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All Journal Publiciana Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Media Mahardhika Aptisi Transactions on Technopreneurship (ATT) Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Jurnal Manajemen Bisnis dan Organisasi Jurnal Pendidikan Islam Jurnal Publikasi Ilmu Manajemen Al-Fahmu: Jurnal Ilmu Al-Qur'an dan Tafsir Managere: Indonesian Journal of Educational Management Mahir : Jurnal Ilmu Pendidikan dan Pembelajaran Al-Fadlan: Journal of Islamic Education and Teaching MULTIPLE: Journal of Global and Multidisciplinary International Journal of Economic Research and Financial Accounting El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Ekonomics, Finance, and Management Studies Values: Jurnal Kajian Islam Multidisiplin IJHABS As-Syirkah: Islamic Economic & Financial Journal
Suhairi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Dinamika Promosi dalam Era Global Ahmad Arrasyid, Abduh Malik; Sri Wahyuni, Erika; Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.539

Abstract

The purpose of this study is to tell or educate readers about the global promotion dynamics. This study employs a quantitative literature review as its type of research. The research method involves combining data from multiple sources, such as books and the internet, into a single one. Finding the necessary information is the method that is used to collect the data. Human thinking and behavior can be altered by rapid technological advancement, particularly in marketing mix strategies like advertising, customer promotion, personal selling, and publicity. The promotion of goods and services has seen a rapid rise in the use of technology and informatics systems like the internet and cyberspace. Manufacturers can use this opportunity to inform, offer, persuade, motivate, and even "force" consumers to try, buy, and even become loyal customers by taking advantage of this technology at very low costs. They can also use it to penetrate borders between countries. This technological advancement benefits consumers as well as producers. Customers are able to quickly obtain product-specific information. As a result, production and consumption systems as well as all aspects of life can benefit from technological advancements
Co-Authors Abdullah Haris Lubis Agung Pratama Tarigan Ahmad Arrasyid, Abduh Malik Ahmad Mohammad Tidjani Amyra Zhahra Lubis Arjuna Pangestu Arya Zidan Riza Pratama Asrah Asri Lestari Aulia Azmi Lubis Aulia Zahra Ayu Andini Ayu Syahputri Batubara, Putri Apriani Beny Sitakar Br.Ginting, Novia Rizki Ramadhani Candra Wijaya, Candra Chairul Nazar Saing Charos, Wanda Aprilly Devi Safitri Devi Suryatna Diki Ariansyah Putra Dinda Karunia Putri Dinda Savira Viantika Dwi Erlanda Anggara Ekry Syahriwanda Elda Anjely Hasibuan Farach Nur Fachri Farhan Harahap Febrianty Try Andini Fernanda Putri Ghozi Mubarok Hajrah Rahmah Ilham Salim Siregar Indah Pratiwi Inom Nasution Jumarni Khoirul Muhtadin Leni Lastrian Nahulae Lubis, Arbarija Hafiz Luthfi Lisikmiko M. Alfito Dinova Manurung, Erlangga Hakim Mhd Dimas Jayadi Mila Sastika Mohammad Iqbal Muadzin Muhammad Agus Muljanto Muhammad Haekal Matondang Mutia Putri Nabila Lubis Mutiara Khinaya Nadya Dewi Anggita Nailan Ni’mah Sinaga Nasution, Riska Arianti Nina Amanda NUR AHMADI Nur Marliana Anggraini Nur Rahmanely Nurfahmi Nurhadiah Nurhazizah Nurindah Novianti Nurlaila Hasibuan Nurmal Idrus Nurwani Nasution Putra Rizky Gustianda Putri Apriani Batubara Rabiatun Adawiyah Rahma Fahmadina Lubis Ramadhani, Lisa Repwita, Yena Ria Anjriani Saputri Riau Rizki Harahap Ridha Tri Handayani Riski Fadila Yoga RIZKA AULIA Rizka Salsabila Silvia Br Nainggolan Siti Zahra Khostamarul Aspia Lubis Sitio, Ayu Sri Wahyuni, Erika Syahlaa Maulana Syamsul Bahri Syanda, Syahla Ulfah Amirah Khairi Vani Hajari Vira Audini Widyani hasibuan Yuda, Araza Yudi Fakhrul Rozi Yusuf Hadijaya Zairie, Syafuan