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Implementasi Algoritma K-Means Dengan Optimasi Elbow Untuk Pengelompokkan Kepuasan Konsumen Gen Z Dalam Berbelanja Online Nur, Amri Muliawan; Muhammad Saiful; Mandala Putra, Hadian; Tiara Febrianti
Jurnal PRINTER: Jurnal Pengembangan Rekayasa Informatika dan Komputer Vol. 3 No. 2 (2025): Jurnal PRINTER: Jurnal Pengembangan Rekayasa Informatika dan Komputer
Publisher : Fakultas Teknik Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jprinter.v3i2.33217

Abstract

The development of digital technology has driven the increasing trend of online shopping, especially among Gen Z who actively use social media such as TikTok Shop. Therefore, it is important for business actors to understand the consumer satisfaction window to improve marketing strategies and maintain consumer loyalty. This study aims to analyze the grouping of Gen Z consumer satisfaction in East Lombok in online shopping at TikTok Shop using the K-Means algorithm and with Elbow optimization to determine the optimal number of clusters. The data used in this study were obtained by distributing questionnaires to 507 Gen Z respondents in East Lombok in 2025, with six main variables: product quality, product price, delivery, ease of application, influencer influence, and overall satisfaction. The results of the analysis using Google Colab showed the formation of three main clusters: Cluster 1 with a high level of satisfaction of 169 respondents, Cluster 2 with a moderate level of satisfaction of 255 respondents, and Cluster 3 with a low level of satisfaction of 83 respondents. Each cluster has different characteristics in assessing satisfaction variables. This information can be used as a reference for business actors on TikTok Shop in developing more effective marketing strategies
Integrasi Artificial Intelligence dalam Sistem Informasi Web untuk Mendukung Upaya Pelestarian Budaya Sasak Gendang Beleq Saiful, Muhammad; L M Samsu; Amri Muliawan Nur; Imam Fathurrahman
Jurnal PRINTER: Jurnal Pengembangan Rekayasa Informatika dan Komputer Vol. 3 No. 2 (2025): Jurnal PRINTER: Jurnal Pengembangan Rekayasa Informatika dan Komputer
Publisher : Fakultas Teknik Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jprinter.v3i2.33324

Abstract

Intangible cultural heritage such as Gendang Beleq, the traditional musical art of the Sasak people in Lombok, faces preservation challenges in the modern era due to the lack of interactive learning resources and the shifting interests of younger generations. This study aims to address these issues by developing a web-based information system that integrates Artificial Intelligence (AI) technology to support cultural preservation and education. The research method includes needs analysis, system design using the System Development Life Cycle (SDLC) model, web application development, and feasibility evaluation. The designed system utilizes AI to automate the creation and presentation of relevant and personalized multimedia content (audio, visual, and text), making the learning materials more engaging and accessible. The trial results indicate that the web information system operates optimally without technical errors and receives highly positive user responses, achieving a feasibility level of 79% as an educational media. These findings suggest that the integration of AI within a digital platform is an effective and feasible innovative approach to enhance young people’s understanding and awareness of the Sasak culture of Gendang Beleq, while bridging conventional preservation methods with modern technology.
Pelatihan dan Pendampingan Sistem Informasi Berbasis Web Pada UMKM Bank Sampah Mandiri Sandubaya Selong Nurhidayati; Muhammad Saiful; Hariman Bahtiar; Amri Muliawan Nur; Amir Bagja; Aswian Editri
Jurnal Teknologi Informasi untuk Masyarakat Vol. 3 No. 2 (2025): Jurnal Teknologi Informasi untuk Masyarakat (Teknokrat)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jt.v3i2.33142

Abstract

The digitalization era requires Micro, Small, and Medium Enterprises (MSMEs) to adapt through the utilization of information technology. Bank Sampah Mandiri Sandubaya, as an MSME engaged in both environmental management and community empowerment, had previously relied only on social media for promotion and information dissemination. However, this approach was insufficient to provide structured, credible, and well-documented information. This community service program aimed to develop an official website for Bank Sampah Mandiri Sandubaya and provide training and mentoring for its operators. The method employed a participatory approach through socialization, discussion, training, and evaluation. The results show that the website was successfully developed and operated by the partner’s staff. The website not only serves as a medium for promotion and information but also enhances professionalism in operational management and activity documentation. Thus, the website is expected to expand market reach, increase competitiveness, and support the sustainability of environment-based MSMEs.
Co-Authors 'Alim uddin Ahmad, Ramli Amalia, Nurfitri Amir Bagja Amirzan Amirzan Angraeni, Mely Arif Rahman Halim Aris Sudianto Aswian Editri Aswian Editri Sutriandi Ayu Damayanti, Riska B. Nadila Nuzululnisa Bahtiar, Hariman Benny Prasetiya Editri Sutriandi, Aswian Eka Puspita Fathur Rahman Fathurrahman Fathurrahman Fathurrahman Fathurrahman, Imam Faturrahman rahman Fauzi Widyawati Hadian Mandala Putra Hamdi Hamdi Hasan, Afdhal Hidayat, Muh Adrian Juniarta Hidayat, Muh.Adrian Juniarta Hidayati, Nur Husna, Zahratun Ilyas Ilyas Ilyas Ilyas Imam Fathurrahman Jamila, Husnatun Jihad Purnama, Samsul Junaidi Junaidi Juniarta, Adrian Kakisina, Leunard O. Khoirul Anwar Kuspandi Putra, Yupi L M Samsu L M Samsu L.M.Samsu L.M.Syamsu Lesmana, Hendy M. Samsu, L. Maedani, Muhaffivin Mariati Mariati Mariati Mariati MAULANA ISHAQ Maya Sari Mochammad Imron Awalludin Moh. Farid Wajdi Mubassir, Ahmad Muchsin Muchsin Muh. Adrian Juniarta Hidayat Muh.Adrian Juniarta Muhammad Akbar Muhammad Zainul Arifin Muliawan Nur, Amri Nabila, Maitsa Fikri Noviani, Doris Nur Hidayati Nur Hidayati Nur, Amri Muliawan Nurhidayati Nurhidayati Nurhidayati nurhidayati, nur ida Parera, Weldemina B. Pocut Nabila Maora Rabiatul Adawiyah Rahmi, Mulia Rasdiana, Rasdiana Ririn Ariyanti, Ririn Rita Desiasni Riyadhsyah, Teuku Rodiah, Rodhiah Filkhair Sadali, Muhamad Sahril Sahril Samsu, L M Samsu, L. Muh. Samsu, Lalu Muhammad Samsuddin Samsuddin Samsuddin Samsuddin Samsudin Samsudin Shofwatunnida Septarini Suhartini, Suhartini Sumarjo, Sumarjo Sutriandi, Aswian Editri Tiara Febrianti Trimurti Negari, Lori uddin, 'Alim Uswatun, Uswatun Wijaya, Lalu Kerta Yahya Yahya Yahya Yahya, Yahya Yupi Kuspandi Putra Zakiah Zakiah