Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Forum Manajemen

PERAN RESPON EMOSI DALAM MEMEDIASI PENGARUH KETIDAKPUASAN KONSUMEN TERHADAP PERPINDAHAN MEREK Kadek Aria Satriawan; I Gusti Ayu Ketut Giantari
Forum Manajemen STIMI Handayani Denpasar Vol 15 No 2 (2017): Jurnal STIMI Vol. 15 No. 2 - 2017
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose of this research is to explain the emotional response’s role in mediating the correlation between consumer dissatisfaction with brand switching to Teh Botol Sosro’s consumers to be Teh Pucuk Harum. This research was performed to consumers in Denpasar City by using questionnaire that was taken directly. Sample size used is 130 respondents with purposive sampling method. Data analysis technique used are path and sobel test. Research result shows that consumer dissatisfaction and emotional responses has significant and positive influence to the brand switching. The practice implication obtained from this research is that the Producer of Teh Botol Sosro should lessen the taste of jasmine aroma and add some sweet taste so it will implicate to the consumer’s satisfaction.
Studi Kepuasan Konsumen Berbasis Importance Performance Analysis pada E-Commerce Shopee Ni Nyoman Santi Irayani Putri; Ni Nyoman Triana Prima Dewi; I Wayan Dode Sudiartana; I Gusti Ayu Ketut Giantari
Forum Manajemen Vol 21 No 2 (2023): Jurnal Forum Manajemen
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v21i2.523

Abstract

Shopee is a mobile application-based online buying and selling e-commerce that is developing in Indonesia as the first consumer-to-consumer (C2C) marketplace. This study aims to find out how much Shopee's service quality is to determine customer satisfaction. This study uses a quantitative descriptive research, by measuring the level of conformity between customer expectations and company performance. The population in this study are Shopee application users throughout Indonesia. The sample in this study were Shopee application users who had purchased a product at least once within three months. The sampling method used purposive sampling method. The number of respondents who filled out the survey was 86 respondents. Data analysis techniques use the Importance Performance Analysis (IPA) method in which this method shows the relationship between the level of importance and performance. The level of importance and performance is measured based on the average value given by each respondent on each indicator. The correlation of each item to the total score of each statement for the variables/attributes of Efficiency, Fulfillment, System Availability, Privacy, Responsiveness, Compensation, Contact. All of them produce rtables above 0.361 with a significance value of 0.060 (6%). Thus, the entire statement of research variable items is valid and reliable. This means that overall all the indicators that are considered important are in accordance with consumer expectations so that there is no need to prioritize a particular indicator.
PERAN RESPON EMOSI DALAM MEMEDIASI PENGARUH KETIDAKPUASAN KONSUMEN TERHADAP PERPINDAHAN MEREK Kadek Aria Satriawan; I Gusti Ayu Ketut Giantari
Forum Manajemen Vol 15 No 2 (2017): Jurnal STIMI Vol. 15 No. 2 - 2017
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v15i2.166

Abstract

Purpose of this research is to explain the emotional response’s role in mediating the correlation between consumer dissatisfaction with brand switching to Teh Botol Sosro’s consumers to be Teh Pucuk Harum. This research was performed to consumers in Denpasar City by using questionnaire that was taken directly. Sample size used is 130 respondents with purposive sampling method. Data analysis technique used are path and sobel test. Research result shows that consumer dissatisfaction and emotional responses has significant and positive influence to the brand switching. The practice implication obtained from this research is that the Producer of Teh Botol Sosro should lessen the taste of jasmine aroma and add some sweet taste so it will implicate to the consumer’s satisfaction.
Formulasi Strategi Bisnis Berbasis Analisis Matriks EFAS-IFAS untuk Mencapai Keunggulan Kompetitif Made Wara Sastra; Putra, I Putu Ogi Sayoga; Dharmanatha, I Gede Bagus Dwijaya; Yasa, Ni Nyoman Kerti; Giantari, I Gusti Ayu Ketut
Forum Manajemen Vol 22 No 2 (2024): Jurnal Forum Manajemen Oktober 2024
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v22i2.598

Abstract

Perkembangan industri pariwisata di Kintamani, Bali, telah memicu persaingan yang semakin ketat dalam bisnis akomodasi, termasuk Villa Pondok Felisya. Penelitian ini bertujuan untuk merumuskan strategi bisnis berbasis analisis matriks EFAS-IFAS guna membantu Villa Pondok Felisya mencapai keunggulan kompetitif yang berkelanjutan. Metode Delphi digunakan untuk mengumpulkan data dari responden utama, yaitu pemilik villa, melalui wawancara terstruktur yang dilengkapi dengan observasi lapangan. Hasil analisis matriks menunjukkan bahwa posisi bisnis saat ini berada di kuadran V (Hold and Maintain), sehingga strategi yang direkomendasikan adalah penetrasi pasar dan pengembangan produk. Untuk jangka panjang, villa diharapkan dapat mencapai posisi kuadran I (Grow and Build), di mana strategi integrasi horizontal dan pengembangan pasar menjadi langkah strategis yang penting. Penelitian ini berkontribusi pada literatur strategi bisnis di sektor perhotelan terpencil dan menawarkan implikasi praktis bagi bisnis akomodasi yang beroperasi dalam kondisi persaingan ketat. Implikasi strategi yang dihasilkan diharapkan dapat membantu Villa Pondok Felisya dalam mempertahankan dan memperluas pangsa pasar di tengah kompetisi pariwisata di Kintamani.   The development of the tourism industry in Kintamani, Bali, has triggered increasingly tight competition in the accommodation business, including Villa Pondok Felisya. This study aims to formulate a business strategy based on EFAS-IFAS matrix analysis to help Villa Pondok Felisya achieve sustainable competitive advantage. The Delphi method was used to collect data from the main respondents, namely the villa owners, through structured interviews supplemented by field observations. The results of the matrix analysis indicate that the current business position is in quadrant V (Hold and Maintain), so the recommended strategies are market penetration and product development. In the long term, the villa is expected to reach quadrant I (Grow and Build), where horizontal integration and market development strategies become important strategic steps. This study contributes to the literature on business strategy in the remote hospitality sector and offers practical implications for accommodation businesses operating in conditions of intense competition. The resulting strategic implications are expected to help Villa Pondok Felisya maintain and expand its market share amidst tourism competition in Kintamani.
Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Adnyani, I G. A. Dewi Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ayu Stia Rini Azyyati Umi Hariyanti Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Bayu Rahanatha Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Kadek Dwi Prasmana I Ketut Rahyuda I Ketut Sujana I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Maharani, Putu Kintan Mahayanti Fitriandari Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Indiani Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Asti Aksari Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Vera Pramesti Ni Made Wahyuni Ni Made Wulandari Kusumadewi Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Sucitha, I Gede Adi Tjok Gde Raka Sukawati Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung