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All Journal Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam Jurnal Kebijakan dan Administrasi Publik Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Studi Komunikasi Jurnal EMT KITA Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) LUGAS Jurnal Komunikasi Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Public Policy Jurnal Mantik Communicology: Jurnal Ilmu Komunikasi Jurnal Sosial Humaniora Terapan Management Studies and Entrepreneurship Journal (MSEJ) Aspirasi : Jurnal Masalah-masalah Sosial Community Development Journal: Jurnal Pengabdian Masyarakat BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Social Science Jurnal Media dan Komunikasi International Journal of Social Service and Research Journal of Social Research Journal of Social Science Jurnal Komunikasi Global Innovative: Journal Of Social Science Research Jurnal Administrasi Profesional Kanun: Jurnal Ilmu Hukum JKAP (Jurnal Kebijakan dan Administrasi Publik) Society Jurnal Ilmu Komunikasi dan Bisnis Economics and Business Management Journal
Effy Rusfian Effy Rusfian
Departemen Ilmu Komunikasi Universitas Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS NARASI KAMPANYE DIGITAL DALAM MEMBENTUK EFIKASI POLITIK PEMUDA Putri Handayani Lubis; Effy Z. Rusfian; Maria Puspita; Lubis, Putri Handayani; Rusfian, Effy Z; Puspita, Maria
JURNAL TAPIS Vol 20 No 1 (2024): Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tps.v20i1.21655

Abstract

Currently, campaigns are undergoing changes with the presence of social media, which is indicated by the development of political communication activities in election campaigns on social media. Sandiaga Uno uses social media to influence the political efficacy of young people, because in the interactive digital era, the production of political messages and images is very influential in mobilizing the votes of young voters. Campaign narratives are formed with narratives that appeal to young people. This study aims to explore the campaign narratives formed by Sandiaga Uno on Instagram social media and identify political efficacy narratives in shaping political efficacy attitudes in young people. This study is a qualitative study using thematic analysis methods. The results of this study found four narratives used by Sandiaga Uno in the digital campaign: the theme of social concern, youth participation, the richness of Indonesian cultural heritage, and leadership style. The theme of social concern, which was the most frequently posted, was successfully used by Sandiaga Uno to shape the political efficacy of young people.
ANALISIS NARASI KAMPANYE DIGITAL DALAM MEMBENTUK EFIKASI POLITIK PEMUDA Putri Handayani Lubis; Effy Z. Rusfian; Maria Puspita; Lubis, Putri Handayani; Rusfian, Effy Z; Puspita, Maria
JURNAL TAPIS Vol 20 No 1 (2024): Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tps.v20i1.21655

Abstract

Currently, campaigns are undergoing changes with the presence of social media, which is indicated by the development of political communication activities in election campaigns on social media. Sandiaga Uno uses social media to influence the political efficacy of young people, because in the interactive digital era, the production of political messages and images is very influential in mobilizing the votes of young voters. Campaign narratives are formed with narratives that appeal to young people. This study aims to explore the campaign narratives formed by Sandiaga Uno on Instagram social media and identify political efficacy narratives in shaping political efficacy attitudes in young people. This study is a qualitative study using thematic analysis methods. The results of this study found four narratives used by Sandiaga Uno in the digital campaign: the theme of social concern, youth participation, the richness of Indonesian cultural heritage, and leadership style. The theme of social concern, which was the most frequently posted, was successfully used by Sandiaga Uno to shape the political efficacy of young people.
The Innovation Capacity of the Electronic Traffic Law Enforcement (ETLE) of the Indonesian National Police Viewed by the Observatory of Public Sector Innovation (OPSI) Framework Narendroputro, Wiryawan; Rusfian, Effy Zalfiana
Journal Public Policy Vol 9, No 4 (2023): October
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v9i4.7890

Abstract

Electronic Traffic Law Enforcement (ETLE) has been inaugurated and is expected to improve the image of the National Police, minimize extortion practices by officers, and increase driving discipline. Apart from that, ETLE is a National Police program to realize good governance with the values of transparency, accountability and responsiveness. This paper aims to analyze problems in the ETLE program using the Observatory of Public Sector Innovation (OPSI) Innovation Framework prepared by the Organization for Economic Co-operation and Development (OECD). The OPSI Framework consists of innovation objectives, potential, capacity, and impact. The analysis uses the OPSI Innovation Framework to identify problems that occur in innovation to carry out improvements and developments to create sustainable innovation. Based on the results of research using the OPSI framework, ETLE has several problems: requiring a lot of infrastructure with significant resources, an organizational culture that is still silo-like, community disobedience to rules and an organizational culture that is still traditional. The solution to this problem is: First, for limited infrastructure that requires a large budget, apart from collaborating with regional governments, the National Police can also request support from the central government to provide infrastructure for the implementation of ETLE throughout Indonesia because this is a priority program for the National Police; Second, the rules were not followed openly, the police had to carry out intensive information activities about ETLE and issue manual fines to deal with violations on the spot. Third, regarding organizational culture, the Police Chief, as the leader of the National Police, can create an innovative and agile corporate culture and implement collaborative governance with various stakeholders.
Narasi Digital sebagai Perpanjangan Pengalaman Pariwisata Musik: Studi Kasus Prambanan Jazz Festival Hutabarat, Peny Meliaty; Rusfian, Effy Z; Suwaryono, Ixora Lundia
Jurnal Aspirasi Vol 16, No 2 (2025)
Publisher : Pusat Analisis Keparlemenan Badan Keahlian Sekretariat Jenderal DPR RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46807/aspirasi.v16i2.4902

Abstract

Pariwisata musik merupakan bentuk pariwisata minat khusus yang memadukan hiburan, budaya, dan pengalaman autentik. Di era digital, pengalaman tidak berhenti saat panggung ditutup, ia berlanjut melalui narasi digital di media sosial. Studi ini mengeksplorasi bagaimana komunikasi media digital (DMC) membentuk extended tourism experience pada tiga fase: prafestival, perifestival, dan pascafestival, dengan studi kasus Prambanan Jazz Festival (PJF). Penelitian menggunakan metode kualitatif melalui analisis konten Instagram dengan seleksi purposif berdasarkan tiga kriteria: (1) diunggah pengunjung atau akun resmi; (2) menyebut/menandai PJF; (3) memiliki elemen naratif (caption/suara/visual) yang mencerminkan pengalaman personal, kesan budaya, atau interaksi sosial. Total 50 unggahan dianalisis menggunakan tagar #PrambananJazzFestival2024, #PJF2024, #SatuDekadeBersama. Hasil penelitian menunjukkan bahwa: (1) pada prafestival, narasi digital membangun antisipasi dan niat kunjungan; (2) pada perifestival, konten waktu nyata memperluas jangkauan ke audiens yang tidak hadir dan membentuk emotional community; (3) pada pascafestival, konten rekap dan testimoni menguatkan memory-making dan memperpanjang gaung festival di ruang digital. Peran DMC bukan hanya sebagai promosi, melainkan sebagai pengungkit keterlibatan emosional dan kokreasi makna yang memperpanjang pengalaman pariwisata. Kontribusi studi ini adalah pemetaan peran DMC lintas fase, memperkaya kajian experience economy, identitas budaya, dan pengelolaan festival melalui integrasi narasi digital. Melalui fungsi pengawasan, Komisi VII DPR RI perlu mendorong pemerintah untuk menetapkan standar pelaporan dampak digital (user-generated content (UGC), jangkauan, keterlibatan, porsi narasi budaya) sebagai prasyarat fasilitas/insentif; memperkuat infrastruktur konektivitas di situs warisan budaya; menyediakan hibah dan literasi digital-storytelling bagi penyelenggara dan UMKM; serta menginisiasi arsip narasi digital nasional festival budaya sebagai alat pelestarian dan promosi.
Dampak Manajemen Rantai Pasok Halal terhadap Kinerja Rantai Pasok: Tinjauan Literatur Sistematis Yusuf, Riziq Maulana; Rusfian, Effy Zalfiana
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6170

Abstract

This study examines how halal supply chain management influences supply chain performance in food and logistics settings where product integrity, food safety, and sustainability are increasingly scrutinized. The review is motivated by fragmented empirical findings and limited synthesis on how digital technologies shape the performance effects of halal practices. A systematic literature review was conducted by searching the Scopus database for English journal articles in business, management, and accounting published between 2014 and 2025. From an initial pool of 9,780 records, stepwise screening with the keywords supply chain management, halal supply chain management, supply chain performance, and halal product yielded nine studies for synthesis and bibliometric mapping with VosViewer. The findings indicate that strict physical segregation, end to end traceability, robust certification and labelling, organisational capabilities, and knowledge management enhance efficiency, flexibility, halal compliance, and market trust, leading to stronger operational and sustainable performance. The review also highlights opportunities for technologies such as blockchain, the Internet of Things, artificial intelligence, and immersive virtual environments to improve transparency and reduce contamination and data fraud risks. These insights call for cross industry empirical testing of mediating mechanisms and infrastructure readiness to support more adaptive halal supply chains.
Analisis Framing Kepemimpinan Aktor Politik dalam Media Daring di Masa Pandemi Covid-19 Doni Akbar; Effy Zalfiana Rusfian
Jurnal Ilmu Komunikasi dan Bisnis Vol 7 No 1 (2021): Oktober 2021
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/354fwb38

Abstract

Penelitian ini bertujuan untuk menganalisis pembingkaian yang dilakukan media massa daring terkait kepemimpinan Gubernur DKI Jakarta, Anies Baswedan dalam penanganan pandemi Covid-19. Paradigma penelitian adalah konstruktivis, dengan pendekatan kualitatif melalui teknik analisis framing dengan objek penelitian Kompas.com dan Detik.com. Hasil penelitian menunjukkan bahwa ada perbedaan framing Kompas.com dan Detik.com dalam melakukan pemberitaan tentang kepemimpinan Anies Baswedan. Framing dari Kompas.com dalam pemberitaan Anies Baswedan adalah Anies sebagai pemimpin mampu menjawab kebutuhan masyarakat. Sedangkan framing pemberitaan Detik.com menunjukkan bahwa Anies adalah sosok pemimpin kontroversial melalui kebijakan-kebijakan yang masih dianggap belum matang serta tidak berhasil dalam menghambat penyebaran virus Covid-19 di DKI Jakarta.
Literature Review on the Role of Digital Transformation in Improving Organizational Performance Effy Zalfiana Rusfian; Ary Subiyantoro; Aries Widya Gunawan
Economics And Business Management Journal ( EBMJ ) Vol. 1 No. 03 (2024): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v1i03.377

Abstract

Digital transformation has become a key factor in improving organizational performance in the modern era. This study aims to conduct a systematic literature review on the role of digital transformation in enhancing operational efficiency, innovation, and customer satisfaction. The findings reveal that adopting technologies such as big data, cloud computing, the Internet of Things (IoT), and artificial intelligence can boost productivity, accelerate data-driven decision-making, and create new value for customers. However, the process faces challenges, including resistance to change, high investment costs, and data security risks. Key success factors include digital leadership, organizational readiness, and effective change management. This review provides strategic insights for organizations to develop successful digital transformation initiatives and identifies opportunities for future research in diverse industrial and geographical contexts.
Model Pengembangan Sistem Manajemen Pesanan Halal (OMS) untuk Bisnis Online Pet Shop di Indonesia Ricky Aditya; Effy Zalfiana Rusfian
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.699

Abstract

The rapid growth of the pet shop industry in Indonesia highlights the need for an efficient and halal-compliant operational system to meet the increasing demand for halal-certified products among Muslim consumers. This study proposes the development and implementation of a Halal Online Management System (OMS) that integrates real-time inventory management, order processing, shipment tracking, and compliance with halal standards. Using Soft Systems Methodology (SSM), the research addresses operational challenges, including stock errors, delivery inefficiencies, and the segregation of halal and non-halal products. The proposed system ensures a streamlined workflow while fostering transparency and trust among stakeholders. The implications of this system are significant for stakeholders: consumers benefit from assured halal compliance and enhanced service quality, employees experience greater efficiency through automated processes, and business owners gain a competitive advantage in a rapidly evolving market. Additionally, logistics providers benefit from improved shipment accuracy and operational collaboration. By aligning business practices with halal principles, the system not only boosts customer satisfaction but also reinforces ethical and religious values in the supply chain. This conceptual model has broader implications for advancing halal business practices and offers a scalable framework for similar industries. Further research is recommended to empirically validate the system’s impact on stakeholder engagement and business performance.
THE DYNAMICS OF SUSTAINABLE CREATIVE CITY OF PEKALONGAN IN THE PERSPECTIVE OF COLLABORATIVE GOVERNANCE REGIME Satrio Budi Adi; Effy Z. Rusfian; Martani Huseini
Jurnal Administrasi Profesional Vol 6 No 2 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i2.8141

Abstract

This study explores the dynamics of Pekalongan’s sustainability as a UNESCO Creative City through the lens of the Collaborative Governance Regime (CGR). The research addresses the complexity of governance arising from government dominance and the weak integration among the quadruple helix actors: academia, business, community, and government (ABCG). Using a qualitative interpretive approach with in-depth interviews involving 14 key informants, this study aims to analyze the driving elements that influence collaborative dynamics and to design an adaptive CGR model for creative city sustainability. The findings reveal that the sustainability of the creative city depends on the interaction between cultural capital, shared motivation, and principled engagement among stakeholders. Pekalongan’s creative ecosystem still faces fragmented collaboration and limited institutional capacity. However, enabling factors such as local cultural values and leadership commitment strengthen the collaborative process. The proposed CGR-based model emphasizes the importance of integrative and dynamic governance practices to enhance city resilience, inclusivity, and creative survivability. These findings contribute both conceptually and practically to the development of collaborative governance frameworks that support the Sustainable Development Goals (SDGs), particularly in fostering inclusive and sustainable urban development
Collaboration Governance On Ecotourism Belitung Unesco Global Geopark Wahyudi Utomo; Effy Rusfian; Martani Huseini
Journal Of Social Science (JoSS) Vol 3 No 4 (2024): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i4.303

Abstract

This study aims to analyze the governance of collaboration of the Belitung Ecotourism UNESCO Global Geopark. Attention is given to the study of collaboration governance considered one of the key issues of success in the context of Belitung tourism development as part of the UNESCO Global Geopark network. The contribution and role of each actor whether from the government, private sector, community, or community has made a positive contribution to building sustainable and environmentally sound tourism quality. This research uses a sequential mixed methods research exploratory approach, in this research data is obtained through in-depth interviews, document reviews, and surveys so that the triangulation process can be carried out more completely. Research informants consisted of elements of government, the private sector, associations, society, and communities. A total of 13 informants were interviewed and 31 people responded to the survey. The results show that trust, values, and social networks have become the glue and bind each actor so that they function as a basic element to form a good collaboration.
Co-Authors Achmad Nafhis Ubaydillah Agustyo Nugroho Ari Ardiansyah Aries Widya Gunawan ARY SUBIYANTORO ASTRI CAHYORINI Bayu Adinegoro Cahyorini, Astri Dhyayi Warapsari Dicky Irchamsyah Doni Akbar Eka Susilowati Ernungtyas, Niken Febrina Evalina Darlin Febri Wahyuni Sabran Heidi Vena Br Gintings Irchamsyah, Dicky Irena, Lydia Irma Rachmawati Irwansyah Irwansyah Irwansyah, Irwansyah Iskandar Ahmaddien Ixora Lundia Suwaryono Juliansyah, Adam Dwi Khoirun Nisa' Lubis, Putri Handayani Maria Puspita Martani Huseini Melisa Bunga Altamira Muharto, Heru Musfiah Saidah mutiara mutiara Narendroputro, Wiryawan Nasha Acacia Almira Niken F Ernungtyas Nurul Widyanti Peny Meliaty Hutabarat Pertiwi, Hanako Fatimah Puspita, Maria Putri Chairina Putri Handayani Lubis Rachma Fitriati Rchma Fitriati Retno Kusumastuti Ricky Aditya Satrio Budi Adi Shinta Maharani Sri Haryanti Sri Juminawati Sudrartono, Tiris Sulaiman, Syarifuddin Wahyudi Utomo Yusuf, Riziq Maulana Zaenab Zaenab