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Branding dan Digital Marketing Meningkatkan Penjualan pada Pelaku Usaha Dodol Nanas Desa Tambakmekar Jalancagak Kabupaten Subang Zulfikar, Taufik; Kadarisman, Sumeidi; Djogo, Ony; Paramarta, Vip; Yuliati, Farida; Mulyani, Sri Rochani; Fitriana; Kosasih; Panjaitan, Biller; Kurniasih, Aas
Jurnal Abdimas Peradaban Vol. 3 No. 1 (2022): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ha1xr444

Abstract

Kemajuan teknologi yang sangat pesat saat ini harus selalu diikuti oleh setiap pelaku usaha tidak terkecuali para pelaku usaha dodol nanas yang berada di Kecamatan Jalancagak Kabupaten Subang. Penggunaan internet yang semakin berkembang dan aksebilitas yang semakin mudah dengan jangkauan semakin luas membuka peluang bagi pelaku usaha dodol nanas untuk melakukan pemasaran secara digital. Langkah pertama yang dapat dilakukan dalam usaha pemasaran secara digital yaitu dengan melakukan branding. Permasalahan yang dihadapi para pelaku usaha dodol nanas dalam melakukan pemasaran digital adalah masih banyak pemberian nama merek yang sama dan bentuk kemasan yang sama dan kurang variatif.  Tujuan pengabdian kepada masyarakat terhadap pelaku usaha dodol nanas adalah memberikan pemahaman dan pengertian pentingnya branding dan digital marketing dalam upaya meningkatkan penjualan. Metode pelaksanaan yang dilakukan berupa penyuluhan, diskusi, studi banding, dan pendampingan. Hasil dari pengabdian kepada masyarakat adalah adanya manfaat yang dirasakan oleh pelaku usaha dodol tentang arti pentingnya branding dan digital marketing.
Pemantauan dan Evaluasi Pasca Akreditasi di Rumah Sakit TK II Dr. R. Harjanto Balikpapan (Persiapan Survey Dilakukan Oleh Tim Akreditasi) Hutagaol, Tetty; Kosasih
Action Research Literate Vol. 8 No. 9 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i9.1192

Abstract

Penelitian ini bertujuan untuk mengevaluasi persiapan yang dilakukan oleh tim akreditasi Rumah Sakit Tk II Dr. R. Harjanto dalam rangka menghadapi survei pemantauan dan evaluasi pasca akreditasi. Akreditasi rumah sakit merupakan proses penilaian oleh lembaga independen yang bertujuan untuk memastikan bahwa rumah sakit telah memenuhi standar pelayanan dan manajemen yang sesuai dengan regulasi. Selain itu, akreditasi juga berfungsi untuk meningkatkan keselamatan dan kualitas pelayanan kesehatan. Pemantauan dan evaluasi pasca akreditasi sangat penting untuk menjaga keberlanjutan mutu layanan serta memastikan bahwa standar yang dicapai selama survei akreditasi tetap diterapkan. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data berupa observasi dan wawancara mendalam dengan tim akreditasi. Hasil penelitian menunjukkan bahwa tim akreditasi memiliki peran kunci dalam mempersiapkan dokumen, melibatkan seluruh staf, dan melakukan koordinasi yang baik dalam menghadapi survei pemantauan. Penelitian ini menyimpulkan bahwa persiapan yang matang oleh tim akreditasi sangat penting untuk memastikan kelancaran survei pemantauan dan evaluasi pasca akreditasi, serta menjaga standar pelayanan dan keselamatan pasien di rumah sakit.
UJI EFEKTIVITAS METODE BREAKOUT SUPPORT RESISTANCE UNTUK PROBABILITAS PADA FOREIGN EXCHANGE MARKET (FOREX) Tjitrayudha, Marcel; Kosasih
Manajemen: Jurnal Ekonomi USI Vol 6 No 2 (2024): Vol. 6 No. 2 Tahun 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/saj8g536

Abstract

Penelitian ini menyelidiki efektivitas strategi perdagangan Breakout Sideways dalam pasar Forex, dengan fokus khusus pada pair XAUUSD dalam timeframe H1 sepanjang tahun 2022. Tujuan utamanya adalah untuk menentukan profitabilitas strategi dan mengevaluasi kejadian Kerugian dan Profit Berturut - turut. Dengan menggunakan backtesting sebagai metode penelitian utama, kinerja strategi dianalisis melalui data historis. Hasil penelitian menunjukkan tingkat probabilitas sebesar 72,73% untuk mencapai hasil yang konsisten sesuai dengan strategi, dengan terjadinya 9 kali keuntungan berturut - turut dan 3 kali kerugian berturut-turut selama periode pengujian satu tahun. Temuan ini menyarankan bahwa strategi Breakout Sideways memiliki potensi untuk menghasilkan keuntungan yang stabil dalam jangka waktu yang lebih panjang
Assessing Inequality in Health Service Accessibility Based on Hospital Distribution in Indonesia Mahqfiroh, Juliatul; Kosasih
Journal of Health Policy and Management Vol. 10 No. 3 (2025)
Publisher : Masters Program in Public Health, Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26911/thejhpm.2025.10.03.01

Abstract

Background: The distribution of health facilities is an essential indicator to improve public health services in Indonesia. However, the country’s archipelagic geography and uneven population density create challenges in ensuring equal access. This study aimed to analyze hospital distribution in Indonesia based on provinces and main islands to evaluate inequality in health service accessibility. Subjects and Method: A comparative descriptive study was conducted using secondary data. Hospital data were obtained from the Hospital Information System (SIRS) of the Ministry of Health (2024), and population data were retrieved from the Central Statistics Agency (BPS) report (2023). A total of 3,209 hospitals were identified across 38 provinces and grouped into seven island clusters: Java, Sumatra, Sulawesi, Kalimantan, Papua, Maluku, and Bali–Nusa Tenggara. The population-to-hospital ratio was calculated, and hospital distribution was further analyzed by province, island, and hospital class. Results: Java accounted for the largest number of hospitals (1,622) due to its high population and better infrastructure. In contrast, Eastern regions such as Papua (73) and Maluku (53) showed limited availability. Inequalities were also found in hospital classes, where advanced hospitals (Class A and B) were concentrated in Java, while peripheral regions were dominated by Class C and D facilities. This disparity forces residents in remote areas to travel long distances for adequate care. Conclusion: Unequal hospital distribution highlights the urgent need for equitable health infrastructure development and strategic resource allocation policies to ensure fair access to health services across Indonesia.
THE The Influence of Workload, Employee Compensation, And Employee Competence on Employee Performance at The Simpang Tiga Redelong District Court And The Simpang Tiga Redelong Syar’iyah Court, Bener Meriah Regency, Aceh Province Alnando, Dedi; Kosasih; Vip Paramarta
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8287

Abstract

This study aims to analyze the effect of workload, employee compensation, and employee competence on employee performance at the District Court of Simpang Tiga Redelong and the Syar’iyah Court of Simpang Tiga Redelong, Bener Meriah Regency, Aceh Province. The number of research samples was determined using the Slovin formula, resulting in 53 respondents from the total population of employees. The research method applied a quantitative approach with multiple regression analysis conducted through SPSS version 16.0. Descriptive analysis revealed that the workload variable was categorized as low, while employee compensation, employee competence, and employee performance were categorized as good. The simultaneous test (F-test) produced an F-value = 9.546 with a significance level of 0.000 < 0.05, indicating that workload, employee compensation, and employee competence collectively have a significant effect on employee performance. However, the partial test (t-test) showed varying contributions of each variable. The workload variable (BK) obtained a t-value of -0.953 with sig. 0.345 (> 0.05), meaning it had no significant effect on performance. The employee compensation variable (KSP) had a positive and significant effect with a t-value of 2.436 and sig. 0.019 (< 0.05). Meanwhile, the employee competence variable (KMP) showed a positive but not significant effect with a t-value of 1.679 and sig. 0.100 (> 0.05). Based on these findings, it is suggested that institutions should pay greater attention to balanced workload distribution, strengthen a fair and performance-oriented compensation system, and continuously foster employee competence development to enhance the long-term performance of judicial institutions.
THE INFLUENCE OF INTERNAL ENVIRONMENTAL UNCERTAINTY ON LOYALTY IN BANKING aripin, zaenal; Kosasih; Paramarta, Vip
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Beckground: The uncertainty of the internal environment is one of the main challenges faced by banks in achieving customer loyalty. The internal environment of banks often changes dynamically, including changes in internal policies, organizational structure, and service quality. The uncertainty of the internal environment can affect customers' perception of service quality and may impact their level of loyalty to the bank. Therefore, it is important to understand the effect of internal environmental uncertainty on customer loyalty in the banking sector. Aims: The purpose of this study is to identify and analyze the effect of internal environmental uncertainty on loyalty in the banking sector. This study aims to provide better insight into how changes in the internal environment within banks can affect customer loyalty. Research Method: This research utilizes a quantitative approach using survey as the data collection method. The research sample consisted of 60 randomly selected bank customers. Respondents were asked to rate the level of internal environmental uncertainty they experience in relation to the bank they use, as well as their level of loyalty to the bank. The data collected was then analyzed using appropriate statistical techniques to test the research hypotheses. Results and Conclusions: The results of this study indicate a significant influence between internal environmental uncertainty and customer loyalty in the banking sector. The higher the level of internal environmental uncertainty experienced by customers, the lower their level of loyalty to the bank. This suggests that changes in the bank's internal environment can affect customers' perceptions and possibly influence their decision to remain loyal to the bank. Contribution: This research makes an important contribution to the understanding of the factors that influence customer loyalty in the banking sector. By understanding the influence of internal environmental uncertainties, banks can take appropriate actions to manage changes and improve customer loyalty levels. The results of this study can also be used as a basis for developing more effective marketing strategies in the face of internal environmental uncertainty.
Post Covid-19 Pandemic New Marketing Theories and Practices Emerging from Innovations in the Tourism Sector. aripin, zaenal; Paramarta, vip; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Abstract - The tourism sector has a very important role in life in various sectors and also in various countries. In 2015 the tourism sector contributed 10% of Indonesia's total GDP with the highest nominal amount in ASEAN. However, since the covid-19 pandemic there has been a decrease in the number of tourist visitors in various tourism sites. The method used is with data collection techniques through literature studies, and also quantitative data processing from BPS data in 2022, based on the results obtained, the marketing strategy applied in this study is, by researchers in applying the toursime city branding strategy and also DOT, BASE and POSE in developing marketing strategies for the post-pandemic covid-19 tourism sector in Indonesia, then there are some insights and also an increase in the number of tourists visiting tourism in Indonesia.
Manage Insurance Customer Satisfaction with Premiums and Perceived Quality Assessments. Padma Negara, M. Rizqi; Aripin, Zaenal; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The competition among insurance companies is getting fiercer. The development of the industry today is very competitive; this can be seen from a large number of people in industries with enormous potential in the current era, with developments causing competition in similar industries. This study determines whether customer satisfaction can be achieved with affordable premium prices and good service quality. (Basic method of quantitate active approach, Respondents use questionnaire random sampling method to insurance customers, sampling through primary and secondary techniques, Data quality test instrument, Data processing procedure using SPSS (Statistical Package for Social Sciences) 26.0) To find out the quality of service, find out the affordable premium price and its effect on customer satisfaction of insurance services, find out the affordable premium price and its impact on insurance customer satisfaction. Their analysis results that Service Quality (X1) is positively related to Customer Satisfaction, increasing by 44.4%. In addition, Premium (X2) is also positively associated with Customer Satisfaction, rising by 19.9%. Overall, Service Quality (X1), Premium (X2), and Customer Satisfaction (Y) significantly affect each other. Customer satisfaction is influenced by two main factors, namely premium price and service quality. Affordable premium prices make people interested in using insurance policies, especially if the Premium than Premium is higher than the value of other insurance. In addition, service quality also plays a critical essential influencing customer satisfaction. Insurance marketers must be responsive in handling customer complaints and be friendly and polite. Good and Excellent office facilities also contribute to customer satisfaction. In addition, is insurance explained in the product clearly and easily understood by customers? By paying attention to these factors, insurance companies can increase customer satisfaction and gain a competitive advantage in the market.
Pengaruh Earning Per Share dan Current Ratio Terhadap Harga Saham Sektor Tambang Batu Bara di Bursa Efek Indonesia Tahun 2018-2022 Isah Amini Yasmin; Kosasih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5014

Abstract

The coal sector in Indonesia during 2018-2022 faced various challenges that had an impact on financial instability in companies, consequently affecting stock price fluctuations. The Covid-19 pandemic during 2019-2020 exacerbated the condition by causing a decline in stock prices. The principal objective of this study was to examine EPS and Current Ratio that influence stock price fluctuations in the coal mining sector on the IDX over that period. The quantitative method was selected as the research method, with data analysis conducted using the SPSS 27 software. In partial results demonstrated that both EPS and CR exert a positive influence on the stock prices. Furthermore, the simultaneous results indicated that EPS and CR also exert a significant simultaneous influence on the stock prices of coal mining sub-sector companies in IDX period 2018 to 2022.
Utilizing Internet of Things (IOT)-based Design for Consumer Loyalty: A Digital System Integration Aripin, Zaenal; Paramarta, Vip; Kosasih
Jurnal Penelitian Pendidikan IPA Vol 9 No 10 (2023): October
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i10.4490

Abstract

The purpose of this research is to describe the design of a digital system to create IOT-based customer loyalty. The application of IOT systems for the banking sector is inevitable as part of the widespread positive impact of communication and information technology. The method used in this research is to use literature review by reading a lot of previous research which is the basis for this research by reading a lot of research, the author will be able to better understand the ongoing research by reading a lot of books and journals of previous research, new problems will be found and can be used as future research. The result of this research is a proposed system that can be used as a reference for further research, and can be used as an applied system so that the existing system can be further developed and can be even better, the proposed system produces the latest system using IoT and is expected to produce a smart consumer loyalty system.Â