L Jatmiko
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.624

Abstract

In this study, the main problem raised in this study is whether advertising and sales promotion have a significant influence either simultaneously or partially on consumer purchasing decisions at Ruby Supermarket Cakranegara? In accordance with these problems, the purpose of this study is to determine the significance of the influence of advertising and sales promotion on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The type of research used is quantitative research and uses a sample survey method in collecting data. The data collection tool used is a questionnaire, with the analysis tool used in accordance with the researcher's objectives is Multiple Linear Regression Analysis, which is then continued with the F test and t test at alpha 5%. In accordance with the objectives of the study, it was found that advertising and sales promotion variables have a significant influence on consumer purchasing decisions at Ruby Supermarket Cakranegara both simultaneously and partially. The significance criteria are known based on the F test and t test that have been carried out, where F count and t count have higher values ​​than F table and t table. Based on the results of the t test. The suggestion that can be given according to the research results is that in order to increase sales, the policy that should be the main orientation of Ruby Supermarket Cakranegara is to improve the quality of advertisements that are less attractive to potential consumers so that they are more interested in making purchases.
Kontribusi Locus of Control, Lingkungan Kerja Non-Fisik, dan Kedisiplinan terhadap Kepuasan Kerja pada Pegawai Pemerintah dengan Perjanjian Kerja (P3K) Cahyadi, Irwan; Marlina, Febria Nurmelia; Anggriani, Rini
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.657

Abstract

Government Employees with Work Agreements (P3K) are employees with non-permanent status where the work period of the P3K depends on the contract given by the government. In addition, the P3K position is also limited to functional positions only, and does not receive old-age benefits (pension). This study aims to see the contribution of the variables of locus of control, non-physical work environment, and discipline to the job satisfaction of Government Employees with Work Agreements (P3K) who work at the Institute of Domestic Government (IPDN) West Nusa Tenggara Campus. This study is a quantitative study with an explanatory approach using 113 employees as respondents through the distribution of questionnaires. Furthermore, the data were analyzed using multiple linear regression analysis. The results of the study concluded that locus of control does not have a significant influence on employee job satisfaction, the non-physical work environment has a positive and significant influence on employee job satisfaction, and discipline has a positive and significant influence on employee job satisfaction. Based on the results of this study, institutions are expected to provide more appreciation and flexibility for the competencies possessed by employees so that it will increase employee self-confidence which will ultimately increase employee job satisfaction at the Institute of Domestic Government (IPDN) West Nusa Tenggara Campus.
KONFLIK KERJA DALAM ORGANISASI: IMPLIKASINYA TERHADAP PRESTASI KERJA KARYAWAN (Studi pada Karyawan Pemasaran PT. Krida Dinamik Autonusa Mataram) Cahyadi, Irwan; Anggriani, Rini; Imbayani, I Gusti Ayu; Puspitawati, Ni Made Dwi
Distribusi - Journal of Management and Business Vol. 14 No. 1 (2026): Distribusi, March 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i1.695

Abstract

In organizational practice, interaction between employees is unavoidable because work is generally done in teams or across departments. Differences in educational background, experience, character, values, and interests often trigger the emergence of work conflicts. This study was conducted to analyze the influence of factors causing employee conflict consisting of resource competition, individual characteristics, task dependency, communication barriers, job boundary blurring, and status issues on the work performance of marketing employees at PT. Krida Dinamik Autonusa Mataram. Data were collected by distributing questionnaires to 54 respondents, then the collected data were analyzed using multiple linear regression analysis methods, by conducting a t-test to prove the proposed hypothesis. The results of the study showed that there was a negative and significant influence between factors causing employee conflict consisting of resource competition, individual characteristics, communication barriers, job boundary blurring, and status issues on the work performance of employees at PT. Krida Dinamik Autonusa Mataram, while the task dependency variable did not have a significant influence on work performance. Companies are advised to improve fair and effective resource management to reduce competition among employees and strengthen working relationships through interpersonal communication and teamwork training. Furthermore, internal communication systems need to be improved to be more opens and clear, and job descriptions should be structured to avoid overlapping tasks. Management also needs to create a transparent system for assigning status and positions to minimize conflict, and develop effective conflict management mechanisms through internal mediation and improving leadership skills in handling workplace conflicts.