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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) PENDIPA Journal of Science Education Journal of Health Policy and Management Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Al-Kharaj: Journal of Islamic Economic and Business Berdikari : Jurnal Ekonomi dan Statistik Indonesia JP2KG AUD (Jurnal Pendidikan, Pengasuhan, Kesehatan dan Gizi Anak Usia Dini) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Action Research Literate (ARL) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Economic Reviews Journal Paradoks : Jurnal Ilmu Ekonomi Jurnal manajemen informasi kesehatan Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Abdimas Peradaban Manajemen : Jurnal Ekonomi Scientific Contribution Oil and Gas Journal of Ekonomics, Finance, and Management Studies JHSS (Journal of Humanities and Social Studies)
Kosasih
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PENGARUH VARIASI PRODUK, KUALITAS PELAYANAN, METODE PENGIRIMAN TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE APOTEK PT W DENGAN VARIABEL MODERASI PROMOSI: Pengaruh Variasi Produk, Kualitas Pelayanan, Metode Pengiriman terhadap Keputusan Pembelian di e-Commerce Apotek PT W dengan Variabel Moderasi Promosi Kurniasih, Dian; Kosasih; Ahmar, Nurmala
PendIPA Journal of Science Education Vol 9 No 2 (2025): June
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.2.298-302

Abstract

The rapid growth of e-commerce in the pharmaceutical sector requires companies to understand key factors influencing consumer purchasing decisions. This study analyzes the effects of product variety, service quality, and delivery methods on purchasing decisions on PT W Pharmacy’s e-commerce platform, with promotion as a moderating variable. A quantitative approach using SEM-PLS was applied to data from 301 respondents. The results show that product variety has a positive and significant effect (coefficient = 0.207; t = 3.623; p = 0.000), as does service quality (coefficient = 0.157; t = 2.150; p = 0.032). Delivery methods show the strongest positive and significant effect (coefficient = 0.227; t = 4.223; p = 0.000). Promotion also directly has a positive and significant effect on purchasing decisions (coefficient = 0.362; t = 4.853; p = 0.000). As a moderating variable, promotion significantly strengthens the effect of service quality (coefficient = 0.196; t = 2.135; p = 0.033), does not significantly moderate product variety (coefficient = -0.090; t = 1.373; p = 0.170), and has a significant negative moderating effect on delivery methods (coefficient = -0.120; t = 2.019; p = 0.044). These findings emphasize the strategic role of delivery, service quality, and targeted promotion in enhancing online purchasing decisions
Pengaruh Usia, Kepercayaan dan Persepsi Terhadap Kepuasan Pengguna Layanan Telemedisin Hastuti, Rini; Vip Paramarta; Widjajanti Utojo; Rulia; Kosasih; Farida Yuliaty
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1159

Abstract

Peningkatan teknologi kesehatan menghadirkan inovasi layanan telemedisin untuk memperluas akses pelayanan, terutama di daerah terpencil dengan rasio dokter rendah. Telemedisin diharapkan dapat meningkatkan pemerataan, kualitas layanan, efisiensi biaya, serta menjangkau daerah bencana. Meski banyak penyedia resmi bermitra dengan pemerintah, pemanfaatan layanan ini masih terbatas karena berbagai faktor. Penelitian ini bertujuan mengetahui pengaruh usia, kepercayaan, dan persepsi terhadap kepuasan pengguna telemedisin di Jabodetabek. Pendekatan yang digunakan adalah kuantitatif, dengan 149 responden yang dianalisis menggunakan regresi linear berganda. Hasil uji parsial menunjukkan bahwa usia dan kepercayaan tidak berpengaruh signifikan terhadap kepuasan pengguna, sedangkan persepsi berpengaruh signifikan. Namun, uji simultan menunjukkan bahwa usia, kepercayaan, dan persepsi secara bersama-sama berpengaruh signifikan terhadap kepuasan pengguna layanan telemedisin di Jabodetabek.
THE INFLUENCE OF MARKETING STRATEGY AND SERVICE INNOVATION ON THE GROWTH OF PRIVATE HOSPITAL PATIENTS Tia Ariani Salsabila; Kosasih; Vip Paramarta; Farida Yuliaty; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2502

Abstract

Private hospitals need to implement marketing strategies and service innovation to increase the number of patients and maintain a competitive advantage. Marketing strategies increase public awareness, while service innovation improves quality and patient satisfaction. This research aims to analyze the influence of both. The method used is a literature study with secondary data from articles and literature taken from Google Scholar (2020-2024). The results of research conducted by several authors also show that marketing strategies and service innovation have a significant impact in increasing the number of patients visiting the hospital.The research results show that these two factors have a positive effect on the number of patient visits. Effective marketing strategies can attract public interest in health services, while service innovation improves the quality of the patient experience. These two factors interact, helping hospitals strengthen their competitive advantage and drive patient growth. Therefore, hospitals must develop effective marketing and service innovation strategies to maintain growth and competitive advantage.
THE INFLUENCE OF MANAGEMENT INFORMATION SYSTEMS, PROCESS INNOVATION AND OPERATIONAL EFFICIENCY IN HOSPITALS Ivana Yolanda; Kosasih; Vip Paramarta; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2512

Abstract

The implementation of Hospital Management Information System (SIMRS) is a solution to improve operational efficiency by integrating various aspects of services, including administration, electronic medical records, and resource management. This study aims to analyze the role of Hospital Management Information System (SIMRS) and process innovation in improving hospital operational efficiency. The method used is a literature review by collecting and analyzing sources from academic databases such as PubMed, ScienceDirect, ResearchGate, and Google Scholar in the range of 2019-2024. This review discusses the implementation of SIMRS, digitalization of health services, and optimization of medical personnel and facility management. The results show that SIMRS implementation improves administrative efficiency and service coordination, while innovations such as electronic medical records, digital queuing systems, and telemedicine contribute to improved access and quality of care. In addition to technology, efficient management of medical personnel and referral systems also had a significant impact on hospital performance. This study provides recommendations for hospital managers in designing optimal strategies for technology implementation to improve health services.
THE INFLUENCE OF TELEMEDICINE SERVICES, PATIENT TRUST, AND SATISFACTION ON INTEREST IN USING DIGITAL HEALTH PLATFORMS Jeanny Kathleen Hartini; Vip Paramarta; Kosasih; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2517

Abstract

This study aims to analyze the influence of telemedicine services, patient trust, and satisfaction on interest in using digital health platforms. In the digital age, healthcare platforms such as telemedicine offer easy access to medical services, but the adoption of these platforms is influenced by several factors, including patient trust and satisfaction with services. Patient trust relates to their perception of data security and service quality, while satisfaction is influenced by the user's experience during interaction with the platform. The method used in this study is literature review by collecting data from relevant journals and articles published between 2019 and 2023. Data is obtained through international and national databases such as PubMed, Google Scholar, and Scholar. The results show that all three variables have an interrelated role in influencing patients' interest in using digital health platforms. Effective and accessible telemedicine services provide convenience that encourages patients to switch to digital platforms. Patients' confidence in data security and service quality further increases their convenience in using this platform. Patient satisfaction built from positive experiences while interacting with the platform will encourage them to continue using the service.
INTEGRATED RISK MANAGEMENT IN HOSPITAL MANAGEMENT STRATEGY Edi Kurnawan; Farida Yuliaty; Vip Paramarta; Kosasih
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2518

Abstract

Risk management is a crucial aspect of hospital management to ensure the safety of patients, staff, and smooth operations. The implementation of integrated risk management helps hospitals identify, assess, and manage risks, both clinical and non-clinical, to minimize injuries, accidents, and financial losses. This article aims to analyze the importance of integrated risk management in hospital management strategies and identify challenges and solutions for its implementation. Based on a literature review and various case studies, it is found that the implementation of international standards such as ISO 31000 has successfully optimized risk management in hospitals, especially in dealing with operational and clinical risks. However, significant challenges are still encountered, such as the lack of professionals trained in risk management and limited supporting technology. Suggested solutions include intensive training for staff, implementation of a technology-based incident reporting system, and integrating risk management with financial processes to prevent budget discrepancies. With these measures, the hospital can increase the effectiveness of risk management, improve patient safety, and maintain optimal continuity of operations.
THE INFLUENCE OF MANAGEMENT INFORMATION SYSTEMS, PROCESS INNOVATION AND OPERATIONAL EFFICIENCY IN HOSPITALS Anggilia Yuliani Susanti; Vip Paramarta; Farida Yuliaty; Kosasih; Fitriana; Sri Rochani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2529

Abstract

Hospital administration is facing increasing challenges in ensuring operational efficiency while maintaining the quality of healthcare services. The digital transformation in hospital administration, particularly through the implementation of Hospital Management Information Systems (SIMRS) and process innovations, has become a crucial strategy in improving service efficiency. SIMRS facilitates data integration, automates administrative tasks, and enhances coordination among hospital units, leading to faster and more accurate service delivery. However, its implementation faces obstacles such as limited technological infrastructure, staff readiness, and high implementation costs. Meanwhile, process innovation such as digital queue systems and automated administrative procedures, optimizes resource utilization and reduces patient waiting times. Despite these advantages, challenges like resistance to change and limited funding remain significant barriers. This study, conducted through a literature review, analyzes the relationship between SIMRS, process innovation, and hospital efficiency. The findings highlight the importance of comprehensive strategies, including policy support, staff training, and infrastructure development, to ensure effective digital transformation in hospital administration.
COLLABORATION OF HOSPITAL MANAGEMENT AND COMMUNITY IN PREVENTION OF DIABETIC RETINOPATHY: STUDY OF COMMUNITY SERVICE PROGRAM AT UNDAAN EYE HOSPITAL SURABAYA Dyah Kusuma Arnovita; Vip Paramarta; Kosasih; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2534

Abstract

This study aims to increase public awareness of DR prevention through education, screening, and training of health cadres. The methods used in this program include health education, interactive discussion sessions, and eye screening for participants at risk. The education was conducted in three sessions with a total of 150 participants consisting of diabetes sufferers, families, and the general public. Health screening involved 70 participants to detect the possibility of DR at an early stage. In addition, 10 health cadres were trained to assist in providing education to the surrounding community. The results of the program showed an 85% increase in participants' understanding of DR prevention based on a post-education survey. Although no DR cases were found in the screening, this activity still provided benefits in increasing public awareness of the importance of routine eye examinations. Health cadre training also had a positive impact by strengthening the role of the community in ongoing education. With a community-based approach and collaboration between hospitals and the community, this program is expected to contribute to reducing the incidence of DR and improving the quality of life of diabetes sufferers.
IMPLEMENTATION OF LEAN HOSPITAL AS AN EFFORT TO IMPROVE HEALTH SERVICES IN THE EMERGENCY UNIT OF THE HOSPITAL I Gusti Nyoman Trianantha Jaya; Kosasih; Farida Yuliaty; Vip Paramarta; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2543

Abstract

Service emergency emergency at home Sick often face​ challenge like overcrowded and false emergencies, which resulted in a decline quality service and improvement time Wait patient. Research This aiming For analyze implementation Lean Hospital as effort improvement efficiency and quality services in the Emergency Unit Emergency (ER). Lean hospital adopt principles subtraction waste includes​​​ time excessive waiting, usage​ source suboptimal power, and administrative processes that are not own mark add. Method study This use source from journal scientific, articles, books scientific, as well as guidelines House sick. Study results show that implementation lean hospital capable reduce time Wait up to 30%, increasing flow work, and optimize utilization source power that has an impact on increasing satisfaction patients and decline risk error medical. In conclusion, Lean Hospital is a approach effective management​ in increase efficiency and quality service health in the ER, as well as capable face challenge operational House the pain is getting worse complex in this modern era.
THE INFLUENCE OF SERVICE QUALITY ON PATIENT LOYALTY THROUGH PATIENT SATISFACTION AT RSUD DR. CHASBULLAH ABDULMADJID IN BEKASI CITY Gladdays Naurah; Kosasih; Laili Rahmiyati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2692

Abstract

This study aims to obtain empirical evidence on the influence of service quality on patient loyalty, with patient satisfaction as an intervening variable. The research locus is RSUD Dr. Chasbullah Abdulmadjid in Bekasi City. The research method used is descriptive-verificative analysis and panel data regression analysis (pathway analysis), with data collection techniques using questionnaires distributed to 100 outpatients in the general and BPJS categories. The descriptive analysis results indicate that service quality, patient satisfaction, and patient loyalty are generally classified as good. The verificative analysis results confirm that service quality significantly enhances patient loyalty, as well as service quality influencing patient satisfaction and patient satisfaction affecting patient loyalty. There is an influence of service quality on patient loyalty through patient satisfaction at RSUD Dr. Chasbullah Abdulmadjid in Bekasi City. Patient satisfaction is not only a supporting factor but also plays a role in strengthening the relationship between service quality and patient loyalty
Co-Authors Alnando, Dedi Anggilia Yuliani Susanti Ayu Laili Rahmiyati Bambang Agus W Bambang Widarsono Byan M Pratama Dahrul Effendi Dharma Jaya Hartono Dian Kurniasih, Dian Dimas Rifqi Djogo, Ony dr Agung Family, Joko Agung N Dramora Nepy Asmara Dyah Kusuma Arnovita Edi Kurnawan Fajarini Farida Yuliati, Farida Farida Yuliaty Farida Yuliatya Fitriana Gladdays Naurah Habeahan, Immanuel Haddan D Haiqal Faddel Muhammad Heru Atnioko Hutagaol, Tetty I Gusti Nyoman Trianantha Jaya Irawan Sugoro Isah Amini Yasmin Ivana Yolanda Jeanny Kathleen Hartini Kadarisman, Sumeidi Karahmawati , Tri Kurniasih, Aas Laili Rahmiyati Mahqfiroh, Juliatul Malik, Rahadian Mantikaisih Laras, Andi Tenri Masitoh, Imas Siti Mona Fandani Mudiansyah, Aris Mudiansyah MUHAMMAD ANWAR mulyani, sri rochani Ni Wayan Eka Arimas Nova Karlina Nurmala Ahmar Padma Negara, M. Rizqi Panjaitan, Biller Ranita Rizky Putri Ricky Agusiady Ridwan Rini Hastuti Rukhiyat Rulia Ruriyansi Santi Sandra Sri Rochani Taufan Nugroho Taufik Zulfikar Tia Ariani Salsabila Tjitrayudha, Marcel Vip Paramarta Widjajanti Utojo Yuwono, Ismanto Zaenal Aripin