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All Journal Efisiensi : Kajian Ilmu Administrasi Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat EKONOMIS : Journal of Economics and Business Owner : Riset dan Jurnal Akuntansi Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Darma Agung Jurnal Ilmiah Wahana Pendidikan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) The International Conference on Education, Social Sciences and Technology (ICESST) International Journal of Business and Applied Economics (IJBAE) Mamangan Social Science Journal Management Studies and Business Journal International Journal of Business, Economics & Financial Studies Jurnal Solusi Masyarakat (JSM) Jurnal Pengabdian Masyarakat Ilmu Kesehatan Raudhah Proud To Be Professionals: Jurnal Tarbiyah Islamiyah Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Situmorang, Syafrizal Helmi
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The Effect of Instagram Marketing and Customer Experience on Customer Loyalty through Customer Engagement in Mili Kopi Pematang Siantar, Indonesia Siburian, Maretta Selvana; Lubis, Arlina Nurbaity; Situmorang, Syafrizal Helmi
International Journal of Business, Economics & Financial Studies Vol. 1 No. 1 (2023): May 2023
Publisher : Indonesia Academia Research Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62157/ijbefs.v1i1.7

Abstract

Using social media, such as Instagram, to market products is believed to be more effective and efficient in reaching consumers. The use of social media is closely related to the phenomenon of posting, which is a profitable opportunity for businesses because it can indirectly attract consumers to visit. In addition to social media marketing, creating a good customer experience is crucial as it allows consumers to bond emotionally with the product, ensuring their loyalty. This study aimed to determine and analyze the effect of Instagram Marketing and Customer Experience on customer loyalty, with Customer Engagement as the mediating variable. An associative quantitative method was used with the help of the SPSS program. This research also employed path analysis. The sample of this study consisted of 115 respondents with the criteria of having visited and bought Mili Kopi Café products. The data were collected using questionnaires. The findings suggest that Instagram Marketing and Customer Experience positively affect Customer Loyalty. This study also found that customer engagement is proven to mediate Instagram marketing and customer experience on customer loyalty.
Analisis Customer Value dan Quick Service terhadap Kepuasan Pelanggan di Connection 88 Cafe Medan Rasyiqah, Siti Zharfa; Sembiring, Beby Karina Fawzeea; Situmorang, Syafrizal Helmi
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1611

Abstract

This research aims to determine and analyze the influence of customer value and quick service on customer satisfaction at Connection 88 Cafe Medan. The customer value provided by Connection 88 Cafe is considered to have not been fulfilled and customers also have not received good social recognition when they are at Connection 88 Cafe. The service provided by Connection 88 Cafe is also considered to be poor and customers feel uncomfortable with the quality of the food they receive. This research is associative research and the type of data used is quantitative data. The population in this study were Connection 88 Cafe customers in Medan City. The number of samples in this study was 140 people with a sampling technique using purposive sampling with the criteria of having made a purchase at Connection 88 Cafe Medan. Data analysis used multiple linear regression analysis. The results of this research show that simultaneously customer value and quick service have a positive and significant effect on customer satisfaction at Connection 88 Cafe Medan. Partially, customer value and quick service have a positive and significant effect on customer satisfaction at Connection 88 Cafe Medan.
Co-Authors ANDRIANSYAH Arlina Nurbaity Lubis Asfriyati ,MKes Aulia Ishak Beby Karina Fawzeea Sembiring Christine Christine Endang Sulistya Rini Hakim, Farhana Abdul Halinda Sari Lubis Harmawan, Wisnu Agus Hutabarat, S Febriana Theresia INDRA HERMAWAN Iskandar Muda Juliaty, Tetty Khalijah, Putri Kudadiri, Maysarah Sabariah Lubis, Muthia Amalya Luthfi, Syahrika Marhaini Maya Fitria Muhammad Anggia Muchtar Mutia Zahara Napitupulu, Ismail Nasution, Ahmad Syarif Nazaruddin M Pandia, Komariah Pane, Hartini Pratiwi Putri, Ahir Diana Rasyiqah, Siti Zharfa Rini, Endang Sulystia Saharman Gea Sari, Mufida Sembiring, Beby Karina F. Sembiring, Beby Karina Fawzea Sibarani, Rheince Siburian, Maretta Selvana Sirojuzilam Hasyim Sri Rahayu Sanusi Syahri, Isyatun Mardhiyah Tambunan, Yohara G.M. Tarigan, Riki Thomas Trisatya, Achmad Afriadi yeni absah Yuliani, Maulidina