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All Journal Publiciana Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Media Mahardhika Aptisi Transactions on Technopreneurship (ATT) Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ekonomika Dan Bisnis Jurnal Manajemen Bisnis dan Organisasi Jurnal Pendidikan Islam Jurnal Publikasi Ilmu Manajemen Al-Fahmu: Jurnal Ilmu Al-Qur'an dan Tafsir Managere: Indonesian Journal of Educational Management Mahir : Jurnal Ilmu Pendidikan dan Pembelajaran Al-Fadlan: Journal of Islamic Education and Teaching MULTIPLE: Journal of Global and Multidisciplinary International Journal of Economic Research and Financial Accounting El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Ekonomics, Finance, and Management Studies Values: Jurnal Kajian Islam Multidisiplin IJHABS As-Syirkah: Islamic Economic & Financial Journal
Suhairi
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : As-Syirkah: Islamic Economic

 1 
Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global Suhairi; Nurhazizah; Syanda, Syahla; Nasution, Riska Arianti
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/113a0e41

Abstract

This research explores the impact of digital transformation on data collection and analysis, as well as responsive strategies to changes in the global market. The findings indicate that companies adopting Big Data Analytics gain access to unprecedented volumes of data, including transaction data, customer interactions, and social media information, allowing for a deeper understanding of consumer behavior. The integration of current technologies not only pertains to data collection but also influences the implementation of marketing strategies. Responsive strategies to changes in the global market require a profound understanding of factors influencing consumer behavior, and modern technology enables companies to shift towards a robust data-driven approach. In conclusion, companies need to focus on developing their team's skills in managing current technologies to maximize the benefits of the global marketing research transformation and maintain competitiveness in the ever-evolving global market.
Co-Authors Abdullah Haris Lubis Agung Pratama Tarigan Ahmad Arrasyid, Abduh Malik Ahmad Mohammad Tidjani Amyra Zhahra Lubis Arjuna Pangestu Arya Zidan Riza Pratama Asrah Asri Lestari Aulia Azmi Lubis Aulia Zahra Ayu Andini Ayu Syahputri Batubara, Putri Apriani Beny Sitakar Br.Ginting, Novia Rizki Ramadhani Candra Wijaya, Candra Chairul Nazar Saing Charos, Wanda Aprilly Devi Safitri Devi Suryatna Diki Ariansyah Putra Dinda Karunia Putri Dinda Savira Viantika Dwi Erlanda Anggara Ekry Syahriwanda Elda Anjely Hasibuan Farach Nur Fachri Farhan Harahap Febrianty Try Andini Fernanda Putri Ghozi Mubarok Hajrah Rahmah Ilham Salim Siregar Indah Pratiwi Inom Nasution Jumarni Khoirul Muhtadin Leni Lastrian Nahulae Lubis, Arbarija Hafiz Luthfi Lisikmiko M. Alfito Dinova Manurung, Erlangga Hakim Mhd Dimas Jayadi Mila Sastika Mohammad Iqbal Muadzin Muhammad Agus Muljanto Muhammad Haekal Matondang Mutia Putri Nabila Lubis Mutiara Khinaya Nadya Dewi Anggita Nailan Ni’mah Sinaga Nasution, Riska Arianti Nina Amanda NUR AHMADI Nur Marliana Anggraini Nur Rahmanely Nurfahmi Nurhadiah Nurhazizah Nurindah Novianti Nurlaila Hasibuan Nurmal Idrus Nurwani Nasution Putra Rizky Gustianda Putri Apriani Batubara Rabiatun Adawiyah Rahma Fahmadina Lubis Ramadhani, Lisa Repwita, Yena Ria Anjriani Saputri Riau Rizki Harahap Ridha Tri Handayani Riski Fadila Yoga RIZKA AULIA Rizka Salsabila Silvia Br Nainggolan Siti Zahra Khostamarul Aspia Lubis Sitio, Ayu Sri Wahyuni, Erika Syahlaa Maulana Syamsul Bahri Syanda, Syahla Ulfah Amirah Khairi Vani Hajari Vira Audini Widyani hasibuan Yuda, Araza Yudi Fakhrul Rozi Yusuf Hadijaya Zairie, Syafuan