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All Journal Jurnal Pariwisata Pesona Jurnal Pariwisata Syntax Literate: Jurnal Ilmiah Indonesia SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ilmiah Edunomika (JIE) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial dan Sains Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies JPLED El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Widyawati, Christy
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Workshop on Marketing and Development of Processed Product in Kampung Susu Lawu, Magetan, East Java Erris Kusumawidjaya; Agoes Tinus Lis Indrianto; Rean Mitasari; Verina Wijaya; Christy Widyawati
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4461

Abstract

Kampung Susu Lawu in Magetan, East Java, shows significant potential in developing micro, small, and medium enterprises (MSMEs) through processed milk and chips products. Despite having adequate infrastructure, local communities face challenges in diversifying products and increasing sales turnover. This study aims to overcome these obstacles through a structured mentoring program, including training in processing technology and digital marketing strategies. The method used in this community service is participatory, actively involving the community in every stage of product development. Training in processing technology and digital marketing has succeeded in significantly increasing the knowledge and skills of participants. The results of the study show that mentoring has not only succeeded in improving product quality and marketing capacity, but has also had a positive impact on the income and standard of living of the Kampung Susu Lawu community. However, several challenges such as resistance to change and limited access to technology still need to be overcome. To ensure long-term sustainability, stronger collaboration with external stakeholders and policy support that supports wider market access are important. This study emphasizes the importance of a participatory approach and ongoing support in community empowerment to support local economic development.
Analisa Handling Complaint Front Office di The Apurva Kempinski Bali Chandra, Thania Indahwati; Widyawati, Christy
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.16376

Abstract

Pelayanan di hotel adalah suatu bentuk seni. Staffnya yang selalu ramah dan tersenyum membuat tamu merasa istimewa. Namun, di hotel terkadang tidak lepas dari masalah dan keluhan. Oleh karena itu, penanganan keluhan yang baik sangat diperlukan oleh sebuah hotel dan departemen yang paling sering berhadapan dengan hal itu adalah front office. Berdasarkan hal tersebut tujuan dari penelitian ini adalah untuk menganalisa Handling Complaint Front Office di The Apurva Kempinski Bali. Jenis penelitian ini menggunakan metode penelitian kualitatif pendekatan deskriptif. Data dikumpulkan melalui metode observasi dan wawancara. Reduksi data dilakukan dengan merangkum, memilih, dan mencatat data penting yang diperoleh dari lapangan agar menjadi informasi yang akurat. Hasil dari penelitian ini adalah kinerja departemen front office dalam menangani keluhan tamu sudah sangat baik, hal ini dibuktikan dengan banyaknya review positif yang berasal dari tamu di OTA dan sesuai data GRI (Global Review Index). Kesimpulan dari penelitian ini merupakan kinerja front office The Apurva Kempinski Bali yang baik, didukung oleh berbagai faktor seperti sistem yang mempertahankan kualitas complaint handlingtim dan pelatihan yang menjaga kualitas dari pelayanan staff.
Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
SLUM TOURISM: INDONESIAN TOURISM PROMOTION AND DEVELOPMENT STRATEGY (PROBLEM OR SOLUTION) Wijaya, Verina; Mitasari, Rean; Kusumawijaya, Erris; Adityaji, Rizki; Widyawati, Christy
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11545

Abstract

Basically, the concept of tourism development and promotion using the Slum Tourism/Poverty Tourism concept is good for projection in tourism development and promotion because tourists directly interact with local communities, increase their sense of human dignity, and offer new ideas to create new ideas. However, this concept has clashes that are not in line with the concept of Indonesian tourism branding, namely "Pesona Indonesia" which shows the natural beauty and beauty of Indonesia. Therefore, this research aims to analyze the concept of Slum Tourism in developing and promoting Indonesian tourism as a solution or problem. The data used in this research is secondary data using library research data collection techniques. The data collected was analyzed using the smart PLS 3.0 method. Keywords: Slum Tourism, Promotion, Development, Problem, Solution
Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
Co-Authors Adrie Oktavio Agoestinus Lis Indrianto, Agoestinus Lis Agustinus Nugroho Alexander Wahyudi Henky Soeparto Chandra, Thania Indahwati Donny Juliandri Prihadi Erris Kusumawidjaya Erris Kusumawijaya Hendra S.E, M.M Ivana Grasielda Jane Kyla Hendrita Kusumawijaya, Erris Maryam Salampessy Maryam Salampessy Moses Soediro Pawennei, Arwen Rean Mitasari Rizki Adityaji Rorimpandey, Pascha Argenia Santoso, Herien Natasya setiawati, rahmi Tandafatu, Natalia Kristiani Verina Wijaya Verina Wijaya