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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Entrepreneur dan Entrepreneurship (JEE) Business and Finance Journal Arthavidya Jurnal Ilmiah Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Journal Community Service Consortium
Liestya Padmawidjaja
Universitas Ciputra Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH ENTREPRENEURSHIP EDUCATION,ENTREPRENEURIAL SELF EFFICACY DAN ENTREPRENEURIAL ATTITUDE TERHADAP ENTREPRENEURIAL MINDSET Putri, Ayu Novianti Kresna; Herdinata, Christian; Padmawidjaja, Liestya
PERFORMA Vol. 10 No. 1 (2025): Jurnal Performa: Jurnal Manajemen dan Start Up Bisnis
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i1.2020

Abstract

The unemployment grade, Indonesia is still categorized high from year to year. High unemployment and low welfare in Indonesia are affected by employee termination, especially the process of industry that is affected from Covid-19 and Lack of job fill. the attempt that can be done is to do expection of working opportunity by being an Entrepreneur than has final result that can increase economic growth in Indonesia. In preparing that drivers to help economy to be more stable, government cooperate with educational institution that applies entrepreneurship education than has an important growth to prepare the student in creating entrepreneurial mindset. Ciputra University is one of the institutions that applies Entrepreneurship as a learning program and has a mission to increase the number of Entrepreneurs. The purpose of this riset is (1) to find out the effect of entrepreneurship education on entrepreneurial mindset (2) to find out the effect of entrepreneurial self-efficacy on entrepreneurial mindset (3) to find out the effect of entrepreneurial attitudes on entrepreneurial mindset. This type of research is quantitative by using SPSS 25 as an analysis instrument. The number of respondents that used in the riset is 150 respondents. The results of this riset showed that (1) entrepreneurship education affects significantly on entrepreneurial mindset (2) entrepreneurial self-efficacy does not affect significantly on entrepreneurial mindset (3) entrepreneurial attitude affects significantly on entrepreneurial mindset.
Bridging Entrepreneurial and Digital Marketing to Enhance Business Performance: The Mediating Role of Innovation Capability and the Moderating Role of Gender Padmawidjaja, Liestya; Rokhman, M Taufiq Noor; Mitasari, Alodia Rean
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.12

Abstract

The economic expansion of Surabaya is primarily driven by trade, lodging, and food and beverage services. At the same time, the culinary micro, small, and medium enterprises (MSMEs) experience some hardships when it comes to increasing their business performance, such as being unable to obtain formal bank credit because of their ‘unbankable’ status, which makes it hard to estimate profit margins, and declining business performance. The purpose of this study is to investigate how entrepreneurial marketing and digital marketing increase business performance, with innovation capability as a mediator. The study used a quantitative approach, and the sample consisted of 170 culinary MSME (Micro, Small, and Medium Enterprise) owners in Surabaya. Through the application of Structural Equation Modeling (SEM) with the PLS technique, the findings show that both entrepreneurial marketing and digital marketing have a substantial impact on innovation capability and business performance. On the other hand, innovation capability fails to mediate the relationship between entrepreneurial marketing and business performance, while it effectively mediates the influence of digital marketing on the business performance of culinary MSMEs in Surabaya. Moreover, gender does not play a role in the effect of either entrepreneurial marketing or digital marketing on a business's performance. Surabaya's culinary MSMEs need to hone their customer intensity skills by identifying and learning about the customers' tastes, pricing expectations, and even engaging the consumers through feedback sessions on new menus, packaging, or promotional ideas. Moreover, the adoption of more informative digital marketing practices by the MSMEs could facilitate the understanding of the customer's preferences.
PENGARUH BRAND, PACKAGING, PRODUCT INFORMATION, DAN ADVERTISING TERHADAP PURCHASE INTENTION PRODUK BIN & BUN DI SURABAYA Saputra, Kadek Aditya; Padmawidjaja, Liestya
Arthavidya Jurnal Ilmiah Ekonomi Vol 28 No 1 (2026): Maret
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v28i1.696

Abstract

Abstrak: Penelitian ini mengkaji pengaruh merek, kemasan, informasi produk, dan periklanan terhadap minat beli produk bakery Bin&Bun di Surabaya. Penelitian ini dilatarbelakangi oleh menurunnya penjualan Two of Us, sebuah usaha bakery kecil yang menggunakan sistem pre-order berbasis Instagram, akibat lemahnya pengelolaan keempat aspek pemasaran tersebut, berbeda dengan Bin&Bun yang menerapkan strategi digital terintegrasi. Data primer dikumpulkan melalui survei daring terhadap 320 responden yang dipilih secara purposive dan familiar dengan Bin&Bun. Analisis regresi linear berganda menggunakan SPSS versi 27 menunjukkan bahwa keempat variabel secara simultan memberikan pengaruh positif dan signifikan terhadap minat beli. Informasi produk menjadi prediktor terkuat, diikuti oleh kemasan, merek, dan periklanan. Nilai R Square mengindikasikan bahwa keempat faktor tersebut secara bersama-sama menjelaskan sebagian besar variasi minat beli konsumen. Temuan ini mengonfirmasi bahwa konsumen lebih mengutamakan kelengkapan informasi produk dan daya tarik kemasan dibandingkan sekadar reputasi merek atau iklan. Bagi Two of Us, penelitian ini menyarankan agar pemulihan dimulai dengan mencontoh pendekatan Bin&Bun, yakni memprioritaskan peningkatan informasi produk dan kemasan terlebih dahulu, sebelum mengurus pendaftaran merek dan mengaktifkan promosi media sosial secara konsisten. Kata kunci : Merek, Kemasan, Informasi produk, Iklan, Minat beli Abstract: This study examines the influence of brand, packaging, product information, and advertising on purchase intention for Bin&Bun's bakery products in Surabaya. The research is motivated by the declining sales of Two of Us, a small bakery using Instagram-based pre-order, caused by poor marketing management, contrasting with Bin&Bun's integrated digital strategy. Primary data was collected through an online survey from 320 purposively selected respondents familiar with Bin&Bun. Multiple linear regression analysis using SPSS version 27 revealed that all four variables simultaneously exert positive and significant effects on purchase intention. Product information emerged as the strongest predictor, followed by packaging, brand, and advertising. The R Square value indicates that these four factors jointly explain most of the variance in consumer purchase intention. These findings confirm that consumers prioritize comprehensive product details and packaging appeal over brand reputation or advertising alone. For Two of Us, this suggests that recovery should begin with benchmarking Bin&Bun's approach, focusing first on enriching product information and upgrading packaging before pursuing brand registration and consistent social media promotion. Keywords : Brand, Packaging, Product Information, Advertising, Purchase Intention
Co-Authors Adelyne, Felicia Adrie Oktavio Agoestinus Lis Indrianto, Agoestinus Lis Agus Sugiharto Agustinus Nugroho Anggun, Jaqueline Vanessa Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Whidya Utami Cipto Wardoyo Denny Bernardus Elnusa, Diadara Shalom Erris Kusumawidjaya Fulgentius Danardana Murwani Gabriel Aprilia Gunardy, Geofrey Hari Minantyo Henry Susanto Pranoto Imanuel Deny Krisna Aji Imanuel Hitipeuw Ivana Grasielda Jatiperwira, Stefan Yudana Kristian Agung Nugraha Kusumojanto, Djoko Dwi Liliana Dewi Lutfiyah, Farida Hasna M. Taufiq Noor Rokhman Mihope, Indy Kevin Mitasari, Alodia Rean Moses Soediro Nurillah, Salman Haji Nurwijayanti Nusabika, Awdiqit Dwi Olivia Gondoputranto Putri, Alma Rasikah Reviva Putri, Ayu Novianti Kresna Putri, Dominica Prima Kurnia Kharismatika Rama Septriduta Surya Negara Salim, Ika Raharja Saputra, Kadek Aditya Saputra, Teddy Setiani, Nisa Sutanto, J. E. Sutrisno, Timotius F. C. W. Tandijo, Miguel Mario Leon Tommy Christian Efrata Tony Antonio Verina Wijaya Wirawan ED Radianto Zamir, Nabilah Husniah