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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Journal Community Service Consortium
Liestya Padmawidjaja
Universitas Ciputra Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH ENTREPRENEURSHIP EDUCATION,ENTREPRENEURIAL SELF EFFICACY DAN ENTREPRENEURIAL ATTITUDE TERHADAP ENTREPRENEURIAL MINDSET Putri, Ayu Novianti Kresna; Herdinata, Christian; Padmawidjaja, Liestya
PERFORMA Vol. 10 No. 1 (2025): Jurnal Performa: Jurnal Manajemen dan Start Up Bisnis
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i1.2020

Abstract

The unemployment grade, Indonesia is still categorized high from year to year. High unemployment and low welfare in Indonesia are affected by employee termination, especially the process of industry that is affected from Covid-19 and Lack of job fill. the attempt that can be done is to do expection of working opportunity by being an Entrepreneur than has final result that can increase economic growth in Indonesia. In preparing that drivers to help economy to be more stable, government cooperate with educational institution that applies entrepreneurship education than has an important growth to prepare the student in creating entrepreneurial mindset. Ciputra University is one of the institutions that applies Entrepreneurship as a learning program and has a mission to increase the number of Entrepreneurs. The purpose of this riset is (1) to find out the effect of entrepreneurship education on entrepreneurial mindset (2) to find out the effect of entrepreneurial self-efficacy on entrepreneurial mindset (3) to find out the effect of entrepreneurial attitudes on entrepreneurial mindset. This type of research is quantitative by using SPSS 25 as an analysis instrument. The number of respondents that used in the riset is 150 respondents. The results of this riset showed that (1) entrepreneurship education affects significantly on entrepreneurial mindset (2) entrepreneurial self-efficacy does not affect significantly on entrepreneurial mindset (3) entrepreneurial attitude affects significantly on entrepreneurial mindset.
Bridging Entrepreneurial and Digital Marketing to Enhance Business Performance: The Mediating Role of Innovation Capability and the Moderating Role of Gender Padmawidjaja, Liestya; Rokhman, M Taufiq Noor; Mitasari, Alodia Rean
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The economic expansion of Surabaya is primarily driven by trade, lodging, and food and beverage services. At the same time, the culinary micro, small, and medium enterprises (MSMEs) experience some hardships when it comes to increasing their business performance, such as being unable to obtain formal bank credit because of their ‘unbankable’ status, which makes it hard to estimate profit margins, and declining business performance. The purpose of this study is to investigate how entrepreneurial marketing and digital marketing increase business performance, with innovation capability as a mediator. The study used a quantitative approach, and the sample consisted of 170 culinary MSME (Micro, Small, and Medium Enterprise) owners in Surabaya. Through the application of Structural Equation Modeling (SEM) with the PLS technique, the findings show that both entrepreneurial marketing and digital marketing have a substantial impact on innovation capability and business performance. On the other hand, innovation capability fails to mediate the relationship between entrepreneurial marketing and business performance, while it effectively mediates the influence of digital marketing on the business performance of culinary MSMEs in Surabaya. Moreover, gender does not play a role in the effect of either entrepreneurial marketing or digital marketing on a business's performance. Surabaya's culinary MSMEs need to hone their customer intensity skills by identifying and learning about the customers' tastes, pricing expectations, and even engaging the consumers through feedback sessions on new menus, packaging, or promotional ideas. Moreover, the adoption of more informative digital marketing practices by the MSMEs could facilitate the understanding of the customer's preferences.
Co-Authors Adelyne, Felicia Adrie Oktavio Agoestinus Lis Indrianto, Agoestinus Lis Agus Sugiharto Agustinus Nugroho Anggun, Jaqueline Vanessa Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Whidya Utami Cipto Wardoyo Denny Bernardus Elnusa, Diadara Shalom Erris Kusumawidjaya Fulgentius Danardana Murwani Gabriel Aprilia Gunardy, Geofrey Hari Minantyo Hendra Hendra Henry Susanto Pranoto Imanuel Deny Krisna Aji Imanuel Hitipeuw Ivana Grasielda Jatiperwira, Stefan Yudana Kristian Agung Nugraha Kusumojanto, Djoko Dwi Liliana Dewi Lutfiyah, Farida Hasna M. Taufiq Noor Rokhman Mihope, Indy Kevin Mitasari, Alodia Rean Moses Soediro Nurillah, Salman Haji Nusabika, Awdiqit Dwi Olivia Gondoputranto Putri, Alma Rasikah Reviva Putri, Ayu Novianti Kresna Putri, Dominica Prima Kurnia Kharismatika Rama Septriduta Surya Negara Salim, Ika Raharja Saputra, Teddy Setiani, Nisa Sutanto, J. E. Sutrisno, Timotius F. C. W. Tandijo, Miguel Mario Leon Tommy Christian Efrata Tony Antonio Verina Wijaya Wirawan ED Radianto Zamir, Nabilah Husniah