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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal EMT KITA Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Mantik JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Studi Kasus Inovasi Ekonomi BERNAS: Jurnal Pengabdian Kepada Masyarakat GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Studies in Learning and Teaching Borneo Educational Journal (Borju) Nusantara: Jurnal Pendidikan Indonesia Jurnal Abdimas Sangkabira International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Manajemen dan Profesional Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Impresi Indonesia Madiun Spoor : Jurnal Pengabdian Masyarakat Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis EKONOMIKA45 International Journal of Social Science, Education, Communication and Economics JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Ekonomi, dan Sains Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Economics Research and Policy Studies BUSINESS AND ENTERPREUNERSHIP JOURNAL ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Benefit : Journal of Bussiness, Economics, and Finance International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) Journal of Law, Education and Business MABUSS: Journal of Management, Business and Social Sciences Celebes Journal of Community Services International Journal of Economics, Business and Innovation Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Global Leadership Organizational Research in Management
Vonny Tiara Narundana
Universitas Bandar Lampung
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Implementasi Strategi Digital Marketing melalui Instagram pada UMKM Seruit Bu Nevi Kota Bandar Lampung Dhora, Sony Tian; Dian Resha Agustina; Vonny Tiara Narundana; Selfia Alke Mega; Aryanah; Ayu Fitriani; Rintan Destiani; Via Olivia; Weni Listia
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.17485

Abstract

Sambal Seruit Lampung Bu Nevi merupakan UMKM kuliner rumahan yang memiliki produk khas Lampung, namun promosi digital belum dikelola secara konsisten (akun Instagram tidak aktif, konten produk minim, CTA pemesanan belum jelas, dan identitas merek belum seragam). Pengabdian ini bertujuan meningkatkan visibilitas, membangun identitas merek, serta mendorong interaksi dan potensi penjualan melalui kampanye digital berbasis Instagram. Metode yang digunakan ialah pendampingan dan observasi partisipatif dengan tahapan: observasi–identifikasi masalah–perumusan strategi konten–implementasi unggahan (video review/POV, poster menu & harga, promo paket hemat, QR WhatsApp dan Google Maps, hashtag serta geotag lokal)–evaluasi menggunakan Instagram Insights. Hasil menunjukkan konten video menghasilkan performa lebih baik dibanding poster statis. Konten video profil memperoleh reach 625 dan impression 1.010 dengan engagement rate 22,24% serta shares tertinggi (51), menandakan daya sebar organik kuat. Konten poster berfungsi terutama sebagai penguat informasi (menu, harga, lokasi, cara pesan) dan membantu keputusan setelah audiens terpapar video. Secara keseluruhan, kampanye digital mampu meningkatkan awareness dan membuat UMKM lebih mudah ditemukan secara daring melalui Instagram dan optimalisasi Google Maps.
Pengaruh Kualitas Barang dan Persepsi Harga Terhadap Keputusan Pembelian di Toko Bangunan Yolanda Kabupaten Tanggamus Yolanda Ferdian; Vonny Tiara Narundana
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3449

Abstract

This study aims to analyze the influence of product quality and price perception on purchasing decisions at Yolanda Building Store in Tanggamus Regency. This study uses a quantitative approach with an associative research type. The population in this study were all consumers of Yolanda Building Store, with a sample of 98 respondents determined using accidental sampling techniques. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression analysis with the help of IBM SPSS Statistics software version 25. The results of the study indicate that partially product quality has a positive and significant effect on purchasing decisions. Price perception also has a positive and significant effect on purchasing decisions. Simultaneously, product quality and price perception have a positive and significant effect on consumer purchasing decisions at Yolanda Building Store in Tanggamus Regency. This finding indicates that consumers tend to consider the quality of building materials as well as the suitability and competitiveness of prices before making purchasing decisions. Based on the results of this study, it is recommended that Yolanda Building Store continue to maintain and improve the quality of the goods sold and set competitive prices that are in accordance with product quality to improve consumer purchasing decisions.
Economic elasticity and linguistic strategies in marketing processed Cassava: A systematic literature review Sony Tian Dhora; Asriani Abbas; Defrizal Defrizal; Vonny Tiara Narundana; Dian Resha Agustina
Journal of Economics Research and Policy Studies Vol. 5 No. 3 (2025): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v5i3.2255

Abstract

The processed cassava industry in Indonesia plays a strategic role in supporting food security and regional economic development, yet it remains underexplored from the perspectives of economic elasticity and promotional language. This systematic literature review synthesizes recent empirical and theoretical studies on price and income elasticity and linguistic strategies in agro-food marketing. Literature searches were conducted using the Publish or Perish 8 software across Scopus, Web of Science, and Google Scholar databases for the 2019–2025 period with the keywords “cassava industry,” “price elasticity,” “income elasticity,” “marketing discourse,” and “linguistic strategy in agro-food.” From an initial 200 articles, 43 met the inclusion criteria and were analyzed in depth. The findings reveal that the price elasticity of processed cassava products varies across market segments, influenced by product differentiation and consumer income. Promotional language employing metaphors, health claims, and cultural references enhances consumer perception and willingness to pay. This study highlights the importance of integrating economic elasticity analysis with discourse-based marketing strategies to strengthen competitiveness and sustainability in Indonesia’s processed cassava industry.
Analysis Of Factors Influencing Students' Interest In Management At Bandar Lampung University In Entrepreneurship Dhesy Niken Larasati; Vonny Tiara Narundana
Jurnal Impresi Indonesia Vol. 4 No. 1 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i1.6207

Abstract

In the era of globalization, entrepreneurship become solution strategic For reduce unemployment and increase growth economy. Research This aiming For analyze influence motivation and creativity to interest entrepreneurship among? students of the Management Study Program at Bandar Lampung University. The research method used is quantitative descriptive with approach statistical data analysis. Population study totaling 724 students, and the sample as many as 88 respondents chosen use Slovin technique. Primary data was collected through questionnaire with four-point Likert scale level and analyzed use multiple linear regression. Research results show that motivation and creativity in a way significant influence interest entrepreneurship, with contribution by 53%. Motivation own more influence? dominant compared to creativity, but both of them each other complete in increase interest student to entrepreneurship. Implications study This confirm importance institution education For strengthening training and learning programs entrepreneurship based on motivation and creativity For push birth generation innovative entrepreneur.
DETERMINAN KEPUTUSAN INVESTASI MAHASISWA MELALUI MINAT INVESTASI DALAM KONTEKS KEBERLANJUTAN EKONOMI Sony Tian Dhora; Dian Resha Agustina; Defrizal; Vonny Tiara Narundana; Ableo Swares
Jurnal Bisnis, Ekonomi, dan Sains Vol. 6 No. 1 (2026): Jurnal Bisnis, Ekonomi, dan Sains
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/bes.vol6.iss1.2026.3608

Abstract

Investasi di kalangan mahasiswa semakin menjadi perhatian seiring meningkatnya kesadaran akan pentingnya pengelolaan keuangan sejak dini. Meskipun demikian, banyak mahasiswa masih menghadapi kesulitan dalam mengambil keputusan investasi karena dipengaruhi oleh berbagai faktor, baik yang berasal dari kemampuan individu maupun lingkungan sekitarnya. Oleh karena itu, penelitian ini bertujuan menganalisis pengaruh financial literacy, platform digital, self-efficacy, dan peer-influence terhadap keputusan investasi mahasiswa, dengan minat investasi sebagai variabel mediasi. Metode penelitian dalam penelitian ini menggunakan pendekatan kuantitatif digunakan melalui teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Responden dalam penelitian adalah 100 mahasiswa manajemen Universitas Bandar Lampung yang berpengalaman dalam investasi dan sesuai dengan karakteristik yang diperlukan dalam penelitian. Hasil analisis menunjukkan financial literacy dan self-efficacy berpengaruh signifikan terhadap minat investasi, sedangkan platform digital dan pengaruh peer-influence tidak menunjukkan pengaruh yang signifikan. Selanjutnya, minat investasi secara signifikan memediasi hubungan antara literasi keuangan dan self-efficacy terhadap keputusan investasi, menunjukkan peran mediasi penuh. Hasil ini mengindikasikan bahwa membangun pengetahuan keuangan dan kepercayaan diri mahasiswa merupakan langkah strategis dalam mendorong pengambilan keputusan investasi yang rasional dan berorientasi jangka panjang. Dalam konteks keberlanjutan ekonomi, temuan ini memberikan kontribusi penting bagi pengembangan strategi pendidikan keuangan dan integrasi teknologi dalam investasi yang lebih inklusif dan berkelanjutan. Keputusan investasi yang tepat dari generasi muda akan mendukung fondasi ekonomi mikro yang sehat, sekaligus memperkuat stabilitas ekonomi nasional secara berkelanjutan.
Strategi Pengembangan Sumber Daya Manusia Untuk Peningkatan Daya Saing Produk UMKM Werken Store Muhammad Rizki Padli; Vonny Tiara Narundana
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 1 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i1.1358

Abstract

Werken Store, a micro, small, and medium enterprise (MSME) located in Lampung Province, faces various challenges in enhancing product competitiveness in the digital era, including low employee technical skills, limited digital literacy, and lack of access to formal training. These problems are exacerbated by the absence of a structured training evaluation system and weak collaboration with external institutions. This study aims to analyze the human resource development (HRD) strategies implemented by Werken Store to improve its product competitiveness. A descriptive qualitative approach was used, employing SWOT and EFAS analysis techniques to evaluate internal and external factors affecting HRD. Data were collected through in-depth interviews, participatory observations, document reviews, and supporting literature. The findings show that Werken Store's HRD strategies are dominated by informal, hands-on training (on-the-job training), mentoring by the business owner, and non-financial incentives such as flexible working hours. While these strategies have improved employee motivation and engagement, challenges such as limited digital literacy and the absence of a formal training evaluation system remain. IFAS and EFAS scores of 1.95 and 2.04, respectively, position Werken Store in the “turnaround” strategy quadrant, emphasizing the need for internal improvements. The study concludes that structured, adaptive HRD supported by cross-sector collaboration is key to enhancing MSME product competitiveness. Recommendations include strengthening training evaluation systems, integrating basic digital technologies, and increasing partnerships with educational institutions and government agencies.
Analisis Pengaruh Kualitas Marketing, Harga, dan Pelayanan terhadap Loyalitas Konsumen Bengkel Overdrive di Bandar Lampung Antama Fahri Fatwali; Vonny Tiara Narundana; Farida Efriyanti
Journal of Law, Education and Business Vol. 4 No. 2 (2026): Oktober 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v4i2.9070

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Marketing, Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan di Bengkel Overdrive Kota Bandar Lampung. Variabel independen dalam penelitian ini yaitu Kualitas Marketing (X1) Harga (X2) dan Pelayanan (X3). Variabel Dependen dalam penelitian ini yaitu Loyalitas Pelanggan (Y). Penelitian ini termasuk dalam jenis penelitian penjelasan (Explanatory Research) dengan sampel sebanyak 100 orang responden yang diperoleh dari rumus Roscoe (R= n x <10) Penelitian ini mengunakan teknik purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah analisis kuantitatif. Hasil penelitian menunjukkan bahwa Kualitas Marketing tidak berpengaruh secara langsung dan sigifikan terhadap Loyalitas Pelanggan, Pelayanan tidak berpengaruh secara langsung dan signifikan terhadap Loyalitas Pelanggan, Harga tidak berpengaruh secara langsung terhadap Loyalitas Pelanggan, Kualitas Pelayanan berpengaruh secara langsung terhadap Loyalitas Pelanggan, Kualitas.Marketing, harga dan Pelayanan terhadap Loyalitas Pelanggan. Beberapa saran yang dapat disampaikan oleh peneliti adalah Bengkel overdrive perlu untuk memberikan diskon dan promosi-promosi berhadiah melalui Digital marketing untuk menarik pelanggan, serta meningkatkan pelayanan untuk meningkatkan Loyalitas Pelanggan.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA KAFE STOP ONE DI BANDAR LAMPUNG Tegar Figo Pamungkas; Vonny Tiara Narundana
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2026): JIMB - VOLUME 9 NOMOR 2 SEPTEMBER 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i2.41410

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Harga (X1) dan Kualitas Produk (X2) baik secara parsial maupun simultan terhadap Minat Beli Konsumen (Y) pada Stop One Cafe Bandar Lampung. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Pengujian hipotesis dilakukan secara parsial melalui uji t dan secara simultan melalui uji F, serta diperkuat dengan analisis koefisien korelasi (R) dan koefisien determinasi (R2) menggunakan analisis regresi linear berganda. Hasil pengujian secara parsial (uji t) menunjukkan bahwa variabel Harga (X1) berpengaruh positif dan signifikan terhadap Minat Beli dengan nilai t hitung sebesar 2,047 dan nilai signifikansi 0,043 (0,043 0,10). Variabel Kualitas Produk (X2) juga berpengaruh positif dan signifikan secara parsial terhadap Minat Beli dengan nilai t hitung sebesar 4,592 dan nilai signifikansi 0,000 (0,000 0,05), di mana Kualitas Produk menjadi faktor yang lebih dominan memengaruhi minat beli dibandingkan variabel harga. Secara simultan (uji F), Harga dan Kualitas Produk bersama-sama berpengaruh positif dan signifikan terhadap Minat Beli Konsumen dengan nilai F hitung mencapai 48,638 dan nilai signifikansi 0,000 (0,000 0,05). Nilai koefisien korelasi (R) sebesar 0,708 menunjukkan hubungan antar variabel berada pada kategori kuat. Sementara itu, nilai koefisien determinasi (R2) diperoleh sebesar 0,501, mengindikasikan bahwa kombinasi Harga dan Kualitas Produk mampu menjelaskan variasi Minat Beli Konsumen sebesar 50,1%, sedangkan sisanya sebesar 49,9% dijelaskan oleh variabel lain di luar model penelitian ini.
Quality Management System in Higher Education: A Main Pillar Towards Quality Higher Education Vonny Tiara Narundana; Yusuf Sulfarano Barusman; Defrizal Defrizal; Budhi Waskito; Habiburahhman Habiburahhman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5330

Abstract

Purpose: This study reviews Quality Management Systems (QMS) in higher education, examining key concepts, implementation models, impacts, and challenges. It highlights leadership, accreditation, technology, and quality culture as critical success factors and shows how globalization and digital transformation shape accountability, innovation, and continuous improvement. Methodology/Approach: A qualitative descriptive approach was used through a literature review of 11 Scopus-indexed journals, identified via Publish or Perish with keywords “quality management system in higher education.” The thematic synthesis identified and interpreted the core themes. Results/Findings: The findings show that models such as ISO 9001, TQM, and EFQM are widely adopted and aligned with continuous improvement cycles such as PPEPP. An effective QMS enhances the quality of learning, reputation, and employability. Success depends on leadership commitment, stakeholder engagement and contextual adaptability. Bridging theory and practice is essential for sustainable improvements. Conclusions: Quality management systems in higher education face challenges from diverse stakeholder demands, weak implementation, and limited alignment with ISO 21001:2018. Policies without strong leadership and continuous evaluation are inadequate. TQM offers a comprehensive, evidence-based framework that strengthens the QMS and supports digital integration, engagement, sustainability, and global competitiveness. Limitations: This study is limited to a literature review of 11 selected articles without primary data collection, which may be subject to search bias and researcher interpretation. Contributions: This study consolidates diverse QMS models into a strategic reference for university leaders and identifies research gaps, particularly in integrating advanced technologies such as AI and blockchain.
Co-Authors Abdurrahman Saputra Ableo Swares Agung Rachmadi Anggalana Antama Fahri Fatwali Appin Purisky Redaputri Arfan Pratama. SA, M. Aryanah Asriani Abbas AYU FITRIANI Bagas Jenisa Pratama Budhi Waskito Budhi Waskito Defrizal Defrizal Defrizal Defrizal Dhesy Niken Larasati Dian Resha Agustina Eva Sari Evi Maidasari Fajar Wahyuningsih Farida Efriyanti Gilang Cahya Samudra Habiburahhman Habiburahhman Handoko Handoko Harun, Renaldi Hasrun Afandi Umpusinga Helen Chrystina Putri Hendri Dunan Hendri Hendri Jefry Wijaya Kenko Gunawan, Kangsen Krisnawati Anggrayani M. Denu Poyo M. Oktaviannur M. Yusuf S. Barusman M.Iqbal Alfarizi Mega, Selfia Alke Miranda Ariyanti Muhammad Alfarizy Muhammad Fauzi Yazid Muhammad Rizki Padli Nabilla R, Yoeana Syifa Napoleon Bintang Niki Agus Santoso Novi Agustin Nurdiawansyah Nuris Sanida Oktasa, Muhatir Rabindra, Rabindra Ramanda Fichan, M. Randi Prasetyo Rina Lolyana Rintan Destiani Rio Nopaldi Rizky, Muhammad Satrio Sobri Hamid Shinta Septia Sinta Ariska Solihin Solihin Sony Tian Dhora Steven Frans Susilowati Susilowati Tegar Figo Pamungkas Tri Lestira Putri Warganegara Via Olivia Vincent aryawan Vio Prakusya Oestabima Weni Listia Yanuarius Yanu Dharmawan Yolanda Ferdian Zsazsa Mayori