p-Index From 2021 - 2026
6.359
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal EMT KITA Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Mantik BERNAS: Jurnal Pengabdian Kepada Masyarakat GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Studies in Learning and Teaching Borneo Educational Journal (Borju) Nusantara: Jurnal Pendidikan Indonesia Jurnal Abdimas Sangkabira International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Manajemen dan Profesional Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Impresi Indonesia Madiun Spoor : Jurnal Pengabdian Masyarakat Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis EKONOMIKA45 International Journal of Social Science, Education, Communication and Economics JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Economics Research and Policy Studies BUSINESS AND ENTERPREUNERSHIP JOURNAL ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Benefit : Journal of Bussiness, Economics, and Finance International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) MABUSS: Journal of Management, Business and Social Sciences Celebes Journal of Community Services International Journal of Economics, Business and Innovation Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Global Leadership Organizational Research in Management
Claim Missing Document
Check
Articles

Economic elasticity and linguistic strategies in marketing processed Cassava: A systematic literature review Dhora, Sony Tian; Abbas, Asriani; Defrizal, Defrizal; Narundana, Vonny Tiara; Agustina, Dian Resha
Journal of Economics Research and Policy Studies Vol. 5 No. 3 (2025): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v5i3.2255

Abstract

The processed cassava industry in Indonesia plays a strategic role in supporting food security and regional economic development, yet it remains underexplored from the perspectives of economic elasticity and promotional language. This systematic literature review synthesizes recent empirical and theoretical studies on price and income elasticity and linguistic strategies in agro-food marketing. Literature searches were conducted using the Publish or Perish 8 software across Scopus, Web of Science, and Google Scholar databases for the 2019–2025 period with the keywords “cassava industry,” “price elasticity,” “income elasticity,” “marketing discourse,” and “linguistic strategy in agro-food.” From an initial 200 articles, 43 met the inclusion criteria and were analyzed in depth. The findings reveal that the price elasticity of processed cassava products varies across market segments, influenced by product differentiation and consumer income. Promotional language employing metaphors, health claims, and cultural references enhances consumer perception and willingness to pay. This study highlights the importance of integrating economic elasticity analysis with discourse-based marketing strategies to strengthen competitiveness and sustainability in Indonesia’s processed cassava industry.