Article Per Year (5 Year)
p-Index From 2021 - 2026
6.495
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, & Accountancy Ventura OPERATION EXCELLENCE: Journal of Applied Industrial Engineering JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Ekonomi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Applied Sciences (FJAS) Journal of Accounting and Finance Management (JAFM) SENTRI: Jurnal Riset Ilmiah International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen dan Pemasaran Digital Neraca Manajemen, Akuntansi, dan Ekonomi Proceeding of International Conference on Entrepreneurship (IConEnt) Jurnal Riset Ilmiah Jurnal Siber Multi Disiplin Jurnal Komunikasi dan Ilmu Sosial Jurnal Kewirausahan dan Multi Talenta (JKMT) Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Hadita, Hadita
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 50 Documents
Search

 1   2   3   4   5 
Kualitas Website dan Harga Mempengaruhi Loyalitas Pelanggan Melalui Variabel Kepercayaan di Traveloka Hadita, Hadita
Jurnal Kajian Ilmiah Vol. 22 No. 2 (2022): May 2022
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/7094jk36

Abstract

This study aims to find out the factors of website quality, and trust that affect customer loyalty related to purchasing airline tickets and booking hotel boldly on Traveloka. Non-probability sampling procedures and accidental sampling procedures. Questionnaires were boldly distributed to 150 informants. Path analysis data analysis technique supported by the Amos program. The results of the first hypothesis which states that the website quality variable is only able to influence the trust variable of 46.6% with a sig level value. 0.000 is lower than the standard coefficient of 0.05, then the website quality variable is said to have a direct influence on trust. The results of the second hypothesis state that the price variable is only able to influence the confidence variable of 48.7% with a sig level. 0.000 is lower than the standard coefficient, which is 0.05, which means that the variable is said to have a direct influence on trust. The results of the third hypothesis state that the website quality variable is only able to influence the customer loyalty variable by 17.8% with a sig level. as much as 0.007 is lower than the standard coefficient of 0.05, then the website quality variable is said to have a direct influence on customer loyalty. The result of the fourth hypothesis is that the value of the coefficient of the price variable on the customer loyalty variable is 0.498, so that variable is said to have a direct influence on customer loyalty. The results of the fifth hypothesis indicate that the trust variable affects the customer loyalty variable as much as 28.3% with a sig level. 0.000 which is small from the standard coefficient of 0.05, it can be said that the trust variable has a direct influence on customer loyalty. The biggest variable that influences customer loyalty towards purchasing airline tickets and booking hotel boldly on Traveloka is the price variable because customers feel that the price that comes out of the customer is based on the benefits obtained and the affordability of the price.
Analisis Pengaruh Persepsi Harga, Lokasi dan Brand Image melalui Minat Beli terhadap Keputusan Pembelian Properti Syariah di Wilayah Bekasi Saputra, Guntur Ade; Hendayana, Yayan; Navanti, Dovina; Martinio, Joseph; Hadita, Hadita
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1358

Abstract

This research aims to analyze the influence of perceived price, location and brand image on purchasing decisions, both directly and through moderating variables of purchasing interest in purchasing sharia property in the Bekasi area. The research method uses a quantitative approach with path analysis tests to measure the relationship between variables. Data was collected through questionnaires filled out by respondents regarding company operations and marketing. The research results show that perceptions of price, location and brand image have a significant influence on purchasing decisions. Purchase interest acts as a mediator that strengthens the relationship between these variables in determining purchasing decisions. However, price perception does not have a direct influence on buying interest, while location shows a negative influence on buying interest. On the other hand, brand image has a significant and positive influence on purchasing decisions. In conclusion, pricing strategies, location and brand image are the keys to creating superior buying interest in determining sharia property purchasing decisions in the Bekasi area.
Pengaruh Testimoni Desain Produk dan Harga Terhadap Minat Beli Smartphone Android Infinix di Shopee (Studi Kasus Perumahan Griya Asri 2 Kabupaten Bekasi) Elzan Musyafa, Muhammad; Hadita, Hadita; Siti Komariah, Neng; Wahyu Setyawati, Novita; Jumawan, Jumawan
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan keuangan (Maret 2025 - Mei 2025)
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.119

Abstract

This study aims to analyze the influence of testimonials, product design, and price on the purchase intention of Infinix smartphones on Shopee, focusing on consumers in Griya Asri 2 Housing, Bekasi Regency. The research method used is quantitative with a descriptive and verification approach. Data collection techniques are carried out through a survey with a questionnaire on samples selected using the random sampling method. Data analysis uses multiple linear regression to test the relationship between independent variables (testimonials, product design, and price) with the dependent variable (purchase intention). The results of the study show that testimonials have a significant influence on purchase intention, where positive reviews from previous consumers can increase product credibility. Attractive and functional product design also contributes to increasing consumer appeal to Infinix products. In addition, competitive prices are a major factor in purchasing decisions, where consumers tend to choose products with values that match the price offered. Simultaneously, these three variables have a significant influence on consumer purchase intention, indicating that the combination of testimonials, product design, and price can create a more effective marketing strategy in increasing sales of Infinix smartphones on Shopee.
Pengaruh Kualitas Pelayanan dan Fasilitas Melalui Electronic Word of Mouth Terhadap Kepuasan Pelanggan di Kedai Mungil Davanka Putri Farhanah Putri, Chayani; Hadita, Hadita; Siti Komariah, Neng; Wahyu Setyawati, Novita; Jumawan, Jumawan
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 4 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan keuangan (Juni 2025 - Agustus 20
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i4.128

Abstract

The quantitative research method is a research approach that uses data, with a focus on measuring objective results and statistical analysis. Quantitative research also includes questions or statements that have been provided with a choice of numbers for each score. A total of 102 samples were used, the purpose of this study was to find and test the hypothesis. The tool used to assist the research process was Smart Pls version 4. The results of this study show that Service Quality has a direct and significant effect on EWOM, Facilities have a direct and significant effect on EWOM, Service Quality has no direct and insignificant effect on Customer Satisfaction, Facilities have a direct and significant effect on Customer Satisfaction, and EWOM has a direct and significant effect on Customer Satisfaction.
PENGARUH CUSTOMER REVIEW DAN KUALITAS PELAYANAN TERHADAP MINAT PENGGUNAAN LAYANAN DIMEDIASI BRAND TRUST PADA TRANSPORTASI ONLINE MAXIM DI GENERASI Z Sidiq, Adam Maulana; Hadita, Hadita; Komariah, Neng Siti
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1609

Abstract

The rapid technological advancement in Indonesia, particularly in online motorcycle taxi services, has been remarkable. One online ride-hailing application that has successfully gained popularity is Maxim, offering efficient and convenient transportation services to its users. Consumers are increasingly considering customer reviews and service quality when deciding to use online motorcycle taxi services. This research aims to analyze the extent to which customer reviews and service quality influence the interest in using the Maxim online ride-hailing application, with brand trust acting as a mediator. Using a quantitative method, this study collected data from respondents in the Bekasi region.The findings indicate that customer reviews and service quality have a significant impact on interest in usage, mediated by brand trust. Therefore, service providers need to ensure robust strategies to enhance positive customer reviews and maintain excellent service quality to build strong brand trust, thereby increasing user interest
Pengaruh Keterlekatan Karyawan dan Kepuasan Kerja Karyawan terhadap Kinerja Karyawan dengan Turnover Intention sebagai Variabel Intervening di Industri Garmen Sjarifudin, Didin; Tussoleha Rony, Zahara; Yunita, Tyna; Hadita, Hadita; Fauzi, Achmad
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2341

Abstract

Penelitian ini menerapkan pendekatan kuantitatif deskriptif, dengan data utama berasal dari kuesioner yang disusun menggunakan skala Lilkert 1–5 (dari sangat tildak setuju hingga sangat setuju), yang diisi oleh karyawan industri garmen di kabupaten Bogor. Populasi dalam penelitian ini adalah karyawan PT Yuri Indo Apparel di Kab. Bogor dengan jumlah karyawan sebanyak 650 orang untuk divisi cutting, sewing, finishing dan warehouse. Jumllah sampell dallam penelitian ini adalah 227 responden menggunakan metode sampling purposive. Allat analilsis yang digunakan adallah SmartPLS 4.1.0.0. Data yang dikumpulkan merupakan data primer yang diperoleh secara langsung dari objek penelitian berupa kuesioner dan wawancara kepada para karyawan PT Yuri Indo Apparel. Analisis yang dilakukan yaitu model pengukuran/outer model (validitas konvergen, diskriminan dan reliabilitas komposit), model struktural/ inner model (r-square), uji hipotesis (path analysis). Hasil penelitian yang dilakukan pada perusahaan ekspedisi kargo laut adalah sebagai berikut: 1) Keterlekatan kerja karyawan tidak berpengaruh dan tidak signifikan terhadap turnover intention; 2) Kepuasan kerja berpengaruh positif dan signifikan terhadap turnover intention; 3) Keterlekatan kerja karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan; 4) Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan; 5) Turnover intention tidak berpengaruh dan tidak signifikan terhadap kinerja karyawan; 6) Keterlekatan kerja karyawan tidak berpengaruh dan tidak signifikan terhadap kinerja karyawan melalui turnover intention; 7) Kepuasan kerja tidak berpengaruh dan tidak signifikan terhadap kinerja karyawan melalui turnover intention.
The Role of Green Leadership and Green Organizational Culture on Corporate Sustainability Mediated by Employee Performance Widjanarko, Wirawan; Hadita, Hadita; Jumawan, Jumawan; Hasanuddin, Hasanuddin
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4776

Abstract

The purpose of this literature research is expected to help hypotheses for future authors in determining research related to human resource management. The research article on the role of green leadership and green organizational culture on company sustainability mediated by employee performance is a scientific literature article within the scope of human resource management. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or conduct literature reviews of relevant previous articles. The data used in this study are secondary data, sourced from academic online media such as Thomson Reuters Journals, Sage, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Springer, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Green Leadership affects employee performance; 2) Green Organizational Culture affects Employee Performance; 3) Green Leadership affects Company Sustainability; 4) Green Organizational Culture has an effect on Employee Performance; 5) Employee Performance has an effect on Corporate Sustainability; 6) Green Leadership has an effect on Corporate Sustainability mediated by Employee Performance; and 7) Green Organizational Culture affects Company Sustainability mediated by Employee Performance.
PENGARUH STRATEGI MEDIA SOSIAL, PERSEPSI KUALITAS PRODUK DAN LOYALITAS PELANGGAN PADA J.CO DONUTS Musyafa, Arif; Makruf, Muhammad Nafis; Octavian, Wahyu Dicky; Wijaya, Willy Jovadi; Hadita, Hadita
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi media sosial, persepsi kualitas produk, dan loyalitas pelanggan terhadap J.CO Donuts. Studi ini menggunakan pendekatan kualitatif dengan data yang diperoleh melalui ulasan pelanggan di media sosial, artikel online, dan konten digital lainnya. Temuan menunjukkan bahwa strategi media sosial yang interaktif dan kreatif secara signifikan meningkatkan loyalitas pelanggan melalui hubungan emosional yang lebih kuat. Selain itu, persepsi kualitas produk, termasuk rasa, konsistensi, dan bahan baku, menjadi faktor penting dalam menciptakan kepuasan pelanggan yang berdampak langsung pada loyalitas. Hubungan sinergis antara strategi media sosial dan persepsi kualitas produk menghasilkan pengalaman positif yang memperkuat loyalitas pelanggan. Penelitian ini memberikan wawasan strategis bagi perusahaan untuk mengoptimalkan pemasaran digital dan kualitas produk guna mempertahankan keunggulan kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh strategi media sosial, persepsi kualitas produk, dan loyalitas pelanggan terhadap J.CO Donuts. Studi ini menggunakan pendekatan kualitatif dengan data yang diperoleh melalui ulasan pelanggan di media sosial, artikel online, dan konten digital lainnya. Temuan menunjukkan bahwa strategi media sosial yang interaktif dan kreatif secara signifikan meningkatkan loyalitas pelanggan melalui hubungan emosional yang lebih kuat. Selain itu, persepsi kualitas produk, termasuk rasa, konsistensi, dan bahan baku, menjadi faktor penting dalam menciptakan kepuasan pelanggan yang berdampak langsung pada loyalitas. Hubungan sinergis antara strategi media sosial dan persepsi kualitas produk menghasilkan pengalaman positif yang memperkuat loyalitas pelanggan. Penelitian ini memberikan wawasan strategis bagi perusahaan untuk mengoptimalkan pemasaran digital dan kualitas produk guna mempertahankan keunggulan kompetitif.
Pengaruh Kreativitas Konten dan Frekuensi Publikasi Video Marketing Pendek terhadap Niat Beli Konsumen Pada Produk Skintific melalui Media Sosial Tiktok Setiawan, Salsabila Putri; Joned, Jiwa Banyu Semesta; Hadita, Hadita
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kreativitas konten dan frekuensi publikasi video marketing pendek terhadap niat beli konsumen, dengan fokus pada brand skincare Skintific di platform TikTok. Pendekatan kuantitatif digunakan dalam penelitian ini, melibatkan 80 responden yang dipilih secara purposive. Analisis data dilakukan menggunakan SPSS versi 27, mencakup uji validitas, reliabilitas, regresi linier, uji parsial (t-test), uji simultan (F-test), dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kreativitas konten memiliki pengaruh positif dan signifikan terhadap niat beli konsumen, dengan koefisien regresi sebesar 0,574 dan nilai signifikansi 0,001 (p < 0,05). Hal ini menunjukkan bahwa konten yang lebih kreatif dapat secara efektif menarik perhatian audiens dan meningkatkan keputusan pembelian. Frekuensi publikasi video marketing pendek juga berpengaruh signifikan terhadap niat beli konsumen, dengan koefisien regresi sebesar 0,367 dan nilai signifikansi 0,004 (p < 0,05). Konsistensi dalam publikasi video pendek membantu meningkatkan brand awareness dan memperkuat niat beli konsumen. Kedua variabel ini menunjukkan sinergi yang signifikan dalam membangun keterlibatan konsumen dan meningkatkan daya tarik merek di platform TikTok. Penelitian ini menegaskan pentingnya mengoptimalkan kreativitas konten dan frekuensi publikasi sebagai bagian dari strategi pemasaran digital, khususnya untuk brand yang menargetkan generasi muda sebagai audiens utama. Temuan ini memberikan kontribusi praktis bagi pengembangan strategi pemasaran yang lebih efektif dalam era digital.
Pengaruh FOMO dan Media Sosial terhadap Keputusan Pembelian iPhone di Kalangan Mahasiswa Universitas Bhayangkara Jakarta Raya Malik, Astrid Fitria; Salsabilla, Luthfia; Ajie, Annisa Karenina; Widyaningrum, Avrilia Ayunia; Hadita, Hadita
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di zaman digital sekarang ini, teknologi informasi berkembang pesat dan mempengaruhi cara orang berinteraksi, termasuk dalam hal membeli produk dan layanan. Salah satu fenomena yang muncul karena perkembangan teknologi dan media sosial adalah FOMO (Fear of Missing Out). FOMO menggambarkan perasaan cemas atau takut ketinggalan informasi atau tren terbaru, terutama yang ada di media sosial. Media sosial membuat orang bisa berbagi pengalaman, informasi, dan gaya hidup dengan cepat, yang membuat FOMO semakin kuat. Mahasiswa yang aktif di media sosial lebih mudah terpapar konten yang mendorong mereka membeli iPhone untuk tetap "up-to-date"dengan tren terbaru dan mendapatkan pengakuan dari lingkungannya. Hal ini menciptakan pola konsumsi yang menarik karena mahasiswa yang sebagai target pasar dengan keterbatasan finansial rela mengalokasikan sumber daya yang signifikan untuk membeli produk yang dianggap memiliki nilai tambah secara sosial dan emosional.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Fauzi Agustin, Dinda Yesika Ajie, Annisa Karenina Amalia, Rizky Yusrina Amanda Dwi Putri Amanda, Putri Amelia, Mita Anggraini, Melani Putri Aprelyani, Siska Arisana, Vina Astriyani, Rini Aulia, Adinda Dwi Nurul Azahra, Fauzia Bayu Sayeti, Arya Bungaran Saing, Bungaran Dewi Puspaningtyas Dian Kusuma Wardhani Didin Sjarifudin, Didin Diniyah, Ilma Dovina, Dovina Efendi Silalahi, Edward Elvi Kustiyah, Elvi Elzan Musyafa, Muhammad Fajri Fajri Farhanah Putri, Chayani Ferdinan Irawan, Donni Fitriyani, Fika Halimah Tusadiah, Iis Hapzi Ali Hasanuddin Hasanuddin Hernikasari, Innes Hikayatunni’mah, Putri Aprilia Indah Cahyani, Yuyun Ismayani, Vivi Joned, Jiwa Banyu Semesta Jumawan, Jumawan Khalida , Rakhmi Komariah, Neng Siti Maharani Putri, Ajeng Makruf, Muhammad Nafis Malik, Astrid Fitria Martinio, Joseph Marundha, Amor Meidiarti, Laras Meistoh, Siti Musyafa, Arif Nafia, Nafia Nanda, Adli Navanti, Dovina Ni Nyoman Sawitri Ningrum, Dilla Agista Novita Wahyu Setyawati Nuriah, Selliatun Nursal, M. Fadhli Octavian, Wahyu Dicky Pauzi, Muhamad Riski Putra, Rafli Syach Putri, Imelda Ade Putri, Nanda Meilina Putri, Shinta Amelia R.D Budianto, Irawan Rachmat Pramukty Renaldy, Aldy Restu, Alfian Mada Rizky Maulana, Rizky Rony, Zahara Tussoleha Salfaniz, Sahira Salsabilla, Luthfia Saputra, Farhan Saputra, Guntur Ade Setiawan, Salsabila Putri Shabrina, An Nisaa Sholikhah, Alfia Febriatu Sidiq, Adam Maulana Silviah, Reni Siti Komariah, Neng Supina, Supina Syaridwan, Alif Syifa Fauziah Tiara Putri Khaerani, Ananda Vansuri, Rayhan Wahyu Setyawati, Novita Wangsa, Alvito Dwi Widi Winarso, Widi Widjanarko, Wirawan Widyaningrum, Avrilia Ayunia Wijaya, Willy Jovadi Wijayanti, Murthi Wijayanti, Murti Wirawan Widjanarko Woelandari Pantjolo Giningroem, Dewi Sri Wulan, Wulan Yayan Hendayana Yulianah Yulianah Yunita, Tyna