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All Journal OPERATION EXCELLENCE: Journal of Applied Industrial Engineering JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Ekonomi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Applied Sciences (FJAS) Journal of Accounting and Finance Management (JAFM) SENTRI: Jurnal Riset Ilmiah International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen dan Pemasaran Digital Neraca Manajemen, Akuntansi, dan Ekonomi Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Riset Ilmiah Jurnal Siber Multi Disiplin Jurnal Komunikasi dan Ilmu Sosial Jurnal Kewirausahan dan Multi Talenta (JKMT) Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Hadita, Hadita
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PADA WORK COFFEE DI UNIVERSITAS BHAYANGKARA JAYA KAMPUS BEKASI amanda, Putri; Ali, Hapzi; Hadita, Hadita; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.957

Abstract

Service Quality and Facilities on Customer Satisfaction through Purchasing Decisions at Work Coffee at Bhayangkara Jaya University Bekasi Campus. This study aims to explore the effect of service quality and facilities on customer satisfaction through purchasing decisions. This study uses a quantitative method with a sampling technique, namely purposive sampling. The research sample consisted of 126 selected respondents. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 4.0 software. The results of the research conducted at work coffee are as follows: 1) Service Quality variables have a positive and significant effect on Purchasing Decisions; 2) Facility variables have a positive and significant effect on Purchasing Decisions; 3) Service Quality variables have a positive and significant effect on Customer Satisfaction; 4) Facility Variables have a positive and significant effect on Customer Satisfaction; 5) Purchasing Decisions have a positive and significant effect on Customer Satisfaction.
PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUASAN PELANGGAN MELALUI MINAT BELI PROPERTI GRAND DUTA CITY BEKASI PADA PT PANEN PROPERTI INDONESIA Wardhani, Dian Kusuma; Hadita, Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.963

Abstract

Penelitian ini bertujuan untuk menganalisis dampak kualitas produk dan lokasi terhadap kepuasan pelanggan, baik secara langsung maupun melalui minat beli, pada properti Grand Duta City Bekasi yang dikelola oleh PT Panen Properti Indonesia. Penelitian ini menggunakan pendekatan kuantitatif menggunakan metode SEM-PLS (Modeling Equation Structural-Partial Least Square). Data dikumpulkan melalui kuesioner yang dibagikan kepada 120 orang, termasuk penghuni dan potensial pembeli properti di Grand Duta City Bekasi. Hasil penelitian menunjukkan bahwa kualitas produk dan lokasi berpengaruh positif dan signifikan terhadap minat dan kepuasan pelanggan untuk membeli barang. Selain itu, terbukti bahwa minat beli merupakan faktor mediasi penting dalam hubungan antara kualitas produk, lokasi, dan kepuasan pelanggan. Hasil ini mendorong PT Panen Properti Indonesia untuk terus meningkatkan kualitas produk dan memilih lokasi yang strategis guna mendorong minat beli dan kepuasan pelanggan
PENGARUH INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW MELALUI SOCIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FOCALLURE PADA GENERASI Z Amelia, Mita; Hadita, Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1000

Abstract

The aim of this research is to measure the extent of influence of influencer marketing and online customer reviews on purchasing decisions for Focallure products among Generation Z via social media. The research method used is a quantitative method by distributing questionnaires to respondents. The data analysis technique in this research uses Structural Equation Modeling Partial Least Square (SEM-PLS) analysis with the help of SmartPLS version 4.0 software. The research results show that influencer marketing and online customer reviews have a significant influence on purchasing decisions, social media has a significant influence on purchasing decisions, and influencer marketing and online customer reviews via social media have an indirect and significant influence on purchasing decisions
PENGARUH CONTENT MARKETING DAN LIVE STREAMING TERHADAP  IMPULSIVE BUYING PRODUK FASHION DENGAN MEDIASI BRAND AMBASSADOR MELALUI APLIKASI TIKTOK PADA GENERASI Z Anggraini, Melani Putri; Hadita, Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1003

Abstract

This research aims to analyze the influence of content marketing and live streaming on impulsive buying of products with brand ambassador mediation through the TikTok application on generation z. The research method used is the purposive sampling method by distributing questionnaires via gform to respondents. The data analysis technique in this study used Structural Equation Modeling Partial Least Square (SEM-PLS) analysis with the help of SmartPLS software version 4.1.0.9. The results of the study showed that content marketing and live streaming had a significant effect on impulsive buying, brand ambassadors had a significant effect on impulsive buying, and that content marketing and live streaming through brand ambassadors had a significant effect on impulsive buying.
The Influence of Product Variation and Product Quality on Consumer Loyalty with Consumer Satisfaction as an Intervening Variable in Hand-drawn Batik Hadita, Hadita; Navanti, Dovina
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2912

Abstract

Article on the influence of product variation and product quality on consumer loyalty with consumer satisfaction as an intervening variable in hand-drawn batik. The purpose of writing this article is to determine the influence of product variation and product quality on consumer satisfaction and consumer loyalty in hand-drawn batik. The research method used is quantitative descriptive. The analysis tool used in this study is SEM SmartPLS 4.1.0.0 The sampling technique uses simple random sampling. The data used in this study are primary data. The population in this study was 214 respondents, with a research sample of 100 respondents, obtained from questionnaires distributed and filled out by consumers who use hand-drawn batik. The tests conducted in this study are Validity Test, Reliability Test, Inner Model, Outer Model and Hypothesis Test. The results of this article are: 1) Product variety has a positive and significant effect on customer satisfaction; 2) Product quality has a positive and significant effect on customer satisfaction; 3) Product variety has no effect and is not significant on customer loyalty; 4) Product quality has no effect and is not significant on customer loyalty; 5) Customer satisfaction has a positive and significant effect on customer loyalty; 6) Product variety has no effect and is not significant on customer loyalty through customer satisfaction; and 7) Product quality has no effect and is not significant on customer loyalty through customer satisfaction
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Fauzi Agustin, Dinda Yesika Ajie, Annisa Karenina Amalia, Rizky Yusrina Amanda Dwi Putri Amanda, Putri Amelia, Mita Anggraini, Melani Putri Aprelyani, Siska Arisana, Vina Astriyani, Rini Aulia, Adinda Dwi Nurul Azahra, Fauzia Bayu Sayeti, Arya Bungaran Saing, Bungaran Dewi Puspaningtyas Faeni Dian Kusuma Wardhani Didin Sjarifudin, Didin Diniyah, Ilma Dovina, Dovina Efendi Silalahi, Edward Elvi Kustiyah, Elvi Elzan Musyafa, Muhammad Fajri Fajri Farhanah Putri, Chayani Ferdinan Irawan, Donni Fitriyani, Fika Halimah Tusadiah, Iis Hapzi Ali Hasanuddin Hasanuddin Hernikasari, Innes Hikayatunni’mah, Putri Aprilia Indah Cahyani, Yuyun Ismayani, Vivi Joned, Jiwa Banyu Semesta Jumawan, Jumawan Khalida , Rakhmi Komariah, Neng Siti Maharani Putri, Ajeng Makruf, Muhammad Nafis Malik, Astrid Fitria Martinio, Joseph Marundha, Amor Meidiarti, Laras Meistoh, Siti Musyafa, Arif Nafia, Nafia Nanda, Adli Navanti, Dovina Ni Nyoman Sawitri Ningrum, Dilla Agista Novita Wahyu Setyawati Nuriah, Selliatun Nursal, M. Fadhli Octavian, Wahyu Dicky Pauzi, Muhamad Riski Putra, Rafli Syach Putri, Imelda Ade Putri, Nanda Meilina Putri, Shinta Amelia R.D Budianto, Irawan Rachmat Pramukty Renaldy, Aldy Restu, Alfian Mada Rizky Maulana, Rizky Rony, Zahara Tussoleha Salfaniz, Sahira Salsabilla, Luthfia Saputra, Farhan Saputra, Guntur Ade Setiawan, Salsabila Putri Shabrina, An Nisaa Sholikhah, Alfia Febriatu Sidiq, Adam Maulana Silviah, Reni Siti Komariah, Neng Supina, Supina Syaridwan, Alif Syifa Fauziah Tiara Putri Khaerani, Ananda Vansuri, Rayhan Wahyu Setyawati, Novita Wangsa, Alvito Dwi Widi Winarso, Widi Widjanarko, Wirawan Widyaningrum, Avrilia Ayunia Wijaya, Willy Jovadi Wijayanti, Murthi Wijayanti, Murti Wirawan Widjanarko Woelandari Pantjolo Giningroem, Dewi Sri Wulan, Wulan Yayan Hendayana Yulianah Yulianah Yunita, Tyna