Article Per Year (5 Year)
p-Index From 2021 - 2026
5.831
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Aptisi Transactions on Management JEMPER (Jurnal Ekonomi Manajemen Perbankan) Jurnal Berdaya Mandiri Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Sekretari & Administrasi (Serasi) SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) International Journal of Business, Economics, and Social Development Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Inovasi Penelitian dan Pengabdian Masyarakat MOVE: Journal of Community Service and Engagement Eduvest - Journal of Universal Studies Eastasouth Journal of Effective Community Services Jurnal Penelitian Manajemen (JPEMA) Jurnal Pengabdian kepada Masyarakat Inovasi Gagasan Abdimas & Kuliah Kerja Nyata Jurnal Pengabdian Masyarakat Tekno Jurnal Pendidikan Progresif Proletarian : Community Service Development Journal
Umiyati, Hesti
Universitas Utpadaka Swastika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
PENGARUH KUALITAS PELAYANAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN STRATEGI PEMASARAN SEBAGAI VARIABEL MEDIASI PADA NS. SALON KOTA TANGERANG Junarsih, Asih; Ramadhania, Salwa; Umiyati, Hesti
Jurnal Penelitian Manajemen Vol 3 No 2 (2025): JURNAL PENELITIAN MANAJEMEN
Publisher : Universitas Utpadaka Swastika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70429/jpema.v3i2.197

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitaspelayanan dan kepuasan pelanggan terhadap loyalitaspelanggan, dengan strategi pemasaran sebagai variabelmediasi pada NS Salon. Latar belakang studi ini berangkatdari pentingnya mempertahankan pelanggan dalam industrijasa, khususnya salon kecantikan, melalui pelayananberkualitas dan strategi pemasaran yang tepat. Penelitian inimenggunakan pendekatan kuantitatif dengan metode survei.Data dikumpulkan dari 60 responden pelanggan NS Salonmelalui kuesioner terstruktur dan dianalisis menggunakanmetode Structural Equation Modeling (SEM) berbasis PartialLeast Squares (PLS).Hasil penelitian menunjukkan bahwa kualitas pelayanan dankepuasan pelanggan berpengaruh positif dan signifikanterhadap loyalitas pelanggan. Selain itu, strategi pemasaranterbukti memediasi secara signifikan hubungan antarakualitas pelayanan dan kepuasan pelanggan terhadaployalitas. Temuan ini menegaskan bahwa peningkatankualitas pelayanan dan kepuasan tidak cukup tanpa didukungoleh strategi pemasaran yang efektif.Kesimpulan dari studi ini adalah bahwa untuk membangunloyalitas pelanggan yang berkelanjutan, NS Salon perlu terusmemperhatikan kualitas pelayanan, menjaga kepuasanpelanggan, serta mengembangkan strategi pemasaran yanginovatif dan sesuai dengan kebutuhan pelanggan. Hasilpenelitian ini diharapkan dapat menjadi acuan praktis bagipengelola salon dalam merancang kebijakan pelayanan danpemasaran.
PENGARUH STRATEGI PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN PADA HYPERMART MALL METROPOLIS TANGERANG Binsasi, Marsela Ristiani; Nur Apriliani, Azzahra; Umiyati, Hesti
Jurnal Penelitian Manajemen Vol 3 No 2 (2025): JURNAL PENELITIAN MANAJEMEN
Publisher : Universitas Utpadaka Swastika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70429/jpema.v3i2.214

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategipromosi dan kualitas pelayanan terhadap minat belikonsumen pada Hypermart Mall Metropolis Tangerang.Metode penelitian yang digunakan adalah kuantitatif denganpendekatan survei melalui penyebaran kuesioner kepada 30responden yang merupakan konsumen Hypermart. Teknikanalisis data yang digunakan adalah regresi linier bergandauntuk mengetahui pengaruh variabel independen terhadapvariabel dependen. Hasil penelitian menunjukkan bahwastrategi promosi berpengaruh positif dan signifikan terhadapminat beli konsumen. Begitu pula kualitas pelayananberpengaruh positif dan signifikan terhadap minat belikonsumen. Temuan ini menunjukkan bahwa peningkatanstrategi promosi yang tepat dan pelayanan yang berkualitasdapat meningkatkan minat beli konsumen di Hypermart.Penelitian ini diharapkan dapat menjadi masukan bagimanajemen Hypermart dalam merumuskan strategipemasaran yang lebih efektif untuk menarik danmempertahankan konsumen.
PERAN CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN LAMPU HELON TYPE BYS51 EXPLOSION PROOF Rahman, Edi; Sutrisno, Gono; Umiyati, Hesti
Jurnal Penelitian Manajemen Vol 3 No 2 (2025): JURNAL PENELITIAN MANAJEMEN
Publisher : Universitas Utpadaka Swastika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70429/jpema.v3i2.234

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruhvariabel Keputusan Pembelian terhadap Citra Merek,Keputusan Pembelian terhadap Kualitas Produk, KeputusanPembelian terhadap Persepsi Harga pada PT. Helon InternusaFlamindo Kota Tangerang. Metode yang digunakan adalahmetode penelitian kuantitatif dengan melakukan survei danbersifat statistik, metode pengukuran yang digunakan adalahskala likert, dengan teknik non-probability sampling (sampelsensus, yaitu seluruh populasi dijadikan sampel, sebanyak 41perusahaan). Metode pengumpulan data menggunakankuesioner. Hipotesis yang diajukan diuji secara statistikdengan menggunakan program SmartPLS 3.3. Dari hasilpenelitian diperoleh bahwa Variabel Citra Merekberpengaruh positif dengan nilai koefisien jalur sebesar 0,467atau 46,7% dan signifikan dengan P-Value sebesar 0,002lebih kecil dari 0,05. Variabel Kualitas Produk berpengaruhpositif dengan nilai koefisien jalur sebesar 1,253 atau 125,3%dan signifikan karena Nilai-P sebesar 0,001 di atas 0,05.Variabel persepsi harga berpengaruh negatif dengan nilaikoefisien jalur sebesar -0,910 atau -91% dan signifikandengan Nilai-P sebesar 0,016 lebih kecil dari 0,05.
Kegiatan Pengabdikan Kepada Masyarakat (PKM) 16 Kampung Tematik Sebagai Upaya Memaksimalkan Potensi Kearifan Lokal Menuju Kemandirian Ekonomi Masyarakat Kamar, Karnawi; winanti, Winanti; Basuki, Sucipto; Goestjahjanti, Francisca Sestri; Purno, Marhaendro; Cahya Kumoro, Dwi Ferdiyatmoko; Kulla Himmyázz, Istajib; Suwita, Jaka; Nurasiah; Adiyanto , Adiyanto; Yulia, Yayah; Suseno, Bayu; Karyono, Karyono; Fernando, Erick; Hasna, Shofwatun; Umiyati, Hesti
Proletarian : Community Service Development Journal Vol 2 No 1 (2024): May 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/proletariancomdev.v2i1.84

Abstract

Kegiatan pengabdian kepada masyarakat diikuti 80 dosen dan 80 mahasiswa mulai Maret 2022 sampai Desember 2022. Kampung tematik rata-rata yang aktif dan berperan hanya para penggiat kampung tematik sedangkan untuk masyarakat lain masih kurang berperan banyak karena masih rendahnya kesadaran masyarakat mengenai pengembangan kampung tematik. Banyak produk kearifan lokal kampung tematik yang belum dilakukan pachaging dengan baik dan pemasaran juga belum dilakukan secara maksimal dengan digital marketing. Produk unggulan yang dihasilkan kampung tematik belum dibuat katalog, didaftarkan merek dan hak ciptanya. Beberapa permasalahan tersebut menjadi dasar dilakukannya kegiatan pengabdian kepada masyarakat (PKM). Dosen dan mahasiswa terjun langsung ke lokasi melakukan pemetaan potensi dan permasalahan serta mencari solusi terbaik dari permasalahan yang ada. Kegiatan PKM dapat berupa sosilasasi, pendampingan, workshop, fasilitasi, pelatihan dan pembinaan. Capaian dari kegiatan PKM ini minimal peningkatan pengetahuan, motivasi, pelayanan yang lebih baik, pemasaran produk yang lebih baik, pendapatan masyarakat meningkat dan pada akhirnya tercipta wirausaha mandiri
Analyzing the Antecedents and Consequences of Teacher Job Satisfaction in the Digital 4.0 Era Romy, Elly; Pada, Andi Tenri; Susanti, Neneng; Umiyati, Hesti; Sudirman, Acai
Jurnal Pendidikan Progresif Vol 12, No 3 (2022): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analyzing the Antecedents and Consequences of Teacher Job Satisfaction in the Digital 4.0 Era. Objectives: This research analyzes the antecedents and consequences of teacher job satisfaction in the digital 4.0 era. Methods: This study uses a quantitative approach with a theoretical model assessed by PLS-SEM analysis. The sampling technique was oriented to purposive sampling, so the samples obtained were 125 teachers. Findings: The results of this research suggest that principal supervision has no significant effect on teacher job satisfaction, while compensation significantly affects teacher job satisfaction. The results of this research also confirm that teacher job satisfaction significantly affects organizational citizenship behavior and teacher performance. Conclusion: This study concludes that the principal supervision program must be realized in implementing clinical and non-clinical supervision programs. Giving fair compensation will give teachers their motivation to work optimally. Job satisfaction shown by teachers can directly improve organizational citizenship behavior and teacher performance.Keywords: principal supervision,compensation,teacher job satisfaction, organizational citizenship behavior, teacher performance.DOI: http://dx.doi.org/10.23960/jpp.v12.i3.202222
The Optimization Management of Combination Research Methods in Improving the Quality of Writing Research Reports Nasruddin, Nasruddin; Umiyati, Hesti; Fadil, Kevin Refano
APTISI Transactions on Management (ATM) Vol 3 No 1 (2019): ATM (APTISI Transactions on Management)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.756 KB) | DOI: 10.33050/atm.v3i1.823

Abstract

Management in writing research reports is a crucial activity for a researcher who wants to publish his research results. The research method is a method used to get results and discussion of research. In this study, the research method was used to explain the characteristics of quantitative, combination and qualitative methods with as many as 12 (twelve) points, and literature studies on the definition of 4 (four). The core of this study discusses management of the philosophical foundation of combination research, the characteristics of quantitative, qualitative and combination methods. Then discussed also the definition of combination methods, the nature of the combination method, variations of combination methods, combination research methods models: combination model or sequential explanatory design, combination model or sequential exploratory design, combination model or concurrent triangulation design and model combination method or concurrent embedded design. By doing this research, it is hoped that it can add insight to the authors of research reports regarding the management of combination research methods.
Sosialisasi dan Serah Terima Aplikasi Lapak Drum Bujana Sebagai Upaya Peningkatan Penjualan Furnitur Berbahan Dasar Drum Beka Winanti, Winanti; Basuki, Sucipto; Supiana, Nana; Riyanto, Riyanto; Wiyono, Nuri; Lestari, Sri; Maesaroh, Siti; Goestjahjanti, Francisca Sestri; Jainuri, Jainuri; Fayzhall, Miyv; Sukriyah, Sukriyah; Ervana, Ervana; Purwaningrum, Dwi; Olin, Maria Novita; Fernando, Erick; Umiyati, Hesti; Silitongga, Nelson
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.12703

Abstract

Salah satu produk kampung tematik Drum Bujana adalah furniture berbahan dasar drum bekas dan selama ini pemasaran produk furniture Drum Bujana belum dilakukan secara digital. Pemasaran produk masih menggunakan media konvensional yaitu dari mulut ke mulut ke mulut dan mengikuti pameran yang dilakukan oleh Pemda Kabupaten. Produksi masih dilakukan jika ada pemsanan khusus, jika tidak ada pesanan furniture maka produksi berjalan apa adanya. Belum adanya target yang disebabkan oleh minimnya penjualan. Tujuan kegiatan pengabdian masyarakat ini dilakukan untuk mensosialisasikan aplikasi Lapak Drum Bujana yang dirancang dan dibuat oleh Dosen dan mahasiswa Universitas Insan Pembangunan melalui hibah Kemenristekdikti tahun anggaran 2023. Sosialisasi dan serah terima aplikasi lapak Drum Bujjana diikuti beberapa elemen masyarakat diantaranya perwakilan dari Kecamatan Tigaraksa, kepala desa Pete, penggiat kampung tematik, RW, RT, Dosen dan mahasiswa serta masyarakat kampung tematik Drum Bujana. Hasil sosialisasi diharapkan dapat memberikan pengetahuan dan informasi kepada masyarakat mengenai aplikasi Lapak Drum Bujana sebagai digital marketing produk furniture berbahan dasar drum bekas. Selanjutya dari sosialisasi dan serah terima ini banyak masyarakat yang tertarik dan membeli produk furniture Drum Bujana
KONTRIBUSI SOSIAL: SOSIALISASI EDUKASI TBC GUNA MENINGKATKAN KUALITAS HIDUP MASYARAKAT Hapsari, RR Prima Dita; Sutrisno, Gono; Sari, Santi Purnama; Umiyati, Hesti
Jurnal Berdaya Mandiri Vol. 7 No. 3 (2025): JURNAL BERDAYA MANDIRI (JBM)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbm.v7i3.8817

Abstract

Indonesia holds the second-highest number of tuberculosis cases globally. This poses a significant challenge to the goal of eliminating the disease by 2030. In response, this community service initiative was carried out to support the government's target. The outreach aimed to provide a platform for health education, specifically on tuberculosis. The activity was conducted in Koang Jaya Village, Karawaci District, Tangerang City, an area with a notably high number of tuberculosis cases. The public's enthusiasm and participation in this educational event were considerable. Ultimately, it is hoped that an increase in public knowledge will help mitigate the spread of tuberculosis, thus contributing to the government's objective of minimizing the disease's prevalence by 2030. Keywords: Education; quality of life; social contribution; tuberculosis
THE ROLE OF UNIVERSITY GREEN ENTREPRENEURIAL SUPPORT IN INCREASING GREEN ENTREPRENEURIAL INTENTIONS THROUGH GREEN ENTREPRENEURIAL KNOWLEDGE Budi Karyanto; Hesti Umiyati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4364

Abstract

This study aims to examine and analyze the influence of university green entrepreneurship on green entrepreneurial intentions through green entrepreneurial knowledge. The sample consisted of management students at universities in Tangerang City, using a purposive sampling method, resulting in 67 respondents. The data analysis technique used structural equation modeling-partial least squares (SEM-PLS) version 4. The results of this study found that university green entrepreneurship has a positive and significant effect on green entrepreneurial knowledge, green entrepreneurial knowledge has a positive and significant effect on green entrepreneurial intentions, university green entrepreneurship has a positive and significant effect on green entrepreneurial intentions, and green entrepreneurial knowledge can mediate the effect of university green entrepreneurship on green entrepreneurial intentions. These findings provide novelty because they demonstrate that the green entrepreneurial environment at universities not only directly influences green entrepreneurial intentions but also indirectly through increased green entrepreneurial knowledge. Thus, this study broadens the understanding that the role of universities is not only as a facilitator of academic knowledge but also as a catalyst in creating a generation of green entrepreneurs with awareness, competence, and a sustainability orientation.
Strategic Role of Social Media in Enhancing Customer Engagement in Higher Education Hesti Umiyati; Asep Surahmat; Dhimas Tribuana; Lukas Umbu Zogara
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.012

Abstract

Objectives: The growth of social media has changed the communication space for colleges and universities, especially in conversations with prospective or enrolled students. To fill gap and also provide empirical basis, this study aims to investigate the strategic contribution of social media in developing customer engagement in Indonesian higher education setting focusing on content quality, engagement strategy, and platform diversity.Methodology: The research was carried out using the quantitative method of the descriptive type. Initial data was collected through an online survey that was sent to 150 strategically chosen participants who create content centred on university through platforms including Instagram and TikTok. The analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM).Finding: From the findings of this research, three main constructs that underpin the impact of a socialmedia strategy on customer engagement were discovered: diversity; interaction and content quality. The effective communication, right choice of the platform and strategic methods of communication are important in maintaining the engaging.Conclusion: This analyses offer institutions a perspective of how to further develop the presence in social media, and is an effort to understand how students can be communicated with using digital channels within higher education. It highlights the necessity for academic programs to move from mere content delivery in a digital environment toward something more meaningful and engaging. It is recommended for future studies to use mixed-method design and compare the results, which can provide a full picture about such contexts.
Co-Authors - Indrayanto Acai Sudirman Adiyanto , Adiyanto Agus Suherman Amir Hamzah Amir Hamzah Amir Hamzah Amir Hamzah Andi Tenri Pada Arvadi Hutagalung Arvadi Hutagalung Basuki, Sucipto Binsasi, Marsela Ristiani Budi Karyanto Cahya Kumoro, Dwi Ferdiyatmoko Dahlia Amelia Dasa Rahardjo Soesanto Dedi Triyanto Dhimas Tribuana Dhimas Tribuana Dwi Okty Utami Dwi Okty Utami Edi Rahman, Edi Elly Romy Eman Suherman Erick Fernando B311087192 Ervana, Ervana Fadil, Kevin Refano Fayzhall, Miyv Goestjahjanti, Francisca Sestri Gono Sutrisno H.M. Yani Syafei Hasna, Shofwatun Husna Fitria Indra Kumbara Wedha Ipah Masripah JAINURI, JAINURI Jaka Suwita Junarsih, Asih Karen Karnawi Kamar, Karnawi Karyono Karyono Kasful Anwar Kasful Anwar Kulla Himmyázz, Istajib Liando, Tabitha Audia Oktaviani Lukas Umbu Zogara Marta Kania Masneno Marvil Worotitjan Maulana Agung Saputro Maulia Githa Ustadztama musrifah, ai Nani Dian Sari Nasruddin Nasruddin Neneng Susanti Nikson Marpaung Nur Apriliani, Azzahra Nurasiah Olin, Maria Novita Pada, Andi Tenri Paula Theodora Puri Swastika Gusti Krisna Dewi Purno, Marhaendro Purwaningrum, Dwi Puspitasari, Fani Raden Mohamad Herdian Bhakti Raharjo, Dasa Soesanto Rahma Wahdiniwaty Ramadhania, Salwa Repi Justian Ricky Hartono Risa Ristiani Ristiani, Risa Riyanto Riyanto Romy, Elly RR. Prima Dita Hapsari Rusdah Rusdah Sari, Santi Purnama Silitongga, Nelson Siti Maesaroh Sri Ristiyanti Subiyanto Subiyanto Suhadarliyah Sukriyah, Sukriyah Supiana, Nana Surahmat, Asep Susanti, Neneng Sutrisno, Gono Syafei, M. Yani Tehupuring, Ronald Tobing, Suasana Hisanty Ubaidillah Umi Narimawati Whardani, Kristina Whardani WINANTI, WINANTI Wiyono, Nuri Yuli Noor Kusumawati Yulia, Yayah Yupiter Halawa