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All Journal Public Health of Indonesia Advances in Global Economics and Business Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Singh, Padmalini
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Influencer Marketing and Consumer Purchase Intentions in the Fast Fashion Industry Yee, Jing Foo; Singh, Padmalini; Tan, Lay Hong; Yap, Jin Cong; Xiong, Xin Yuan; Xie, Zi Yang; Yao, Quan Cheng; V, Deepika; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4349

Abstract

The rapid growth of social media has intensified the use of influencer marketing in the fast fashion industry, reshaping how consumers form purchase intentions. Despite its widespread application, empirical evidence on influencer effectiveness in the Malaysian fast fashion context remains limited. This study aims to examine the influence of key influencer attributes: trustworthiness, credibility, expertise, and familiarity, on consumer purchase intention, using Padini Holdings Berhad as a case study. A quantitative research design was employed, with data collected from 150 respondents through a structured questionnaire. Multiple regression analysis was conducted to test the proposed relationships. The results indicate that the research model explains 74.8% of the variance in purchase intention (R² = 0.748). Familiarity of the influencer emerged as the strongest predictor (? = 0.414, p 0.01), followed by expertise (? = 0.258, p 0.01) and credibility (? = 0.218, p 0.05). In contrast, trustworthiness showed a positive but statistically insignificant effect. These findings suggest that emotional connection, perceived knowledge, and credibility play a more critical role than trustworthiness in driving purchase intention within the fast fashion sector. Practically, the study highlights the importance of selecting influencers who are familiar, knowledgeable, and relatable to enhance marketing effectiveness.
From cash to cashless: The Impact of Cashless Payment Adoption on Student Spending Behavior in Malaysia Hang, Annie Wong Pooi; Singh, Padmalini; Huei, Lok Yee; Kesvaran, Yoshanaa A/P Elang; Dajun, Yu; Shengpu, Yu; Zixin, Yu; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 6 No. 2 (2025): December 2025
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Modern innovation is expanding rapidly in Malaysia in line with current developments and practices. Consequently, cashless payment methods are increasingly preferred by the community for daily transactions. Previous observations indicate that students tend to purchase more non-essential items when using cashless payment methods. This behavior occurs because payments made through cards or mobile devices are perceived as more effortless compared to traditional cash transactions. Therefore, this study examines the impact of cashless payment adoption on the spending behavior of university students in Malaysia. Specifically, the study aims to analyze how convenience, consumer habits, social influence, and perceived security influence students’ budgeting practices, financial discipline, and impulsive spending behavior. Data were collected from 153 undergraduate students enrolled in public and private universities through an online survey administered via Google Forms. Data analysis was conducted using SPSS, including descriptive analysis, correlation analysis, and regression analysis. The findings provide important insights for educators and fintech companies in developing financial education programs tailored to the cashless economy.
Co-Authors A/P Nagenthran, Yarshinni Aggarwal, Juhi Anantharavoo, Levisha Arif, Wibowo Ariyani, Dwi Nita Artha, Diwa AV, Akshay Bhavishya, Bhavishya Binti Arsathali, Nor Ramadhani Binti Ibrahim, Putri Nur Illya Balkhis Binti Jamry, Nuruldiana Binti Kama’Aziri, Nur Shafiqah Binti Kamaruzzaman, Nurul Erni Athirah Binti Mohd Azlan, Nur Amiera Sofea Ceballos, Daniela Villegas Chong, Angela Yi Wen D, Dilip D, Dilip. Dabeer, Sindhu L Dajun, Yu Das, Abhijit Dubey, Avinas Kumar Dwi Nita Aryani Espinoza, Miguel Córdova Espinoza, Miguel Córdova F, Mohamed Saifuddin Fathihah, Nuramalin Faturrahman, Iqbal Ganatra, Varsha Hang, Annie Wong Pooi Hanif, Maulana Heng, Joseph Tan Soo Hong, Aileen Chun Yueng Huei, Lok Yee Hung, Yip Wei Ing, Teoh Siew Jagdale, Akash Jian, Delon Ang Wern Jian, Oh Zi Jiann, Tan Woei Jien, Chuah Wei Jimmy, Adrianie Jinietia Kaakandikar, Rishikaysh Kamble, Ashwin Ravindra Kee, Daisy Mui Hung Kesvaran, Yoshanaa A/P Elang Khor, Yun Xuan Khushboo, Kumari KJ, Sirisha Koay, Wei Lun Kumar, Navaneetha Kumari, Madhumita López, Carolina Ardila Lee, Cui Wen Lee, Gim Seng Lee, Yee Hsien Li, Jiahui Li, Yurou Liang Xuan Liang, Tan Yong Liew, Yee Wen Lim, Choon Yan Lim, Chung Hong Lim, Jia Yee Ling, Fong Kai Lokhande, Swapnil Digambar Madan, Sahana Malhotra, Kunal Malik, Anurag Mei, Lee Tze Min, Fong Jia Ming, Che Modawal, Ishaan Muralidhar, Shubha Naik, Veena Nair, Rajesh Kumar Nair, Suji Nayak, Prajna Nuralina, Nuralina Nurdiyanah Nurdiyanah, Nurdiyanah Nursyahirah, Nursyahirah Ochoa, Ana Maria Restrepo P V, Ranjith P, Nuthan Jeevraj Pandey, Divya Pandey, Mayank Kumar Pandey, Rudresh Pérez-Restrepo, Camilo PV, Ranjith Ramadhany, Diwa Artha Rana, Rajeev Rao, K.S. Srinivasa Rizwana Roy, Pompi S, Chetana S, Divya SB, Gopika Selvia, Kornelia Shammas, Mohammed Shan, Liew Pei Shan, Lim Chee Shekar, Shetty Lavanya Sheng, Dave Hoo Shengpu, Yu Sin, Liem Gai Singh, Amisha Siddhu Singh, Himanshi Singri, Prarthana Sinha, Rupesh Suardi, Elyoni Inez Sandra Tan, Lay Hong Tandra, Gerald Reynaldo Teoh, Kok Ban Thulasedass, Sharmila Tilekar, Geeta Dilip V, Deepika V, Yashaswini. Verma, Ashutosh Warrier, Uma Wee, Liew Siaw Wei, Lee Zhen Wen, Goh Kai Wen, Shelly Foo Hui Wen, Yap Sing Wijaya, Shahwatul Hajjah Islamia Xie, Zi Yang Xinyu, Mao Xiong, Xin Yuan Xuan, Tan Yi Yao, Quan Cheng Yap, Jin Cong Yee, Go Sin Yee, Hong Chin Yee, Jing Foo Yi, Goi Zi Ying, Lee Chiew Ying, Lim York Ying, Ngai Wan Yong, Hui Yee Yunn, Sek Yuen Zhi, Ooi Yu Zixin, Yu